Braun products.

In depth
Table of contents.

Core categories
Male power grooming
Female hair removal
Hair care

Licensed
Oral Care
Household with De’Longhi SpA
Clocks and watches with Zeon Ltd.
Health & Wellness with KAZ Inc.

History
Lighters & flashlights
Photography & film
Thermometers & blood pressure monitors
Entertainment electronics
Clocks and watches
Household
Core categories.

Back to contents
4 Core category products Braun in depth Back to contents

Core categories.

Male power grooming Female hair removal Hair care appliances

Electric shavers, Silk-épil epilators, lady shavers, Dryers, curlers, brush,
beard and hair trimmers bikini styler and IPL hair removal straighteners and airstylers
 Back to contents Download images

Male power
grooming.
2 6

0.35 mm …is what human hair grows every day

The S 50 (1), whose shaving foil manufacture represented a pioneering

1
achievement of precision engineering, marked the launch in 1950 of this prod-
uct line, that has remained very successful up to the present day. The sixtant
in the 1960s (2) was the first mass-produced article of the Braun design era
to be brought onto the market. Since the 1970s, shavers have represented
the company’s core business. The success of this division is due among other

3 reasons to the continuous sequence of innovations that Braun has introduced.

A good example of this is shaving head optimization: in 1990, Braun intro-
duced the Flex control (3), the first shaver on the market with two shaving foils
and a pivoting head. The Flex integral in 1994 (4) featured an integrated hair
trimmer to help shave longer hairs or hairs that grew sideways. Further shaver
developments included the Clean&Charge cleaning system in 1999 (5) and
5 4
the Series 7 in 2006 (6), featuring a high-frequency linear motor. Many tech-
nologies that were first developed for shavers were later introduced in other
product categories, such as the hard-soft plastics technology (7), later used
for toothbrushes, hand mixers, and hair dryers.

7
6 Core category products Braun in depth Back to contents Download images

Electric shavers.

S 50 | 1950 S 60 | 1960 Sixtant SM 31 | 1962 Sixtant BN | 1967 Intercontinental | 1972

Design: Max und Artur Braun Design: Gerd Alfred Müller Design: Gerd Alfred Müller, Design: Richard Fischer Design: Florian Seiffert
Hans Gugelot

Sixtant 8008 | 1973 Micron | 1976 Micron plus universal | 1982 Micron vario 3 universal L | 1985 Micron vario 3 universal cc | 1988
Design: Dieter Rams, Design: Roland Ullmann Design: Roland Ullmann Design: Roland Ullmann Design: Roland Ullmann
Florian Seiffert, Robert Oberheim
7 Core category products Braun in depth Back to contents Download images

Electric shavers.

Flex control 4550 universal | 1991 Pocket twist plus 375 | 1999 Flex integral 5550 universal | 1994 Syncro System 7570 CC | 1999 Flex XP 5612 | 2002
Design: Roland Ullmann Design: Roland Ullmann Design: Roland Ullmann Design: Roland Ullmann Design: Roland Ullmann

FreeGlider 6680 | 2002 Flex XP II 5775 | 2004 cruZer3 2865 | 2004 Flex XP contour | 2005 Smart Control | 2005
Design: Roland Ullmann Design: Roland Ullmann Design: Roland Ullmann, Design: Till Winkler, Design: Till Winkler
Oliver Grabes, David Wykes Benjamin Wilson
8 Core category products Braun in depth Back to contents Download images

Electric shavers.

Series 7 – Pulsonic 790 | 2006 Series 3 370 | 2008 Series 5 | 2012 CoolTec | 2013 Series 9 | 2014
Design: Roland Ullmann Design: Roland Ullmann Design: Braun Design Design: Braun Design Design: Braun Design
9 Core category products Braun in depth Back to contents Download images

Beard and
hair trimmers.

Exact universal | 1986 EP 100 | 1999 HC 50 | 2001

Design: Roland Ullmann Design: Björn Kling, Roland Ullmann Design: Björn Kling

BodycruZer | 2008 cruZer 6 beard&head | 2011 Series 5, hair clipper | 2013

Design: Björn Kling, Benjamin Wilson Design: Braun Design Design: Braun Design
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Female
hair removal.

In 1988, Braun acquired the French company Silk-épil and launched its
epilator business, today one of the company’s core and growth segments.
Developments here focused on enhanced efficiency with optimized rollers
and a greater number of tweezers, and also on improving comfort with flexible
heads and massage elements.
The epilator is Braun’s most “feminine” product. The products are character-
ized by soft, organic forms with user elements often in accent colors, empha-
sizing their cosmetic aspects, while at the same time conveying value and
technical expertise.
11 Core category products Braun in depth Back to contents Download images

Silk-épil
epilators.
Silk-épil EE 1 | 1989 Silk-épil cosmetic | 1993 Silk-épil select | 1995
Design: Serge Brun Design: Peter Schneider, Design: Peter Schneider
Peter Eckart

Silk-épil SuperSoft | 2000 Silk-épil EverSoft | 2002 Silk-épil SoftPerfection | 2004 Silk-épil Xelle | 2005 Silk-épil Xpressive | 2008
Design: Peter Schneider Design: Peter Schneider, P. Schneider, J. Greubel, Design: Björn Kling Design: Björn Kling
Jürgen Greubel Jürgen Greubel, Cornelia Seifert Cornelia Seifert, Björn Kling

Silk-épil 7 Dual Epilator | 2011 Silk-épil 1 | 2011 Silk-épil 3 | 2012 Silk-épil 5 | 2012 Silk-épil 7 SkinSpa | 2013
Design: Braun Design Design: Braun Design Design: Braun Design Design: Braun Design Design: Braun Design
12 Core category products Braun in depth Back to contents Download images

Bikini styler,
IPL hair removal
& lady shavers.

Silk-épil bikini styler | 2005 Gillette Venus Naked Skin

Design: Björn Kling with IPL technology | 2012
Designed by Braun

ladyshaver | 1971 BL 12 | 1972 lady braun elegance 2 | 1985 lady braun style | 1988 Silk & Soft BodyShave | 2005
Design: Florian Seiffert Design: Florian Seiffert Design: Roland Ullmann Design: Roland Ullmann Design: Björn Kling
 Back to contents Download images

Hair care.

Hair dryers have long been closely associated with the Braun brand. As early
as the 1960s, Braun pioneered relevant technology, and 1978, with the
PGC 1000 (1), it succeeded in creating a new innovative model: a compact
and efficient hair dryer with an angled grip that was suitable for traveling.
The hair care division has always maintained close links with the latest trends
in hair styling. Accordingly, it has created hair straighteners, curlers, and
hair dryer attachments to achieve smoother hair, create greater volume, or
form curls. One of the latest hair care innovations is the Satin Hair Brush
featuring static-reducing ion technology (2).

1
14 Core category products Braun in depth Back to contents Download images

Hair dryer.

HLD 2 | 1964 HLD 4 | 1970 HLD 6 | 1971 HLD 5 | 1972

Design: Reinhold Weiss Design: Dieter Rams Design: Jürgen Greubel Design: Reinhold Weiss,
Jürgen Greubel

PGC 1000 | 1978 PGE 1200 | 1978 PSK 1200 | 1982 BP 1000 | 1983 P 1000 | 1988
Design: Heinz Ullrich Haase Design: Heinz Ullrich Haase Design: Robert Oberheim Design: Robert Oberheim Design: Robert Oberheim

C 1500 E/P | 1992 PRSC 1800 | 1998 Pro 2000 | 2002 Creation 1700 | 2005 Satin Hair 7 HD710 | 2014
Design: Robert Oberheim Design: Björn Kling, Design: Dietrich Lubs Design: Duy Phong Vu Design: Braun Design
Jürgen Greubel
15 Core category products Braun in depth Back to contents Download images

Styler.

DLS 10 | 1975 RS 60/65 | 1977 GC 2 | 1982

Design: Heinz Ullrich Haase Design: Heinz Ullrich Haase Design: Robert Oberheim

FZ 10 | 1990 BS 1 | 1998 AS 1000 | 2000

Design: Robert Oberheim Design: Cornelia Seifert Design: Robert Oberheim,
Cornelia Seifert

SB 1 | 2010 ES 1 | 2005 ES 2 | 2006 SensoCare Styler | 2012

Design: Christine Hielscher, Design: Duy Phong Vu Design: Duy Phong Vu Design: Braun Design
Duy Phong Vu
Licensed categories.

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17 Licensed category products Braun in depth Back to contents

Licensing & partnership

categories.

Oral Care Household (Home Small Appli- Clocks and watches Health & Wellness
Electric toothbrushes ances) with De’Longhi SpA with Zeon Ltd. with KAZ Inc.
and dental centers, Hand blenders, blenders, kitchen Alarm clocks, projection clocks, Infrared ear thermometers,
manual toothbrushes machines, juicers, citrus juicers, clock radios, wall clocks, wrist- blood pressure monitors
coffeemaker, kettles, toasters, watches and pocket calculators
steam irons, hand mixers, meat
mincers and food steamer
 Back to contents Download images

2
Oral Care.
1,651,043,566 replacement brushes were produced by June 30, 2011,
Braun and Oral-B
3

Electric oral care

Braun launched its first oral care product in 1963 with the mayadent (1) electric
toothbrush, and from the late 70’s steadily expanded the business. The
extraordinary commercial success of the division began with the introduction
of the D5 Plak Control in 1991 (2). The rotating and oscillating movement of
1
the small round brush head was a revolution, replacing older systems, which
still simulated the motions of a manual brush. In terms of engineering, the
brush head posed a huge challenge, with early prototypes lasting only a few
minutes. It took one year to find a solution to this problem, and suitable
materials that would stand up to the aggressive chemistry and the abrasive
textures of many toothpastes. Today, both electric toothbrushes and
manual toothbrushes are sold under the Oral-B brand name.

Manual toothbrushes
The cooperation between Braun and Oral-B began at the end of the 1980s
when the Oral-B Plus manual toothbrush (3) was redesigned by the Braun
Design department. The Oral-B Plus is still produced today in a virtually
unchanged design, and posts sales of well over one billion units. Almost all
Oral-B manual toothbrushes were subsequently designed by Braun. Since
2000, technical development has also been based in Kronberg, Germany.
19 Licensed category products Braun in depth Back to contents Download images

Electric
oral care.
mayadent | 1963 d 1 | 1978 md 1 | 1979
Design: Willi Zimmermann Design: Robert Oberheim Design: Robert Oberheim
Reinhold Weiss

md 2 | 1980 OC 3 | 1984 D 5 Plak Control | 1991

Design: Robert Oberheim Design: Peter Hartwein Design: Peter Hartwein

OC 5545 | 1991 D 7 | 1994 ID 2 | 1996

Design: Peter Hartwein Design: Peter Hartwein Design: Peter Hartwein
20 Licensed category products Braun in depth Back to contents Download images

Electric
oral care.
OC 15 | 1999 D 10 | 2000 D 4 | 2001
Design: Peter Hartwein Design: Peter Hartwein, Till Winkler Design: Björn Kling, Duy Phong Vu

D 17 | 2001 Oral-B Sonic Complete | 2004 Oral-B Triumph 5000 | 2007

Design: Björn Kling, Duy Phong Vu Design: Duy Phong Vu Design: D. Phong Vu, R. McGarry,
A. Thalheim-Martin, R. Ullmann

Oral-B Professional Oral-B PRO 4000 Oral-B PRO 7000

Care 3000 | 2009 mit TriZone 1000 | 2012 black edition | 2013
Design: Duy Phong Vu Design: Braun Design Design: Braun Design
21 Licensed category products Braun in depth Back to contents Download images

Manual toothbrushes.

Oral-B Plus | 1987 Oral-B Interdental | 1987 Oral-B Advantage | 1994 Oral-B Cross Action | 1996 Oral-B New Indicator | 2002
Design: Peter Schneider Design: Peter Schneider, Design: Peter Schneider, Design: Peter Schneider, Design: Till Winkler,
Dieter Rams Jürgen Greubel, Dieter Rams Jürgen Greubel, Dieter Rams Jürgen Greubel Duy Phong Vu

Oral-B Advantage Next Generation Oral-B Cross Action Power | 2003 Oral-B Advantage Artica | 2004 Oral-B Pro-Flex | 2011 Oral-B Complete 5 Way Clean | 2012
2003 | Design: Björn Kling Design: Till Winkler Design: Björn Kling Design: Braun Design Design: Braun Design
Back to contents Download images

Household
(Home Small Appliances)
with De’Longhi SpA.

Procter & Gamble takeover Gillette in 2005 makes Braun one of twenty-four
global brands of the largest consumer-product group in the world. P&G
transfers the rights to the Braun brand in the area household appliances to
De´Longhi S.p.A. in 2012. Along with the corresponding patents and
production facilities, De´Longhi acquires a large part of Braun’s employees,
thereby ensuring that Braun household appliances will continue to offer
distinctive design, technological innovation and reliable quality far into
the future.
23 Licensed category products Braun in depth Back to contents Download images

Blenders, kitchen machines

and juicers.

Jug blender JB 3060 Multiquick 1 hand blender Food processor FP 3010 Citrus juicer CJ 3050 Juicer SJ 3000
TributeCollection TributeCollection TributeCollection TributeCollection TributeCollection
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Clocks and watches

with Zeon Ltd.

Zeon is the licensed manufacturer and distributor of Braun watches and clocks.
Founded in London in 1979, Zeon offers expertise in innovative design,
manufacturing and distribution worldwide. The company is one of the largest
watch manufacturers and distributors in the UK and a major force in the
international market. Zeon’s team of in-house design and production experts
ensure that each watch and clock embodies Braun’s ethos of highly
functional, clean design. Braun Time is designed in line with the Braun aesthetic
and products in the range win a number of design awards each year.
25 Licensed category products Braun in depth Back to contents Download images

Pocket calculators,
alarm clocks & watches.
BNE001 | 2014 | Braun Design
& 1987 | D. Rams, D. Lubs

BNC 008/09/10 alarm clocks | 2011 BNC013 weather station | 2013 BNC015-RC projection alarm BNC014 wall clock | 2012
Design: Braun Design Design: Braun Design clock | 2013 Design: Braun Design & Zeon Ltd.
Design: Braun Design

BN0035 | 2011 BN0117 | 2011 BN0106 | 2011 BN0095 | 2012 BN0171 | 2014
Design: Braun Design Design: Braun Design Design: Braun Design Design: Braun Design Design: Braun Design
& Studio Hannes Wettstein & Studio Hannes Wettstein
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Health & Wellness

with KAZ Inc.

A world leader in high quality healthcare and home environment products, Kaz
is a state of the art, dynamically-managed, global leader in healthcare devices,
home comfort and water filtration products that operates in over 65 countries
on six continents with a brand portfolio that includes PUR, Vicks, Honeywell,
Braun, SoftHeat, Smart Temp and more.
In 2006, Kaz aquired Braun’s thermometer and blood pressure monitoring
business to become the worldwide thermometer leader. Braun Health & Well-
ness products help you quickly and conveniently monitor your health, and
that of your family. They are designed to deliver precise, reliable results you
can fully trust. The Thermoscan Ear Thermometer is manufactured by Kaz USA,
Inc. under a license to the Braun trademark.
27 Licensed category products Braun in depth Back to contents Download images

Blood pressure monitors

& thermometers.

BP4100 VitalScan 5 | 2011 BP 6000 ExactFit 3 | 2013 BP 2000 VitalScan 1 | 2014

Design: Kaz Design Team Design: Kaz Design Team Design: Kaz Design Team

Forehead Thermometer | 2013 No touch + forehead | 2014 PRT 2000 | 2014 IRT 6520 | 2014
Design: Kaz Design Team Design: Kaz Design Team Design: Kaz Design Team Design: Kaz Design Team
Historical categories.

Back to contents
29 Historical category products Braun in depth Back to contents

History
categories.
Lighters & flashlights Photography & film Infrared ear thermometers
Flash units, Nizo film cameras, film & blood pressure monitors
projectors, film accessories, slide
projectors, photo cameras, film lights

Entertainment electronics Clocks and watches Household

Tabletop radios, transistor and Desktop and alarm clocks, clock (Home Small Appliances)
portable radios, radio-phonograph radios, wall clocks, wristwatches hand blenders, kitchen machines,
combinations, compact systems and pocket calculators juicers, coffee machines, kettles,
with record players, music cabi- toasters, steam irons, handmixer,
nets, hifi systems and components, citrus presses, grills, electric skil-
record players, reel-to-reel tape lets, hotplates, universal slicers,
recorders, cassette recorders and steamers, electric knives, tabletop
CD players, television sets, system dishwashers, clothes dryers, freez-
cabinets, headphones ers, heaters, tabletop heaters, air
filters, espresso machines, coffee
grinders
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Cigarette lighters &

pocket flashlights.

In addition to pocket flashlights, the most celebrated of which is undoubtedly

3 the 40-year-old manulux flashlight (1) developed by Max Braun, a range of

table, stick, and pocket lighters were also developed. The first innovative prod-
uct in the range was the TFG 1 permanent table lighter (2) in 1966, its electro-
magnetic igniter having no parts susceptible to wear and tear. In 1971, Braun
introduced its first pocket lighter (3), and acquired Köllisch AG in Nuremberg,
the manufacturer of Consul lighters. The lighters were characterized by their
2
clarity of design and their formal reduction to geometric base bodies, making
them look anything but trivial. This was helped by the choice of material,
surface structures, and, most of all, the details of the form. At the start of the
1980s, Braun discontinued production of lighters.

1
31 Historical category products Braun in depth Back to contents Download images

Cigarette lighters.

TFG 1 | 1966 F 1 mactron | 1971 mach 2 | 1971 weekend | 1974

Design: Reinhold Weiss Design: Dieter Rams Design: Dieter Rams, Design: Dieter Rams
Florian Seiffert

dymatic | 1980 T 2 / TFG 2 cylindric | 1968 T 3 domino | 1970 variabel | 1981

Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams
32 Historical category products Braun in depth Back to contents Download images

Pocket flashlights.

manulux | 1938 manulux DT 1 | 1964 manulux NC | 1970

Braun factory design Design: Hans Gugelot, Design: Reinhold Weiss,
Hans Sukopp Dieter Rams
 Back to contents Download images

3
Photo & film
technology.

With the development of the handy Hobby Standard electronic flash (1) in the
early 1950s, Braun established its highly successful film and photo division.
As well as flash units, the product range included film cameras, film and slide
projectors, and cameras. In 1963, Braun acquired the Munich based company
Niezoldi & Krämer, a manufacturer of high-quality, narrow-gauge film cameras.
2 1
The Nizo S 8 (2) became the prototype a of the classic modern narrow-gauge
film camera. Its basic design remained unchanged right up to the final model,
the integral (1981) (3). In 1981, the film and photographic division was sold to
Robert Bosch GmbH.
34 Historical category products Braun in depth Back to contents Download images

Flash units.

Hobby de Luxe | 1952 EF 1 hobby standard | 1958 F 60 hobby | 1959 F 21 hobby | 1962
Braun factory design Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams

F 100 hobby | 1966 F 022 vario computer | 1972 380 BVC vario computer | 1976 F 1000 | 1966
Design: Dieter Rams Design: Robert Oberheim Design: Robert Oberheim Designer: Dieter Rams
35 Historical category products Braun in depth Back to contents Download images

Film & slide projectors.

FP 1 | 1965 100 Visacustic stereo | 1976

Design: Dieter Rams, Design: Peter Hartwein
Robert Oberheim

PA 1 | 1956 D 6 | 1963 D 25 | 1966 D 300 | 1970 Tandem | 1974

Design: Dieter Rams Design: Dieter Rams Design: Robert Oberheim Design: Robert Oberheim Design: Peter Hartwein
36 Historical category products Braun in depth Back to contents Download images

Nizo photo & film cameras.

Nizo 1000 | 1968 EA 1 | 1964 S 56 | 1968 2056 sound | 1976 Integral 7 | 1979
Design: Robert Oberheim Design: Dieter Rams, Design: Robert Oberheim Design: Peter Schneider Design: Peter Schneider
Richard Fischer
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Infrared ear
thermometers &
blood pressure
monitors.

In 1996, Braun acquired the U.S. company ThermoScan, the leading manu-
facturer of infrared thermometers. This was the start of the personal diagnos-
tic appliances product group. Today, infrared ear thermometers and blood
pressure meters are licensed products marketed under the Braun brand name.
38 Historical category products Braun in depth Back to contents Download images

Blood pressure monitors

& infrared ear thermometers.

BP 2510 | 2000 BP 1650 | 2002 BP 3560 | 2005

Design: Dietrich Lubs Design: Peter Hartwein Design: Peter Hartwein

IRT Pro 3000 | 1999 IRT 2000 | 2001 IRT Pro 4000 | 2004 PRT 1000 | 2005
Design: Björn Kling, Dietrich Design: Duy Phong Vu Design: Jürgen Greubel, Design: Duy Phong Vu
Lubs, Till Winkler Ludwig Littmann
 Back to contents Download images

3
Entertainment
electronics.

This product group initially included radio and audio equipment, then later
hi-fi equipment, loudspeakers, and TVs. With the SK 4 in 1956 (1), Braun
2
ushered in a revolution in radio design, signaling an end to the previous bulky,
furniture-style equipment. Some of the innovative product design principles
that would influence future styles included the geometric basic form, and the
purist arrangement principles, as well as the system and module concept of
later hi-fi equipment. As early as the 1960s, Braun had established itself as a
leading brand for entertainment electronics. Thanks to their superior tech-
nology and design, Braun audio and hi-fi equipment were among the most
sought-after products in this market segment. The price for the studio 1000
system (2) at the time was equivalent to the value of a mid-range automobile.
The further development of Braun’s product design illustrates how Braun
has remained faithful to its functional and esthetically reduced design principles,
1
while at the same time producing modern and futuristic designs. Even thirty
years later, the atelier system (3) still looks extremely modern. In 1990,
after almost six decades, Braun exited this product segment with its “Last
Edition” model.
40 Historical category products Braun in depth Back to contents Download images

Entertainment
electronics.

Radio-phono-combination | 1930s BKS 36 | 1936 Phono-Super 639 | 1937 Super 560 | 1950 combi | 1955
Braun factory design Portable radio Braun factory design Braun factory design Radio-phonograph combi
Braun factory design Design: Wilhelm Wagenfeld

G 11 | 1955 SK 1 | 1955 Exporter 2 l 1956 PK-G 4 | 1956 SK 4 | 1956

Tabletop radio Tabletop radio Portable radio Music cabinet Radio-phonograph combination
Design: Hans Gugelot Design: Artur Braun, Fritz Eichler Design: HfG Ulm, Dieter Rams Design: Hans Gugelot Design: Hans Gugelot, Dieter Rams
41 Historical category products Braun in depth Back to contents Download images

Entertainment
electronics.

Studio 1 | 1957 G 12 V | 1957 T 3 | 1958 PC 3-SV | 1959 Atelier 1 RC81 | 1959

Compact system with record player Record player Portable transistor radio Record player Compact system with record player
Design: H. Gugelot, H. Lindinger Design: Hans Gugelot, Design: HfG Ulm, Dieter Rams Design: Wilhelm Wagenfeld, Design: Dieter Rams
Wilhelm Wagenfeld Dieter Rams, Gerd Alfred Müller

studio 2 l 1959 TP 1 | 1959 T 22 | 1960 RCS 9 | 1961 T 52 | 1961

CV 11, CE 11, CS 11 Portable transistor radio-phonograph Portable radio Control unit Portable radio
Modular system Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams
Design: Dieter Rams
42 Historical category products Braun in depth Back to contents Download images

Entertainment
electronics.

RT 20 | 1961 PS 2 | 1963 T 1000 | 1963 audio 2 | 1964 studio 1000 | 1967/68

Tabletop radio Record player Portable radio Compact system CSV 500, PS 500, Hi-fi system
Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams

TG 1000 | 1970 audio 308 | 1973 integral studio system atelier

Reel-to-reel tape recorder Compact system with record player 1978 | PC 1, RS 1 1982 | A 2, C 2, T 2,
Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams, Peter Hartwein 1984 | P4
Design: Peter Hartwein
43 Historical category products Braun in depth Back to contents Download images

Television sets.

HF 1 | 1958 FS 80 | 1964 TV 3/Subwoofer/LS 40 | 1986

Design: Herbert Hirche Design: Dieter Rams Design: Peter Hartwein
44 Historical category products Braun in depth Back to contents Download images

Speaker units.

L1 | 1957 L2 | 1958 L 01 | 1959

Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams

LE 1 | 1959 L 710 | 1969 L 810 | 1969

Design: Dieter Rams Design: Dieter Rams Design: Dieter Rams

L 2000 | 1976 LS 150 PA | 1983 L 260 | 1972

Design: Dieter Rams Design: Peter Hartwein Design: Dieter Rams
 Back to contents Download images

1
Clocks and watches
& pocket calculators.

The clock product line began in 1971 with the phase 1 tabletop alarm clock
(1), and later expanded to include alarm clocks, wall clocks, and wristwatches.
In 1976, the first pocket calculator, the ET 33 (2), was launched; to this day,
it is regarded as a particularly successful product in terms of ergonomics and
design. Its convex buttons were a world first. The design of the successor
device, the ET 44 (3), inspired Apple 30 years later when it was developing
the iPhone. Nowadays, clocks and alarm clocks are licensed products, and
are being relaunched with new designs.

3
46 Historical category products Braun in depth Back to contents Download images

Pocket calculators.

ET 11 | 1975 ET 22 | 1976 ET 33 | 1977 ET 44 | 1978

Design: D. Rams, D. Lubs Design: D. Rams, D. Lubs, Design: D. Rams, D. Lubs, Design: D. Rams, D. Lubs
L. Littmann L. Littmann

ET 66 | 1987 ETS 77 | 1987 ST 1 | 1987 ET 88 | 1991

Design: D. Rams, D. Lubs Design: D. Rams, D. Lubs, Design: D. Lubs Design: D. Lubs
L. Littmann
47 Historical category products Braun in depth Back to contents Download images

Clock radios,
desktop & alarm clocks.
phase 1 | 1971 functional | 1975
Design: Dieter Rams, Design: Dietrich Lubs
Dietrich Lubs

DN 40 | 1976 DN 50 | 1979 AB 65 Quadrondo | 2005 DB 10 | 1991 ABR 313 | 1990

Design: Dieter Rams, Design: Ludwig Littmann Design: Ludwig Littmann Design: Dietrich Lubs Design: Dietrich Lubs
Dietrich Lubs

AB 1 | 1987 AB 312 | 1985 ABR 21 | 1978 AB 30 vs | 1984 AB 20 | 1975

Design: Dietrich Lubs Design: Dietrich Lubs Design: Dieter Rams, Design: Dietrich Lubs Design: Dieter Rams,
Dietrich Lubs Dietrich Lubs
48 Historical category products Braun in depth Back to contents Download images

Wall clocks &

wristwatches.
ABW 41 domodisque | 1981 ABK 30 | 1982
Design: Dietrich Lubs Design: Dietrich Lubs

DW 20 | 1977 DW 30 | 1978
Design: Dieter Rams, Dietrich Lubs Design: Dieter Rams,
Dietrich Lubs

AW 10 | 1989 AW 50 | 1992 AW 60 T | 1995 AW 22 | 2003 AW 24 | 2003

Design: Dietrich Lubs Design: Dietrich Lubs Design: Dietrich Lubs Design: Peter Hartwein Design: Peter Hartwein
 Back to contents Download images

Household
appliances.
1

beating, mixing, grinding, chopping, extracting, toasting, kneading,

blending, brewing, boiling, warming, slicing, shredding, grating, ironing
… done!

Braun launched its line of household appliances in 1950 with the Multimix
kitchen blender (1), constructed by company founder Max Braun himself.
Over the next few decades, the business expanded to include a full range of
household appliances such as blenders, coffee machines, irons, juicers,
hand blenders, and handheld mixers. From the start, the main focus was on
small kitchen appliances. Even today, the KM 3/31 kitchen blender (2) (1957),
which was manufactured in a virtually unchanged design until 1993, and
was one of the most durable industrial products ever, and the Aromaster KF 40
coffee machine (3), a bestseller from the 1980s, are considered archetypes
of their product categories. Over time, the importance of household appliances
2
has shifted from being simply kitchen aids for the housewife to becoming
lifestyle products. The core business today includes hand blenders, which
allow food to be prepared in small quantities, and also juicers and coffee
machines, because they satisfy the need for enjoyable, healthy food.

3
50 Historical category products Braun in depth Back to contents Download images

Kitchen machines,
blenders and juicers.

Multimix | 1950 M 2 | 1955 MP 2 | 1955 KM 3 | 1957

Braun factory design Braun factory design Braun factory design Design: Gerd Alfred Müller

MX 32 | 1962 KM 32 | 1964 MP 32 | 1965 ZK 1 | 1979

Design: Gerd Alfred Müller Design: Gerd Alfred Müller, Design: Gerd Alfred Müller Design: Hartwig Kahlcke
Robert Oberheim
51 Historical category products Braun in depth Back to contents Download images

Kitchen machines,
blenders and juicers.

MP 50 | 1970 MPZ 2 | 1972 MPZ 4 | 1982

Design: Jürgen Greubel Design: Dieter Rams, Design: Ludwig Littmann
Jürgen Greubel

UK 20 | 1984 MP 75 | 1990 Multiquick 7 Juicer | 2011

Design: Hartwig Kahlcke Design: Ludwig Littmann Design: Braun Design
52 Historical category products Braun in depth Back to contents Download images

Handmixer and
hand blenders.
M 1 | 1960 M 12 | 1963 M 800 | 1994
Design: Gerd Alfred Müller Design: Gerd Alfred Müller, Design: Ludwig Littmann
Reinhold Weiss

MR 6 | 1981 MR 300 | 1987 MR 500 | 1995

Design: Ludwig Littmann Design: Ludwig Littmann Design: Ludwig Littmann

MR 5000 | 2001 Multiquick 5, MQ 500 | 2013 Multiquick 7, MQ 700 | 2013

Design: Ludwig Littmann Design: Braun Design Design: Braun Design
53 Historical category products Braun in depth Back to contents Download images

Tabletop blowers,
clothes dryers,
heaters & steam irons. HL 1 | 1961 HL 70 | 1971
Design: Reinhold Weiss Design: Reinhold Weiss,
Jürgen Greubel

H 1 | 1959 H 200 | 1992 WT 10 | 1974

Design: Dieter Rams Design: Ludwig Littmann Design: Jürgen Greubel

PV 4 | 1984 PV 1205 | 1995 SI 6575 | 2001

Design: Ludwig Littmann Design: Jürgen Greubel Design: Ludwig Littmann,
Ludwig Littmann Jürgen Greubel
54 Historical category products Braun in depth Back to contents Download images

Coffee machines,
espresso machines,
coffee grinders.

KF 20 | 1972 KF 40 | 1984 KF 550 | 2002 E 400 T | 1991

Design: Florian Seiffert Design: Hartwig Kahlcke Design: Björn Kling Design: Ludwig Littmann

KMM 1 | 1965 KSM 1 | 1967 KMM 2 | 1969 KMM 30 | 1994

Design: Reinhold Weiss Design: Reinhold Weiss Design: Dieter Rams Design: Ludwig Littmann,
Jürgen Greubel
55 Historical category products Braun in depth Back to contents Download images

Metal series:
Toasters, water kettles,
grills & coffee machines.

HT 2 | 1963 HE 1 | 1961 HG 1 | 1962

Design: Reinhold Weiss Design: Reinhold Weiss Design: Reinhold Weiss

HT 600 | 2004 WK 600 | 2004 KF 600 | 2004

Design: Ludwig Littmann Design: Ludwig Littmann, Design: Björn Kling
Jürgen Greubel
Thank you.

Hopefully this megabrand toolkit helps to get a better

understanding about Braun. All content is usable and
can be assumed. If you need any content files or have
any questions please contact:

Meike Werner
Global Braun Licensing & Communication Expert
werner.mk@pg.com

December 2014