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Media Information Literacy
Media and Information Literacy (STI College)
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                   MIL                                                           communicate with each other and
                                                                                 learn.
Opportunities, challenges, and power of
                                                                             -   High visual evolution
media and Information
                                                                           Education
Media
                                                                             -   As we know from the recent
  -   means of communication or
                                                                                 ubiquity of online digital video,
      communication tools like
                                                                                 videos have become a compelling
      newspaper, magazines, TV, radio,
                                                                                 tool for educational;
      and internet that reach of influence
                                                                                 representation. Students use it in
      people widely
                                                                                 their projects; teachers and pre-
  -   communication channels through
                                                                                 service teachers use it to study
      which news, entertainment,
                                                                                 pedagogy; and researchers use it
      education, data, or promotional
                                                                                 for capturing and examining how
      messages, are disseminated. Media
                                                                                 learning happens, as the unfold.
      includes every broadcasting and
                                                                             -    Perspectivity frames how learners,
      narrowcasting medium such as
                                                                                 teacher, and researchers make
      newspaper, magazines, TV, radio,
                                                                                 meaning of events from both
      billboards, direct mail, telephone,
                                                                                 individual and multiple points of
      fax, and internet.
                                                                                 viewing.
Opportunity                                                                  -   Media increase the student’s
                                                                                 collaboration, improve
  -   it is a set of situations that makes
                                                                                 participation, content rich resource
      possible to do something.
                                                                                 and useful to team projects.
The media and information can function
                                                                           Social
to strengthen and enrich the connections
between citizen and intermediary                                             -   Any website allows social
organization including the following                                             interaction in considered a social
aspects:                                                                         media sit, including social
                                                                                 networking sites. This site gives
Economic
                                                                                 entertainment and communication
  -   Media enhances political                                                   and have grown recent years.
      coordination in the development of                                     -   Social media communication is
      sound economic policy.                                                     about conversations, community
  -   Media sector development can                                               connecting with the audience and
      reduce political risk, increasing                                          building relationships.
      stability for higher risk countries.                                   -   Freedom of expression,
  -    Media improves the efficiency of                                          communication, tourism,
      the economy by providing more
                                                                           Political
      and better information
  -   News industry, film production,                                        -   New political media are form of
      entertainment programs, print,                                             communicating that facilitate the
      broadcast, mobile communication,                                           production dissemination, and
      internet, advertising, and public                                          exchange of political content on
      relation.                                                                  platform and withing network that
                                                                                 accommodate interaction and
Education
                                                                                 collaboration
  -   In today’s world of connected                                          -   New around the clock, The Impact
      learning, the world is getting                                             of polls, Direct interaction with
      smaller and through use of                                                 Politicians, Demographic and
      technology.                                                                Targeting
  -   Learners have been able to
                                                                           Challenge
      integrate a variety of digital media
      forms into documents. Multimedia,                                      -   It is something new and difficult
      hypermedia, new media are the                                              which requires great effort and
      terms we have used to describe                                             determination.
      this use of visual media in learning.
                                                                           Illegal Content
      Of course, this is not a beginning of
      our use of a variety of media to                                       -   It is any type of content that could
      learn. People have always used                                             be damaging to young people
      diverse visual media to                                                    including. Sexually explicit content,
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      Real or simulated violence, Illegal                                   -    Media and information give us the
      image of child sexual abuse                                                ability to be creative and
                                                                                 productive however it tends to be
Criminal Activity
                                                                                 the main reason why people can be
  -   Or a crim that involves the internet,                                      easily fooled and relying on what’s
      a computer system or computer                                              new. These are among the
      technology. The use of computer as                                         following factors;
      an instrument to further illegal                                      1.   Threats – seeing violent media
      ends.                                                                      content can make likely that
                                                                                 someone behave in an aggressive
Copyright Infringement
                                                                                 or violent way.
  -   Is the use of production of                                           2.   Risks – media influencing other
      copyright – protected material                                             unhealthy or risky behavior
      without the permission of the                                              including smoking, drinking and
      copyright holder. Copyright                                                taking drugs.       – even with the
      infringement means that the right                                          tight security setting your personal
      afforded to the copyright holder,                                          information may leak on social
      such as the exclusive use of work                                          sites.
      for a set period, are being                                           3.   Abuse – addicting on social media
      breached by the third party                                                has and effect in our daily
                                                                                 lifestyles, it gives unhealthy
Identity Theft                                                                   condition on our body.         - we
  -   Identity theft is the crime of                                             tend to use it as drug substance
      obtaining the personal or financial                                        that can pleasure our longing for
      information or another person for                                          but we ourselves do not even
      the sole of assuming that person’s                                         known the true value of effort and
      name or identity to make                                                   knowledge.
      transaction or purchases.                                             4.   Misuse – instead of using it for
                                                                                 good purposes and heartily
Power Media                                                                      development why there are still
                                                                                 hatred and conflict overflowing in
  -   Media power means the
                                                                                 social media, blogs, forum, and any
      concentration of symbolic power in                                         other world wide web platform.
      media institutions, particularly
      those of television, radio and the
      press (the commonsense definition                                         TEXT INFORMATION and MEDIA
      of the media), although the long                                      Text
      term-impact of new media on
      media power is considered.                                            -    Text is a simple and flexible format
                                                                                 of presenting information or
  POWER OF MEDIA                                                                 conveying ideas whether hand-
     Back of the future – social media                                          written, printed or displayed on-
      is transforming banking                                                    screen
      relationships on very significant                                     -    text is very powerful as well in
      ways, from improving customers                                             disseminating information,
      service to allowing user to send                                           providing direction and giving
      money to others via online                                                 suggestions.
      platforms.                                                            -    Text is available in different sources
     Business Strategy – it’s a new                                             whether is it formal (news articles,
      trend that is already spreading to                                         published books, newspapers,
      business beyond the newsroom,                                              magazines, advertisements,
      whether it be because of digital                                           research works, etc.) or informal
      marketing or new customer service                                          (blogs, personal emails, SMS or
      channels.                                                                  text messages, online messenger,
     Health Care & Public Health –                                              social media platforms, etc.)
      social media has been responsible                                   Formal text – based materials
      for relevant changes in both
      personal and community health,                                        -    Are created and distributed by
      especially by making it easier large                                       established institution (such as
      numbers of people to rapidly share                                         publishing companies, news
      information.                                                               agencies, etc.) and go through a
                                                                                 rigorous process of editing or
Threats, Risks Abuse, and Misuse                                                 evaluation and are usually
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       governed by censorship of the                                                  Charts, tables, and graphs –
       state.                                                                          used to organized large amount
                                                                                       of information into small space.
Informal text – based Material
                                                                                      Illustrations – help the reader
  -    Come from personal opinions or                                                  understand the information in a
       vies on different issues, processes,                                            visual way.
       etc.                                                                           Caption – used to explain the
                                                                                       illustration.
      Text can be short such as a single
       sentence or phrase, or they can be                                   Text types, Formats and Sources
       as lengthy as news articles or
                                                                            Types
       investigative reporting. No matter
       how brief or lengthy, however, a                                           Brochures
       text is always carefully written with                                      Magazines
       the intent of sending a very                                               Textbooks
       specific message to the target                                             Instruction manuals
       audience                                                                   Newspaper articles
      In our exposure to text media and                                          Encyclopedia
       information, we can either be a
                                                                            Formats
       consumer of a producer of content.
                                                                                  Documentary
As a Consumer, these are the questions
                                                                                  News article
that you need to ask with regards to the
                                                                                  Interviews
content of text media and information;
                                                                                  Advertisements
      Who or what institution is sending                                         Images
       this message?
                                                                            Sources
      What techniques are used to
       attract and hold attention?                                                Book
      What is the language used by the                                           Magazines
       writer?                                                                    News papers
      What views are represented? Are                                            Articles
       they balanced?
      How might the message be
       interpreted in different ways?
      What is omitted, slurred or added
       in the message?
As a Producer of text media and                                             Visual text
information, we need to review the media                                       -   Visual text is text in which meaning
and information design framework:                                                  is shaped and communicated by
      Target audience                                                             images rather that words.
      Author or sender                                                        -   Visual text ranges from a
      Key content                                                                 photograph or illustration in a print
      Purpose                                                                     magazine to the visual components
      Form/style                                                                  of multimodal texts.
      Format                                                                  -   Example of visual text visual text
                                                                                   include picture book, cartoons,
  Part of the Text                                                                 billboards, photographs,
          Titles – allows the readers to                                          advertisement, artwork, DVD &
           identify the overall topic of the                                       book covers, web pages and
           text and understand the main                                            illustration.
           idea.                                                            Text specific issue
          Heading – allow the reader to
           identify specific topic and also                                 Plagiarism – is defined as “the act of
           divide the text in section                                       stealing from others their thought or
          Bold print and Italics – used                                    their writing and claiming them as one’s
           to sign the reader that the word                                 own.”
           is important.                                                    Public interest – defined as “the
                                                                            concept of general welfare or benefit of
                                                                            the public as a whole on contrast to their
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particular interest of a person or group.”                                        no intention to cause harm when
– public interest is a common concept                                             published
among citizen in the management and                                          2.   Misleading content – it is when
affair of a local, state, and national                                            an article is published with the
government.                                                                       intent of misleading the readers by
                                                                                  using misleading information when
Tabloidization – is the change in the
                                                                                  presenting an issue or charactering
style of journalism away from politics and
                                                                                  an individual, often putting the
foreign affairs towards entertainment and
                                                                                  issue or subjecting the person in a
celebrities.
                                                                                  bad light.
Environmental Journalism – this                                              3.   Impostor content – this is a type
means the “bribery of mass media                                                  of mimicry or copycat news page
personnel, usually through cash put in                                            where an authentic news page is
envelopes” to influence them to write                                             imitated, but false information is
news favorable to one party or side.                                              printed on it.
                                                                             4.   Fabricated content – this is when
Sensationalism – in journalism (And
                                                                                  a whole publication contains 100%
more specifically, the mass media),
                                                                                  false information and gets
sensationalism is a type of editorial
                                                                                  published whether in print of online
tactic. Events and topics on news stories
                                                                                  via a website, with an intention to
are selected and worded to excite the
                                                                                  deceive people to cause harm.
greatest number of reads and viewers.
                                                                             5.   False connection – this is more
Fake news                                                                         online when there are headlines
                                                                                  that do not match with the photos
      In a 2017 council of Europe reports,                                       of the main story of the article. The
       it is cited that the term “fake news”                                      term “click – bait headlines” could
       does not entirely encompass the                                            apply to this when websites create
       level of wrong information being                                           very sensational headlines, so we
       peddled by a specific entity to the                                        are tempted to click on it.
       public. The proper label to use                                       6.   False context – this concerns
       when analyzing so – called “fake                                           stories that people repost online,
       news” “information disorder”                                               but they add their own biased
      To look at information disorder is to                                      reading or contextualization of the
       loot the types of falseness the                                            story they are sharing which
       information carries, also                                                  usually goes against what the
       considering the harmful effect it                                          actual story is telling.
       could have both the subject of the                                    7.   Manipulated content – this is
       wrong information and the reader                                           when authentic information of
       or audience who gets affected by                                           photos/image are deliberately
       it.                                                                        altered to deceive the readers.
Three typed of information disorder                                        Print and audio media production
   1. Misinformation – is when false                                       News Writing – in order to create news,
      information is shared, but no harm                                   the structure of 5Ws and 1H is always
      is meant.                                                            followed to present facts. This involves
   2. Disinformation – is when false                                       presenting the details by answering the
      information is knowingly shared to                                   basing questions about news items (who,
      cause harm                                                           what, where, when, and how) presented
   3. Mal – information – is when                                          in an inverted pyramid style.
      genuine information is shared to
      cause harm, often by moving                                                What – what happened in a given
      information design to stay private                                          incident? Give the basic
      into public sphere                                                          information everyone needs to
                                                                                  know first.
                                                                                 Who – who is involved in the story?
Seven common types of                                                             If there is more than one person,
misinformation and disinformation                                                 how are the related to each other
                                                                                  in a given incident? Who got
   1. Satire or parody – it is a piece of                                         affected?
      information often written with a                                           Where – where did this event or
      sarcastic humorous tone. There is                                           incident happen?
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       When – when did this event                                           show the picture of an object or area
        happen? Include the time of day,                                     instead
        specific hour, if relevant.
                                                                             Kinds of angles – this depends on how
       Why – why did this incident
                                                                             to tilt your camera as you frame your
        happen? What could have caused
                                                                             shot.
        it? Stick to narrating the facts only,
        and never speculate.                                                 Eye level – the camera’s lenses should
       How – how did this incident                                          be horizontal equal or parallel to the
        happen? You can state the details                                    subject’s eyes.
        in chronological order of narration.
                                                                             High angle – the camera is raised higher
                                                                             than subject’s eyes/head, tilted down so
                                                                             as appear “looking down” at the subject.
Main point of the article – the 5 W’s plus
                the hook                                                     Low angle – the camera is placed lower
                                                                             than the subject’s eyes/head, tilted up so
                                                                             as to appear “looking up” at the subject
       Additional essential information
                                                                             Canted shot angle – the horizontal axis
                                                                             is tilted a bit to the left or right side,
                                                                             utilized depending on the need of the
                                                                             story.
            Less essential details
                                                                             Radio commentary – most of the radio
                                                                             talk shows run for more than an hour.
                                                                             However, a radio hour is not full of talk.
Photoshoot
Framing – use the rule of thirds principle
in composing a shot, regardless if you are
shooting with a portrait or landscape
orientation. This means imagining that
your frame is divided into three equal
parts.
Kinds of shots – this depends on how
far or how close you are to the subject
you are photographing. There is also an
option of using the zoom lens capacity of
your camera, but the quality of the
image might supper if you zoom.
Establishing shot – covering a great
expanse of an area, panoramic view is
used to establish and area or location at
the begging of a scene or situation
Long shot – usually measured with a
stand human subject, featuring the whole
body (from head to foot)
Medium shot – measured from the tip of
the human head to almost half the body
(cut lower frame at the torso or below
the hip/waist)
Close – up – focus on the face of the
person with the top frame cutting half
the forehead or including the whole head
(never cut the jaw)
Extreme close – up – a more detailed
focusing of a certain body part or object,
micro view.
Empty shot – no human featured in the
photo but it is important and relevant to
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