C Imperialism 1/27/05 1:24 PM Page 244
CHAPTER 16
Eco-Imperialism as an Aspect of
Cultural Imperialism
Gustav W. Sauer and Bernd Hamm
How goes the world, Sir, now?
Why, see you not?
Macbeth, II.4.20
nderstanding all human action as culture, cultural imperialism also
U embraces eco-imperialism. It is a modern continuation of the colonial
imperialism of the nineteenth century and earlier. By way of this history
of imperialism, the “Old World” became the First World (World-I) and left
the remainder, as Second (World-II) and Third (World-III), behind. These
terms reflect the reality, in contrast to the noble definitions of “developed”
and “developing” countries, which imply a chance of evolving from World-
III to World-I. Eco-imperialism is also “world-intrinsic,” when socio-
economic and traditional hurdles prevent rational and national action.
Today, at the beginning of the twenty-first century, World-I is caught up in
its ecological, social, and economic cycles with their creeping intricacies.
The closer these problems become, the further away the solutions seem.
Eco-imperialism emerges as a text of a modern Cassandra who warns
of disaster once more, but cannot help. And similar to Apollon’s curse that,
although telling the truth, nobody will believe her, cultural imperialism
covers up the threats. Meanwhile, we in World-I are “amusing ourselves to
death” (Postman 1985), while World-III watches daily via real time commu-
nication how well World-I is doing. So World-I has more and more to lose
and World-III less and less.
The “One World” (that is, all of humanity) thus risks choosing one of two
evils, either apathy or violence. So the counter project to eco-imperialism,
the Agenda-21 of the Earth Summit in Rio de Janeiro 1992, falls into the hands
of its stepsister, Apocalypse-21, 10 years later. The distinction we make here
is intended to focus attention on the fact that the very first aim of the Earth
Summit, namely, guiding World-III to World-I’s level, has not been achieved.
As a result, World-III’s mega-cities are growing rapidly; access to energy,
water, education, and health care has deteriorated, while illiteracy, malnu-
trition, hunger, and soil erosion have become dramatically worse. And the