.
House of Cardin
In 1949, Cardin left the House of Dior and in 1950, with the help of
Marcel Escoffier, struck out on his own and became a costume
designer in an attic shop where he would design many costumes for
the French capital city's numerous balls and create his own line of suits
for a clientele that would continue to expand. His work was widely
seen and loved and he designed costumes for many other French
designers, including Dior. He was widely believed to be the best suit
designer in Paris and by 1953, Cardin had purchased the entire
building on Rue Riche Panse where he had started barely three years
earlier.
In 1953, he moved his operations into a six-story eighteenth-century
mansion on the very fashionable Faubourg Saint-Honore and
established the House of Cardin. As part of the purchase agreement,
Cardin was obliged to continue a conservative men's shop that had
occupied the building's ground floor. Unwilling to associate with
traditional men's shirts and ties, Cardin divided his elegant house into
two separate boutiques in 1954: one was called "Adam" and the other
"Eve." He then set about designing avant-garde ties, sweaters and suit
jackets that became enormously popular in Europe.
In 1957, Cardin was still regarded as a suit designer and costume
maker. He wanted to break out of this mold into the world of total
fashion design. To do this, Cardin presented his first full fashion
collection of over 120 styles in the summer of 1957 in Paris. The show
was an immediate success and Cardin soon became a member of the
Chambre Syndicale de la Couture (Couture Employers' Federation) as
one of the best designers in France. His show in 1958 proved that he
was not a one-hit wonder and he solidified his reputation in the fashion
world.
Shows America His Designs
Throughout the 1960s Cardin continues to design clothes for both men
and women that became increasingly fanciful and replete with bright
colors. But, knowing that some of his customers would not wear many
of the avantgarde creations that he was producing, he soon began
designing a separate and more traditional lines for a department store
in Paris. In 1961, he was allowed to distribute these lines himself
outside of Paris. His designs of ready-to-wear fashions that were semi-
fitted became increasingly popular throughout Europe and he decided
to travel to the United States to show his fashions.
In 1966, Cardin traveled to New York City to show his women's
fashions to American customers and designers and upon arriving at
the airport in New York, he saw the bright colors of the automobiles in
the parking lot. He later remarked to an interviewer that: "It confirms
my instinct that color-lots of it-is the most essential thing in today's
world." His designs for women were and immediate success and would
lead him to open a store dedicated to these fashions in the city. He
also launched a line of children's clothes which became almost as
popular as his designs for adults. For these and other designs, he was
awarded the Golden Spinning Wheel Award by the town of Krefeld,
Germany in 1966.
Following his successes in America, Cardin traveled to Japan with the
same success. His fashions were highly popular and their easy fit and
bright colors became popular with Japanese women. Cardin liked the
more traditional lines of Japanese clothing and their influence would
continue to make an impression on him throughout the years. Their
influence would be seen in many of his later creations as models often
wear Japanese hairpieces. He has returned to Japan several times,
once at the invitation of the Japanese government.
Highly Decorated Designer
By the 1970s, Cardin was regarded among one of the top fashion
designers in the world and was awarded many times for his designs. In
1973, Cardin received the Basilica Palladiana Award for the most
successful Venetian that year. In 1974, Cardin was awarded the EUR
Award, which is the equivalent of an Italian Academy Award, for his
varied and successful enterprises in the world of entertainment. In
1977, Cardin received the Golden Thimble of French Haute-Couture
Award, made by Cartier, as designing the most creative collection of
the season. He would go on to win this award two more times, once in
1979 and again in 1982. It was also in 1977 that he purchased the
Maxim's chain of stores and turned them into a unique line of
boutiques to sell his designs.
In 1980, Cardin celebrated 30 years in the industry at the Metropolitan
Museum of Art in New York City and opened a new office building in
New York City to handle his growing American enterprises. In 1985,
Cardin was awarded the Fashion Oscar at the Paris Opera and later,
was named as a Commander of the Order of Merit by the President of
France. In 1988 he was awarded the Grand Order of Merit by the
Italian Republic and, in 1991, was promoted to Officer of the Legion of
Honor in France. It was also in 1991 that he was promoted to an
officer in the Legion of Honor in France and received the Gold and
Silver Star of the Japanese Sacred Treasure, that nations highest
honor. In 1992, Cardin accepted a seat in the French Academy of Fine
Arts as the nations highest-ranking fashion designer.
Sportif
To commemorate the XXVI Olympic Games being held in Atlanta,
Georgia, Cardin presented a fashion show starring his new Sportif
designs. The Sportif line of clothes for men and women was a
tremendous success and spawned a line of Sportif fragrance for men.
later that year, Cardin put on an exhibition by painter Daniel You
called Les Dieux de Olympe.
In 1996, Cardin was awarded the France-Italie Prize by the Italian
chamber of commerce in France. Cardin was also asked by the Chinese
government to design uniforms for it's public servants in 1996. Soon
the People's Liberation Army as well as railway, airline and post office
workers were sporting Cardin designs at their job. In January of 1997,
Cardin was decorated as a Commander of the Legion of Honor in
France, that nations highest honor.
Cardin lives and works in Paris, constantly designing and innovating
his many lines of clothing, footwear, perfume and hats. His designs
and his commercial success have made him one of the living legends
among French fashion designers.
BIOGRAPHYExperimental,    not always practical.In 1959, he was expelled from
the Chambre Syndicale for launching a ready-to-wear collection for the
Printemps department store as the first couturier in Paris, but was soon
reinstated. However, he resigned from the Chambre Syndicale in 1966 and
now shows his collections in his own venue, the Espace Cardin (opened
1971) in Paris, formerly the The‰tre des Ambassadeurs, near the American
Embassy. The Espace Cardin is also used to promote new artistic talents, like
theater ensembles, musicians, etc.
Fashion Designer Pierre Cardin has an avant-garde style. He likes geometric
shapes and motifs, and often ignors the female form. He introduced the
"bubble dress" in 1954. His unisex fashions were often experimental, and not
always practical. His fellow designer, Andre Oliver, who joined him in 1971
and assumed responsibility for the haute couture collections in 1987, died in
1993.Cardin was the first couturier to turn to Japan as a high fashion market
when he travelled there in 1959.Cardin purchased Maxim's restaurants in
1981 and soon opened branches in New York, London, and Beijing (1983). A
chain of Maxim's Hotels are now included in the assets. Cardin has also
licenced a wide range of food products under that name.Like many other
designers today, Cardin decided in 1994 to show his collection only to a small
circle of selected clients and journalists.He was a member of the Chambre
Syndicale de la Haute Couture et du Pret-a-Porter and of the Maison du
Haute Couture from 1953 to 1993.
------------------------------------------------------------------------Selected
Awards* Pierre Cardin is a member of the Academie Francaise (1992) and
the Academie des Beaux Arts. * Honorary Ambassador of UNESCO (1991)
------------------------------------------------------------------------Economic
DataOwnershipThe company is entirely owned by Pierre Cardin. Cardin
boasts to never have borrowed a Franc from a bank. He seeks to finance his
venture by drawing from his own assets.PerformanceSales of $130 million
were achieved in 1992, of which $90 million were achieved with fashion.
About 40% of fashion sales are said to be made with men's wear. Total
turnover of products with the label Pierre Cardin are estimated at around $1
billion.LicensesPierre Cardin has licensed over 840 products in 98 countries,
mostly for fashion, food and furniture goods. Interestingly, Cardin avoids
advertisement in a classical sensBACKGROUND
BIOGRAPHY OF PIERRE CARDIN
French, but born in San Biagio di Callalta (Venice), the 2nd of July 1922, Pierre Cardin was educated in
central
France.
1945 Pierre Cardin arrives in Paris. He works for Paquin and then
Schiaparelli. He meets Jean Cocteau and Christian Berard, with whom
he designs masks and costumes for films such as "La Belle et la Bête" (The Beauty and the Beast).
1946 February
Pierre Cardin leaves to work for Christian Dior who has just opened his own business.
1950 Pierre Cardin founds his own company, in the 10 rue Richepanse, and starts designing masks and
costumes for the theatre.
1953 Pierre Cardin presents his first ladies collection.
1954 The bubble dress is a huge success the world over. A first boutique, "Eve" opens at 118, rue du
Faubourg Saint-Honoré - Paris 8è
1957 - The opening of a second boutique "Adam" for men.
Already thinking of a menswear line, Pierre Cardin starts to make colourful men's ties and printed
shirts.
- First trip to Japan.
- Pierre Cardin is made an honorary professor of the Bunka Fukosa design college where he gives
lessons on the three dimensional cut for one month.
1958 September
Pierre Cardin receives the "Young Designers" award in Boston, U.S.A.
1959 Pierre Cardin presents his first ready-to-wear collection for women at the Printemps department
store in Paris.
1960 First men's collection presented by 250 French students : the "Cylinder" line.
1961 Creation of the men's ready-to-wear department plus accessories.
1962 Founding of the Pierre Cardin Prize in Japan, awarded by the Bunka Fukosa school to the best
designer of the year.
1963 Creation of the women's ready-to-wear department.
1966 - Awarded the "Golden Spinning Wheel" - "Le Rouet d'Or" by the town of Krefeld, Germany.
- First children's collection presented by all the triplets in Paris.
- Pierre Cardin opens a menswear boutique and studio in a six-floored building, at 59 rue du
faubourg Saint-Honoré.
1968 Opening of the children's boutique at 8, rue du Faubourg Saint-Honoré.
First licence contract outside fashion : porcelaine crockery.
1970 Opening of the "Espace Pierre Cardin" - 1-3 avenue Gabriel in Paris : a theatre, restaurant, cinema
and exhibition hall.
1973 Pierre Cardin receives the "Basilica Palladiana", a prize given every year to a successful
venetian.
1974 Pierre Cardin receives the "EUR", wich is an Italian oscar award, given for his varied activities
in the world of show-business.
1975 Opening of the Design Boutique, 29 rue du Faubourg Saint-Honoré - Paris 8è.
2
1976 Another boutique 72, rue du Faubourg Saint-Honoré - Paris.8è.
Awarded the Italian decoration of "Commander of the Order of Merit".
1977 Pierre Cardin receives the Gold Thimble of French Haute-Couture made by Cartier, it
rewards the most creative collection of the season.
 October 18
 Opening of the Gallery "Evolution", 118 rue du Faubourg Saint-Honoré - Paris. Pierre Cardin
presents his first collection of haute couture furniture,"Utilitarian Sculptures".
 November 25
 Opening of the Maxim's Boutique, 76 rue du Faubourg Saint-Honoré Paris - selling products
made under the Maxim's trademark.
1978 Awarded the certificate "Prestige Tourism" for those contribute to the development of French
tourism.
 Opening of two boutiques "Maxim's Homme de la Nuit" at 82 rue du Faubourg Saint-Honoré
and 5 rue Royale - Paris.
 December
 First trip to China.
1979 January
 For the second time awarded the Gold Thimble of French Haute-Couture for his Spring/Summer
collection.
 March
 Fashion shows held in Beijing and Shanghai.
 October
 Opening of the Maxim's Flower boutique, Rue de Duras - Paris. 8è.
1980 January
 - Opening of the Maxim's fruit shop, rue de Duras - Paris
 - Opening of ladies dressing rooms at the Hôtel de Clermont-Tonnerre,
 14 Place François 1er in Paris.
 April
 Opening of the Children's boutique in the Palais des Congrès - Porte Maillot - Paris.
 September
 Opening of a men's ready-to-wear show-room at, 7 rue Royale - Paris.
 October
 In New York, Pierre Cardin celebrates thirty years of design at the Metropolitan
 Museum and opens a new office building - 53 East 57th Street.
 December
 In Belgium, Pierre Cardin opens an art gallery 47, boulevard de Waterloo - Brussels.
 In Sofia, Bulgaria, the opening of two new boutiques.
1981 March
 For the launching of Maxim's in Germany, Pierre Cardin gives a dinner at the
 French Ambassador's Residence in Bonn where he presents his dinner suits and ladies evening
wear under the Maxim's de Paris label.
 May
 The Maxim's Restaurant : on the 4th Pierre Cardin takes control and ownership of the famous
restaurant, rue Royale - Paris
 July
 Launching of a new perfume called "Choc" for women.
 September
 At Maxim's, a dinner to launch the new line for men, called Maxim's.
 October
 - Travels through South America : Brasil, Argentina, Mexico.
 - The Autumn Salon at the Grand Palais museum in Paris presents a 30 years restrospective
of design by Pierre Cardin.
 - The launching of Espace Baths.
 - The launching of car seat covers for the Renault 9.
 November
 Trip to China for the opening of the Pierre Cardin show-room in the Sky Temple gardens in
Beijing, close to the Marco Polo Center
 December
3
 - Launching of a jewellery collection called "Gold and Diamonds" at the Hotel Clermont-
Tonnerre.
 - Opening of the Maxim's Boutique in Roma, Italy
 - At the Maxim's in Paris, a gala dinner for Mrs. Kiri te Kanawa.
1982 March
 Opening of the Maxim's Restaurant in Brussels on the main square.
 April
 Japan : The Sogetsu Kakain Museum , presents a general 30 years retrospective of Pierre Cardin
design.
 May
 Spain : a showroom opens in Barcelona to exhibit Pierre Cardin and Maxim's products.
 July
 Pierre Cardin is awarded his third Gold Thimble of the French Haute- Couture.
 September
 - Maxim's champagne is launched.
 - Pierre Cardin is made Knight of the wine "Ordre des Côteaux de Champagne".
 October
 Launching of a knitting-wool line with the Pierre Cardin label.
 December
 New-York : at the Metropolitan Musuem an exhibition is held on the style of the French 1890's
"La Belle Epoque " with a dinner in Maxim's stylish restored decor.
 On the 21st, signing of a contract for Maxim's in Beijing in the presence of chinese
officials.
 Maxim's Flower boutique moves to 7, rue Royale.
1983 January
 Minim's restaurant opens at 76 rue du Faubourg Saint-Honoré - Paris
 February
 Pierre Cardin is decorated as Knight des Arts et des Lettres.
 March
 First trip to Moscow
April
Pierre Cardin is made Knight of the Legion d'Honneur.
September
Hungary : Pierre Cardin boutique opens in Budapest
China : a Maxim's restaurant opens in Beijing
December
Maxim's restaurant opens in Rio de Janeiro in Brazil.
1984 January
 Pierre Cardin opens a boutique in London.
 July
 Minim's restaurant opens in Beijing completed with a bakery.
1985 January
 Launching of a line of Pierre Cardin dolls.
 March
 German compagny Hutschenteuther begins a line of Maxim's porcelaine.
 Ascot Brun, Milano, Pierre Cardin receives the prize for the most creative man.
 April
 Maxim's Perfume for ladies is launched.
 May
 Pierre Cardin is named Commander of the Order of Merit by the President of the French
Republic.
 Pierre Cardin in China for fashion shows.
 September
 Maxim's restaurant opens in New-York.
 At the Paris Opera, Pierre Cardin is awarded the Fashion Oscar.
 November
 Pierre Cardin is awarded the Golden Orchid for Maxim's.
4
1986 February
 Maxim's Hotel opens in Palm Spring, California - the first in the American chain opened by
Pratt.
 April
 Contract signed with Russia for local manufacture of ladies, men's and children's ready-to-wear
and the opening of a 10.000 m² showroom in 1987.
 May
 Launching of the ship Maxim's des Mers, with her maiden voyage to New-York for the Statue
of Liberty celebrations.
 June
 Opening of the Residence Maxim's Hôtel - 42, avenue Gabriel, Paris.
1987 May
 Inauguration of the second floor bar in the Maxim's restaurant, Paris.
 December
 Opening of the Résidence Maxim's Hotel in New-York on Fifth Avenue and 55 th street.
1988 January
 The Haute Couture moves to the Hotel Clermont-Tonnerre, 14 Place François 1er - Paris.
 February
 Awarded the Grand Order of Merit by the Italian Republic.
 June
 A new perfume, Maxim's for Men is launched at the Maxim's restaurant in Paris.
 Pierre Cardin visits the Far East and is received by six heads of State :
- His Holiness Pope John Paul II
- His Majesty King Bhumibol Adulyadej of Thailand
- President Suharto of Indonesia
- His Royal Highness Sultar Azlan Shah of Malaysia
- Mrs Benazir Bhotto the Prime Minister of Pakistan
- Mrs Cory Aquino, President of the Philipines
1989 July
 Italian minister, Mr Giulio Andreotti decorates Pierre Cardin with the medal, "La Fondation des
Thermes de Fiuggi".
 October
 In New-York, Pierre Cardin is awarded a price for his contribution to interior design.
1990 Pierre Cardin receives the Palmes of the Royal Catalan Fine Arts Academy at San Jordi in Spain.
 June
 Launching of the new women’s perfume "Rose Cardin".
 September
 Publication of the Maxim's book One Hundred Years of Parisian Life "Cent ans de Vie
Parisienne".
 October
 The Victoria and Albert Museum in London exhibits in its 20th century Gallery a Pierre Cardin
retrospective collection of 40 years of ladies fashion and 30 years of men's fashion.
1991 January
 Opening of the Maxim's Residence II and an Italian restaurant "Le Cirque" at 20 rue du Cirque -
Paris.
 February
 Pierre Cardin is made Honorary Ambassador of UNESCO.
 March
 Pierre Cardin designs a medal and jewellery pieces for the profit of the UNESCO-
 TCHERNOBYL programme.
 April
 Pierre Cardin is promoted to Officer of the Légion of Honour
 April-May
 The Fine Art Museum in Montreal - Canada exhibits a retrospective of 40 years of ladies fashion
and 30 years of men's fashion.
 May
 Pierre Cardin receives the Gold and Silver Star of the japanese Order of the Sacred
 Treasure- the highest honour from the Japanese.
5
 June
 Pierre Cardin holds his fashion show in the Red Square, Moscow in front of 200.000
people.
1992 February
 Pierre Cardin accepts a seat in the Academy of Fine Arts at the French Institute.
 May
 Launching of the men's perfume "Enigme".
 December
 The official ceremony of acceptance at the Academy of Fine Arts.
1993 January
 Pierre Cardin introduces a new cosmetics range.
March
A second Maxim's restaurant opens in Beijing.
November
Pierre Cardin holds his first fashion show in Viet Nam (Hô Chi Minh and Hanoï).
1994 March
 Retrospective in Sao Paulo and Haute Couture fashion show.
 June
 Pierre Cardin meets for the first time Fidel Castro in Cuba.
 September
 Pierre Cardin is made Silk Baron during a visit to Krefeld in Germany.
 During his 21st trip to China, Pierre Cardin is made Honorary Citizen of the town of Xian,
ex-imperial capital.
 Opening of the Pierre Cardin Fashion and Design Center within the Institute of Textile Science and
Technology.
 November
 Pierre Cardin celebrates the 1200 years anniversary of the ex-Imperial town of Kyoto in Japan
with a fashion show presenting 40 years of design in the Sen Yuji Imperial Temple.
1995 June
 The opening of a boutique and restaurant Maxim's in Moscow, Russia.
 September
 Pierre Cardin meets Nelson Mandela in South Africa.
 Pierre Cardin visits Burma for the first time.
 The opening of a first boutique in Riga (Latvia).
 October
 The launching of the latest women perfume in France, Ophelie
 The Espace Pierre Cardin hosts a threee months long exhibition of paintings, sculptures,
architecture, engravings and artistic creations in cinema and audiovisual, entitled "The Academy of Fine
Arts
Today".
 November
 Opening of the first boutique Pierre Cardin in Saint-Petersbourg, Russia.
 Pierre Cardin visits Albania where he is received by the President of the Republic Sali Beresha.
 December
 The launching of Ophelie in Riad et Dubaï.
 Gallery Navarra; the six flags chosen by Mr Cardin for the Year of Tolerance of the UNESCO
are exhibited. At Christmas, these flags were raised in Paris at the Place de la Concorde before being
presented around the world.
1996 March
 Pierre Cardin presents a ready to wear collection "EVOLUTION" in his new space
 "BLUE SKY", for the younger people (16-25 years).
 April
 At Eilat (Israel), and Petra (Jordan), Pierre Cardin presents the six Flags of Tolerance to the international
community.
 Pierre Cardin presents his last Haute-Couture collection at a private showing at Résidence Maxim's in the
presence of Mrs. Jacques Chirac, Mrs. Georges Pompidou and Mrs. Jean Tiberi.
 May
6
Pierre Cardin presents his last Haute-Couture collection at the American Embassy in Paris in the presence
of Mrs. Pamela Harriman.
June
Pierre Cardin is decorated as Ambassador Chancelor about O.M.I.R (Mediteranean Observatory for
Information and Reflexion).
July
On July, 10th in Atlanta, USA, to celebrate the XXVI Olympic Games, Pierre Cardin presents a high
fashion collection for men and women and a new sport collection.
In the same time he launches "Sportif", a men perfume for the young American people and he inaugurates
"The Olympia Gods" the exhibition of the painter Daniel You.
September
Pierre Cardin opens the first Maxim's smoking-room in Brussels, Belgium.
October
Pierre Cardin presents his second ready to wear collection "BLUE SKY" for spring-summer 1997.
launching of Golden Sand, self heating pads of sand.
November
Fisrt trip of Pierre Cardin to Libya.
Launching of the Pierre Cardin men perfume, Centaure
December
Pierre Cardin receives the France-Italie Price 1996 given by the Italian Chamber of Commerce in France.
1997 January
Pierre Cardin is decorated as Commandeur de la Légion d'Honneur.
 Opening of the Pierre Cardin exhibition of 50 years of creativity at
 Espace Pierre Cardin.
 June
 Auction sale of 8.000 wine bottles from the Maxim’s cellar.
 Pierre Cardin opens the Minim’s restaurant - 7, rue Royale.
 July
Pierre Cardin presents his new ready-to-wear collection for men
(spring-summer 1998)
September
Opening of a new Pierre Cardin Store in Cannes, France.
October
Presentation of the Evolution ready-to-wear collection for spring/summer 1998.
Publication of the book « The Swords » of The Academy of Fine Arts at the French Institute, initiated by
Pierre Cardin.
November
Grand opening of the restaurant « Atmosphere » in the « Résidence Maxim’s ».
  Launching of a new Toyota car : a Rav 4 with the Pierre Cardin label.
1998 March
Auction sale in New-York of 14.000 bottles of fine wines from Maxim’s cellar.
Presentation of the Evolution ready-to-wear collection for Autumn/Winter1998-99
Launching at Maxim’s of « Orphée » new perfume.
Opening of the new boutique Pierre Cardin in Lyon, France.
May
Launching of the boats "Maxim's" on the river Seine in Paris
June 15
Pierre Cardin is named Honorary Chairman of the International Dance Council
 July
Pierre Cardin presents his new ready-to-wear collection for men and women
(four seasons 1999)
 September 24
Opening of the new children boutique - 20, rue du Pont Neuf 75001 Paris
 October
Presentation of the Evolution ready-to-wear collection for Spring/Summer 1999
 October 29
Launching party for the Maxim’s cigars at the Maxim's in Paris.
November 12
Opening of the Evolution boutique - 83, rue du Faubourg Saint-Honoré 75008 Paris
November 15
Opening of the new Maxim's in Shanghai, China.
1999 March 14
 Presentation of Evolution ready-to-wear collection for Autumn/Winter 1999.
 June 24
Opening of the new Maxim's in Geneva, Switzerland
October
Presentation of the Evolution ready-to-wear collection for Spring/Summer 1999
2000 February 2
-Launching of the nineteenth Maxim’s in Monaco in the presence of the crown Prince Albert.
February 3
-Private view at the Espace Cardin of the furniture exhibitions of Pierre Cardin “Sculptures Utilitaires”.
March 9
-Launching of a new magazine “Parfums et Senteurs”.
April 18
-Fashion show and opening of the international creative concept at Saint-Ouen.
November
-Presentation of the Pierre Cardin retrospective at Shanghaï and Bejing.
2001 January 10
Pierre Cardin welcomes Jeanne Moreau at the “Académie des Beaux-Arts”
January 28
Pierre Cardin presents his new Men’s ready-to-wear collection – Autumn/Winter 2001-2002.
March 2
Pierre Cardin buys the Marquis de Sade castle ( Luberon ).
May 28
Launching of a new perfume called “ Tristan and Yseult ” at the Espace Pierre Cardin.
Launching of the spectacle “ La Légende Musical Tristan et Yseult ”.
July 13
Opening of the Lacoste festival. Party in memory of the “ Marquis de Sade”.
November
Pierre Cardin receives the “Grand prix Licom” 2001 ,for the best licence.
2002 February 14
Presentation of the Pierre Cardin Retrospective in Los Angeles
February 20
Show of his last collection in Las Vegas.
February 21
Launch in New York of the Maxim’s compilation.
March 15
Launch in Paris of the Maxim’s compilation.
July
Second season of the Château Lacoste’s Festival
November 13
Retrospective exibition in Tokyo for his 50 years of career.
2003 January 10
Pitti Uomo : Retrospective fashion show at the Palazzo Corsini (Firenze).
July
Third season of the Château Lacoste’s Festival
2004 January 7
Minsk : Pierre Cardin is decorated as the Order of the Frantsisk Skorina (the most prestigious reward of
the Bélarus State).
February
Launching of the new men’s perfume “Revelation”.
February 25
Retrospective exibition at the Gallery Carla Sozzani, Milano (Italie).
March 2
Tribute to Pierre Cardin at the department store “Printemps Haussmann”. Fashion show, exibition.
July
Fourth season of the Château Lacoste’s Festival.
October 12
8
Opening of the new “SEM” exibition and Inauguration of the new “Art Nouveau” museum.
October 21
Within the frame of the France-China Year (days of Happiness France-China), prizegiving of the Pierre
Cardin award at the Beijing People’s Assembly.
2005 February
Launching of the new women’s perfume “Emotion”.
 April 21
Opening the new line “sculpture’s furniture evolution” exhibition and inauguration, at St-Ouen Concept 2.
May 3
Exhibition and Inauguration of the years 1950 – 2005 mode and design, at Beaux-arts Academy, in
Vienna.
June 23
Retrospective exhibition in Athènes, Greece.
July
Fifth season of the Château Lacoste’s Festival.
2006 Launching of the new man’s perfume “Emotion”
 June 19
Retrospective exhibition Men & Women in Athènes, Greece.
 June 21
Retrospective exhibition Men & Women in Istanbul, Turkey.
July 4
Pierre Cardin presents his new Men’s ready-to-wear collection – Spring/Summer 2007.
July
Sixth season of the Château Lacoste’s Festival.
September 21
Pierre Cardin presents his new book “Pierre Cardin Evolution” at Artcurial, published by Flammarion.
November 15
Opening of the new “PAST – PRESENT – FUTUR” museum, at Saint-Ouen, Concept 2.
2007        May 25
Pierre Cardin receives the fashion award “CFDA” in New-York.
 July
 Seventh season of the Château Lacoste’s Festival
October 20
Pierre Cardin fashion show “Spring – summer 2008”, in the Gobi desert, in China.
November 07
Music show “Jo & Joséphine” plays in the Theater of the “Concept Créatif Pierre Cardin”, in Saint-Ouen
(93).
November 18
Pierre Cardin was awarded Commander Order of the cultural Merit from Monaco Principauty, in the
Monaco Embassy, in Paris.
2008        March 31
First Auction sell in Versailles of the SVV Pierre Cardin Auction Art, Rémy Le Fur and Associates.
 April 10
Pierre Cardin receives the “Star Etoile” price from the SCAD (Savannah College of Art and Design), in
the French Embassy, in New-York.
 July
 Eighth season of the Château Lacoste’s Festival
 August 09
 Opening of the 10th Maxim’s restaurant (in the world), in Pékin (China).
 August 16
Choreographic show “Marco Polo” made by Marie-Claude Pietragalla, in Beijing’s Opera
October 06
The new Pierre Cardin fashion show 2009, took place at Palais Bulles, in Théoule-sur-Mer (06).
2009         July
  Ninth season of the Château Lacoste’s Festival
.