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Evidence 6 Segmentation “Describing Potential Clients”

LEYDI DAYAN BARRETO SANDOVAL

INTERNATIONAL NEGOTIATION

SENA

03 SEPTEMBER 2019
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.Contents

Introduction ........................................................................................................................1
Where do you usually buy your cleaning products?............................................................2
Do you consider yourself as a neat person? Why?..............................................................2
Do you feel satisfied with the cleaning products you buy? Why?......................................2
What kind of cleaning product would you like it to be improved? Why?..........................3
Mention 5 cleaning product brands you consider as the best ones......................................3
Which are the most important aspects to be taken into account to choose a cleaning
product brand?.....................................................................................................................3
Imagine you are promoting a new product. Describe it and write in ten lines the reasons
to convince your potential clients to buy your product.......................................................3
Describe in English the type of population to which you intend to project the product or
Service, according to the country already selected..............................................................3
Based on the population described above, prepare an English survey to
Be applied to this population................................................................................................
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INTRODUCTION

The Companies or Companies according to their size, and their production are

possibilities to take advantage of any opportunity offered by the international market

because depending on the product offered, an investigation of the market processes that

will help in the decision-making process can be considered from the company where you

can know your potential market, your ideal consumer and product development that can

compete with an international market.

Thanks to this type of tools, a base can be obtained that helps us consolidate truthful and

important information that will help the company to be clear about which market segment

can be profitable for the commercialization of the product.

This report will test a series of methods to carry out a successful investigation, which

more than giving information, will allow us to know more in depth the needs of the

respondents as far as product acquisition is concerned and what kinds of tastes they have

when choosing a product.

1: Where do you usually buy your cleaning products?

I usually buy my cleaning products in the neighborhood stores since I like to collaborate

with the small shopkeeper, because many times their products are cheaper than in the

large supermarket chains.

2: Do you consider yourself as a neat person? Why?

I consider myself an orderly person since I am almost always cleaning, picking up

disorder, etc., it does not mean that I am obsessed with cleaning only that I like to feel

that everything is in its place and in correct order. In the same way I like on my cell

phone not to save anything that is not useful to me, I delete emails constantly I don't like

having anything that does not generate any interest.

3: Do you feel satisfied with the cleaning products you buy? Why?

In fact I am not very demanding with things I like that the products fulfill their functions

and are of quality, although obviously in some occasions for wanting maybe new

products I am not satisfied since they do not comply with what they offer and I do not

buy them again.

4: What kind of cleaning product would you like it to be improved? Why?

More than anything I would say that laundry detergents many promise to leave beautiful

clothes but do not comply and I do not like that they do not disintegrate well and you

have to wash the clothes again, maybe because their quality is not optimal or because in I

don't really feel comfortable using them.

5: Mention 5 cleaning product brands you consider as the best ones

My favorites cleaning products are:

1: Liquid detergent of any brand

2: Suavitel

3: Fabulous

4: Clorox

5: Dishwasher soap AXION

6: Which are the most important aspects to be taken into account to choose a

Cleaning product brand?

Basically that they clean well, that they fulfill what they promise in their advertising

guidelines and that they are of great quality.

7: Imagine you are promoting a new product. Describe it and write in ten lines the

Reasons to convince your potential clients to buy your product.

The best cleaning product has arrived to you, MAX is the detergent that all housewives

want, based on natural ingredients, friendly to the environment.

MAX guarantees total stain removal, extreme whiteness and softness as it contains

softener particles.

It has a special technology that allows its total disintegration when contacted with water,

thus preventing your clothes from sticking with detergent, thanks to its rich aroma you

can perform more cleaning at home.

Buy it now MAX fashion detergent at your nearest store and the best at an incredible

price.

If the product does not meet your expectations during the first month of use call we and

we will refund your money.

8: Describe in English the type of population to which you intend to project the

product or

Service, according to the country already selected

The product already chosen for export is Hass Avocado, we will open the new market in

the United States.

This product does not have a specific population segment since it is a food product with

high nutritional values and excellent source of protein that is good for all people who

consume them.
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9: Based on the population described above, prepare an English survey to

Be applied to this population.

This survey was conducted previously to identify the satisfaction of the population at the

time of consuming the hass avocado:

This survey is scored as follows:

In two questions you answer yes, no and maybe.

One with frequently, often, sometimes, rarely.

The remaining five questions were rated from 1 to 5, with 1 being the lowest and 5 the

high

To question 1: Do you like the product? (Product: hass avocado)

1: 0 answers 3: 3 answers 5: 12 answers

2: 0 answers 4: 6 answers for a total of: 21 respondents

To question 2: How do you feel when consuming this product?

1: 0 answers 3: 5 answers 5: 10 answers

2: 0 answers 4: 6 answers for a total of: 21 respondents

To question 3: For you, is the price of the product?

1: 0 answers 3: 7 answers 5: 6 answers

2: 1 answers 4: 7 answers for a total of: 21 respondents

To question 4: In what state is the product at the time of purchase?

1: 0 answers 3: 6 answers 5: 8 answers

2: 0 answers 4: 7 answers for a total of: 21 respondents

To question 5: The presentation of the product at the time of purchase is:

1: 0 answers 3: 5 answers 5: 8 answers

2: 0 answers 4: 8 answers for a total of: 21 respondents

To question 6: Do you have access to the product with ease?

Yes: 17

No: 2

Maybe: 2 for a total of: 21 respondents

To question 7: For you, does the product have a good image in the market?

Yes: 16

No: 1

Maybe: 4 for a total of: 21 respondents

To question 8: How often do you consume the product?

Frequently: 4 answers rarely: 1 answer

Often: 6 answers Never: 0 answers

Sometimes: 10 answers for a total of: 21 respondents