2
MBA Team
Wedding
Case Analysis
Operations Management
April 25, 2012
Hostetler | Lewis | Panutsos | Zhao | Yang
-- Introduction
& Agenda
1. 2. 3.
Synopsis & Industry Analytical
Problem ID Analysis Methods
4. 5. 6.
Proposed Analysis & Suggested
Alternatives Findings Action
-- Introduction
& Agenda
1. 2. 3.
Synopsis & Industry Analytical
Problem ID Analysis Methods
4. 5. 6.
Proposed Analysis & Suggested
Alternatives Findings Action
1. Synopsis &
Problem Statement
Introductory Facts & Assumptions
Mary Jackson & Larry Adams
Engaged on March 31
Wedding slated for April 22
Cherry Blossoms needed in Photos
50 guests will be invited [assumption]
Takes place in Washington, D.C. [assumption]
21 days planning time until rehearsal dinner
1. Synopsis &
Problem Statement
Bride’s Wedding Demands
Ceremony on April 22
Custom Printed Invitations
Church Wedding
Catered reception [Hall]
Wear mother’s wedding dress
Jane Summers as MoH [Peace Corps]
Hand-made bridesmaid dresses [Mrs. Watson]
1. Synopsis &
Problem Statement
Identification of Problem
Mary and Larry want to have a
wedding in 21 days, which is a
very short planning period for
such an event.
The case provides expected
completion times for the tasks
involved, as well as potential
options to crash some of those
times [additional costs]
1. Synopsis &
Problem Statement
Scope of Problem & Statement
Team 2’s Hybrid Role: Expediter | Wedding Planner
Problem Statement:
Develop the best strategy for successfully
executing the Adams’wedding.
Subsidiary Issue: Trade-offs
•Cost vs. Probability of Success
•Room for Unforeseen Issues
-- Introduction
& Agenda
1. 2. 3.
Synopsis & Industry Analytical
Problem ID Analysis Methods
4. 5. 6.
Proposed Analysis & Suggested
Alternatives Findings Action
2.
Industry Analysis
Comparisons by Price & Size
Budget: $1,200 $10,000 $35,000 $11,800 $10,000,000 $4,000
Guests: 50 250 100 50 450 250
Standard: Mary's Sis Survey Survey Small, Ave State of Art Survey
Reception: $682 $5,683 $19,892 $6,706 $5,683,330 $2,273
Attire: $172 $1,433 $5,017 $1,691 $1,433,330 $573
Ceremony: $24 $200 $700 $236 $200,000 $80
Décor: $100 $833 $2,917 $983 $833,340 $333
Music: $84 $700 $2,450 $826 $700,000 $280
Photos: $72 $600 $2,100 $708 $600,000 $240
Stationary: $30 $250 $875 $295 $250,000 $100
Transport: $6 $50 $175 $59 $50,000 $20
Gifts: $30 $250 $875 $295 $250,000 $100
Per Guest: $24 $40 $350 $236 $22,222 $16
2.
Industry Analysis
30 Day Wedding Planning Guide
30 Day Planning Guide Wedding Case: Pre-Crash
Day 1 Reserve Church & Hall
Day 3 Select and Secure Location, Mail Invites Choose Dress Pattern & Material
Day 4 Finalize Guest List, Order Invites & Dress
Day 8 Select Officiant & Get Paperwork Filed Select Invitation Style, Order Invites
Day 10 Choose Wedding Party & Dress Style
Day 11 Purchase Bridal Gown (Off the rack) Sew Dresses (15 days too late)
Day 13 Arrange Reception Dinner, Order Cake Arrange Reception Dinner
Day 16 Address Invites
Day 18 Decorate Church, Choose Cake & Décor
Day 20 Purchase Flowers Mail Invites (16 days too late)
Day 23 Purchase Favors & Décor Rehearsal Dinner
Day 29 Rehearsal Dinner
2.
Industry Analysis
Industry Standards
The Knot Suggested Times Wedding Case Time Schedule
Church & Hall 9-11 mos. in adv. 17 days notice [10C], 3 days to decorate
9-11 mos. in adv. 11 days notice
Catering
1-2 weeks for final headcount 2 days to choose cake
Buy 6-8 mos. in adv. 3 days for pattern, 8 days for mat'l [5C]
Dresses 3 Fittings at 6 wks, 4 wks, & 2 wks 11 days to sew [6C], 2 days for fitting
2 days to clean & press [1C]
Final guest list 9-11 mos. in adv. 4 days to get guest list together
Order invitations 6-8 mos. in adv. 3 days to choose invitations
Guest List &
Adress invites 4-5 mos. in adv. Order 12 days in advance [5C]
Invitations
Send invites 3 mos. in adv. 4 days to address [2C]
1 day to mail, Send 10 days in adv.
-- Introduction
& Agenda
1. 2. 3.
Synopsis & Industry Analytical
Problem ID Analysis Methods
4. 5. 6.
Proposed Analysis & Suggested
Alternatives Findings Action
3.
Analytical Methods
Analytical Method: Gantt Charts
Original Timeline | No Addl Investment | $0.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 R W
Reserve Hall & Church Décor X X
Jane Arrives X X
Call Caterer Give Notice to Caterer X X
Pattern Receive Material Sew Dresses
Guest List Pick Order Invites Address
Shop X X
Failed Paths:
•Dress & Invitations
•Possibly Church/Hall
3.
Analytical Methods
Analytical Method: Gantt Charts
Altered Timeline | Maximum Investment | $1540.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 R W
Reserve Hall & Church Décor X X
Jane Arrives X X
Call Caterer Give Notice to Caterer X X
Pattern Get Material Sew Dresses Fit/Press X X
Guest List Pick Order Invites Label Mail
Shop X X
Failed Paths:
•Invitations
3.
Analytical Methods
Analytical Method: Gantt Charts
Altered Timeline | Minimum Investment | $910.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 R W
Reserve Hall & Church Décor X X
Jane Arrives X X
Call Caterer Give Notice to Caterer X X
Pattern Get Material Sew Dresses Fit/Press X X
Guest List Pick Order Invites Label Mail
Shop X X
Failed Paths:
•Invitations [less overall slack]
3.
Analytical Methods
Analytical Method: Crash Analysis
3.
Analytical Methods
Analytical Method: Crash Analysis
Task Activity Pred. NT CT CC CC/ Day NT-CT
A Get Engaged 0 0
B Choose Mat'l 3 3
C Guest List 4 4
Path ACFIM
D Order Mat'l B 8 5 $25 $8.33 3
E Reservations 18 10 $100 $12.50 8 Path ABDGKN
F Order Invites C 12 5 $35 $5.00 7
G Sew Dresses D 11 6 $120 $24.00 5
H Jane Travels 10 2 $500 N/a 8
I Address Invites F 4 2 $25 $12.50 2
J Caterer & Décor 12 12
K Final Fitting H, G 2 2
L Decorate E 3 3
M Mail Invites I 11 9 $200 $100.00 2
N Clean & Press K 2 1 $30 $30.00 1
-- Introduction
& Agenda
1. 2. 3.
Synopsis & Industry Analytical
Problem ID Analysis Methods
4. 5. 6.
Proposed Analysis & Suggested
Alternatives Findings Action
4. Proposed
Alternatives
Proposed Alternatives
3 Solution Strategies
•Minimum Investment
•Balanced Cost Savings & Risk
•Maximum Probability of Success
Analytical models built for each option
-- Introduction
& Agenda
1. 2. 3.
Synopsis & Industry Analytical
Problem ID Analysis Methods
4. 5. 6.
Proposed Analysis & Suggested
Alternatives Findings Action
5. Analysis Option 1:
& Findings Minimum
Act: Status: a m b ET Var CC Investment
A 0 0 0 0.000 0.000
B 2 3 4 3.000 0.111
C 2 4 5 3.833 0.250
D Crashed 4 5 8 5.333 0.444 $25.00
E 10 17 19 16.167 2.250
F Crashed 4 5 7 5.167 0.250 $35.00
G 10 11 13 11.167 0.250
H 2 10 13 9.167 3.361
I Crashed 1 2 4 2.167 0.250 $50.00 Critical
J 10 12 15 12.167 0.694 Path: Probability
K 1 2 4 2.167 0.250 ABDGKNP
[Dress] 1.1%
L 2 3 4 3.000 0.111
ACFIMP
M Crashed 8 9 11 9.167 0.250 $200.00
[Invites] 74.9%
N 1 1 2 1.167 0.028
AELP
Total CC $310.00 [Church] 78.2%
5. Analysis Option 2:
& Findings Balanced Cost
Act: Status: a m b ET Var CC & Savings
A 0 0 0 0.000 0.000
B 2 3 4 3.000 0.111
C 2 4 5 3.833 0.250
D Crashed 4 5 8 5.333 0.444 $25.00
E 10 17 19 16.167 2.250
F Crashed 4 5 7 5.167 0.250 $35.00
G Crashed 5 6 7 6.000 0.111 $600.00
H 2 10 13 9.167 3.361
I Crashed 1 2 4 2.167 0.250 $50.00 Critical
J 10 12 15 12.167 0.694 Path: Probability
K 1 2 4 2.167 0.250 ABDGKNP
[Dress] 99.3%
L 2 3 4 3.000 0.111
ACFIMP
M Crashed 8 9 11 9.167 0.250 $200.00
[Invites] 74.9%
N 1 2 3 2.000 0.111
AELP
Total CC $910.00 [Church] 78.2%
5. Analysis Option 3:
& Findings Max Safety
Act: Status: a m b ET Var CC Slack
A 0 0 0 0.000 0.000
B 2 3 4 3.000 0.111
C 2 4 5 3.833 0.250
D Crashed 4 5 8 5.333 0.444 $25.00
E Crashed 7 10 17 10.667 2.778 $100.00
F Crashed 4 5 7 5.167 0.250 $35.00
G Crashed 5 6 7 6.000 0.111 $600.00
H Crashed 2 2 10 3.333 1.778 $500.00
I Crashed 1 2 4 2.167 0.250 $50.00 Critical
J 10 12 15 12.167 0.694 Path: Probability
K 1 2 4 2.167 0.250 ABDGKNP
[Dress] 99.9%
L 2 3 4 3.000 0.111
ACFIMP
M Crashed 8 9 11 9.167 0.250 $200.00 [Invites] 74.9%
N Crashed 1 1 2 1.167 0.028 $30.00 AELP
Total CC $1,540.00 [Church] 99.4%
-- Introduction
& Agenda
1. 2. 3.
Synopsis & Industry Analytical
Problem ID Analysis Methods
4. 5. 6.
Proposed Analysis & Suggested
Alternatives Findings Action
6. Suggestion
& Contingency
Suggestion for Mary
Recommendation Option 2: Balance Cost & Success
•Crash Invitation Path [ACFIMP] | 99.3%
•Crash Dress Path [ABDGKNP] | 74.9%
Additional Cost: $910.00
•Order Material: $25.00
•Order Invites: $35.00
•Mail Invites: $200.00
•Sew Dresses: $600.00
•Address Invites: $50.00
6. Suggestion
& Contingency
Project Significance
Project Management Skills
Cost/Benefit Analysis
Decision-Making Skills
Supply Chain Management
Critical Thinking
6. Suggestion
& Contingency
Thank you for your Attention!
Any Questions?
