Invictus
• Safest, affordable and most hygienic in
the food industry
• Fast delivery
• Food variety
• Weak supply chain system
• The existing limit while ordering
• Potential to increase production
• Growing market with more nuclear family
and workplace
• Less sales generating less revenue
resulting in less profit.
of KKL • External problems like electricity
shortage hampering service.
Online Food Delivery Service:
Foodpanda, HungryNaki, Pathao Food, Shohoz
Food, Foodfex, Cookups etc.
Commercial Establishments:
Homemade Cafes, Upscale restaurants, Street vendors, Five
Food star hotels.
Lunchbox Catering services:
Alpha catering, Dhaka lunch etc.
• Online food delivery services face issues like excessive value-
added and other costs, slow delivery service, messing up with
orders, and food quality
• Street vendors, upscale restaurants, and cafes have quality
issues, especially street vendors.
• Homemade food is time-consuming for people with a busy
schedule. When there is no one to make food, people hire
maids, which is costly.
• Catering services offer the same dishes over and over again,
causing consumers to lose interest in their services.
Mission: Vision:
Providing hygienic and quality food at an Establishing an entrepreneurial venture that can
affordable price produce and deliver food that complies with
international food safety standards to ensure a healthy
food habit of the consumers
hest industry standard narrative (99.99%) is already
The hig
used by competitors. Price alone is not also a sustainable
USP. Hence, food security and safety is our biggest USP.
The KPIs determined to assess the development or
efficiency are:
• Market Reach
• Revenue growth
• Customer Satisfaction
• Customer Acquisition and Retention Rate
• Non-Compliance Issue
Maintaining reliable suppliers has become increasingly difficult
Production facilities not being used at full capacity
Electricity shortages hampering the production process and
raising costs
Significant tax, VAT, and customs costs for the automated imported
equipment.
Frequency of consuming: Weekly/fortnightly/monthly buyers
Benefits Sought:
Gender: Male & Female Both: Good product quality with affordability, special offers
Age: 20-60 Netizens: Product delivery at doorstep
Income condition: Mid-range to High-range Touchpoints:
Regular Customers: Suburban, urban and major cities Regular Customers: Retailers, Television, Newspaper
Netizens: Online platforms Netizens: Internet
Lifestyle:
Both: Health conscious
Netizens: Technoid, loves saving time, accepts online solutions &
Need: A nutrient food
compares similar products
Key motivation: Consuming a food that is safe and hygienic system and
Social-class: Middle class to higher class
provides all sorts of required nutrients.
Personality:
Influenced mostly by word-of-mouth, attracted by packaging visuals and
brand exposure
Buyer Persona
RAHIM AHMED ROKHSANA BEGUM
Group: TG-1 Group: TG-2
A working 48 y/o male, father of two, A working 24 y/o female, not married, likes to eat
away from his family, has a close circle healthy, maintains a diet and strict
of people in his office, likes to hang out workout schedule, willing to pay extra
with the work people in lunch and after for safe and nutritious food.
office, and works overtime sometimes.
People will believe in the company because the
company’s goal will be to ensure customer trust by
using technology.
The other catering services and the food delivery
platform are considerate about the price. But the quality
is not ensured in most of the. cases
The company stands for quality, and
customer satisfaction. Hence, the brand
believes in going the extra mile, and hence
the assurance of hygienic food.
Trust would be established between the company
and the customers.
Artificial intelligence (AI) video analysis solution
by a Microsoft partner that constantly monitors
kitchens for health and safety violations and
customers will be able to see for themselves
how their meals are being prepared.
“Adopting the idea of cloud
kitchen service.”
• Aware the public of this brand
• Reach a large audience and
secure top of the mind awareness
• Ensure efficient, sustainable
costing for marketing activities,
budgeting, and increase profit
margin eventually
The main problem the company is facing is fewer investments. Fewer sales
generation causes these problems. And the main reason the sales are less
because the company is failing to communicate to the customers about the USP.
“Failing to make the
Difficulties in maintaining customers aware of the
suppliers occur due to lack of
unique and hygienic food
investments. The less production
is one of the results for less items that the company is
sales. Electricity problems could offering.”
be solved with generators but the
funds are scarce.
Several problems in this scenario like excessive tax, electricity generating,
and maintenance require more investment to deal with. Instead of getting
investment from elsewhere, integrating the ‘profit first’ method will help to
generate sufficient revenue, escape from the survival trap, and transform
the business into a money-making machine.
An online platform where we will show our promises
according to our USP. We would adopt an artificial
intelligence-based model where there would be a video of the
food processing of the particular order. The monitoring would
not be costly and in this case, we will be partnering up with
Rebel Foods inc, India.
The online platform where people can design their own meal mainly the TG-
2 people. As we have enough space for food production. We would offer the
customers to design meals with their own creativity from the options that
we provide. Best suitable for premium meal options.
Those who work in a particular office prefer to call it home. Mainly for the
TG-1 people, we would offer a family plan where we will provide food as a
bulk. The customers can have their meal just like a family would have.
A program where we provide the people with sanitizer sachets for the
prevention of COVID-19. This would provide the customers with messages
that the company is aware of the disease and is taking necessary steps for
the prevention of the disease
In most of the holidays, the order rates plummet. So, during these holidays we
would have special slots for celebratory foods. For example, for Eid celebration
there would be shemai-jorda, for Christmas there would be cakes. A well-planned
smooth supply chain would make these offers highly profitable.
Most of the people in our target group (both TG-1 & TG-2) are LinkedIn users.
LinkedIn-based advertisements would have more conversion. Facebook is also a top-
tier platform for our TG-1.
Charity food delivery work for the underprivileged and communities suffering from
food safety. Promote the righteous cause and donation online, offline. Continue for 1
month during Ramadan or during the lockdown.
Checkpoints and Quality Control. This combination of independent auditors,
quality checkpoints, and monitoring devices helps make sure that products are
sourced and manufactured efficiently and effectively.
Continual improvement process in the supply chain that can detect issues as soon as
they arrive and the company can solve them. Helps to keep track of key metrics to
reduce waste or drive up efficiencies.
The company can develop production facilities. Profit First method can ensure savings
for investment later on. Till then manage suppliers' risk, consolidating orders, alternative
suppliers, and ending inventory management for the next period
The bulk ordering system of the company cannot reach a huge bachelor's pool of customers.
With less margin, minimum order of 1 packet could be incorporated with the boosted supply
chain.
Physical campaigns, visits, and complimentary food delivery to large corporate cluster areas
for better promotion.
From billboards and TVC to Social Media pages promoting peak moments from cloud kitchen.
Collaborating with celebrity chefs, Instagram influencers for tours inside the kitchen and
promoting video through online, offline, TVC. Get endorsement from public figures.
Jan Feb Mar Apr May Jun
Building A Cloud Kitchen
Launching of
Cloud Social Media Advertising
Kitchen
Full Incorporation of the Service
Stay Healthy Advertising
Eat Healthy Campaign
Make Your
Own Meal Full Incorporation of the Service
Ramadan Eid Festival
Shob-e-borat
Celebration
Pohela Boishakh
New Year
Financial Analysis
Reach Lead Customer
63024
1050400 105040
Monthly
Sales Cost Revenue
5987280
2990400 2996880
