Presents

10 - 11 June, 2021 | (SGT – Singapore Standard Time)

LIVE 3D VIRTUAL EDITION www.marketing-analyticssummit.com

Empowering the marketing function with data and technology to leverage customer loyalty,
retention, and engagement, driving business strategy, and boosting profitability

THOUGHT LEADERS

Abhishek Arora Amit Kumar, Anjali Kalia, Ben Karpin, Jack Wang, Janet Shi, Jane Lim, Jaslyin Qiyu, Joel Kani
Executive Director - Assistant Vice Director - Global Director, APJ Regional Head of Existing Carpenter, Manoharan,
Director, Digital Intelligent President- Customer Data eBusiness Digital & Director- Client Marketing, Divisional Marketing
Commerce Automation and Digital Strategy, Director Advertising, Marketing & Citibank Director, Platform and
Automation, Accelerated Marketing, NBA Asia (Water BU), Norton LifeLock Communica- (Singapore) Marketing, Asia, Service Lead,
Standard Analytics (ia3), IHH Healthcare (Hong kong) Danone Inc. tions, APAC St. James’s Accenture
Chartered Bank Nexdigm (SKP) Berhad (Singapore) (Australia) IMEA, Place Wealth (India)
(Singapore) (India) (Singapore) TÜV Rheinland Management
Group (Singapore)
(Singapore)

Kartik Ljubica Lidia Lal, Long Tran, Lynzi Ashworth, Nikola Sucevic, Philip Chau, Ramnis Attar Ranco Roshni Datta,
Nagarajan, Radoicic, Head of Head of Retail Head of Digital SVP - Chief Data Director of Baitha, Chakravarti, Director of
Managing Marketing Marketing, Marketing, Marketing Scientist, Strategic Director Data Director - Client Marketing,
Director– Sales, Director APAC APAC (Udemy PNJ EMEA, PT Smartfren Marketing, Science, Relations, Asia Pacific &
Global Business PPM Division, for Business), (Phu Nhuan Aon plc. Telecom Tbk Digital Enterprise Data Datawise Japan,
& Consulting Hexagon PPM Udemy Inc Jewelry Joint (UK) (Indonesia) Transformation & Analytics, (India) Varian, a Siemens
Services, (Australia) (Australia) Stock Company) & Innovation, United Health Healthineers
Nexdigm (SKP) (Vietnam) The Great Eagle Group Company
(India) Company Ltd. (India) (Singapore)
(Hong Kong)

RV Shawn Roy, Shigeto Stuart Hayes, Terri Chan, Thecla Teo, Vittorio Barraja, Zeeshan Khan,
Ramachandran, Consumer Miyamoto, Senior Vice Head of Marketing Group Chief Head of
Director – Insights Lead Head of Digital President – Marketing, Director Asia Marketing Marketing,
Marketing, SEAT, Marketing, Data, Healthmetrics Pacific, Officer, Legoland
Asia Pacific, GSK Consumer Worldwide Goldenscent. Sdn Bhd Wood Travelstart AE Malaysia
Harman Healthcare Engagement com (Malaysia) Mackenzie (United Arab (Malaysia)
Professional (Singapore) Planning (United Arab (Singapore) Emirates)
Solutions & Content Emirates)
(Singapore) Capability,
Bristol
Myers Squibb
(Japan)
 OUR PARTNER

PLATINUM PARTNER

CONCEPTUALIZED BY

www.marketing-analyticssummit.com
 OVERVIEW

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion
online users and expected rise of advertising budgets.

The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68 billion by
2026, at a CAGR of 14% over the forecast period (2021 - 2026). The benefits of analytics have become highly obvious for
companies as the competition for the retention of customers has become a necessity for the businesses. Companies
are using multiple channels to keep the customers informed and connected with them. Analytics allows marketers to
keep track of the impact of the actions taken. This has resulted in the integration of marketing data with the existing ERP
platform which is beneficial in using the generated and available data.

Inventicon’s 5th Marketing Analytics Asia Summit is packed with knowledge and practical insights to enhance your
marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools
and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.

KEY TOPICS

Enhancing customer Understanding Discovering the

loyalty and retention consumers beyond opportunities
strategy by being behaviour and available with
data driven and demographics: digitizing your B2B
customer centric Segmentation demand generation
analysis process

Analytics strategies
to help you stay on top
of unpredictable
performance trends as
you navigate the
Unlocking the impacts of Navigating through
ROI of Artificial Coronavirus the data privacy
Intelligence – Key concerns in a data
Considerations for driven marketing
Business Leaders world
WHO SHOULD ATTEND?

• Marketing Analytics & Automation • Campaign and Programme

• Marketing & Communications • Social & Digital Media

• Customer Relationship Manager, Experience & • Advertising & PR

Engagement

• Business Intelligence, Insights & Analytics

EXHIBITION, MEETING AND PROMOTION OPPORTUNITIES

Sponsoring or exhibiting at 5th Marketing Analytics Asia Summit is an excellent way to promote your business to a highly targeted
group of key decision makers in Marketing Analytics, Automation and Communications domain

WHAT CAN SPONSORSHIP DO FOR YOU?

BUILD CUSTOMER LOYALTY

‘Keeping in touch’ by all new means possible

is the only way forward to develop client
UNVEIL NEW PRODUCTS OR loyalty as well as cementing your position as BROKERING NEW BUSINESS
SERVICES a market leader. Participation at our virtual PARTNERSHIPS
conferences gives you a broad market
Draw attention to your products and coverage and the right connect with your Building connections on Video Chats
brand by using this conference as prospective clients. through online forums are the new ‘face-
a launch pad for new products or to-face’ meetings – this gives the much-
services. needed momentum to your business as
delegates are always looking for new
ideas and opportunities. Our virtual
conferences will help you tremendously
with building new contacts and grow
your business.

YOUR PRESENCE IN THE DIGITAL AN IMMERSIVE

SPACE HIGH-TECH PLATFORM

It has become imperative for every To ensure that our clients and delegates
brand to be seen in the digital space get a seamless experience which is
as active participants in industry crucial for a virtual format, we have
forums during these changing times. NEW SALES LEADS invested in a high tech platform that
It helps reinforce your brand re-call gives you the environment and feel of
and leaves a positive impression with What sets us apart from other virtual an on-site event thereby taking it as
your prospective clients about your conferences is clearly our quality and close as possible to the ‘human-contact’
adaptability to the ‘new normal’. seniority of delegates that we get on board. If element.
you are looking for a good ROI and generate
qualified leads, our platform will give you
just that by showcasing your services either
by exhibiting or taking a speaker opportunity
in the programme.

WHY CHOOSE OUR EVENTS?

As conference experts, we know how best to utilise events to promote, develop and generate business for our clients. To find out more
about how you can make the most of your participation at this event, Contact:
Sagar Mushrif, Managing Director, Phone: Singapore: +65 6589 8830 | India: +91 22 6608 9589, Email: smushrif@inventiconasia.com
 GLIMPSES FROM PREVIOUS EDITIONS

TESTIMONIALS FROM PREVIOUS EDITIONS

Opportunity to learn from market A very good conference to learn from diversity
leaders, best practices, new trends of experiences from pan India professionals on This is a good Best industry
& technologies. latest on marketing & analytics. conference to attend practices sharing

Prashant Jain, Vijay Jayanti, Roydeep Charan, Nitin Wader,

Head – Marketing & Retail Former Director Customer Growth and GM - CRM, VP - Marketing Data,
Business, Product Analytics, Eureka Forbes Duff & Phelps
Fluke Technologies Pvt. Ltd. Flipkart

1. Focussed discussions & learning fro program on marketing Come with an open mind, there’s lots
analytics. 2. 360 degress view on tools, techniques, to learn. Very well executed by team Very informative
application & experience sharing. 3. Panel discussion charts Inventicon.
full lens view of success factors. Ankush Malhotra,
Sunita Pendse, Head of Market
Gangesh Chaturvedi, Head-Corporate Communications and Intelligence,
Head Business Excellence & Digital Process, Marketing, Bonn Nutrients
Tata Steel Avendus Capital Pvt. Ltd.

1. Diverse industry perspective on

This was an informative session Worth attending with a rich First kind of conference in
approach to analytics.
with speakers who walk the talk, plethora of speaker marketing analytics
2. Understand latest trends on
which has made all the difference! marketing analytics.
Vidyut Perti, Ankur Raj,
SumonaBasu Majumdar, Head - Strategy, Marketing & Head - Business Intelligence
Ashish Pruthi,
Director – Retail Bank, Partnership, & CRM,
Head - Brand Marketing,
Standard Chartered Bank Shubham Housing Finance UPL Ltd.
Walmart India
 Day 1 – Thursday 10th June 2021 (SGT – Singapore Standard Time)

10.20 Opening Remarks 13.30 Lunch Break

10.30 How data analytics is improving marketing ROI 14.10  iscovering the opportunities available to optimise your demand
D
generation via brand-to-revenue approach
• Approaches to choosing what data matters
• Turning the right data sets into marketing actions, analyzing them for • Creating the optimal revenue marketing engine
effectiveness and then improving them • Industry experiences with leveraging decision tools for core B2B
• Examples of data driven marketing programs marketing platforms
• Applying a brand to revenue strategy to drive account engagement and
Lidia Lal, Head of Marketing, APAC (Udemy for Business), lead acceleration
Udemy Inc
Ljubica Radoicic, Marketing Director APAC PPM Division,
11.10 Shift to mass personalization to elevate customer experience Hexagon PPM

• Key drivers of changing marketing approach 14.50 Panel discussion Can insights & analytics amplify marketing spend
• What to expect through the personalization journey optimization?
• Sharing perspective of various business models (B2B & B2C) keeping
customer centricity as focus • Identify hidden opportunities for gaining maximum RoI consumer insights
• Use of technology driven solutions for strategizing game-changing and analytics at this digital age.
marketing • Building a strong insights & analytics toolkit for real time data,
information and insights flow.
Kartik Nagarajan, Managing Director – Sales, Global Business & • Harnessing the power of contextual insights and micro moments to make
Consulting Services, Nexdigm (SKP) better marketing decision
• Data-driven insights are adding value to every marketing effort, but how
11.50 Networking Break can you benefit from it?

12.10 Panel Discussion: Enhancing customer loyalty and retention strategy by Moderated by:
being data driven and customer centric Amit Kumar, Director - Intelligent Automation and Accelerated Analytics
(ia3), Nexdigm (SKP)
• Effectively listening to your customers and designing memorable
experiences for them Panellists:
• Consolidating the customer’s feedback through various channels, Shawn Roy, Consumer Insights Lead SEAT,
analysing it, and connecting with internal functions to better serve your GSK Consumer Healthcare
customers.
• Different strategies to capture the “voice of customer” Thecla Teo, Marketing Director Asia Pacific,
• NLP techniques to analyse reviews and text comments Wood Mackenzie

Panel Moderator: RV Ramachandran, Director – Marketing, Asia Pacific,

 Ljubica Radoicic, Marketing Director APAC PPM Division, Harman Professional Solutions
Hexagon PPM
Vittorio Barraja, Group Chief Marketing Officer,
Panellists: Travelstart AE
Jack Wang, Global eBusiness Director (Water BU),
Danone Stuart Hayes, Senior Vice President – Data,
Goldenscent.com
Jaslyin Qiyu, Head of Existing Client Marketing,
Citibank 15.30 Networking Break

Ben Karpin, Director - Customer Data Strategy, 15.50 Growth-hack by integrating marketing technology with your sales funnel
NBA Asia process

Long Tran, Head of Retail Marketing, • Leveraging marketing analytics to give you a holistic view on your funnel
PNJ (Phu Nhuan Jewelry Joint Stock Company) size & conversion rates
• Designing user journeys & incorporating “pulse checks” in the funnel for
Ranco Chakravarti, Director - Client Relations, CRO opportunities
Datawise • Adopting account-based marketing strategies for data-driven, hyper-
targeted & omni-channel marketing
12.50 Understanding consumers beyond behaviour and demographics:
Segmentation analysis Terri Chan, Head of Marketing,
Healthmetrics Sdn Bhd
• Getting to know’ your target to optimize communication within marketing
and advertising 16.30  losing the gap between marketing and sales to align and manage
C
• Understanding current behaviour, predicting future behaviour, and expectations
addressing unmet needs
• Understanding ‘bullseye’ target versus other types of consumers you • Speaking the “same language” as sales.
would like to engage • Key performance metrics that Marketing and Sales need to align
• Choose your battles- you want to win the war, be selective on what to
Janet Shi, Director, APJ Digital & Advertising, stand by and which to let go
Norton LifeLock Inc.
Jane Lim, Regional Director - Marketing & Communications,
APAC IMEA, TÜV Rheinland Group

17.10 Closing Remarks

 Day 2 – Friday 11th June 2021 (SGT – Singapore Standard Time)

10.20 Opening Remarks 13.30 Lunch Break

10.30 The marketing analytics maturity curve from the B2B perspective: Where 14.10 Optimising performance marketing spends though multi touch attribution
we are on the lifecycle?
• Deep dive on how to structure your campaign to track attribution
• Learn how an effective framework can help you plot your organisation’s • Learn about the different types of attribution models and their importance
MarTech maturity and provide strategic guidance • Understand what suite of tools will be required if you are going to track
• Evaluate how to benchmark your current capabilities, readiness, and your attribution
cultural priorities to progress maturity
• How to enable your staff to advance their marketing technology skill level Long Tran, Head of Retail Marketing,
PNJ (Phu Nhuan Jewelry Joint Stock Company)
Roshni Datta, Director of Marketing, Asia Pacific & Japan,
Varian, a Siemens Healthineers Company 14.40 Navigating through the data privacy concerns in a data driven marketing
world
11.10 Moving from data science to machine learning/ AI to build personalised
approach for marketers to target the right person at the right time with • Overview of the changing landscape in consumer privacy
the right product • Studying the impact on data-driven attribution models
• Building the capabilities to keep pace with changing consumer attitudes
• Exploring how AI, specifically machine learning is making data • Developing an approach to data privacy compliance that enables the
actionable, and informing targeting, as well as creative execution business to be more agile and use data more effectively
• Understanding how marketers are using ML/AI and plan to in the future
to increase relevancy and drive activation Lynzi Ashworth, Head of Digital Marketing EMEA,
Aon plc
 amnis Attar Baitha, Director Data Science, Enterprise Data & Analytics,
R
United Health Group 15.20 Networking Break

11.50 Networking Break 15.50 Using data, metrics and tools to realize your Social media strategy and
drive ROI
12.10  sing AI to better plan and predict ROI as well as increasing ROI by
U
using AI • How to use data to help redefine your social media strategy
• Real examples of using data to explain what works and what doesn’t
Nikola Sucevic, SVP - Chief Data Scientist, • Tools and framework that you can use
PT Smartfren Telecom Tbk
Philip Chau, Director of Strategic Marketing,
12.50 Panel Discussion: Why Hyper- Personalisation is the future of marketing Digital Transformation & Innovation, The Great Eagle Company Ltd.
and how brands can nail it
16.30 How to improve your Agile marketing practice
• Leveraging contextualized messaging for hyper personalisation
• Strategies and tactics for a signal – response approach to hyper- • Developing an Agile marketing manifesto
personalisation • Selecting the best framework/ Agile project management tool for your
• Understanding the methodology used for contextual activation using real organisation
time buyer insights • Emerging interplay between agility and operations
• Focussing on privacy as a building block to deliver relevance through • Mastering the art of scaling agility
personalise and dynamic interaction
 Shigeto Miyamoto, Head of Digital Marketing, Worldwide Engagement
Panel Moderator: Planning & Content Capability, Bristol Myers Squibb
Anjali Kalia, Assistant Vice President - Digital Marketing,
IHH Healthcare Berhad 17.10 Closing Remarks

Panellists:
Ramnis Attar Baitha, Director Data Science, Enterprise Data & Analytics,
United Health Group

Shigeto Miyamoto, Head of Digital Marketing, Worldwide Engagement

Planning & Content Capability, Bristol Myers Squibb

Joel Carpenter, Divisional Director, Marketing, Asia,

St. James’s Place Wealth Management

Abhishek Arora, Executive Director, Digital Commerce Automation, www.marketing-analyticssummit.com

Standard Chartered Bank

Zeeshan Khan, Head of Marketing,

Legoland Malaysia

Kani Manoharan, Marketing Platform and Service Lead,

Accenture
 SPEAKER PROFILES

Amit Kumar, Director - Intelligent Automation and Jaslyin Qiyu, Head of Existing Client Marketing,
Accelerated Analytics (ia3), Nexdigm (SKP) Citibank

Amit leads the Intelligent Automation and Jaslyin is a brand, marketing and communication
Accelerated Analytics (IA3) practice at Nexdigm professional with close to 20 years of experience
and is responsible for growing the practice in both B2B and B2C industries. She loves all
globally. He drives the “Value from Data” initiative things marketing and is a firm believer that
at Nexdigm, which helps clients realize the potential of data. passion for one’s craft creates purpose and drives
Amit has 13+ years of experience in advanced analytics and data science achievement. A big content and customer insights nerd, she thinks data and
across multiple sectors including Telecom, BFSI, Retail, and Healthcare. He content are here to stay. When combined, they can enable companies to derive
has spearheaded several crucial projects, a few of which are listed below: truly compelling, actionable insights that drive winning customer propositions
Incorporated data-science driven customer value management solutions for
multiple Telecom companies in SE Asia, India, Middle East, and Europe using Joel Carpenter, Divisional Director, Marketing,
Big Data. Asia, St. James’s Place Wealth Management
Set up the Analytics Centre of Excellence (CoE) for the Indian operations of
Fortune 500 companies. As Marketing Director and a member of SJP
Created a customer contact strategy for a leading insurance player to increase Asia’s Senior Leadership Team, Joel has overall
collections by 20%. responsibility for all aspects of marketing strategy
Implemented advanced image recognition for state-of-the-art solutions. including digital, brand, internal and external
Amit truly believes “Nothing is too complex to solve - it is just a journey to find communications, client engagement and market insights. Joel’s key strengths
value from data”. lie in his knowledge of the financial services industry and research driven
market insight. As a sponsor of the SJP Graduate Development Programme and
Ben Karpin, Director - Customer Data Strategy, Chair of the Asia Governance Committee for the SJP Charitable Foundation,
NBA Asia his commitment to coaching and nurturing talent and a drive and passion for
engaging with all stakeholders within our community help support sustainable
A passionate, data-driven marketer with growth here in Asia.
over 12 years of experience across roles in
business intelligence, strategy, customer value Kani Manoharan, Marketing Platform and Service
management, and product marketing. A firm Lead, Accenture
believer in prioritizing the management of what you can measure, and
developing great people, as the two fundamental fundamental tenants of Kani is leading the marketing platforms and
continuous business improvement. These days I get to combine my passion services group for Accenture Interactive providing
for Sport and Insight at the NBA where my role as Director of Customer Data tech-consulting services, defining and delivering
Strategy for Asia allows me to collect, analyze and action fan data in order to omni-channel customer experience. She has deep
grow the love of the game globally. expertise in analytics, campaign management and leads management and is
responsible for leading digital marketing transformation engagements across
Janet Shi, Director, APJ Digital & Advertising, the marketing technology stack to develop industry specific solutions.
Norton LifeLock Inc.
Kartik Nagarajan, Managing Director – Sales,
Janet is an award winning marketing leader with Global Business & Consulting Services,
over 21 years of proven track record in business Nexdigm (SKP)
turn around, digital transformation and marketing
excellence. She has held senior marketing With over 20 years of rich experience in Business
leadership roles at Yahoo, McAfee, Intel, Symantec and most recently Process Management (BPM), Kartik leads
Director of APJ Digital and Advertising at NortonLifeLock, where she led a the Global Finance and Accounting Process
team to win the prestigious global AdNews Campaign of the Year award in Management, Contract Management, Commercial Processes, and related
2021, for delivering 311% growth in APAC. Janet believes at the heart of great Advisory and Analytics Services at Nexdigm (SKP). He acts as a coach,
strategy is great data, intimately understanding and anticipating the needs of mentor, and leader for the diverse team. Kartik leads strategic initiatives
your customers will power decision making, and unlock the true potential for for the business line with the vision of continually striving to improve value
brands to make a bigger impact to their customers. creation for a more extensive client portfolio.
With rich and diverse experience from his leadership roles with organizations
Jane Lim, Regional Director -Marketing & like HCL, WNS, Aviva, Avaya, and WPP, Kartik has significantly bolstered
Communications, APAC IMEA, the team’s capabilities. He has successfully turned around global captive
TÜV Rheinland Group and shared services operations, amplified revenue, and delivered ROI to
stakeholders in the IT, BPO, Media, and Insurance industry verticals. Kartik has
Jane is a results-driven marketer with more than also led several global innovation initiatives, including the setup of innovation
16 years of experience in Asia, Middle East and labs, digital technologies, and an India-based COE.
Europe. She is determined to make marketing and
communications accountable, become a strategic business partner and not a Long Tran, Head of Retail Marketing,
cost centre. Jane wants MarComs to have a seat at the “Big Boys’ Table”. She PNJ (Phu Nhuan Jewelry Joint Stock Company)
is also an award-winning marketer with hands-on P&L, sales and operations
experience to truly realize MarCom campaign effectiveness. Jane is currently Long Tran is a pragmatic and results focused
the Regional Director of Marketing and Communications at TUV Rheinland business leader with extensive experience in
Group, taking care of 30 countries across APAC and IMEA regions. She is Marketing & Retail; proven track records by
Singaporean, has lived in more than 6 countries and speak 4 languages. connecting every single touch points in consumer
purchase journey and generating revenue & transaction growth for both retail
store & ecommerce.
He is currently Head of Retail Marketing of PNJ (400+ stores). Prior to PNJ,
www.marketing-analyticssummit.com
Long was responsible for diverse parts of marketing in Pharmacity, Nguyen
Kim-Central Group, Lazada, Nhom Mua.
 SPEAKER PROFILES
journey and digital analytics functions.
Lidia Lal, Head of Marketing, APAC (Udemy for Philip holds a master’s degree in management science from University of
Business), Udemy Inc Waterloo and a post graduate Certificate in Marketing from University of
Toronto.
A senior marketing and communications leader
with over 20 years of experience, she has held Ramnis Attar Baitha, Director Data Science,
senior marketing management roles with the Enterprise Data & Analytics,
world’s leading technology brands including United Health Group
Experian, Hewlett Packard Enterprise Services, Rightnow Technologies, SAS,
Oracle and Westcon Group. She is currently the Head of Marketing for Asia Ramnis comes with 16+ years professional
Pacific at Udemy establishing the marketing operations in the region to help experience in Analytics focused primarily into
drive pipeline growth and revenue. Consumer Analytics space (Marketing, Experience
Her broad marketing experience spans a diverse range of disciplines including and Digital) with last 7 years in US Healthcare (UHG/Optum). He comes with
brand management, value proposition development, international marketing experience of leading analytics engagement in multiple domains - Healthcare,
across multiple regions/countries, driving new product go-to-market Banking/Credit Cards, Investment and Commercial Finance domain
strategies, integrated marketing campaigns, demand generation, executive- At United Health Group he is responsible for analytic delivery for EDA Consumer
level programs, & PR/Media and communications. Analytics across Optum and UHC focused on Marketing and Customer
She holds a Bachelor of Arts (Political Science/Linguistics) from Macquarie Experience leveraging advanced Data Science and ML/AI capabilities.
University, a Bachelor of Business(Marketing) Charles Sturt University and His work portfolio consists of brands and institutions like Optum Global
also Master of Arts(Professional Communication) from Deakin University. Solutions, Fidelity Investment, CITI Bank, GE Capital (Genpact), National
In 2015, she travelled to Stanford University in California to undertake the Council of Applied Economics Research, Delhi so far.
Strategic Marketing Management Certificate.
Ranco Chakravarti, Director - Client Relations,
Ljubica Radoicic, Marketing Director APAC PPM Datawise
Division, Hexagon PPM
Ranco Chakravarti is currently the Director,Client
Ljubica is a senior marketer with 20 years of Relations at Datawise a two decade old business/
B2B and B2C marketing experience gained management consulting organisation focussing on
in leadership roles across diverse industries, Customer Experience Management. He has over
including technology (SaaS), professional 25 years of experience in Business Development & Profit Centre Operations
services, engineering & construction and publishing. Ljubica heads up across Financial Services, Telecom,Retail & Consumer Industries. He is a
Hexagon’s marketing in the APAC region, where she transformed the marketing Business Start-up & Expansion Specialist with pioneering success in applying
function from a cost-centre to a major revenue contributor. Prior to joining extremely effective business management philosophies and devising strategic
Hexagon, Ljubica led marketing teams at LexisNexis and Oracle Construction & tactical solutions to build businesses from the ground-up, set ambitious
& Engineering (Aconex), where her achievements included launching new targets, grow businesses in profits and turnover.
products and services, expanding into new markets, transforming marketing He is a Thought Leader with diversified experience across companies like
teams and delivering customer innovation. Qualified with a master’s degree Nokia, Reliance Retail, Airtel and Asian Paints. He has considerable experience
in Marketing, Ljubica’ s passion for brand building, customer experience, in Gift Cards & Loyalty Solutions having been the CEO for the Indian Operations
revenue marketing and new market development have seen businesses of a pan Asian Gift Cards & Loyalty Solutions Services Provider.
achieve remarkable growth.
Roshni Datta, Director of Marketing, Asia Pacific &
Japan, Varian, a Siemens Healthineers Company
Lynzi Ashworth, Head of Digital Marketing EMEA,
Aon plc Roshni is currently the Director of Marketing for
Asia Pacific and Japan at Varian – A Siemens
Lynzi is a marketing leader who loves is fascinated Healthineers company. Varian has been a global
by people and technology. Lynzi leads by fostering leader in providing radiation therapy to cancer
a culture of data lead decision making overlaid patients for over 70 years and has been on a transformational journey to
with marketing magic - driving commercial growth developing and delivering integrated cancer care solutions comprising of both
by connecting businesses and clients through storytelling and immersive hardware, software, and technology platforms.
experiences. Roshni has close to 20 years of experience in the healthcare industry, having
Lynzi is currently leading a global digital marketing transformation program to worked across marketing, strategy, commercial excellence, and sales
support the continual growth of £11bn professional services organisation, as it functions. In her prior experience working at Johnson and Johnson, GE
merges with a similar sized organisation. Healthcare and Becton and Dickinson across Asia Pacific, South Asia and
global markets allowed her to assimilate her learning in both the B2B and
Philip Chau, Director of Strategic Marketing, B2C verticals of the healthcare industry. She has led various initiatives within
Digital Transformation & Innovation, these organizations in setting up innovation management, digital marketing,
The Great Eagle Company Ltd. and analytics functions.

Philip Chau currently heads up the group marketing RV Ramachandran, Director – Marketing, Asia
function at Great Eagle Holdings. He leads the Pacific, Harman Professional Solutions
strategy in marketing innovation, digital marketing,
and MarTech across a range of business units such as hotels, residential Ramachandran comes with over 20 years’
properties, co-working spaces, shopping malls, and more. He has 15 years’ experience in B2B and B2C multinationals working
experience in digital innovation, performance marketing, and advanced for organizations such as Novartis, Godrej, Sony,
analytics, having worked in corporate, agency and start up environments. Tyco and HARMAN.
Prior to Great Eagle, Philip worked at insurance company Aviva and was He is a customer focused, results-driven
a founding member of the InsurTech business Blue. As digital marketing strategic marketing leader with expertise in business strategy, marketing
department head, he oversaw the company’s customer acquisition, digital & communications, trade & retail marketing, advertising, press and public
 SPEAKER PROFILES

relations and events. His core strengths include - developing campaigns that She takes a very data-driven approach to marketing & business development
align with corporate strategy; managing product launches; in-house team and by leveraging on technology & data strategy. Her team at HealthMetrics has
agency management; building work processes to execute projects effectively; collectively driven over 500% in revenue growth while collaborating alongside
facilitating channel sales teams’ marketing; working in tandem with executive the sales, customer success, operations & tech teams – making the company
management; international outlook and strong experience in working across the fastest-growing corporate benefits platform in the region.
cultures. Some of her other noteworthy achievements include the development of one
At Harman International he leads all marketing & communications activity of the largest solar powerplants in Malaysia & structuring the financing for
for Asia Pacific with responsibility for driving business growth & brand several water projects in Asia Pacific including a RM1billion sukuk-export
awareness. credits deal during her time in the infrastructure investments sector.
Terri is a medical graduate & a MBA specializing in International Business. On
a personal note, she enjoys food, wine & travel.
Shawn Roy, Consumer Insights Lead SEAT,
GSK Consumer Healthcare
Thecla Teo, Marketing Director Asia Pacific,
Based out of Singapore and working with GSK Wood Mackenzie
Consumer Healthcare, Shawn core experience
lies in Consumer Insights, Brand planning and A marketing intrapreneur with more than 20 years
Product Innovation. He has in-depth experience of leading culturally diverse teams in APAC,
and knowledge in technology space, F&B, nutrition space and Banking; and delivering evidence-based marketing outcomes
across his career journey, he has worked and served various blue-chip and for enterprises across Research, Academic and
local clients across the regions of South Asia and South-east Asia. He is also a Commercial organizations. Experienced in both legacy marketing and digital
regular key note speaker in various seminars/conferences like FUTR, Forward marketing practices. Measured on growth and retention business from
Leading, ESOMAR, Asia Research Seminar, Qual 360, Martech Summit etc. marketing influence programs. Specializes in marketing practices for the
Asia-Pacific regions. Passionate about marketing-driven outcomes, customer
experience and demystifying data to business insights.
Shigeto Miyamoto, Head of Digital Marketing, A chemist by training, a marketer by practice and a committed coach and
Worldwide Engagement Planning & Content mentor to marketers.
Capability, Bristol Myers Squibb

Shigeto is Japan lead of engagement strategy and Vittorio Barraja, Group Chief Marketing Officer,
contents capability, pursuing DX and Marketing Travelstart AE
Technology. He has multiple industrial experiences
in IT, Finance, and Healthcare at both global Creative professional with more than seven years
enterprises and start-ups. of multi-geography (International) experience and
Agile and disruptive innovation are his passion and Shigeto has track records impressive accomplishments in delivering high-
of new service and product creation to break through the chasm. With his level marketing solutions while leading corporate
skills and experiences, Shigeto has devote himself to lead teams to transform marketing strategy and internal and external communications. Proven track
patient lives at BMS Japan. record of delivering significant revenue growth and quantifiable Marketing ROI
through Analytics, producing successful commercial strategies, building high-
Stuart Hayes, Senior Vice President – Data, performing marketing teams, and improving brand positioning to drive growth
Goldenscent.com profitability, and long-term market sustainability. Trained in preparing effective
marketing strategies for enhancing brand image and driving digital marketing
Stuart has been working in the data space since success. Skilled in introducing digital channels, delivering exceptional
1995. Holding positions in the UK, Europe, USA, customer experience, and optimising ecommerce sites using content strategy
and MENA. Stuart has experience of helping and development, website design, and web analytics. Visionary leader with
companies leverage their data across Automotive, aptitude to lead top-performing teams to generate optimal business results.
Retail, Content, I-gaming, Real Estate and e-Commerce verticals. He has
a bachelor’s degree in Geography and post-graduate in (Geographical)
Information System (1999) and Business Intelligence (2013). He is currently Zeeshan Khan, Head of Marketing,
at GoldenScent, a fast-growing e-commerce platform in the MENA region Legoland Malaysia
focused on beauty and personal care. His responsibilities cover Data Strategy,
Data Engineering, BI Engineering, Analytics & Data Science. Senior MARCOM and Media Professional with
18+ years of experience across a combination of
Terri Chan, Head of Marketing, agency and client roles. Adept and geared towards
Health Metrics Sdn Bhd performance marketing, MARCOM planning,
marketing/consumer research and analytics. I have spent the last 8 years
Terri Chan is the Head of Marketing at HealthMetrics in South East Asian markets in both media agency roles focusing on driving
– an award-winning cloud enterprise platform for business outcomes across complex client ecosystems and a current stint with
corporate healthcare benefits management. Prior the world’s 2nd largest theme park operator, heading the Marketing function.
to HealthMetrics, Terri held senior leadership
positions in International Marketing, Business Development & Project Finance
in technology, healthcare, infrastructure & renewable energy sectors across
the APAC region.

www.marketing-analyticssummit.com
 PARTNER PROFILE

Nexdigm is an employee-owned, privately held independent, global business

PLATINUM PARTNER advisory organization serving clients from more than 50 countries. We provide
integrated, digitally driven solutions encompassing Business Consulting, Business
Services, and Professional Services, that help businesses navigate challenges
across all stages of their life cycle. Through our direct operations in the USA,
India, and UAE, we serve a diverse range of clients, spanning multinationals,
listed companies, privately-owned companies, and family-owned businesses.
Nexdigm resonates with our plunge into a new paradigm of business; it is our
commitment to Think Next.
www.nexdigm.com
 CONCEPTUALIZED BY

Inventicon stands for Industries + Events + Ideas + Concepts. Inventicon Business Intelligence is the end
result of a decade long effort by the founders in the space of business information. We develop sector focused
informational conferences and training workshops. Our conferences revolve around current scenarios and
opportunities in the global market place and provide timely opportunities for solution providers to meet
their target market and for end users to take back key learning and experiences. Our events act as a point
of convergence for senior industry professionals who strive for innovation, strategy and commercial drive.
Delegates can expect to hear from industry’s best practitioners, get in direct contact with regulators and
stimulate high level discussions with peers. The training portfolio is dedicated to developing skill sets around
complex workplace and functional issues as they need constant honing. Our in-house training offerings are
particularly useful for companies who prefer a customized agenda.
The bespoke events portfolio aims at crisp round table discussions involving a targeted group of end users
in a multi-city format. In true sense, we aspire to disseminate critical business intelligence to the rapidly
growing corporate and institutional world in the country and not limited to a specific sector.
www.inventiconasia.com

OUR OFFICES:

ASIA PACIFIC OFFICE:

Inventicon Pte. Ltd.
30 Cecil Street,19-06, Prudential Towers, Singapore-049712. Phone: +65 6589 8830

INDIA REGIONAL OFFICE:

Inventicon Business Intelligence Pvt. Ltd.
8 floor, Platinum Towers, Off Bund Garden Road 1 Naylor Road, Next to Hotel Conrad, Pune – 411001, Maharashtra, India.
th

Phone: +91 20 4014 7575

CORPORATE OFFICE:
Inventicon Business Intelligence Pvt. Ltd.
Times Square, Unit 1, Level 2, B Wing, Andheri Kurla Road, Andheri (E), Mumbai - 400 059, Maharashtra – India.
Phone:+91 22 6608 9643