Solutions for Consumer Packaged
Goods Industry
Consumer Goods and Distribution
www.tcs.com
Advancements in technology are driving several transformations in the way the consumer packaged
goods industry functions. Companies are investing in innovative digital solutions to meet the evolving
requirements of consumers. They are embracing newer ways to source, manufacture, market, and sell
their goods. Their supply chain processes are becoming leaner and smarter. As CPG companies
strengthen their existing channels, they seek smart solutions to serve their business needs.
Tata Consultancy Services (TCS') Solutions for the Consumer Packaged Goods Industry can help deliver
personalized consumer experiences and accelerate the pace of innovation. With our suite of domain-
specific technology solutions, coupled with a deep understanding of the marketplace, CPG enterprises
can streamline business process while reducing operational costs.
Overview Our Solution
The CPG industry is faced with multiple challenges. The rise of The key offerings in our portfolio include:
consumer purchasing power, increase in private label brands,
fragile brand loyalty, emerging niche players, increasing n Supply chain management solutions: Services for integrated
relevance of regional companies, and emergence of online business planning, inventory optimization, supply chain
channels are forcing CPG companies to diversify product network optimization, and omni-channel SCM assessment
portfolios and customize marketing strategies for different for a single version of truth
consumer groups. Further, companies need to work
n Plant engineering solutions: Services for sourcing; plant
collaboratively with suppliers, manufacturers, and retailers to
and warehouse operations, package, equipment, and process
gather, utilize, and share real-time order information, shipping
design; and digital factory and manufacturing operations
schedules, and inventory levels to ensure consumers'
expectations are met. n Sales and marketing solutions: Consulting and
implementation services for trade promotion management
Discerning consumers are asking questions about the health
and optimization, sales-force enabling tools and platforms,
and environmental impact of consuming packaged products.
retail execution related to merchandising, sales, and field
Firms in this sector desire complete control over their production
service
and distribution processes, in order to respond to changing
consumer preferences in a timely manner. Further, as annual n IoT solutions: End to end solutions and system integration for
inventory and freight expenses grow considerably, optimizing industrial IoT across multiple areas such as asset maintenance,
transportation and storage costs continues to be the top priority. material handling, and supply chain. Our innovative IoT
Faced with these challenges, enterprises are turning to advanced solutions transform consumer experience making it richer and
analytics to understand consumers better, and derive actionable more fulfilling
insights from enterprise-wide data.
n Digital offerings: Integrated end-to-end services in digital
TCS' Solutions for the Consumer Packaged Goods Industry marketing, digital commerce, digital creative, and digital
help companies reimagine business, and fine-tune strategy, packaging from consulting to implementation
operations, and processes across the CPG value chain. We provide
integrated enterprise systems and applications to enhance n Analytics: End-to-end analytics, business intelligence,
collaboration among various stakeholders. and Big Data solutions to address challenges across the
CPG value chain
Benefits
With TCS solutions, CPG companies can reap the following benefits:
Superior consumer engagement: Delight Robust business growth: Digitally reimagine
consumers with personalized products business processes, seamlessly integrate
developed by analyzing their purchase acquired businesses, and accelerate the pace
patterns; deliver a uniform consumer of global expansion
experience across multiple marketing
and sales channels
The TCS Advantage How we help our customers
Our comprehensive suite of services and solutions enables n Standardized manufacturing operations for a leading
end-to-end transformations for our CPG clients. We leverage global HPC major. This resulted in a significant increase
our in-depth technology expertise and rich domain experience in deployments of MES solutions across the globe,
to deliver results across industry segments such as food and and 5% improvement in productivity
beverages, home and personal care, fashion and apparel,
consumer electronics, toys and games, and tobacco. n Built a strong digital platform for a leading global food
ingredient company increasing its agility with 100% cloud
We provide business value through: enablement. The new platform improved finished product
KPI by 90%, and reduced IT application portfolio by 90%
Integrated full services: We provide integrated end-to-end
services across business processes and IT through a KPI-aligned n Implemented SAP roll-out for a global toy manufacturer
and goal-driven approach across 15 sites, transforming over 130 key business processes.
Domain experience: We bring in deep industry experience n Helped a global toy manufacturer reshape the e-commerce
through partnership with seven of the top 10 CPG companies strategy on over 800 brands sites in 45 languages, resulting
globally. We actively engage with over 80 customers across in transformation of digital marketing experience,
the CPG domain and improvement of consumers reach. The engagement
involves implementation and management of e-commerce,
Innovation and investments: We have made investments in digital production services, digital asset services, video
automation, digital, IoT, Big Data and analytics, digital marketing services, web analytics, and subscription-based IOT services
and ecommerce, trade promotion, retail execution, brand and
marketing and supply chain solutions. Our co-innovation- n Performed cloud-based transformation of trade promotion
oriented transformational approach helps CPG companies processes through the implementation of sales planning
improve productivity, reduce cost of operations, and deliver and analytics solution for a leading food company,
superior consumer experience. driving 10% cost savings on unauthorized claims
Strategic partnerships: We are preferred partners to global
technology leaders such as SAP, Salesforce, and Microsoft for
launching innovation initiatives and go-to-market programs
Greater business agility: Reduce the time Higher organizational productivity:
to market for launching new products, Standardize business planning and
promotions, and campaigns to respond to manufacturing processes; improve end-to-end
changing market trends; improve decision- visibility of operations to enhance execution;
making with real-time data processing and optimize inventory planning to avoid stock
analytics outages or overstocking; drive communication
and collaboration among partners and
suppliers; support the field force by providing
actionable contextualized insights
Awards & Recognition
2016
To know more
Visit the Consumer Goods and Distribution page on tcs.com
Email: global.cpgsolutions@tcs.com
About Tata Consultancy Services Ltd (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that
delivers real results to global business, ensuring a level of certainty no other firm can match.
TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering
and assurance services. This is delivered through its unique Global Network Delivery ModelTM,
recognized as the benchmark of excellence in software development. A part of the Tata Group,
India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National
Stock Exchange and Bombay Stock Exchange in India.
For more information, visit us at www.tcs.com
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