CASE STUDY
INTRODUCTION:
Dishwashers for the kitchen are compact and in some cases, modular kitchens have dedicated
housing for it, so it always tend to lag other appliances.The USA and parts of Europe, like
Germany, they are now owned by 75% of households. It has taken time for them to outgrow their
image as a luxury product
While most kitchens have one of these three types of dishwashers, ie., integrated dishwasher, a
freestanding dishwasher, a drawer dishwasher or a countertop dishwasher. The dishwasher prices
ranges from Rs.20,000 and can go up to Rs. 60,000 depending on the model, and features and the
company. Built-in dishwashers are the most popular and recognizable type of dishwasher.
TYPES OF DISHWASHER AND THEIR FUNCTIONS:
Integrated dishwasher
The standard height of an integrated dishwasher is 82cm, with a depth of 55cm, and a width of
60cm. They'll fit under a standard kitchen worktop with ease.
Functions:
Integrated dishwashers fit beneath your counter top and provide a neat, flush finish to your
existing decor. They often allow for a fitted, custom cupboard door that conceals the dishwasher
when the appliance is fully closed.
Freestanding dishwasher
The standard dimensions of freestanding dishwashers are 85cm tall, 59.8cm deep, and 60cm wide
and about 18 inches wide. Freestanding or portable dishwashers are typically smaller, at about 18
inches wide, which holds about eight place settings. This is ideal for a small homes or apartments
with fewer than three occupants.
Function:
A freestanding dishwasher costs less than a built-in model. While both types of dishwashers
feature energy-saving cycles that keep your utility bills down, a freestanding unit doesn't require
special installation. It usually connects to your kitchen faucet and drains directly into the sink.
Countertop dishwasher
Countertop dishwasher range in width from about 16 to 22 inches wide and 17 to almost 20 inches
high,It will be fitted in the space between the countertop and upper cabinets.
Function:
Countertop dishwasher are extremely economical and efficient, they use substantially less water
than manually washing dishes or a traditional full-sized dishwasher. Each wash cycle, which holds
4-6 place settings, uses about 3 gallons of water.
INCREASE IN SALES OF THE DISHWASHER:
The statistic shows the percent of households in the United Kingdom (UK) that own a dishwasher from
1994 to 2018. In 1994, when this survey was initiated, 18 percent of households owned a dishwasher.
As of 2018, that number has increased significantly to 49 percent of households. The market
penetration was highest in the most recent year.
This report forecasts revenue
growth at global, regional, and
country levels and provides an
analysis of the latest industry
trends in each of the sub-
segments from 2015 to 2025. For
the purpose of this study, Grand
View Research has segmented
the global dishwasher market
based on the product, application,
distribution channel, and region:
Report Attribute Details
Market size value in 2020 USD 7.17 billion
Revenue forecast in 2025 USD 10.2 billion
Growth Rate CAGR of 7.2% from 2019 to 2025
Base year for estimation 2018
Historical data 2015 - 2017
Forecast period 2019 - 2025
Revenue in USD million/billion and CAGR from
Quantitative units
2019 to 2025
Revenue forecast, company ranking,
Report coverage competitive landscape, growth factors, and
trends
U.S.; U.K.; Germany; China; India; Brazil;
Country scope
South Africa
orporation; Electrolux AB; LG Electronics Inc.;
Whirlpool Corporation; Robert Bosch GmbH;
Competitor Aga Rangemaster Group; Samsung Group;
Asko Appliances AB; Miele; Fagor
Electrodomésticos
CUSTOMER EXPECTATION:
There are some common issues faced by the customers while using dishwasher regularly and the
customers are expecting to solve these basic problems.
Dirty Interior
Dirty Filter
Clogged Spray Arm
Broken Soap Dispenser
Low Water Temperature
Detergent and Related Issues
Water Volume or Pressure Issues
Failing Inlet Valve
