Russie T.
Edaño 12-STEM
Media and Information Literacy
2nd Sem-Module 1
Introduction to Media and Information Literacy
What I Know
1. A 6. B
2. B 7. D
3. A 8. D
4. D 9. D
5. A 10. B
Lesson 1: Introduction to Media and Information Literacy
What's New
Activity 1: Enumerate the Media You Used in connecting with other people.
Media Media You Used
Print Media Magazines
Broadcasting Media Television, Radio
Internet Media Phones
What's More
Activity 2: List down scenarios on Mass Communication and Interpersonal Communication.
Interpersonal Communication Mass Communication
Speaking on the phone Commercial
Giving a presentation Advertising
Expressing our emotions through facial Public relations
expressions
Sign language Journalism
Writing an email Political campaigning
Chatting with a group at the party
Sending an invitation
Sending a text message
What I Can Do
To faster better communication in order to develop strong relationship with other people,
create a "talk show" making your household members are the guests.
Name of the show Russie's Wonder
Theme of the show Cheerful with Honesty
Run time 11-11:30 am
Topic for Discussion Everyday's Lifestyle
Name of the guests Jessa Edaño
Rudelma Edaño
Daica Tamayo
Jessie Edaño
Guide Questions for the guests 1. What is your lifestyle everyday?
2. What is your technique in maintaining those
lifestyle?
3. Does it help you become healthy nor sexy?
4. Why do you need to this?
5. Do you ever felt uncomfortable in doing
this?I mean in your first time.
Lesson 2: Media, Society, Culture, and You
What's New
Activity 3: Look at closely at the posters of cigarette brands below. Examine them carefully
whether they are effective or not in urging the consumers to buy them.
Poster A (Kim) Poster B ( Marlboro)
There are 3 persons, 1 girl and 2 boys. The brand of the cigarette is clearly written.
The girl is holding a cigarette while the boys A boy with a serious face is taking cigarette.
are holding a lighter.
There is a word written at the center which is Effective in urging the costumers to buy them
Lady's First because the product is well-known and clearly
shown.
It is not effective in urging the costumers to
buy them because the brand of the cigarette is
not written in the poster.
What's More
Activity 4: Watch the advocacy campaign of the Department of Health Philippines on Family
Planning.
1. What is the advocacy message?
Answer: The message of the advocacy was about birth control tips and the different methods of
family planning.
2. What is the persuasion technique did it use?
Answer: The technique used by DOH was interview.
3. Was it effective or not? Why?Answer: It was effective since the video was released last 2017,
the rate of pregnancies among women are low.
What I Can Do
Media can easily influence our way of perceiving things around us. To demonstrate such
effect, choose a song that is currently popular among the youth. Listen to the lyrics of the song
repeatedly and familiarize yourself with it. Ask yourself the following questions:
1. What is the message of the song?
Answer: The message of the song entitled" Paubaya" is letting go love ones. Even you truly love
he/she if he/she give up on you, you don't have the choice but to let he/she go.
2. Does it enforce positive or negative behavior?
Answer: For me, it enforce positive behavior because they both respect the decision of each
other eventhough it's hard for them. Both have mistakes yet they choose to forgive each other.
And that's what I admire the most.
3. Considering that the song is very popular, do you think it will have an effect to the youth?
Why?
Answer: Yes, I truly believe that it will have an effect to the youth because nowadays lots of
teens are involve in having a relationship. Most of them experience break-up because of the
same reason.
I Chorus:
Saan nagsimulang magbago ang lahat At kung masaya ka sa piling nya
Kailan nong ako'y di na naging sapat Hindi kona pipilit pa
Ba't di mo sinabi nong una palang Ang tanging hiling ko lang sa kanya
Ako ang kailangan pero di ang Mahal Huwag kang paluhain at alagaan ka niya
II III
Saan nagkulang ang aking pagmamahal Saan natigil ang paging totoo
Lahat ay binigay ng mapangiti ka lang Sa tuwing mababanggit na mahal mo ako
Ba't di ko nakita na ayaw mona Ba't di ko inamin na merong iba
Ako ang kasama pero hanap mo siya Ako ang kayakap pero isip mo sya
(Back to chorus)
Lesson 3: Brief History of Media
What's New
Activity 5: Match Column A with Column B by connecting them with a line.
Activity 6: List down any Communication on Media or Platform ( with a brief description) not
include on the list of timeline of milestone in Media Evolution.
Media/Platform Description
Social Networking Using websites and applications to communicate
informally with others, find people, and share similar
interests
Microblogging Posting of very short entries or updates on a social
networking site
Blogging Recording opinions, stories, articles, and links to other
websites on a personal website
Photo Sharing Publishing a user's digital photos, enabling the user to
share photos with others either publicly or privately
What I Can Do?
Choose a social media platform that you are comfortable with and post the Media
Evolution Timeline you have created with a brief description.
Lesson 4: Communication Models and Theories
What’s New
Activity 7: Match the description in Column A with the illustration in column B by connecting
them with a line.
What's More
Activity 8: Based on personal experience, provide a scenario for each model.
Linear Communication Transactional Communication Interactional Model
*Messages sent through *Me and my sister is talking * Me using a computer to get
television, radio, and through video chat. some information.
newspaper.
What I Can Do
To conclude this lesson, choose one communication model and create a scenario (video,
an audio recording, a comic strip, a script, a poster) illustrating your chosen model.
