OPPORTUNITIES,

CHALLENGES AND POWER OF

MEDIA AND INFORMATION

OPPORTUNITIES OF MEDIA AND INFORMATION

1. Print Publications
 A print publication refers to any material that is physically printed on paper and distributed to readers.

Examples:
 Newspaper, magazines, Brochures and Flyer, Books, Newsletters

2. Journals
 A journal on opportunities in media and information typically focuses on research, analysis, and discussions related to
trends, innovations, and challenges in the media and information sectors.

 This could include topics like, Digital Media, Information Technology, Media Literacy, Content Creation, Advertising and
Marketing, Ethics and Regulation

3. New wire services

 Refers to modern platforms that provide news and information distribution, leveraging digital technology to reach
broader audiences.
 Here are some opportunities related to these services in the context of media and information:
RealTime Reporting, Global Reach, Diverse Formats, etc.

4. Broadcast
 Refers to discussions or presentations about the evolving landscape of media and the various avenues for growth and
engagement.
Examples:
 Emerging Technologies (AI and Automation, Virtual and Augmented Reality),
 Digital Transformation (Streaming Services, Podcasting),
 Media Literacy (Education and Training)
 Ethics and Responsibility (Responsible Journalism, Data Privacy)

5. Online Media
 Refers to digital platforms that distribute content, enabling access to information, news, and
entertainment through the internet. When discussing the "opportunities of media and information" within the context of
online media, several key aspects emerge: Accessibility and Reach, Variety of Content Formats, Audience Engagement,
Collaborative Opportunities.

6. Newsletters
 Focused on the opportunities in media and information are valuable tools for sharing insights, trends,
and resources within the industry.
 Here are key aspects typically covered in such newsletters: Industry Trends, Content Strategies, Audience Engagement,
Networking Opportunities.

7. Freelancers
 Freelancers in media and information are independent professionals who offer a variety of services
related to content creation, marketing, and communication.
 They have the flexibility to work on diverse projects across different industries, making them a
Vital part of the media landscape. Here are some key opportunities for freelancers in this field.
CHALLENGES OF MEDIA AND INFORMATION

 Audience Measurement
 Tracking Return on Investment & Attribution across media channels.
 Recruitment & Retention
 Keeping Up to Date
 Business costs
 Managing an increasingly diverse and siloed agency roster
 7. Fragmenting Market and Increased Competition
 8. Procurement and Agency Margins
 9. Disconnect and Miscommunication
 10. Limited Scope

Power Of Media And Information

1. The media inform people in general, gives information, creates political ideas, organize social action groups, and help to
shape the public policy agendas and priorities.
2. The media play a role of political accountability, watching public officials and institutions and challenge them via reports,
interviews, debates, etc.
3. The media sometimes play the role of a direct political actor; the press reveals the government’s plans that impact on the
political scene.
4. The media also plays an accountability role concerning the private sector and the no-governmental organizations, reporting
their every actions in the news and making sure that they do not harm the public.

Media and Information in:

Economy
 It embodies economic theoretical and practical economic questions specific to
media of all types. Particular concern to media economics are the economic policies and practices of media companies and
disciplines including journalism and the news industry, film production entertainment programs, print, broadcast, mobile,
communications, internet, advertising, and public relations.

Education
 Mass media are the educational medium for the mass education. Regardless of
class, color, geographical, sociological, economical, diversities, mass media prove as an important means for the education to
all. Mankind gets a great deal of information from the widespread mass media like newspaper, TV, radio, magazines, journals,
films, etc. it is estimated that mass media may substitute the real classroom teaching in the future.

Politics
 Social media have rapidly increased in importunate as a forum for political
activism in its different forms. Social media platforms provide new ways to encourage citizen’s engagement in political life
where electrons and electoral campaigns have a central role.

THREATS OF MEDIA AND INFORMATION

Customers Scams
 refers to deceptive practices aimed at tricking individuals or businesses into
providing personal information, money, or goods under false pretenses.

Watering Hole Phishing & Malware

 Watering hole phishing is a targeted attack strategy where cyber criminals
compromise a website that is frequented by a specific group (e.g., employees of a company, members of a particular
community) to deliver malware.

 Malware (malicious software) is any software designed to harm, exploit, or

otherwise compromise a computer system or network, like virus, spyware, Trojan Horses,

Information Leakage
 Refers to the unauthorized or unintentional exposure of sensitive or confidential
data. This can occur in various contexts, including businesses, organizations, and personal environments.

Hashtag / Traffic Hijacking

 is a cyber attack in which an attacker intercepts and manipulates data traveling between a user
and a server or network. This type of attack can occur in various forms and can have serious implications for security and
privacy.

Account Takeover
 Account takeover (ATO) is a type of cybercrime where an attacker gains unauthorized access to a
user’s online account, typically by stealing credentials or exploiting vulnerabilities. This can lead to identity theft, financial loss,
and other serious consequences for the victim.

RISKS OF MEDIA AND INFORMATION

 Anything you do can be seen by other people.

 Keep the negativity to yourself
 Don’t post sexual, religious, political and graphic materials.
 Never fight with anyone on social networking sites.

ABUSES OF MEDIA AND INFORMATION

 Media and information Abuse - refers to the harmful or unethical use of media and information
systems that can distort reality, manipulate public perception, or infringe on individual rights.

The following abuses of Media are:

 Hacking others accounts
 Accessing someone’s email
 Finding and posting fake pictures (he/she is actually not)

OTHER ASPECT OF ABUSES OF MEDIA AND INFORMATION

 Cyberbullying and Harassment:

Using digital platforms to intimidate, threaten, or humiliate
individuals constitutes a serious form of abuse that can have severe psychological effects.

 Privacy Violations:
Sharing personal data without consent, hacking, or doxing can infringe on
individuals' privacy and safety.

 Manipulative Advertising:
Using deceptive tactics in advertising to mislead consumers about products or services can exploit vulnerabilities and create
false needs.

 Hate Speech and Incitement:

Spreading hateful or violent messages that target specific groups can incite division, discrimination, and even violence.

LESSON 9
CURRENT AND FUTURE TRENDS OF MEDIA AND INFORMATION

MOOC (Massive Open Online Course)

 A MOOC, or Massive Open Online Course, is a type of online course designed to support
unlimited participation and open access via the web.
 MOOCs are typically offered by universities or educational institutions and cover a wide range
of subjects. They usually include video lectures, readings, quizzes, and discussion forums to facilitate learning.

In the Philippines, several platforms offer MOOC services, including:

These platforms help make education more accessible to learners across the country.
1. Coursera
2. edX
3. MOOCs.ph
3. University of the Philippines Open University (UPOU)
4. Philippine Massive Open Online Course (PH-MOOC)
5. Lifelong Learning (LLL)

These platforms help make education more accessible to learners across the country.

Some Courses Provided by the said Websites:

1. Coursera: 4. University of the Philippines Open University:
* Data Science Specialization *Certificate in Online Teaching
* Digital Marketing *Open and Distance e-Learning
* Introduction to Artificial Intelligence *Creative Writing
2. edX: 5. Philippine Massive Open Online Course (PH-
* Micro Masters in Data Science MOOC):
* Introduction to Project Management *Fundamentals of Teaching and Learning
*Sustainable Development *Financial Literacy
3. MOOCs.ph: *Entrepreneurship
*Fundamentals of Digital Marketing 6. Lifelong Learning (LLL):
*Introduction to PHP Programming *Leadership and Management
*Social Media and Marketing *Basic Graphic Design
*Web Development Fundamentals

In the America, several platforms offer MOOC services, including:

1. Coursera 5. BlackBoard 10. Janux
2. edX 6. NPTEL 11. EdCast
3. Udemy 7. iversity
3. Udacity 8. NoveEd
4. HarvardX 9. Stanford OpenEdx
These platforms help make education more accessible to learners across the country.
Some Courses Provided by the said Websites:
1.3D Printing Software
2.Accounting of Business Decision Making: Measurement and Operational Decisions
3.Advanced Content and Social Tactics to Optimize SEO
4.Advanced Learning through Evidence-Based STEM Learning
5.Algorithms of Graphs
6.Business English for Cross-cultural Communication
7.Data Collection: Online, Telephone and Face-to-face

 This courses cannot be accepted as credible, it will only be considered as an activity, and wil receive a statement of
accomplishment or a certificate.
 The word ‘’MOOC’’ came from a course from the University of Manitoba called ‘’Connectivism and Connective
Knowledge’’. This word was first used by DAVE CORMIER, an educational activist and a researcher from the University of
Prince Edward Island. It is pronounced just like the word kook with long oo sound. Oxford online dictionary added it last
August 2013.

Wearable Technologies:
 Are gadgets designed to be worn for entertainment fashion, educational, etc. These
technologies are made for a better living, easier way of living, and for helping those who are in need of guidance.

Examples of Wearable Technologies:

1. Google Glass
 an Android-powered pair of glasses designed to make the user’s field of vision its own screen.
Glass has its own built-in Bluetooth, Wifi, and camera, weather forecast, audio and video player, Messenger, Google Map, etc.,
accessible with voice commands.
 Made by Google’s futuristic technology lab called ‘’Google X’’ last 2012. It was available to
testers last 2013.

2. Oculus Rift
 A headset with built-in screen displaying a ‘’virtual reality’’.
 Virtual reality is a simulation of a 3D environment created by a software.
 The Rift must be connected to a Windows PC equipped with GPU equivalent to NVIDIA GeForce
GTX 970 or AMD R9 290 and CPU of at least Intel i5 4590. It is equipped with full 6 degrees of Freedom rotational allowing your
screen to move its view as you move simultaneously. It was designed by Oculus VR and released on March 28, 2016.

3. Lechal GPS Shoes

 a footwear that gives direction to those who wear it. It came from a Hindi word ‘’Lechell’’
which means ‘’bring me there or take me long’’.
 Has a built-in Bluetooth for connecting with a mobile phone for accessing its navigation apps
such Google Maps. The way this works is the shoe vibrates whether if you are going the wrong way.
 Its main purpose is to help those who is visually impaired. It was designed by Gaurav Duggal
from Ducere Technologies, and was released last 2014.

4. Fin Ring
 a gesture-based control’’ technology that lets you switch, scroll, thick, click, tap or swipe any smart
devices connected to it with just the user’s thumb.
 It has a Bluetooth already installed to it for connecting to smart devices. It works by many
gestures within the user’s palm or fingers, just like a mobile phone.
 Developed by Rohildev Nattukallingal, the founder of RHL Vision.
 RHL Vision is a tech company known for its work in augmented reality (AR) and virtual reality (VR)
Applications
.
5. UP
 A smart wristband designed as fitness tracker. It is an advanced pedometer that records all the
user’s activity’s data received by every step you take.
 It can record how many steps you made, and can it even records how many calories does the
user burned having the basis of his age, height, and gender. Then the data can be previewed through connecting to a mobile
phone, either Android or OIS.
 Jawbone was the manufacturer of this piece of technology.

6. Cicret Bracelet
 a waterproof, smart wristband that makes the user’s arm its own screen. It has its own pico
projector, Bluetooth and Wifi connectivity, a USB port, processor, and a proximity sensors. These sensors will be the one to
send the movements being done to where it is connected.
 It works by connecting it to a mobile phone via phone Bluetooth. Once it’s turned on, it will
automatically project what the phone’s screen ahs.
 User can move the icons, accept calls, and type a message through it. Manufactured by a
company named Cicret.

3D Environment

Is a nature having the three-dimentional properties; length, width, and depth. This provides a perception having a fictional
character realistic looks.
Some Products of 3D Environment
1. 3D Printing
 known as Additive Manufacturing, is a procedure of printing a CAD, or the Computer Aided
Design, file into a three-dimentional object. It starts by making a file you want print from 3D modeling application or 3D
scanner, the the file you want to print mus be chopped down to pieces in order for the 3D Printer to print it.

2. Holograms
 A three-dimentional image formed by light beams that is following a series of patterns.
Holograms are images that is being projected by a projector and appear that it is present. Holography is the study of making
holograms.
 A hologram is a recording of an interference pattern that can reproduce a 3D light field using
diffraction. In general usage, a hologram is a recording of any type of wavefront in the form of an interference pattern.

3. 3D Film
 A movie having a stereoscopic effect. Stereoscopy is a method of enhancing the image’s depth
by means of stereopsis for 3D effect. 3D glasses should be used while watching a 3D film.

4. 3D Animation
 the process of creating a series of drawings or sketches having the three-dimensional aspects to
provide an illusion of movement. This is usually used in an animated cartoons such as Finding Nemo, Toy Story, Cars, Bugs’ Life,
and many more.

Ubiquitous Learning
 The word ‘’Ubiquitous’’ came from the Latin word ubique, which means ‘’everywhere’’.
 Way of learning through the objects that are present everywhere, more specifically associated
with technologies. It is also way of learning that is ‘’situated and immerse’’, from going to the library to search for information,
to search what you need through the internet from having a traditional way of learning , to more advanced method.

 According to Bill Cope and Mary Kalantzis of the University of Illinois at Urbana-Campaign on
Their research entitled ‘’Ubiquitous Learning: An Agenda for Educational Transformation’’.

7 Characteristics of Ubiquitous Learning

1. To blur the traditional institutional, spatial and temporal boundaries of education:

 In this generation, education has taken its one step to future. Online courses are now being
introduced to some universities in the West and even in Asia. Technologies such as computer, tablets, and cellphones are now
being owned by most of the individual in this word. Maybe one day, classroom will not be needed anymore.

2. To shift the balance of agency:

 In the past years, before the Spanish arrived, Datus and rajas were the ones who were being
considered as leaders in the Philippines. They were the one who manipulated their subjects. They are the one who were being
followed. Today in this generation, the balance of agency has been shifted. Even though there are still who we consired as the
main leader of the country, that leader is the one who is following his or her subjects. Just like in Eduaction, students are now
free to learn on their own ways. Learning today can now attained outside the classroom.

3. To recognize learner differences and use them as a productive resource:

 We human used to do our objectives the way others do it. We used to change our way of fashion,
hairstyle, and ways of talking just to become compatible in the society. If your are not from the place, you have a chance to be
bullied. Just like inside our classroom, we used to read one paragraph in our books simultaneously . If you fail to follow, we will
be scolded and then the whole class repeat because of us. Its like we programmed to be the same as everyone else. But now
things are different. Everyone has its own differences to everybody else. Of we are different, we can commended. In education,
thinking out of the box is a gift. Thinking through a particular problem differently is something that our world is searching
nowadays. Ubiquitous Learning offers a different way of learning. Through this, we can make something good or even better.

4. To broaden the range and mix the representational modes:

 It talks about the freedom of everyone to choose what they want in life. Parents are used to
insist to their children what they should take in college. And sometimes, this result in failure. But things change, today wen can
now be whatever we want to be. We can now choose the one we desire truly without our parents saying ‘’no’’ (in some
traditions). Today we have the freedom to do things that we want to do. Education now offers different ways of knowledge,
just like Ubiquitous Learning.

5. To connect one’s own thinking into the social mind of distributed cognition:
 This pertains to peoples nowadays used technology for learning, aside from using of the library
as a source information, the students are now using technology/internet for searching the things that they are looking. In short
it is an easy way as source of knowledge.

6. To develop conceptualizing capacities:

 This pertains on the ability of an educated person who likes, teacher who implement the
changes and enhance what is happening in our community. They should teach their students to use it and in the right way. As
the saying ‘’Everything changes’’. Every now and then new technologies are being introduced. Our society cannot stop itself
from new opportunities available. Theses enhancement are made for us, humans, for productive use. One day the students will
become teachers as well. And they will be proud to endorse it and they can say ‘’based from my experience’’.

7. To enhance collaborative knowledge cultures:

 Everyone is different from each other. Each person in the world has a different way of thinking,
how a person sees an abstract painting is different from others. This aspect of a persons I what makes every individual unique
from others. Ubiquitous learning binds these characteristics and make a collaboration, to make an improvement.

Ubiquitous Computing
 is the term used for the quick spreading of technology in our live. For example are the computers.
Nowadays, computers serve as a big role in learning, work, entertainment and others. It provides us quick access to online
knowledge sources.
 It makes our work quicker and easier. It is too quick to spread to the point that if we don’t have one,
we will not be left behind.

People Media

What is People Media

 It refers to the persons that are involved in the use, analysis, evaluation, and production of media
and information. Media are now known to be communication channel, with the use of news, entertainment, education,
data or information are being dispersed. It includes broadcasting and narrow casting medium such as newspaper, magazines,
billboards, the internet and others.

 According to King Fish Media, ‘’ people as media’’ means turning your costumer into brand advocates
by starting conversations and bringing like minded people together. On the other hand, people in media or a media person
mean business or person who works in the mass media.

The 12 types of Social Media Users

1. The Ultras
Check feeds dozens of times a day. Happily admit their obsession. 14% of Facebook users spend at least two hours a day on the
network.
2. The Deniers
social media do not control their lives, but gets anxious when unable to access their accounts.
3. The Virgins
taking first tentative steps in social media.
4. The Peacocks
popularity contest, high numbers of followers, fans, ‘likes’ and retweets.
5. The Lurkers
hiding in the shadows of cyberspace. Watches what others are saying, but rarely (if ever)participate themselves.
6. The Ranters
mock and mid in face-to-face conversations. Highly opinionated online.
7. The changelings
adopt completely new personality online so no one know their real identities.
8. The Ghosts
create anonymous profiles, for fear of giving out personal information to strangers.
9. The Informers
seek kudos by seeing the first to share the latest trends with audiences.
10. The Approval Seekers
constantly check feeds and timelines after posting. Fret until people response.
11. The Quizzers
asking questions allow them to start conversations.
12. The Dipper
access their pages infrequently, often going days, of even weeks without posting.

 According David Giles, an expert media behavior and a reader in Media Psychology at
Winchester University stated that ‘’Most people using social media will display a combination of those personality types, and
they may even behave differently on Facebook , for example how they behave on twitter’’.
 In addition he stated that smartphones allowed people to access social media platform much
easier, resulting to a lot of people spending more time chatting with friends than they do face to face.

6 Characteristics that Client Look for in a Social Media Manager

1. Passionate about Social Media

 Majority of the distinguished social media experts have one thing in common, they all love what they’re doing. They have
a genuine love for social media, they actively participate in online fora, they grow communities, and they provide assistance
with social media when needed.

2. Can Communicate with Specific Audiences Properly.

 Understanding the importance of being respectful in the way communicate is a must for social
media mangers. Whether it may be replying to comments, participating in online forums, or sharing a link to blog, they are
considerate, always ready to answer questions or address problems with patience and understanding.

3. Can Think Outside the Box

 Standing out, able to come up with create, fresh and interesting new ideas are important for
social manger. Customers have their own ways of filtering out content and brands that do not inscribe to their needs or hold
any type of importance on them; a social media manger should make sure that the brand’s content is appealing enough in
order to convince the customers.

4. Is Willing to Learn More

 Knowledge is power when it comes to about any situation or profession, and social media
management is nor exception. Because of that a social media manager needs to be prepared to expand his knowledge and stay
updated regarding the latest social media tool updates, treads and so on. In addition to that one shouldn’t belittle the training
sessions; sign up whenever an opportunity present itself to learn a new media marketing skill.

5. Embraces the Principles of Journalism

 It is a must for brands on social media to keep producing well-written, precise and appropriate
content, for we live in an era where information is available to anyone with an Internet connection. A social media manager
should guarantee that the brand’s pages remain important by publishing content that is worth sharing.

6. Can Work while on the Go

 We have reached the point where we have the power to update our social media accounts, get
information online, or browse the Internet no matter where we are. Nevertheless, social media manager should be aware of
the importance of posting updates no matter what place/time it is.

The Positive Effects of Media on Society and Individuals

1. Increased Awareness
 Medium such as newspaper, web portals, and modern-day mobile apps help increase awareness
about what’s happening around the world. Fields, such as entertainment sparts, or any major events across the globe and
information on what’s new, what’s trending, what’s in to out, reach all of us within minutes, due to media.

2. Easy and Fast Access

 Information is easy and fast to get access into, and that is because of the rapid spread of media
all over the world, with what we all know that media is not limited to big cities. Due to web technology, almost everyone has
access to information and news from anywhere in the world. With almost everyone having a television at home, access to
news and entertainment increased. Also, channels, websites and newspaper articles are dedicated to special filed such as
foods or travels, these are well know today.

3. Source of Inspiration
 Movies, documentaries and books that portray lives of people have inspired many. ‘’Lincoln’’
was proved to be an inspirational movie because it was able to present the struggle in his life. ‘’The Alchemist’’ was also known
to be inspirational. Media also help by enabling a small idea or message to spread far and wide, thus, inspiring people to come
together for a course. A call for a help can reach the masses and also encourage them to contribute. TV channels conduct talk
shows and interviews with successful people. Knowing about there achievements and their struggles to prove to be
motivational for many.

4. Truth is Uncovered
 There are wherein the news media (radio, print, or television) give notice to the poor and
Forgotten ones. The media ensure that certain complaints from people are heard. It serve as a communication medium
between the people and the government. With the help from the media, frauds are exposed and a lot of people are saved
from losses. In addition, media give on information regarding on what’s happening around the world, cases such as corruption,
crime and scandals. There cameras bring out the dark realities that the world is facing. The power of media serves as serious
threat for the wrongdoers.

The Negative Effects of Media on Society and Individuals

1. False Sence of Connection

 Steven Strogatz from the Cornell University noted that social media sites make it more difficult
for us to differentiate between the meaningful relationships we encourage in the real world, and the countless number of
relationship formed through social media. When we focus too much of our time and energy on these unimportant
relationships, then the most important bonds will wear out, he noted.
2. Cyber- Bullies
 Cyberbullying is the use of cell phones, instant messaging , e-mail, chat rooms or social
networking sites such as Facebook and Twitter to harass, threaten or intimidate. Social media are available to everyone. Kids
are vulnerable to the practice of cyberbullying , wherein perpetrators, unidentified or posing as people there victims.

3. Privacy
 Due to social media, people have become more encouraged to be more public regarding their
personal lives. The things that people may post remain available for a long time. A photo of friends doing shots at a party may
seem as harmless, but he image may seem unpleasant in thew context of an employer doing a background check. Limitations
are often forgotten, that often times it can be difficult to control or don’t work as well as it was advertised.

4. Decreased Productivity
 Incapability of doing tasks we need to take responsibility for can result from the time spent on
the interruption (use of social media). Social networking sites are commonly known to be used to communicate with other
people, but other such as people that work in the business industry can get distracted in which they show more interest in
what their friends are posting rather than their work tasks. Certain technology products have allowed social networks to be
unavailable, but unfortunately the effectives remains to be inconsistent.

Text Information and Media

-Text Information and Media (TIM) refers to the various forms of written content and the media
through which it is communicated. This includes everything from traditional print materials (like
books, newspapers, and magazines) to digital formats (such as websites, blogs, and social media). TIM
focuses on how text and media convey information, how they influence audiences, and the ways in
which they can be critically analyzed and created.

 Text - is the esteemed backbone of information. Paper, digital, manuals, networked chatter,
analysis inquiry, and online journals (blogging) are all efficient and effective uses of text.

 Text Media - is a technology answer establishment focused on giving elite in set background
breaking answers to small business technology misgivings.

Advantages and Disadvantages of Text Information and Media

Advantages Disadvantages
 Is relatively low-priced to produce  Less memorable than other visual
 Present abstruse concept media
effectively  Requires more consideration from
 Clarifies other media. the user that other media.
 Administer affection  Can be bulky.
 Easily changed and updated

Visual as Text
Is a text in which the picture shows a considerable appearance to the audiences’ feedback. Although
visual text compose content, they don’t have to be beyond words: in fact, word and images are usually
united to compose definition.

Selecting Criteria in Text Information and Media

Here are keys aspects to scrutinize when looking for an applicable text typeface:
1. Demographic – be clear to the intention of the price.
2. Legibility – Save more fancy and eye-catching layout for headlines and titles.
3. Copy Length - refers to the amount of text used in a piece of writing, such as an article,
advertisement, or any form of media.
4. Serif vs. Sans

5. Font Family Size – typically refers to the typeface (font family) used in text and its size
(measured in points, pixels, or other units).

Visual Information and Media

Definitions of Visual Information and Media

 A type of an informal act used to fix things such as films, photograph, painting, videos, and even
our television. But it is approximately and foolish. It is also the type of communication that can reach
many people in different country. A technology that have intentional to the people to have more
audience commonly in the public places to give or provide more information like the news, political
issues, entertainment, business.

Characteristics of Visual Information and Media

1. Have new more textures adventures.
2. New kind of ways to represent the world.
3. To expands ideas between the media, that audiences, and the community.
4. To develop more organizations.

Media
 It is kind of term use to communicate to others, to get information like the news, using online
sites. It is more useful nowadays because it is easy and it is required in the schools, colleges or even in
the big universities.

Types of Media:
1. Print Media – Distribution of news in newspapers, magazines, journals and etc.
2. Newspaper Record – Gathering of information in one company and this can be distributed in
public if they authorized the correct information’s and it was detailed.
3. Broadcast Media – this is the easiest way to transmit the information worldwide because we are
now in the new technology like computers, and televisions.
4. Television News - newscast every detailed gathered information’s and report the current news
we encounter every day.
5. Radio News – broadcasting the news, events and typically in the studio.
6. Internet – globally networking to access different social media, to get more information’s news,
and easily connected.

Visual Information and Media Communication

 To transfer data or information’s to others.
 This is not a kind of easy process. There are many.
 Ways to do you or we must have voice modulation, gesture, body language and self-confidents to
communicate.

Form of Communication
 Business Letters  Meetings
 Presentations  Announcements, and
 Letter  Politics

Advantages of Visual Information Disadvantages of Visual Information

1. It is very fast 1) Higher Priced
2. Keep in memory longer. 2) Needs time and effort
3. Influence 3) Not detailed information’s
4. Effective 4) Decrease of focus oneself
5. Have clear visions 5) Lose of elaboration
6. Easy to connect

Value or importance of Visual and Media

 Visual are important because it easily attracts people while using it can grab the attentions. Our
brain can work faster than texting it. Many of use especially older, they say that ‘’In one picture a
thousands of words you can say, an effective way to communicate between the co-workers or formal
presentations.

Value Messages Design of Visual Information and Media

 The collision of the message is not only written but it is also designs the message on it. Design
can be barrowed to anyone because they can get more ideas on how they will perform their task or job.
This can also help to analyze different verbals.

Three Specific To Design A Message:

1. Consistency – the agreement on the papers, margins, styles, colors etc.
2. Balance – categorize the graphics of the text to create a good looking.
3. Restraint – to gives specific design which to implement something and to give you some practice
and fineness work.

Selection Criteria
 There are six (6) kinds to identify the selection criteria
1. Motivation 4. Task factors
2. Resources 5. Learn
3. Vision 6. Economics
 To achieve the best in the media and have the combination nod data’s to process it all over the
world. Example of this is ‘’the teacher in classroom because they do their best to teach the students to
learn more information.

14 Types of Design and Elements

1. The Harmony – the main goals of having a graphic designs.
2. Methods Using – Have the ability, senses, elements and basic.
3. Balance – the quality and be calm equilibrium.
4. Types – to produce the correct balance in the dynamic and attentions.
5. Hierarchy – to emphasize the images and texts to have good designs.
6. Scale/Proportion – using the correct relative size of the content.
7. Dominance/ Emphasis – to correct the color, size, texts, imaged and position on it.
8. Similarity and Contrast – important elements that is not existing.
9. Colors – to designs the elements to have a beautiful outcome.
10. Tones – makes the highlight have an impacts on the audiences.
11. Forms – have an dimensional, like the height, size and the width.
12. Shapes – give some good ideas makes the article more interesting.
13. Textures – to attract the people and have meaningful meaning.
14. Uses – the colors that emphasize the content and to design it.
 Audio Information And Media

What is Audio?
Is hearing a sound that comes from a broadcast sound (either live or recorded). The reproduction of a
certain sound (let it be music, tutorial programs) into hi fidelity quality to be heard again and available
for playback.

Audio Formats
Two types of audio and this pertains to:
1. Analog
2. Computer files

1.Analog
Refers to a method of representing sound using continuous signals that correspond directly to the
variations in air pressure (sound waves). In an analog audio system, sound is captured, transmitted, and
reproduced as a continuous electrical signal, which mirrors the natural fluctuations of sound waves. It
is the oldest type of recording audio when it comes actually to recording audio as it involved heavy
machines recording an analog signal.

Types of Analog:
Phonograph Machine – (invented by Thomas Edison) used to record the audio via a distinct cylinder.

Gramophone – Use large black disc in which where the

audio was stored into

Cassette tape player – Made popular by Sony with their product, the Walkman

Process of Phonograph and Gramophone

Recording via Recording causes The vibration

2.cylinder
Computerof files a small needle to cause a shard
phonograph vibrate needle to carve
the recording

2. Computer files
Computer files of audio’s instead of embedding the audio clip onto a disc, the audio is converted into
1’s and 0’s (binary) in a process called PCM (Phase Change Memory). The audio files are then saved
on the computer’s hard drive in which the files are to be used in the future, with a simple click of a
mouse instead of inserting a cassette tape or CD just to hear the recording.

To the Left
This is what binary is, literally 1’s and 0’s for a machine to understand, instead of the audio being
implanted as traces of what it sounded like, the machine recreates the sound via binary.

Two Types Of Audio Media

Radio Broadcasted (live) – a radio broadcaster speaks into a microphone live.

Recording Played Live – Some radio shows record their audio already and play it live via radio.

The Pros of Audio Media

1. Designed for the audible type of person (Less-literate or not able to read)
2. The stimulation of user’s imaginations is active when listening to an audio media clip.

3. Audio recordings are less expressive than video (as audio only requires a recorder while a video
requires a video cam and a recorder)

4. Ideal for music artists aiming to share their music to the world (aspiring artist and professional artist)

5. Ease to use (CD’s, audio tapes are easy to use and find for the consumer)

6. Audio clips are easily duplicated for sale or educational purposes (handling out multiple copies of a
CP to a student)

Best Examples of the Prof of Audio Media

3. Audio conference amongst a company in which people are not constrained by distance or place
and can not do it with little cost (ease of use)

4. Recording – sent from one person to another in a video or audio from one person from a another
across the country.
What Is The Difference Between Analog And Digital?
Analog literally means replication of the sound waves and as accurate as possible while in the
digital sense the sound waves are rather recreated by taking samples of the original sound then
recreating it through specific sound waves.