OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION Power of Media and Information
Opportunities of Media and Information In order to make the best use of the different mass media channels, keep in
mind what the media themselves see as their primary role. Overall, the role of the
Working members of the media, including print, broadcast and online media. Each media in the society has been growing over the past centuries towards the following
organization is limited to three media representatives, except newsletters and blogs, responsibilities:
which are limited to one. Below are some of the Opportunities in Media and
Information: 1. The media inform people in general, gives information, creates political
ideas, organize social action groups, and helps to shape the public policy
1 Print Publication agendas and priorities.
2. Journals 2. The media play a role of political accountability, watching public officials
3. News wire services and institutions and challenge them via reports, interviews, debates, etc.
4. Broadcasts 3. The media sometimes play the role of a direct political actor; the press
5. Online media reveals the government's plans that impact on the political scene.
6. Newsletters 4. The media also play an accountability role concerning the private sector
7. Freelancers and the non-governmental organizations, reporting their every actions in
the news and making sure that they do not harm the public.
Challenges of Media and Information
Media and Information in:
Many of the media industry appears to be more concerned in deciding what is the
best agency / sales team / advertiser, but the industry still faces many challenges and 1. Economy
It embodies economic theoretical and practical economic questions specific
issues driven by the economy, technology and the increased difficulty of the category.
to media of all types. Of particular concern to media economics are the
Some of these challenges were: economic polices and practices of media companies and disciplines including
journalism and the news industry, film production, entertainment programs, print,
1. Audience Measurement broadcast, mobile communications, Internet, advertising and public relations.
2. Tracking Return on Investment & Attribution across media channels.
3. Recruitment & Retention 2. Education
4. Keeping Up to Date Mass media are the educational medium for the mass education. Regardless of
5. Business costs class, color, geographical, sociological, economical diversities, mass media prove as
an important means for the education to all. Mankind gets a great deal of information
6. Managing an increasingly diverse & siloed agency roster
from the widespread mass media like newspaper, TV, radio, magazines, journals,
7. Fragmenting Market & Increased Competition.
films, etc. It is estimated that mass media may where in the real classroom teaching
8. Procurement & Agency Margins
in the future.
9. Disconnect & Miscommunication
10. Limited Scope 3. Social
Social media in general include all the means of mass communication that it be the
some of the popular social medias such as Twitter, Instagram, Facebook and Google
+ or it may be fora wherein people with a common concern can interact with other
Module 3 | Media and Information Literacy. 1
people, social media are playing a great role in integrating the world as we know it. appears as someone he or she is actually not. Some examples of the abuses of
media are Cyber Bullying, Creating a Fake Account.
4. Politics
Social media have rapidly increased in importance as a forum for political activism in Misuse of Media and Information
its different forms. Social media platforms provide new ways to encourage citizen's Nowadays, the media is being misused, not only by the staff of the office, but almost
engagement in political life where elections and electoral campaigns have a central all of the people in the world. Social media is a great communication tool to help
role. businesses connect with their customers all over the world. However, if social media
are misused, one's business could be at risk of losing customers, gaining a bad
Threats of Media and Information reputation, losing sales, getting your account banned or even legal action.
Social networking sites links us together in a digital society where we can make the
most out of our social rights. Businesses are also starting to reallocate funds towards
social media in place of traditional advertising. While there are numerous benefits to
sharing and communicating through social media, it also has its share of threats, here
are some:
1. Customer Scams hacking
2. Watering Hole Phishing & Malware identity
3. Information Leakage
4. Hashtag/Traffic hijacking
5. Account Takeover
Risks of Media and Information
Just like anything in life, there are benefits as well as risks in using social media. And,
just like with anything in life, when it comes to social media, recognizing the risks is
the first step in managing them, here are some of them:
1. Anything you do can be seen by other people.
2. Keep the negativity to yourself.
3. Don't post sexual, religious, political and graphic materials.
4. Never fight with anyone on social networking sites.
Abuses of Media and Information
There is nothing too technical about how people go about abusing others on social
networks. There are more complex ways such as hacking others accounts abuser
accessing someone's e-mail, and finding and posting fake pictures so the abuser
Module 3 | Media and Information Literacy. 2
