Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Business Plan
“Jute Cookies”
Submitted by:
APRILA MAY P. AGAMATA JUSTINE M. MAMUAD
ANGEL PAULINE R. ANDRES RONALYN PUDOL
REGINE CARINO KIMBERLY MAE L. ROCUTAN
MARK JESTER V. DALERE SHERYLLE JOYCE Z. TOMAS
KRISTHIAL MAE B. DEL BARRIO
HRS-Sentosa
Submitted to:
FLORENDO D. DAMASO JR.
2nd SEM S.Y. 2019-2020
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Section 1. Executive Summary
Jute Cookies is a product created by the Senior High School of Ilocos Norte College of
Arts and Trades (INCAT) under the strand of Hotel and Restaurant Services. This business aims
to give healthy product in the community. Through this business many people especially kids
that aren’t eat vegetables.
The business will be owned and managed by Sherylle Joyce Tomas-General Manager,
Kimberly Mae Rocutan- Assistant Manager, Secretary-Angel Pauline R. Andres, Treasurer- Mark
jester Dalere, Ronalyn Pudol and Aprila Mae Agamata- Marketing Manager, and all the
members as the employees.
The capital will be comprised of the 30 pesos contribution of each member and 75 pesos
for each parent which will be added up to 1000 pesos. We expect the income to be 6000 pesos.
They will promote the business through the use of Facebook page and flyers.
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Section 2: Personal Details
I. The Authors and Biography
Aprila May Agamata, 17
Brgy. 25 F. Rivera St. L.C
Aprila loves cooking, eating and sometimes reading
Wattpad. She always participates in any activities.
Angel Pauline R. Andres, 17
Brgy. 56 A-Bacsil North Laoag City
Pauline grew up in Bacsil North Laoag City. She is a simple girl who loves her parents
more than anything else. She also loves to read wattpad books. She also wants to achieve her
dreams in the future to help her family.
Kristhial Mae Del Barrio, 17
Brgy. 6 Tonoton Piddig I.N
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Kristhial loves reading Wattpad, tiktok and singing. She is a shy type person and a child
of God. She wants to become a flight attendant someday and also want, to become an owner of
her own business someday to help her family.
Kimberly Mae L. Rocutan, 17
Brgy. 19, San Pedro, Batac City
Kim grew up in Batac City with her Mom because her father works in abroad. She feels
very lucky because God gave her a parent who are hardworking and ready to sacrifice in order
to give her a better life. So, she wants to fulfill her dreams so she can able to repay the
sacrifices of her beloved parents someday. She is an only daughter. Loves reading Wattpad and
cooking. She also loves travelling and eating a lot.
Sherylle Joyce Tomas, 18
Brgy. 31 Talingaan Laoag City
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Sherylle, is a simple girl yet she has a lot of dreams for herself and for her family. She belongs in
a middle class of living. She always reminding herself to be hardworking so that in the future
she can help her parents. She wanted to go abroad to pursue her dream as a hotel owner
someday.
Mark Jester Dalere
18 y/o
Brgy. 15 Visaya, Vintar I.N
Jester is a shy type person. He loves collecting memories with his family and wants a
happy life forever. He wants to finish his study to become a successful someday.
Ronalyn Pudol, 17
Brgy. 2 P. Gomez St. Laoag City
Ronalyn is a soft-hearted girl. She loves eating, reading Wattpad, watching K drama and also,
she loves pets. She wants to become a successful businesswoman someday.
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Justine M. Mamuad, 18
Brgy. 23, San Nicolas I.N
Small but terrible. Loves to collect succulents. Fierce but happy to be with and a future
educator.
Regine Carino, 17
Brgy.27, Esperanza, Vintar, I.N.
Regine is a soft-hearted girl. She is adventurous and loves sunset too.
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
II. Adviser
Florendo D. Damaso is a teacher in Entrepreneurship. he studied BSBA major in
Management accounting at Mariano Marcos State University. He’s also a financial adviser at
Manulife Philippines. He is very dedicated and passionate in teaching, friendly and
approachable.
Section 3: Overview of the Business
I. Business Name: JuteCo
Explanation of the Name of Business:
The Entrepreneurs named their business JuteCo because the product is cookies. Jute
means saluyot and co means cookies. Jute or saluyot is cultivated over a wide range of
environment. The plant grows well in the lowland tropics. It also responds specially to warm,
humid weather, and is other grown near riverbanks. Cold weather and severe periods of
drought can damage the crop.
II. Description of the Business
Tagline of the business:
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
The cookies that makes you healthy, not fat.
Logo of the business:
Explanation of the Design of the Logo:
The entrepreneur chooses this logo because it represents their product which is cookies.
The saluyot plant in the center indicates the flavor of the cookies. The banner indicates the
name of their business which is JuteCo.
Section 4: The Business Plan
I. The Problem/Need
The entrepreneur chooses this business because nowadays, most of kids
or even a teenager doesn’t eat vegetable because of the taste. There is negative
effect of not eating vegetable such as malnourish, lack of Resistencia easy to get
sickness. There are many nutrients in eating vegetable that our body needs like
vitamins, protein etc. That’s the reason why the entrepreneur created/conduct
this product because saluyot contains many vitamins, protein and many more
that our body needs and to help those people who doesn’t want to eat
vegetable.
II. Vision and Mission
Vision:
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
JuteCo’s vision is to leave a remarkable impact in the community and the most rated
brand of healthy vegetable-based cookies for customer.
Mission:
JuteCo’s mission is to promote a healthy life in the community.
III. Marketing Plan
A. Production Description
The entrepreneur will distribute their products through resellers, meet up and distribute
the products in store. Saluyot leaves are rich in beta carotene for good eyesight, iron for
healthy red blood cells, calcium for a strong bones and teeth, and vitamin C for strong immune
cells, fast wound-healing. In other words, saluyot contains all the important nutrients the body
needs.
B. Target Market
The business’ target market are the children because it has been observed that children
love sweet and they are in need of nutritious from vegetable. The entrepreneur wants to
promote a healthy lifestyle through selling a healthy cookie with saluyot.
Product Price per Pack
Jute Cookies Php 20.00 per pack (4 pcs)
C. Pricing Strategy
D. Advertising and Promotion Plan
The Entrepreneur advertise, the product using Facebook Page because people now a
days are so active in social media and it’s an effective way to advertise the product. Flyers is
also a good tool to advertise the product because not all people have a social media.
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
E. List of Competitors
F. SWOT Analysis
Strengths: The strengths of JuteCo include having skilled workers because its employees are
well trained and have NCII in bread and pastry production. Another strength is the ease of
production because JuteCo Cookies are easy to produce.
Weakness: JuteCo’s weakness is poor quality of supplies and, irregular supply source. Another
weakness is having an unattractive design.
Opportunities: there is a big opportunity for JuteCo because it has a big demand for the
product.
Threats: There are many product companies which are very well known to the public such as
Cindy’s, Bakers percent , Julies and other popular brands
V. Production/ Technical Plan
A. Costing
Direct cost
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Ingredients Quantity Unit Price Expenses
All Purpose Flour 272 grams Php. 60.00/kilo Php. .32
Baking Powder 4.2 grams Php. 30.00 Php. 10.70
Baking Soda 4.2 grams Php. 25.00 Php. 10.09
Jute Leaves 32 grams Php. 0.00 Php .0.00
Butter Cream 200grams Php. 38.00 Php. 38.00
Sugar 268grams Php. 45/kilo Php. 12.06
Carabao Milk 81.7 grams Php. 100/liter Php. 25.00
Eggs 2 pieces Php.8 Php.38.00
Chocolate Chips 75 grams Php. 80.00 Php. 60.00
Indirect cost
Materials Quantity Unit price Total price
Hairnet 2 Php. 15.00 Php. 30.00
Apron 2 Php.35.00 Php. 70.00
Mask 2 Php.5.00 Php. 10.00
Plastic Packaging 50 Php.1.80 Php. 28.00
Ribbon 1 Php. 2/meter Php. 18.00
The total cost per production is 358 pesos that can produce 152 pieces of cookies per
production.
B. Production Scheme
Mix all the dry
Pre-heat the Making the ingredient, dry
oven for 180oC meringue saluyot leaves
and vanilla
Creaming the Prepare the
Preparation of
butter and cookies pan and
the tools and
sugar until light put in the oven
utensils.
and fluffy to bake
Measuring the
Preparation of Let the cookies
dry ingredients cool
ingredients
and mix it well
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
C. Sales and Distribution
JuteCo sell their products through online like facebook page. They also have flyers which
contains their contact numbers which they can contact anytime to order. The JuteCo retails
their product in groceries stores and they also deliver order and meet up customers.
VI. Operation Plan
The business is open from Monday to Friday, from 8:00 am to 4:00 pm the customer
may purchase the product through our sales distribution or online.
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
VI. Organization/ Management Plan
SHERYLLE JOYCE TOMAS
BUSINESS OWNER
APRILA MAY AGAMATA
MANAGER
HR HEAD PRODUCTION MARKETING HEAD FINANCE HEAD OPERATION HEAD
KRISTHIAL MAE HEAD KIMBERLY MAE MARK JESTER ANGEL PAULINE
DEL BARRIO RONALYN PUDOL ROCUTAN DALERE ANDRES
EMPLOYEE EMPLOYEE
REGINE CARINO JUSTINE
MAMUAD
Name: Sherylle Joyce Tomas
Position: Business Owner
Responsibility: help all the head and handle the Facebook Page and orders.
Name: Aprila May Agamata
Position: Manager
Responsibility: Supervising the business.
Name: Kristhial Mae Del Barrio
Position: HR Head
Responsibility: Managing staff and performance reviews and supporting strategies.
Name: Ronalyn Pudol
Position: Production Head
Responsibility: In charge in processing the product.
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
Name: Kimberly Mae Rocutan
Position: Marketing Head
Responsibility: In charge in buying the needs and ingredients for the product.
Name: Mark Jester Dalere
Position: Finance Head
Responsibility: Responsible to budget the capital and finance the profit.
Name: Angel Pauline R. Andres
Position: Operation Head
Responsibility: In charge in selling the product and inventory.
Name: Regine Carino and Justine Mamuad
Position: Employees
Responsibility: Responsible of delivering products.
Section 5. Sustainability
I. Financial Plan
A. Source of Funds
Capital: Php. 900.00
The entrepreneur will contribute Php. 100.00 to buy the ingredients for the product.
Source Amount
Sherylle Joyce Tomas Php. 100.00
Aprila May Agamata Php. 100.00
Kristhial Mae Del Barrio Php. 100.00
Kimberly Mae Rocutan Php. 100.00
Angel Pauline Andres Php. 100.00
Mark Jester Dalere Php. 100.00
Ronalyn Pudol Php. 100.00
Justine Mamuad Php. 100.00
Regine Carino Php. 100.00
Republic of the Philippines
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
P. Gomez Street, Laoag City
B. Projected Income
The entrepreneur expecting a 40% income every month and with a total of 4000 per
year.
JuteCo
3500
3100
2700
2300
1900
Profit
1500
1100
700
300
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C. Income Statement
II. Social Impact
JuteCo aims to help the community by providing healthy and affordable
product like cookies and to promote a healthy lifestyle. The entrepreneur want
the society to see their business/product as a reliable source of different
vitamins and minerals in high quality products at fair price.
