Redefining The Organizational Citizenship Behaviour: Ijoa 24,5
Redefining The Organizational Citizenship Behaviour: Ijoa 24,5
www.emeraldinsight.com/1934-8835.htm
IJOA
24,5
                                           Redefining the organizational
                                              citizenship behaviour
                                                                              Promila Agarwal
                                        Human Resource Management Area, Indian Institute of Management,
956                                                          Ahmedabad, India
                                     Abstract
                                     Purpose – The purpose of this paper is to highlight the influence of organizational norms and job roles
                                     defined by organizations in the performance of organizational citizenship behaviour (OCB). To do so,
                                     the research proposes a model of OCB with the following dimensions: normative OCB and rule-bounded
                                     OCB on the basis of social exchange theory and role theory, respectively. Norms, roles and
                                     responsibilities of the organization vary from organization to organization. This paper reports the
                                     operational and empirical indicators of proposed dimensions of OCB, termed as discretionary OCB,
                                     normative OCB and rule-bounded OCB.
                                     Design/methodology/approach – To test the proposed dimensions, the study uses concept
                                     analysis, delphi technique, exploratory factor analysis and confirmatory factor analysis on multi-source
                                     data. It indicates criteria for Cronbach’s alpha reliability, test-retest reliability, convergent validity,
                                     discriminant validity and nomological validity for proposed dimensions.
                                     Findings – The findings reveal two new dimensions of OCB. Besides an individual predisposition/
                                     voluntariness, employees exhibit OCB due to normative pressure in the organization and the
                                     overlapping of the contents of OCB with role and responsibilities. Self-driven, norms-driven and
                                     job-role-driven OCB will have different implications. The findings support the validity of the proposed
                                     OCB model and scale.
                                     Research limitations/implications – The research fills a theoretical gap and will have
                                     implications for the measurement of OCB. The model facilitates the identification of the factors of OCB.
                                     An organization can use the research model in culture building and promoting functional OCB in the
                                     organization as per the organization’s need. The limitations of the study are discussed.
                                     Originality/value – There is no research to date exploring the normative and rule-bounded aspects of
                                     OCB. This is the only research to empirically examine the overlap between the contents of OCB and role
                                     description of employees. This paper is also original in its contribution in measuring the display of OCB
                                     among employees due to pressure from the norms prevalent in the organizations.
                                     Keywords Norms, Organizational citizenship behaviour, Discretionary OCB, Job role,
                                     Normative OCB, Rule-bounded OCB
                                     Paper type Research paper
                                     Introduction
                                     An employee helps his colleagues to comply with the rules of the organization, strives to
                                     perform better and defends the company whenever needed. Is the employee voluntarily
                                     choosing to display this behaviour? What if the employee is displaying the behaviour
                                     because the job role requires him to do so or he is paid to do so? What if the culture and
International Journal of
Organizational Analysis              values of the organization are influencing the employee to act in a given way? What if
Vol. 24 No. 5, 2016
pp. 956-984
                                     the employee is explicitly reinforced by the organization to act in this way? The current
© Emerald Group Publishing Limited
1934-8835
                                     research attempts to answer these questions and resolve the complexity associated with
DOI 10.1108/IJOA-12-2014-0826        organizational citizenship behaviour (OCB) and its measurement. OCB is an interesting
subject of study in modern times due to fundamental changes in the nature of work and             Organizational
the workplace with an increased focus on strategic HR (García-Carbonell et al., 2014) and            Citizenship
a shift in the collective culture in which organizations operate. Given that OCB promotes
productivity, efficiency and overall organizational effectiveness (Lo et al., 2006),
                                                                                                      behaviour
organizations are working aggressively to encourage OCB among employees (Bolino
and Turnley, 2003) by investing in HRM systems and transforming culture which
promotes OCB (Ling-yee, 2009). Further, the possibility that some organizations have                       957
elements of OCB in their documented job descriptions and performance appraisal
manuals cannot be denied. Given the changing organizational environment, are we
really capturing the essence of OCB when it is formally rewarded, when it is part of the
job description, when it might not be discretionary and when it is forced upon employees
by the organization? Will OCB in such a scenario have the same consequences for the
organizations? The contextual boundary conditions to OCB are thus far not
acknowledged in the instruments created to measure OCB (Dekas et al., 2013), although
researchers have been investigating the validity and reliability of OCB measures in
different cultural settings (Lievens and Anseel, 2004; Paillé, 2009). There is a need to
conceptualize and deal with the challenges associated with themes, nomological
network and measurement of OCB in the light of these changes. Further, the
conceptualization of OCB in its early stage was based on political philosophy. As Van
Dyne et al. (1994) stated:
   […] Over time, researchers can develop separate and more detailed nomological networks for
   the citizenship categories, each of which most likely has somewhat different antecedents and
   consequences. Because at this time the conceptualisation of citizenship based on political
   philosophy is in its early stages […] (p. 768).
There is a consensus among researchers that OCB is voluntary, it benefits people and
organizations and it is not a part of the formal system of the organization (Podsakoff
et al., 2009). However, current research departs from this consensus, noting that the
measurement of the elements of OCB (like helping behaviour, compliance,
sportsmanship, loyalty, initiative, civic virtue and self-development) in itself is not
sufficient to examine OCB. A recent study revealed that some of the historical items used
to operationalize OCB have become irrelevant (Dekas et al., 2013); therefore, the results
might be misleading. Employees have various reasons to display OCB, ranging from
impression management (Kim et al., 2013; Snell and Wong, 2007), employee perception
of the link between OCB and performance appraisal (Zheng et al., 2012), predisposition
of an employee and the reciprocal causation relationship among three separate but
related factors: individual characteristics (e.g. cognitive and affective traits), behaviour
(e.g. those behaviours that produce outcomes) and environment (e.g. the social
structure), and extrinsic and intrinsic subsystems (Deci, 1971). In the workplace
presently, the lines between roles, responsibilities, norms, organizational culture,
impression management techniques and voluntary behaviour are blurred as never
before. Previous studies have also revealed that the motives attributed to OCB such as
impression management, prosocial motives, organizational concern (Rioux and Penner,
2001) and self-enhancement motives (Yun et al., 2007) influence the organizational
outcomes differently. However, studies ignore the OCB driven by organizational factors.
There is a need to examine OCB along with these factors. The objective of this research
is not to question the validity of research already done in the area of OCB or the
IJOA   discretionary elements of OCB but to consider the organizational-level drivers of these
24,5   elements. The author argues that caution is required to define the boundaries and
       measurement of OCB with currently available tools. Researchers and practitioners must
       consider the context in which they are using existing scales to measure OCB. The
       objective of this study is twofold: first, to propose two dimensions of OCB on the basis of
       social-exchange theory and role theory, and second, to validate and create a scale to
958    assess the proposed dimensions. To prove this, the current research tests the role of
       norms and rules and responsibilities in influencing OCB at the workplace. The current
       research argues that it is important to consider these factors before drawing conclusions
       about OCB, as the display of OCB due to any of the factors might fall into some category
       of organizational behaviour other than OCB. The study examines a set of operational
       indicators for the dimensions of OCB that meet minimal criteria of measurement and
       operational indicators of dimensions that highlight the gap between the conceptual
       definition of OCB and empirical indicators of OCB. The dimensions are termed as
       discretionary OCB (DOCB), normative OCB (NOCB) and rule-bounded OCB (ROCB).
       The author hopes that the results of the current research will be of use to human resource
       and organizational behaviour researchers either directly in their research contexts or in
       theory building.
          The paper is divided into three sections. The first section provides an exhaustive
       review of the OCB literature focusing on the measurement of OCB. The theoretical
       foundation of the proposed dimensions is presented, followed by validation of the
       proposed dimensions using the process of review anlaysis, concept analysis, item
       selection and emprical validation using exploratory factor anlaysis and confirmatory
       factor analysis (CFA) by means of self-reports.
          Given that OCB is susceptible to the self-serving bias, section two tests the proposed
       dimensions using supervsior-rated OCB. Therefore, section two deals with validating
       the model using supervisor-rated OCB data. CFA is used to establish convergent
       validity. It presents the theoretical circumscription and fundamental viability of the
       proposed OCB construct. In section three, the rule-bounded dimension of OCB is
       exmained using job-description analysis.
       Literature review
       The term OCB, first coined by Bateman and Organ (1983), has its roots in Katz’s (1964)
       work, who studied innovative and spontaneous behaviour beyond role prescriptions
       and distinguished between high and low performers. Barnard (1938) characterized
       effective organizations as systems in which individuals cooperate to achieve
       organizational ends. The effectiveness of the organization is dependent upon the
       employees’ contributions to the organization. The proposition of OCB is based upon
       social exchange theory (Blau, 1964). Extending earlier work on OCB, Katz and Kahn
       (1966) introduced the concept of extra-role cooperative behaviour, stating that effective
       organizations must evoke innovative behaviour.
          OCB is largely studied in the following contexts:
          • elements or contents of OCB such as altruism, sportsmanship;
          • OCB directed at individual/peers/colleagues, OCB directed at supervisors and
              OCB directed at organizations; and
          • OCB for the environment (Boiral and Paille=, 2012).
Organ (1988) developed a multiple dimensions framework of OCB, and other researchers                Organizational
(Table I) extended his work. However, some researchers have argued that OCB is                         Citizenship
one-dimensional (LePine et al., 2002; Hoffman et al., 2007). The original definition by
Organ highlighted OCB as behaviour that is discretionary and not formally rewarded by
                                                                                                        behaviour
the organization (Organ, 1988). This was followed by the introduction of contextual
performance (Borman and Motowildo, 1997; Borman et al., 1995; Motowildo and Van
Scotter, 1994; Van Scotter and Motowildo, 1996), where OCB does not necessarily have                           959
Serial
no.      Dimensions                  Elements                            Author names
       Proposed dimensions
       Based on the premises stated above, the current study proposes three dimensions of
       OCB labelled as DOCB, NOCB and ROCB.
Discretionary organizational citizenship behaviour                                            Organizational
Discretionary OCB refers to an employee’s discretionary behaviour that is beyond the             Citizenship
call of duty, not explicitly recognized by the organization, and benefits the people and
the organization. The term is labelled as discretionary OCB to differentiate it from OCB,
                                                                                                  behaviour
which is not voluntary. It is similar to traditional OCB or synonymous with OCB.
Despite growing evidence that OCB is unifactorial, little effort has been made to validate
unifactorial measures of citizenship behaviour (Poropat and Jones, 2009). The current                  963
study proposes that DOCB is one-dimensional because an employee with a tendency to
display discretional behaviour is likely to display it across the elements of OCB.
                       Based on the concept analysis, 62 items were shortlisted and 110 items were removed.
                       Most of the items were removed primarily because of high content commonality with
                       syntax similarity.
                           Delphi technique. The delphi method is a structured communication technique used
                       to forecast (or to make decisions) through a systematic, interactive forecasting method
                       which relies on a panel of experts (Norman and Olaf, 1963; Linstone and Turoff, 1975). In
                       all, 97 experts from the fields of management, psychology, human resource
                       management, organizational behaviour and psychological testing with more than 10
                       years’ experience were invited to participate in the Delphi technique. A total of 26
                       participants participated. Demographic details are presented in Table II. Experts were
                       requested to match the OCB dimensions with the items and critique the scale on the
                       following parameters:
                              Q1. Are the instructions appropriate and clear?
                              Q2. Is there a need to add additional or to modify instructions?
                              Q3. Are the framed items clear and simple to understand?
                              Q4. Is there any item that is confusing and misleading?
                              Q5. Would you suggest re-framing any item to make it more meaningful?
                              Q6. Does the instrument capture the total content area of OCB?
                              Q7. Does the instrument miss any aspect of OCB?
                              Q8. Are the items sufficient to capture the components of OCB?
                              Q9. Is there any aspect/content that needs to be added?
                          Q10. Is there any content that does not measure OCB and hence needs to be
                               removed?
Survey             Self-reports                 Supervisor-rated OCB             Test-retest reliability
                                                                                                           Organizational
                                                                                                              Citizenship
Age (years)        M ⫽ 40.33                    M ⫽ 48.10                        M ⫽ 38.90                     behaviour
                   SD ⫽ 11.54                   SD ⫽ 14.31                       SD ⫽ 13.13
21-25                       234                           96                             183
26-30                       253                           83                             254
31-35                       236                           82                              79
36-40                       192                            2                              73
                                                                                                                       965
41-45                       223                           74                              40
46-50                       205                           42                              43
51-55                       246                         123                               42
56-60                       245                           69                              57
Gender             M ⫽ 1.46                     M ⫽ 1.40                         M ⫽ 1.60
                   SD ⫽ 0.49                    SD ⫽ 0.49                        SD ⫽ 0.69
Male                         987                         338                             317
Female                       847                         233                             454
Total                      1,834                         571                             771
Delphi technique
Field              Academia                     Corporates
                           10a                           16b
Gender             Male ⫽ 7: Female ⫽ 3         Male ⫽ 9; Female ⫽ 7
Age                M ⫽ 47.20                    M ⫽ 42.63
                   SD ⫽ 10.72                   SD ⫽ 16.18
                                                                                                                   Table II.
Note: a Includes two experts with scale development expertise;   b
                                                                     Eight line managers and eight HR                 Sample
managers                                                                                                       characteristics
       Results
       Exploratory factor analysis. Exploratory factor analysis (EFA) was performed using
       SPSS version 22. During EFA, 24 items were eliminated because they did not have a
       significant coefficient. The determinant value is 8.381E-24 and is not equal to zero.
       Hence, the correlation matrix is not singular and positive definite. The KMO value of
       0.937 is meticulous as per the Kaiser criterion (Kaiser, 1974). The value suggests that
       there is a sufficient sample size relative to the number of items in our scale. Bartlett’s test
       is significant, N ⫽ 1834 (2 ⫽ 96,716.4378442666, p ⫽ 0.000).
           Factor loadings from rotated factor matrix for organizational citizenship
       behaviour. Table III indicates that all 36 items in the aggregate load on three factors. In
       all, 24 items with a coefficient less than 0.50 were removed. Factor 1 explains the
       maximum variance of 43.81 per cent, Factor 2 explains the variance of 21.93 per cent and
       Factor 3 explains the variance of 11.52 per cent. The items measuring DOCB load
       on Factor 1, items measuring NOCB load on Factor 2 and items measuring ROCB load on
       Factor 3.
           Confirmatory factor analysis. CFA was performed using AMOS version 20. CFA
       resulted in a model with 29 items and elimination of 7 items. When the model was fitted
       using 36 items, the model did not fit the data [2 ⫽ 14477.793, df ⫽ 542, minimum
       discrepancy, divided by its degrees of freedom (CMIN/DF) ⫽ 26.712, root mean square
       residual (RMR) ⫽ 0.272, GFI ⫽ 0.764, root mean square error of approximation
       (RMSEA) ⫽ 0.118; normed fit index (NFI) ⫽ 0.851; comparative fit index (CFI) ⫽ 0.856],
       with significant regression estimates.
           The model obtained after removing the seven items improved the fitness of the model
       significantly. The chi-square (2 ⫽ 2,916.00, df ⫽ 324) of all the models obtained was
       highly significant (p ⬍ 0.001), and CMIN/DF of 9.00 is not in the range of 3 to 1. Other
       model fit measures are considered because chi-square is sensitive to sample size
       (Carmines and McIver, 1981). The RMR is moderately close to (RMR ⫽ 0.047, p ⬍ 0.05)
       zero, indicating a good fit. The goodness-of-fit index (GFI) signifies the overall amount
       of the covariation among the observed variables that can be accounted for the hypothesized
       model. The value greater than 0.90 indicates a good fit, GFI value of 0.91, and meets the
       criterion of model fitness (Baumgartner and Hombur, 1996). Further, RMSEA (0.044, p ⬍
       0.05) below the 0.05 cut-off indicates the approximation of the observed model to the true
       model. NFI ⫽ 0.960 and CFI ⫽ 0.965 further indicates that the model fits the data. The fit
       indices demonstrated acceptable fit (Hu and Bentler, 1998, 1999).
           The regression estimate of the modified model is presented in Figure 2. In Figure 2, all
       items have strong standardized loadings on DOCB, ranging from 0.71 to 0.81, except
       Item 5 and Item 10, which do not have strong standardized loadings on DOCB. All items
       have strong standardized loadings on NOCB, ranging from 0.89 to 0.93, except Items 13,
       15 and 24. Ten of 11 items have strong standardized loadings on ROCB, ranging from
                                                                               Factor
                                                                                                         Organizational
Serial no.   Items                                                         1             2         3        Citizenship
                                                                                                             behaviour
 1           Tolerate the inevitable inconvenience and impositions        0.021    ⫺0.096        0.814
             without whining and grievance (DOCB)
 2           Willingly helps others who have work-related problems        0.005    ⫺0.085        0.773
             (DOCB)
 3           Obeys company rules and regulations even when no one        ⫺0.017    ⫺0.142        0.723
                                                                                                                      967
             is watching (DOCB)
 4           Does not take extra breaks (DOCB)                            0.060    ⫺0.060        0.795
 5           Voluntarily come forward in times of crisis/emergency        0.077    ⫺0.112        0.769
             to resolve the problem (DOCB)
 6           If anyone criticizes my organization, I strongly defend      0.014    ⫺0.142        0.755
             my company (DOCB)
 7           Do not compromise on quality standards even if it            0.001    ⫺0.071        0.786
             means quick benefits (DOCB)a
 8           Do not engage in any fraudulent practices because my        ⫺0.040    ⫺0.170        0.716
             value system does not allow it (DOCB)a
 9           Do not engage in favouritism and nepotism because my         0.009    ⫺0.094        0.767
             value system does not allow it (DOCB)a
10           Goes out of his/her way to protect organizational            0.123    ⫺0.086        0.784
             property (DOCB)
11           Shares ideas for new projects or improvements widely        ⫺0.071    ⫺0.067        0.717
             (DOCB)
12           Volunteers for overtime work when needed (DOCB)              0.027    ⫺0.078        0.729
13           I am supposed to make creative contributions to succeed      0.299     0.894       ⫺0.010
             in my current role (NOCB)a
14           Feels constant pressure to over-achieve my targets           0.269         0.889   ⫺0.111
             (NOCB)a
15           Do not engage in any unproductive activities because it      0.163         0.877   ⫺0.221
             is discouraged by others in the organization (NOCB)a
16           Employees in the current organizations are supposed to       0.256         0.868   ⫺0.127
             come together at the times of crisis (NOCB)a
17           Do not engage in any fraudulent practices because            0.215         0.896   ⫺0.079
             company norms do not allow (NOCB)a
18           Complaining about insufficient things at workplace is        0.242         0.864   ⫺0.194
             discouraged by the organization (NOCB)a
19           Work beyond the official responsibility because the          0.226         0.867   ⫺0.170
             organization believes that employees must not confine
             themselves to official responsibilities (NOCB)a
20           Visit office and office-related meetings without delay       0.257         0.874   ⫺0.110
             because it is highly unacceptable (NOCB)a
21           Not sharing information and ideas can lead to social         0.253         0.872   ⫺0.175
             rejection (NOCB)a
22           Pursue additional training because I am expected to          0.211         0.867   ⫺0.158
             participate in all the training programs organized by the                                           Table III.
             organization (NOCB)a                                                                         Exploratory factor
23           Does not abuse the rights of others because values and       0.265         0.877 ⫺0.121 analysis from rotated
             norms of the organization does not allow (NOCB)a                                            factor matrix of the
                                                                                             (continued)                OCB
IJOA                                                                                         Factor
24,5         Serial no.   Items                                                          1            2     3
Table III. Notes: a Newly generated items; numbers in italics indicate factor loadings
             0.93 to 0.95. The no-correlation between DOCB and ROCB indicates that the two factors
             are independent. There is a significant negative correlation between DOCB and NOCB,
             and there is a significant positive correlation between NOCB and ROCB.
             Scale properties
             Reliability
             Method. Sample: Demographic details of the participants are presented in Table II.
             Results
             Cronbach’s alpha reliability: DOCB ⫽ 0.924, NOCB ⫽ 0.978 and ROCB ⫽ 0.986.
               Test-retest reliability: The participants were requested to fill in the questionnaire 20
             days after receipt of their original responses at time 1. At Time 2, 1,844 participants were
   I. 1                                                                                      Organizational
   I. 2    0.80                                                                                 Citizenship
   I. 3
           0.76
                                                                                                 behaviour
           0.70
   I. 4
           0.77                                 DOCB
   I. 6
           0.78
   I. 7
           0.81                                                                                            969
   I. 8                                 I. 14
           0.67
   I. 9                                 I. 16          0.93
           0.74
                                                                            –0.23
                                        I. 17          0.91
  I. 11    0.71
                                                       0.93
  I. 12    0.71                         I. 18
                                                       0.91
                                        I. 19                             NOCB        0.00
  I. 25                                                0.91
                                        I. 20
                                                       0.93
  I. 27    0.94
                                        I. 21
                                                       0.93
   I. 28   0.93
                                        I. 22          0.89                 0.66
  I. 29    0.93
                                        I. 23          0.92
           0.94
  I. 30
           0.93
  I. 31
           0.95
  I. 32                                         ROCB
           0.95
  I. 33
           0.94                                                                                        Figure 2.
  I. 34    0.95                                                                              Regression estimates
  I. 35
                                                                                                 from self-reports
           0.94
Convergent validity
Convergent validity is an assessment of the consistency in measurements across
multiple operationalizations, that is, the degree to which two measures of constructs that
theoretically should be related are related (Campell and Fiske, 1959). The DOCB should
correlate with an existing measure of the same construct (DeVellis, 1991).
Method
Measures. The DOCB in the current study emerged as a unidimensional construct.
Therefore, DOCB was correlated with relatable dimensions from the existing tools.
Altruism, generalized compliance and conscientiousness dimensions borrowed from the
scale by Podsakoff et al. (1990) and loyalty, advocacy participation and functional
participation borrowed from Van Dyne, Graham, and Dienesch (1994).
IJOA      Sample. The sample from self-reports is used to test the convergent validity
24,5   (Table II).
       Results
       As expected, the DOCB is significantly correlated with all the dimensions: altruism
       (0.80, p ⬍ 0.01), generalized compliance (0.81, p ⬍ 0.01), conscientiousness (0.86, p ⬍
970    0.01), loyalty (0.79, p ⬍ 0.01), advocacy participation (0.86, p ⬍ 0.01) and functional
       participation (0.71, p ⬍ 0.01).
       Nomological validity
       Nomological validity refers to the degree to which predictions from a formal theoretical
       network containing the concept under examination are confirmed (Liu et al., 2012). The
       association of organizational commitment (OC) (De Lara and Rodriguez, 2007) and task
       performance (Rapp et al., 2013) with OCB is well established. Therefore, OC and task
       performance is used to establish criterion-related validity.
       Method
       Sample. The sample from self-reports is used to test the nomological validity (Table II).
          Measures. Responses for both OC and task performance were given on a five-point
       scale ranging from “strongly agree” to “strongly disagree”. OC is measured using 30
       items from organizational commitment questionnaire (OCQ) (Mowday et al., 1979). Task
       performance is adapted from McCarthy and Goffin (2001), including items such as:
          • effectiveness in displaying job knowledge and skill;
          • effectiveness in verbal and written communication;
          • effectiveness in taking charge when required;
          • degree to which they set high standards and strive to meet them; and
          • quickness in learning to assess task performance.
       Results
       Figure 3 presents the significant association between OC and DOCB, OC and NOCB, OC
       and ROCB, DOCB and task performance, NOCB and task performance and ROCB and
       task performance. The model fit indicator scores are: CMIN/DF ⫽ 292.02; GFI ⫽ 0.96;
       NFI ⫽ 0.96; CFI ⫽ 0.96; RMSEA ⫽ 0.398.
                                                            1.20**
  Organizational
   Commitment
                         0.696**
                                          NOCB
                                                                                   Task
                                                                               Performance
                                                                                                          971
                            0.413**
0.116**
                                                                                                      Figure 3.
                                                                                             Nomological validity
                   **(p < 0.01)             ROCB                                               using self-reports
Results
The model was tested on the data provided by the supervisors about their subordinates’
OCB using 36 items. It did not fit the data (2 ⫽ 1,822.631, df ⫽ 512, CMIN/DF ⫽ 3.56,
RMR ⫽ 0.76, GFI ⫽ 0.859, NFI ⫽ 0.941 and CFI ⫽ 0.957; RMSEA ⫽ 0.067).
   The model obtained after removing two items (Items 13 and 24) from NOCB and Item
26 from ROCB improved the fitness of the model significantly (2 ⫽ 1,358.706, df ⫽ 428,
CMIN/DF ⫽ 3.175, RMR ⫽ 0.069, GFI ⫽ 0.910, NFI ⫽ 0.950, CFI ⫽ 0.965, and RMSEA ⫽
0.062). The regression estimates are presented in Figure 4. Table IV presents the
descriptive and correlational analysis of the supervisor-rated OCB.
Scale properties
Given the paucity of relevant supervisor-rated OCB data, the current paper tests only
Cronbach’s alpha reliability and nomological validity.
24,5 I. 2
                           I. 3
                                    0.78
                                    0.74
                                    0.68
                           I. 4
                                    0.75
                           I. 5                                          NOCB
                                     0.73
                           I. 6
                                    0.75
972 I. 7
                           I. 8
                                     0.76                                                 –0.27
                                     0.64                        I. 14
                           I. 9      0.70
                                                                 I. 15      0.94
                          I. 10      0.61
                                                                 I. 16      0.92
                                     0.73
                          I. 11
                                                                 I. 17      0.92
                                     0.72
                          I. 12                                             0.93
                                                                 I. 18
                                                                            0.91                                0.00
                                                                                                         NOCB
                                                                 I. 19
                                                                            0.91
                                                                 I. 20
                                                                            0.94
                          I. 25
                                                                 I. 21      0.92
                          I. 27     0.95
                                                                 I. 22      0.91
                          I. 28     0.93
                                                                 I. 23      0.92                  0.55
                          I. 29     0.94
I. 30 0.95
                          I. 31     0.94
                                    0.95
Figure 4.                 I. 32
                                    0.95                                  ROCB
Regression estimates      I. 33
                                    0.95
using                     I. 34
                                    0.95
supervisor-rated          I. 35
                                    0.95
OCB                       I. 36
                                    0.94
                       Sample. Participants were requested to provide their job description, and 1,320 job
                       descriptions were collected. To further validate the overlap between elements of OCB
                       and formal job requirement, about 246 organizations participated and shared their job
                       decsription database. In all, 2,329 job descriptions were received. The industry details
                       are given in Table V. The objective was to get organization-approved job descriptions to
                       ensure greater validity. Therefore, no other method or sources such as advertisements
                       were used.
                       Results
                       Job descriptions are analysed by calculating the number of job descriptions that include
                       the OCB themes identified by Podsakoff et al. (2000). Figure 6 presents the analysis of
                       JDs directly received from the participants and reveals that more than 50 per cent of job
                       descriptions include five major themes of OCB. Figure 7 presents the analysis of JDs
                       received from participating organizations and indicates that more than 61 per cent of job
                                                                                                              Organizational
                                                      SDOCB
                                                                                                                 Citizenship
                                                                                                                  behaviour
                          0.497**
                                                                                     0.075
                                                                           0.205**
     Organizational
      Commitment
                            0.133**
                                                      SNOCB
                                                                                                 Task                        973
                                                                                             Performance
                               0.750**
                                                                       1.204**                                         Figure 5.
                                                                                                              Nomological validity
                                                                                                                            using
                                                                                                                 supervisor-rated
                      **(p < 0.01)                     SROCB                                                                 OCB
 1                                       Automobiles                                                  4
 2                                       Chemicals and fertilizers                                    1
 3                                       FMCG                                                         2
 4                                       Healthcare                                                   1
 5                                       Infrastructure                                               1
 6                                       Insurance                                                    1
 7                                       Logistic                                                     1
 8                                       Media and entertainment                                      1
 9                                       Metals                                                       2                  Table V.
10                                       Oil and gas                                                  1               Profile of the
11                                       Pharmaceutical                                               2                  industries
12                                       Power                                                        6         participated in job
13                                       Professional firms and services                              2        description analysis
descriptions include five major themes of OCB. Helping behaviour is part of roles and
responsibilities, largely in the form of interpersonal facilitation. In the case of
sportsmanship, only two job descriptions mentioned optimistic/positive attitude as part
of the formal role description.
24,5                   90
                                                                                                                                                     83.91
                                                                                                                                 79.29
                       80
974                    70                                                                                       67.8
                                                                                             63.07
                                                                         61.09
                       60
50
40
30 28.2
                       20
Figure 6.
Percentage of OCB
elements in formal     10
job descriptions of
participants                                          0.09
                        0
participated                Helping Behavior      Sportsmanship      Organizational      Organizational       Initiative       Civic Virtue      Self-development
                                                                        Loyalty           Compliance
100
90
                                                                                                                       83              82
                      80
                                                                                                  79                                                      78.5
70
60 58
50
40
30
Figure 7.
                      20
Percentage of OCB
elements in formal
job descriptions      10
                                         5
collected from                                               2
multiple               0
organizations                  Helping Behavior      Sportsmanhsip      Organizational       Organizational       Initiative      Civic Virtue      Self-Development
                                                                          Loyalty             Compliance
OCB because of normative pressure and due to an overlap of elements of OCB with             Organizational
formal job requirements. Therefore, the measurement of mere elements of OCB might              Citizenship
not lead to accurate assessment.
    Item-wise analysis indicates that items related with helping behaviour,
                                                                                                behaviour
sportsmanship and civic virtue loaded on DOCB, whereas items related with individual
initiative, generalized compliance and self-development did not load significantly. This
could be possibly because these elements are part of formal job requirements.                        975
    While the literature does not clearly mention normative aspects of OCB, there are
nevertheless a small number of references in the literature suggesting the influence of
norms on OCB. For instance, Wei et al. (2012) found that OCBs performed by co-workers
influence the extent to which each employee exhibits OCB. Similarly, organizational
socialization (Cavus, 2012) has been found to be associated with pro-social behaviour.
OCB is positively associated with the performance of task-interdependent groups but
has a neutral to negative association with the performance of task-independent groups
(Nielsen et al., 2012). Organizational characteristics like leadership and the
characteristics of top management influence an employee’s tendency to display OCB
through culture (Turnipseed and Turnipseed, 2013) and communication from top
management (Haigh and Pfau, 2006). In a relatively recent study, transformational
leadership was found to influence change-oriented OCB (López-Domínguez et al., 2013).
This could be further validated by examining the dimension of NOCB through the lenses
of the culture and vision of the organization (Teh et al., 2012).
    Creativity, performance benchmarks, high quality of services/products and other
such elements of OCB lead to high performance. In the face of fierce competition,
organizations therefore expect OCB from employees as a part of their mandatory job
responsibilities. Elements of OCB relating to five of its major themes were found in more
than 61 per cent of job descriptions and the author estimates that the qualitative
inferences from the job descriptions might increase these percentages. OCB involves
going beyond in-role and minimally required duties, which differentiates it from in-role
performance. However, in global organizations, the line between DOCB and ROCB is
becoming hazy. As the literature indicates a greater need to be precise about OCB
measurement, measuring ROCB thus becomes critical, as measuring elements that are
part of a job description under the umbrella of OCB could be misleading.
    The typology brings attention to the OCB that is displayed due to the employee’s
predisposition, norms of the organization and formal job requirements. The scales of
OCB in the literature can provide an accurate assessment of OCB as a construct only
when there is no overlap of elements of OCB with roles, responsibilities and norms of the
organization.
    The literature suggests that OCB is associated with favourable outcomes for
organizations. This is further confirmed in the current study, where all the dimensions
of OCB are significantly associated with task performance. It is likely that the
dimensions identified in this paper will influence the antecedents and consequences of
OCB differently. Given the significant association between NOCB and task
performance, organizations can channel the NOCB by ensuring the fit between
employee characteristics and organizational characteristics; for instance,
person-organization fit positively mediates the association between ethical culture and
OCB (Ruiz-Palomino and Martínez-Cañas, 2014). Providing an encouraging and
motivating environment will have a greater long-term positive impact on the employee
IJOA   and the organization. Further, in a study, it was revealed that OCB mediates the
24,5   relationship between high involvement work processes and organizational performance
       (Kizilos et al., 2013). The findings indicate that the structure and process of an
       organization can influence the tendency to display OCB.
          The study makes a very significant contribution to the literature of OCB by
       drawing attention to the boundaries of OCB, which are likely to bring significant
976    changes in the nomological network of OCB. The literature on OCB is rooted in the
       initial definition proposed by Organ (1988). If we follow the same definition, we need
       to extend the contents of OCB that are still not part of job descriptions and those that
       are not being tacitly forced (NOCB) on employees or else we need to redefine OCB
       according to the radical changes that organizations have experienced. The findings
       of the current research clearly indicate that the contents of OCB overlap with
       elements that are part of job descriptions; therefore, the current research makes a
       contribution by indicating the pressing need to control this overlap to have a true
       measure of OCB. We need to rethink all these factors of OCB to make it more
       applicable for current organizations operating in competitive and uncertain
       environments where the boundary between roles, responsibilities and discretionary
       behaviour keeps changing. The author is hopeful that this paper will trigger debate
       about the measurement issues of OCB emerging from the radical environments in
       which organizations are forced to operate.
Conclusion
In summary, the paper presents the three dimensions of OCB referred to as DOCB,
NOCB and ROCB. The study highlights that norms, culture and peer pressure in the
workplace make it necessary for employees to exhibit elements of OCB. It offers insight
into the constituents of OCB that are part of the job role and reveals that some contents
of OCB are no longer relevant as they belong to in-role behaviour.
   Given the results of the present study, a final and significant question arises: Is OCB
limited to only these three dimensions or are there more dimensions to OCB in global
organizations?
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