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Assessment 2

The document discusses factors to consider for a successful business like competitors, customer preferences, and location. It also discusses why Jollibee's brand name is memorable to children and why the logo should not be changed as customers are loyal to the recognizable brand.

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rjayrjay
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34 views1 page

Assessment 2

The document discusses factors to consider for a successful business like competitors, customer preferences, and location. It also discusses why Jollibee's brand name is memorable to children and why the logo should not be changed as customers are loyal to the recognizable brand.

Uploaded by

rjayrjay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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JOLLIBEE

1.To have a successful business first thing you need to examine or consider is the
factors in placing your product/services in the market. First factor you need to
consider is your competition, an entrepreneur should search the strategies used by
his or her competitors and also the strength and weaknesses of the competitors so
that the entrepreneur can outweighs and beat its competitors. Secondly is your
customers preference and demographic profile, an entrepreneur must know his
customers especially the needs and wants of the customers. Another factor must be
consider is the location on where your product will be put, the location should be
easily located or accessible by the customers.
2.Yes, because the brand name is easily to read and remember, also the brand name
is very catchy especially to young children that’s why children really loves jollibee
than the other fast food.
3. The staff of the company should be a good listener, have the capacity to take
criticism and bad feed backs and also has the best communication skills.
4. Being a loyal customer of Jollibee I would not change or give any suggestion to
change the brand logo because jollibee has been highly recognized because of its
brand logo, since jollibee establish it is always on top of the highest earner company
when it comes to fast food restaurant. Customers really loves what jollibee it is and
customer will alsways continue to patronize it even the logo is not changing.
5. a. It should be unique and distinctive
b. Simple and easy to pronounce
C. Can easily attract attention
D. Easily to remember or recognize
E. The brand name defines the features or benefits of the product/services.

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