Kakanin Craft
Pub
C O NTENTS
AB OUT ANALYSIS
US
OBJECTIVES B UDGET
&
TIMELINE
STRATEGIES
ACTIO
The Kakanin Craft Pub was
inspired by the Filipino
culture and was a start-up
business in Gingoog City.
Kakanin Craft Pub a
homemade delicacies.
OUR
PRODUCTS
PUTO BIK SAPIN
FILLING O SAPIN
OUR
PRODUCTS
MAJA BIBINGK BILO-BILO
BLANCA A
OUR
PRODUCTS
KUTSINT
A
GOA
L
To provide the satisfying
and best tasting
keeping the consistency
of every Filipino
ka ka nin delicacies.
MARKETING
O B JEToCpromote
T IVtongue’s
E S taste new level of
kakanin with a very affordable price
that suits one’s satisfaction.
To increase sales and demand by
20%. To grow market share by
30%.
To win the heart of target market.
To ensure that the tactical
implement are attainable to its
MARKETING
S T R A T E G IE S
A. Product
The business will utilize the product development
strategy to guaranteed satisfaction of a product
and services that the business offered to the
consumers. Enhancing the healthy benefits and
give full complements of nutritious mineral to
keep the consumer attained the healthy lifestyle
and bringing a unique perspective of a kakanin
that once you taste you always find it and enjoying
the great experience in eating the product.
MARKETING
S T R A B.TPositioning
E G IE S
Kakanin craft pub positioned to be a low
price, yet has a good product quality. The food
preserve with a fresh quality of ingredients that
last more than week. 20 We will positioned it as
the most prominent company offering a tasty
kakanin in the market. Positioned it in the minds of
the consumer as an "ANG TRUE LOVE SWEETS NA
HAHANAP-HANAPIN"
that easily to recall and
MARKETING
S T R A C.TPrice
E G IE S
The business used penetration pricing
strategy to attract customers where this
strategy presents a low price of the product
and services during its initial opening in
which the lower prices help to lure customer
away from its market competitors.
MARKETING
S T R A D.TPlace
E G IE S
The distribution strategy of kakanin
craft pub was direct to its end user,
busines
sincethe has a physical store where the
s are manufactured and also
product were displayed so that it was the
visible
to the consumer to look the product they
like. The business itself find the best place
that was reachable by its target market.
MARKETING
S T R A E.TPromotion
E G IE S
The following advertisement strategy
that the business penetrate
are:
· Flyers
· Social media
· Free taste
SWOT ANALYSIS
Strength, Weaknesses , Opportunities and
Threat
Offering products and services in a The business selling products on
S
comfortable, convenient and well affordable prices, well innovative quality
ventilated business shop. of the product and well presentable to
the eyes of every consumer
W
Being a sta rt-up business in the Possibility to have a left-overs and
market industry rotten product during the business
operations.
More employment the higher Low cost of raw materials the
demand of the product from the higher the manufacturing
consumers production produced.
Higher interest rate and taxes from
the financial institutions and
government.
O
T Higher ra te of unemployment
tha n the employed citizens.
The business implemented the eco- The business also offered longer store
S
friendly for the safety purpose in the hours in able to rendered services to
environment. the customers who work overtime
and also the by passers.
W
Bad feedback to the product offered La ck of trend, boost sa le in kind
from customer of occasions like holy week and etc.
Low interest ra te, low risk in the Inquiring food safety regulatory to
company’s financial condition. protect the business consumer
health to the product offered.
Unable to secure the customer from
its competitors. O
T Una ble to sta bilize prices for
every occasions.
BUDGET &
TIMELINE
The following advertisement
strategy the business
that penetrate
are
Flyers
Social
media Free
The free taste will be conducted as for the
introduction or opening of the business and also the
business impose or distribute some flyers to its
target market in order to give a recognition or
awareness of the existing business in the market.
And in social media to be fast and easily or
recognition of the business to the market. As the
business make an intensive marketing efforts to
promote and develop the unique product and
affordable prices in which it could boost their sales
and demand to its company and in some point
could generate more profits for the innovative
development of the business in the industry.
