Pizzanada

“You Can’t Eat Just One”

A Narrative Report
Submitted to the Faculty of the
Senior High School Department of
Montessori Professional College
of Asia Bacoor Cavite

In partial fulfillment of the requirements for

Entrepreneurship of Grade 12 TVL HE- M1 Students

JESSICA ANNE SAPNO

DIANNE PADAYAO
MARY JOY DELA PIEZA
PATRICIA JAVIER
IVAN CLARENCE QUAL
CLARENCE COSTALES

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 ACKNOWLEDGEMENT

Conducting the business plan is impossible without the external help. We would like to

acknowledge the following people who have given significant contribution to the success of this

business.

First and foremost, praises and thank to God, the almighty, for his unconditional love and

for all the blessing he is showering upon us each day of our life.

We would like to express deep and sincere gratitude to our entrepreneurship teacher Mr.

Daniel Dela Cruz for his guidance and encouragement to motivate us.

We also want to thank our classmate and fellow student who helped us by giving ideas,

suggestions and recommendation for the betterment of this business plan.

We also extremely grateful to our parents for their love, players, caring and sacrifices for

educating and preparing us for our future.

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 TABLE OF CONTENTS

Page No.

Cover Page ..................................................................................................................... 1

Acknowledgement …………………………………………………….……………….…....… 2

Table of Contents ……………………………………………………….…….…………....…. 3

Chapter I Business Concept

A. Introduction ………………………………………………..………….…………….…. 4
B. Name of Business ………………………………………..….………………..….…... 5
C. Vision/ Mission Statement …………………….…...……………………………........ 6

Chapter II Management Information

A. Form of Business Organization …………………………………..…….……..…….. 7

A.1 Logo and Explanation ……………………………………………………...…….. 8
B. Pre-operating Expenses ………………………………..……………….……………. 9
C. Capitalization ………………………………..…………………...………...………… 10
D. Company Structure/ Organization ……………………….………………………… 11

Chapter III Market Information

A. Industry Background ………………………………………………………..……….. 12

B. Market Information …………………………………...……….………..……………. 13
C. Marketing Program ………………………………………………….………….…… 14

Chapter IV Technical Information

A. Product Cost …………………………………………………….............................. 17

B. Production/ Manufacturing/ Service Process Flow ……………………….……… 18
C. Plant Location and Layout …...............................................................................20
D. Source and Cost of Raw Materials …................................................................. 23
E. Utilities ………………………………………………...……..……………………….. 35
F. Legal Expenses ………………………………….…………………………………... 36

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 CHAPTER I

BUSINESS CONCEPT

A.Introduction

The entrepreneur choose "Pizzanada" as their business name in order for the costumer to

have a hint how the business runs.

Pizzanada is made of a combination of pizza toppings and empanada crust. It will offer

different kind of flavor for the customer have an options. The business will provide a

combination of excellent food at value pricing and comfortable atmosphere. Pizzanada is the

answer to an increasing demand for snack type fast food to be consumed while walking aroung

the street.

The business will be leasing a 20 square meters located in Maliksi I, Bacoor City, Cavite.

The entrepreneur use partnership to form a business because it is easier to use than the other

form of business. The amount of the product is range to 26-30 pesos. The total expenses to build

the propose business is about 133,498.95. All the partners decided to contribute a capital worth

of 23,000 to buy all the needs to build a business. The business will use flyer, poster and social

media to promote or advertise the propose business.

The entrepreneur will hired the finessed employee having a good and positive attitude to

the costumers that satisfy the costumers want in the products and service. It will also acquire

their feedback to the business so that it will recognize what will going to do to be a long run in

the business.

B. Name of the Business/ Nature of Business

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 The entrepreneur choose ''Pizzanada" to become of their proposed business. Pizzanada

word came from the combination of pizza and empanada. Pizzanada is made from pizza fillings

inside and empanada crust. Since the entrepreneur want to establish a empanada store that

different from the others. The entrepreneur make some twist to the business, that's why the

entrepreneur decided to make a empanada with a pizza fillings inside, so the costumer can be

satisfied in a saucy pizza flavored filling inside.

The entrepreneur pizzanada store is offering some pizza flavors of empanada like ham

and cheese, Hawaiian, bacon etc. It is dedicated to consistently provided a high costumer

satisfaction by its unique flavors, comfortable place in fully air conditioned store, beautiful

ambiance and also affordable price.

Although the focus of pizzanada is a empanada with pizza fillings, the entrepreneur also

offer some drinks and other snack for the convenience of the customers.

The said business is likable of everybody by its unique product that will offer a high

satisfaction of a costumer wants depending on them, the beautiful place to spend time, friendly

staff and the warm welcome of the store that everyone look for.

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C. Vision and Mission

Mission:

To inform the local community about the delicious ''pizzanada'' and to serve quality and

affordable foods in highest service standard to ensure the maximum costumer satisfaction.

Vision:

To become one of the most popular and successful restaurant in the local food industry.

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 CHAPTER II

MANAGEMENT INFORMATION

A.Form of Business Organization

The type of business that the entrepreneur use is partnership. Partnerships are like sole

proprietorships in that no legal entity must be established. A partnership is established as soon as

two or more people agree to go into business together. This is considered a general partnership

because all the partners run the operations of the business share the risk and liability. A

partnership is not a corporate or separate entity; rather it is viewed as an extension of its owners for legal

and tax purposes, although a partnership may own property as a legal entity. While a partnership may be

founded on a simple agreement, even a handshake between owners, a well-crafted and carefully worded

partnership agreement is the best way to begin the business. Running a business on your own, while

simpler, can also be a constant struggle. But with partners to share the responsibilities and lighten the

workload. The entrepreneur chose partnership because it is easy to form and the company is fairly easy to

manage, and decisions can be made quickly without a lot of bureaucracy.

A.1 Logo and Explanation

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 The entrepreneur choose color red in the logo because red is the most common and

effective color used in the food industry. According to research, color red is not only eye

catching, but also triggers appetite and is used on a majority of packaging design. It is also a

good match for restaurant to bring in hungry customers. The entrepreneur also used color black

because it is good combination with red, also black signify elegance. The image in the logo is

half empanada and half pizza because the product is empanada crust with filling of pizza.

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B. Pre Operating Expenses

ACTIVITIES AMOUNT

Kitchen Equipment 28,323.00

Store Equipment 21,714.00

Furniture and Fixture 53,923.00

Store Supplies 1,280.00

Kitchen Tools and Equipment's 5,573.00

Utility Expense 9,700.00

Lease Hold Improvements 1,220.00

Advertising Expenses 1,500.00

Legal Expenses 9,589.00

Raw Materials 676.95

TOTAL 133,498.95

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C. Capitalization

All partners should share to start the pizzanada shop, contribute a sufficient amount of

money to start the desired business to be established. The entrepreneur decided to contribute a

fixed amount of 23,000 each the total of 138,000 to sustain and complete all the requirements

needed for the business.

Partners Industrialist Contribution Form of

Capital Contribution
Sapno Capital 23,000 Personal Savings
Padayao Capital 23,000 Personal Savings
Dela Pieza Capital 23,000 Personal Savings
Javier Capital 23,000 Personal Savings
Costales Capital 23,000 Personal Savings
Qual Capital 23,000 Personal Savings

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D. Company Structure/ Organization

SAPNO PADAYAO JAVIER DELA PIEZA COSTALES QUAL

Partners Partners Partners Partners PARTNERS PARTNERS

MANAGER

COOK CASHIER/SERVER

11
 CHAPTER III

MARKET INFORMATION

Industry Background

The modern pizza was originally invented in Naples, Italy but the word pizza is Greek in

origin, derived from the Greek word pēktos meaning solid or clotted. The ancient Greeks

covered their bread with oils, herbs and cheese. The first major innovation that led to flat bread

pizza was the use of tomato as a topping.

The name comes from the verb empanar, meaning to wrap or coat in bread. Empanada is

made by folding a dough or bread patty around the stuffing. ... Empanadas have their origins in

Galicia (Spain) and Portugal. They first appeared in Medieval Iberia during the time of the

Moorish invasions.

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B. Market Information

Customers

The target market of the business will be the residence of Barangay Maliksi 1,Bacoor

Cavite. A total population of 6,169 was given to attain the sample size will present all

population of Barangay Maliksi 1, Bacoor Cavite.

Competitors

Under the condition of perfect competition market, establishment position in competition,

store location, brand, image, size, price, marketing, equipment, equality, technology, service and

other factors in the pizza and empanada parlor. The author of the above listed pizza and

empanada competition factors one by one to make an analysis.

Direct Competitors

 Jamaican

 Ilocos Empanada

 Greenwich

Indirect Competitors

 Shawarma Shack

 Burger King

C. Marketing Program

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Flyer

The business will make pieces of players that will be given near the target location and

with the possible customer for promotions.

14
Poster

Poster will be placed in the entrance of the shop that customer will easily see. Will also

make some poster that can be placed in market, apartments, and post around Bacoor, Cavite.

15
Facebook Page

The business will be having their own Facebook page. This is advance and quick access

to the customer. In this kind of promotion, the entrepreneur will be able to get customer not only

in Maliksi I Bacoor City, Cavite.

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 CHAPTER IV

TECHNICAL INFORMATION

A.Production Cost

MATERIALS AMOUNT

800g All purpose flour 8.50

1kl Sugar 0.7

500g Iodized Salt 0.21

250g margarine 3.62

950ml Oil 1.17

1kl Tomato Sauce 3.8

1 White Onion 1

1 Bell Pepper 1.5

1 Ham 4.16

PRICE 24.66

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B. Production/ Manufacturing/ Service Process Flow

Service Process

Greet the guest with a smile

Take order

Register the Order

Get the payment

Serve the food

Thank the guest

Clean the table if they dine in

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Production Process

Ingredients:

All purpose Flour. White Onion. Margarine. Water

Sugar Bell Pepper. Tomato Sauce

Salt. Ham. Cheese

Prepare all the ingredients needed.

For the dough: combine the flour, salt, sugar and margarine in a large bowl.

After that add some water and Knead until a dough forms.

Mold it into a ball and Cover it in a clean cling wrap. Set aside.

For the filling minced the onion, bell pepper and the ham

Grate the cheese

Form the dough into ball with equal size and knead until it flatten

Put the flatten dough in the empanada molder

Add the tomato sauce, minced onion, minced bell pepper ,ham and the grated cheese .

Close the empanada molder and it will automatically molded into a empanada shape.

Heat the oil and fry the empanadas until it golden brown.

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C. Plant Location and Layout

Location

The business Pizzanada shop is located at Maliksi I, Bacoor City, Cavite. The

entrepreneur rented a commercial space which measures 20 square meters. The rent fee is Php.

4,000.00 a month.

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Floor Plan

21
Front View

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D. Source and Cost of Raw Materials

Kitchen Equipment’s

Description Source Unit Cost Quantity Total

Gas Stove Double
Burner

Lazada 2,299.00 1 2,299.00

Refrigerator

Sm Appliances 12,599.00 1 12,599.00

Lazada 1,125.00 1 1,125.00

Exhaust Fan
Stainless Steel
Kitchen Table

Carousell 9,900.00 1 9,900.00

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Kitchen Sink

Ace Hardware 1,700.00 1 1,700.00

Gas Tank

Sula Gas 700.00 1 700.00

Total 28,323

Kitchen Tools and Equipment

Description Source Unit Cost Quantity Total

Rolling Pin

Lazada 99.00 2 198.00

Tongs

Lazada 211.00 2 422.00

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 Lazada 75.00 2 150.00

Chopping Board

Shopee 559.00 1 set 559.00

Knife
Strainer

Shopee 180.00 2 260.00

Shopee 217.00 1 set 217.00

Plates

Shopee 150.00 2 300.00

Empanada Molder

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Grater

Lazada 254.00 1 254.00

Bowl

Shopee 120.00 1 set 120.00

Glass

Lazada 344.00 1 set 344.00

Spoon

Shopee 199.00 1 set 199.00

Fork

Shopee 150.00 1 set 150.00

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Deep Fry Pan

Lazada 1,200.00 2 2,400.00

Total 5,573.00

Furniture and Fixture

Description Source Unit Cost Quantity Total
Dining Set

Lazada 7,899.00 3 23,697.00

Geometry Hanging
Lamp

Lazada 533.00 2 1,066.00

Aircon

Sm Appliances 25,160.00 1 25,160.00

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Fire Extinguisher

Ace Hardware 4,000.00 1 4,000.00

TOTAL 53,923.00

Store Equipment
DESCRIPTION SOURCE UNIT COST QUANTITY TOTAL
Pos Machine

Lazada 14,200.00 1 14,200.00

Counter Desk

Shopee 5,000.00 1 5,000.00

Trash Bin

Lazada 698.00 2 1,396.00

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Plastic Broom w/
Dust Pan

Divisoria Mall 120.00 2 240.00

Tornado Mop

Shopee 289.00 2 578.00

Rug

Divisoria Mall 150.00 2 300.00

TOTAL 21,714.00

Store Supplies
DESCRIPTION SOURCE UNIT COST QUANTITY TOTAL

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Paper Bag Small (50
pcs)

Shopee 45.00 10 450.00

Tissue

Sm 50.00 5 250.00
Supermarket

Sticky Note

National 100.00 1 100.00

Bookstore

Ballpen

National 50.00 1 box 50.00

Bookstore

Scissor

National 40.00 2 80.00

Bookstore

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Trash Bin Bag

Divisoria Mall 70/ roll 5 350.00

TOTAL 1,280.00

Lease Hold Improvements

DESCRIPTION SOURCE UNIT COST QUANTITY TOTAL
Boysen Paint

400.00 2 800.00

Paint Brush

300.00/set 1 300

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Roller Paint
Brush

120.00 1 120.00

TOTAL 1,220.00

“RAW MATERIALS”
DESCRIPTION SOURCE UNIT COST QUANTITY TOTAL
All Purpose

SM 84.95 1 84.95
Supermarket

Flour
Sugar

SM 50.00 1 50.00
Supermarket

Iodized Salt

SM 15.00 1 15.00
Supermarket

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Margarine

SM 72.50 1 72.50
Supermarket

Oil

SM 93.50 1 93.50
Supermarket

Tomato Sauce

SM 77.50 1 77.50
Supermarket

White Onion

SM 10.00 1 10.00
Supermarket

Bell Pepper

SM 15.00 1 15.00
Supermarket

Ham

SM 83.50 1 83.50
Supermarket

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Cheese

SM 175.00 1 175.00
Supermarket

TOTAL 676.95

Advertising Expenses

DESCRIPTIO SOURCE UNIT COST QUANTITY TOTAL

N
FLYERS CADENCE
PRINTING 5 100 500.00
SHOP
POSTER CADENCE
PRINTING 20 50 1,000.00
SHOP
TOTAL 1,500.00

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E. Utilities
The store is located at Maliksi I, Bacoor City, Cavite and shall be paid every month of

the following expenses.

Description Source Amount per Amount per Year

Month

Electricity Meralco 4,000.00 48,000.00

Water Maynilad 1,000.00 12,000.00

Rent Lease 4,000.00 48,000.00

Gas LPG 700.00 8,400.00

Total 9,700.00 116,400.00

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F. Legal Expenses

These are the basic legal documents that would be needed to successfully run the

business. This is done to prove the legality of the business such as whether the business pay its

taxes, the brand name used is not copied to avoid plagiarism.

Description Amount

BIR 500.00

Fire Inspection 649.00

Article of Partnership (Reservation 100.00

for 30 days)
Registration Fee 1,010.00

Mayor’s Permit 5,000.00

Reservation of Proposed Name 100.00

Filing Fee 20.00

Security and Exchange of 2,120.00

Commission (SEC)
Sanitary Permit 90.00

TOTAL 9,589.00

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