B.
Tech Sem – I
    SUBJECT- Engineering Economics and Principles of Management (AM110)
 Teaching Scheme (hr/week)                             Exam Scheme (Marks)
      L            T          PR        TH (3 hrs.)     SES         PR          TW          TOTAL
       3          ---          ---           60          ---           ---       40           100
Objective: The need to understand the basics concepts of economics & management are
important for the allocation of scarce resources of economy and proper utilization to generate the
required products and services. Demand analysis and consumer behavior are the factors which
teach about the equilibrium price. Types of markets, product pricing and factor pricing leads to a
better understanding of a particular product or service demanded by the consumers. Production
cost and revenue analysis is important for operation of a profitable business. Monetary & fiscal
policies are important for the understanding of consumption, government expenditure,
investment, exports and imports. It also educates us about the ways in which the government
generates revenue and handles its expenditure for a stable economy.
Learning Outcomes:
After completion of this course students will be able to understand:
     1. Students will understand the definitions of economics, micro & macroeconomics, utility,
        money, wealth, consumer and producer surplus
     2. Students will understand demand, function of demand, elasticity, factors of production,
        supply & demand equilibrium
     3. Students will understand types of markets, price discrimination, dumping and kinked
        demand curve
     4. Students will understand production, short & long run production function, cost analysis,
        fixed cost, variable cost, revenue, breakeven analysis
     5. Students will understand monetary policy, fiscal policy, banking, instruments of
        monetary policy, liberalization, globalization, privatization, role of government in policy
        making and business cycless
Detailed Syllabus:
Unit 1- Basic concepts and definitions:                                               (4 lectures)
    Marshall, Robbins and Samuelson’s definition of economics
    Positive and normative economics, micro and macroeconomics
    Utility, goods and services
    Money and wealth
   Consumer and Producer surplus
Unit 2- Demand analysis and consumer behavior:                                    (6 lectures)
   Demand function
   Law of demand
   Elasticity of demand and its types
   Price, income and cross-elasticity
   Measures of demand elasticity
   Factors of production
   Advertising elasticity
   Law of supply and demand, equilibrium between demand and supply
Unit 3- Markets, product pricing and factor pricing:                              (9 lectures)
   Concepts of perfect competition
   Monopoly and monopolistic competition (meaning and characteristics)
   Control of monopoly
   Price discrimination and dumping
   Concept of Duopoly and Oligopoly
   Kinked demand curve (price leadership model with reference to oligopoly)
Unit 4- Production cost & revenue analysis:                                       (8 lectures)
   Production and production function
   Short run & long run production function
   Cost analysis
   Various concepts of cost
   Total fixed cost, total variable cost
   Average fixed cost, average variable cost, average cost, marginal cost and opportunity cost
   Basic concepts of revenue
   Relationship between average revenue and marginal revenue
   Breakeven analysis; meaning and explanation
Unit 5- Money:                                                                    (9 lectures)
   Meaning, functions, types, monetary policy
   Meaning, objectives, tools, fiscal policy
   Meaning, objectives, tools, Banking; meaning, types, functions, central bank- RBI, it’s
    function, concepts, Cash reserve ratio, bank rate, repo rate, reverse repo rate, statutory
    liquidity ratio, functions of central & commercial banks, inflation, deflation, stagflation,
   monetary cycles, new economic policy, liberalization, globalization, privatization, fiscal
   policy of the government.
Termwork:                                                                      (40 marks)
   1. Students will be required submit assignment based on topics covered in the syllabus such
      as calculation of breakeven point, demand analysis of a product or service, GDP, and
      inflation.
Text Books:
   1. Ahuja, H. L. Modern economics; S.Chand: New Delhi, 2002
   2. Dewett, K. K. Modern economics theory; S Chand: New Delhi, 2006
   3. Seth, M. L. Monetary economics; Lakshmi Narain Agarwal: Agra, 2018
Reference Books:
   1. Paneerselvam, R. Engineering economics; PHI publication: New Delhi, 2014
   2. Robbins, S.; Decenzo, D. A. Fundamentals of management: Essential concepts and
      applications; Pearson education: New Jersey, 2015
   3. Mankiw, N. G. Economics: Principles of economics; Cengage learning: USA, 2017
   4. Williamson, T. R. Introduction to economics; D.C. Health & Company: Chicago, 1923