MARKETING PLUS
CAIRO2024 ++++
The Future Strategies & Trends for
Tomorrow's Marketing Leaders
Joeri Christian Philip PR
Billast Sarkar Kotler Smith
Get Global Insights – Get Inspired - Get Ready for the Future
CAIRO
December, 2024
& IN-PERSON
FOUR SEASONS
NILE CITY Conference
+201050537711 - +201050537722 info@gotonexus.com www.gotonexus.com
OVERVIEW
Embracing Change in Marketing
In an era where change is constant, can your marketing
strategy adapt to advancements in AI and shifting
consumer expectations? Join us at “Marketing+”, the
premier conference for forward-thinking marketers and
business owners, designed to equip you with essential
insights, strategies, and connections for the future of
marketing.
WHAT ARE THE
CHALLENGES
AHEAD?
RECENT INDUSTRY SURVEYS HAVE
REVEALED THE PRESSING
CONCERNS SHAPING OUR FIELD:
17% 16%
Search engine Upskilling and
volatility talent development
16% 15%
AI integration Proving ROI and
and its impact attribution
15% 14%
Anxiety of being Lack of understanding
replaced by AI AI's application
13% 13%
Budget Leadership
allocation buy-in
10%
Marketing products
with emerging trends
Source: Performance Marketing World,2024
WHY ATTEND
MARKETING PLUS
CAIRO2024 ++++
JOIN THE AI REVOLUTION:
Learn about essential tools to enhance marketing
LEARN FROM THE BEST:
Gain actionable strategies from industry thought
leaders.
FUTURE-PROOF
YOUR MARKETING GAME:
Explore trends and technologies that will shape
marketing's future.
JUMP AHEAD OF THE
COMPETITION:
Gain a head start on your competitors by taking
steps to prepare for the future, today.
EXPAND YOUR NETWORK:
Connect with marketing executives and
decision-makers.
GET YOUR STRATEGIC
ACTION PLAN:
Leave with a roadmap for navigating tomorrow's
marketing landscape.
PHILIP
++++
on zoom
KOTLER
FATHER OF MODERN MARKETING
MARKETING 6.0:
HOW MARKETING HAS CHANGED
OVER 50 YEARS
“The best companies
will be those that find
ways to combine
technology with
human touch.”
+ Philip Kotler
Father of Modern Marketing
Dr. Philip Kotler is the S.C. Johnson & Son Distinguished
Professor (Emeritus) of International Marketing at
Northwestern University’s Kellogg School of Management.
He’s a bestselling author whose work has been translated
into more than twenty-five languages, a renowned
marketing expert and professor, widely recognized for
his contributions to the field of marketing.
Often referred to as the "father of modern marketing"
Kotler has authored several influential books, including
Marketing Management, which is considered
a cornerstone in marketing education.
His work has significantly shaped marketing theory and
practice, emphasizing strategic marketing, consumer
behavior, and the impact of digital technologies on
marketing.
Kotler's insights and frameworks have been instrumental
for both academics and practitioners in understanding
PR
++++
in Cairo
SMITH
CREATOR OF SOSTAC® PLANNING
FRAMEWORK
HOW AI CAN IMPROVE
MARKETING RESULTS !
Including a very different look
at AI, Innovation & Ethics
”In an increasingly chaotic and
fast-changing digital world SOSTAC®
Planning method integrates both AI
and other digital tools to deliver
better results plus a much-needed
‘reassuring sense of order’ for
successful companies. AI is creating,
I believe, the greatest moment of
change in the history of marketing
and in the history of civilisation
itself.”
+ PR Smith ®
Creator of SOSTAC
Planning Framework
PR Smith is one of the world’s most celebrated integrated
digital marketing writers & dynamic speakers. A Ted Talker,
marketer, author, (6 books in 8 languages) & founder of
SOSTAC® planning framework. Smith has transformed
how businesses approach marketing strategy in the
digital and AI age.
SOSTAC® planning methodology was voted in the World’s
Top 3 Business Models by the Chartered Inst. of
Marketing’s Centenary Poll and it is now adopted by
blue-chips (Linkedin and KPMG) and over 1,000 start-ups
and disruptors primarily via government enterprise bodies.
PR Smith hosts a weekly chat about AI, Innovation & Ethics
in Marketing every Friday 1pm-1.30pm (UK) on Linkedin.
Paul also founded the NFP Great Sportsmanship
Edutainment Programme which inspires a new generation
of global citizens through short stories about sportsmanship.
He has an MBA, PG Dip Finance, PG Dip Marketing, B.Sc
(mngt).
JOERI
++++
in Cairo
BILLAST
WEB3 & AI MARKETING STRATEGIST
CMO OF THE FUTURE
“The future
of marketing lies
in the seamless
integration of AI, VR,
AR, and Web3 tech-
nologies.”
+ Joeri Billast
The Web3 CMO
Joeri Billast, known as "The Web3 CMO," is a Fractional
CMO and Web3 & AI Marketing Strategist.He is a
best-selling author on Amazon and hosts the Web3 CMO
Stories podcast.
As the founder of the Sintra Synergies program, Billast
guides organizations in NFT, Metaverse, and AI-driven
marketing strategies.
His work helps businesses harness cutting-edge technolo-
gies while maintaining a focus on human connection and
strategic growth, driving substantial impacts in the
emerging tech landscape.
CHRISTIAN
++++
in Cairo
SARKAR
Entrepreneur, artist, and champion
of brand activism
BRAND ACTIVISM: FROM
PURPOSE TO ACTION
“Throughout history, it has
been the inaction of those
who could have acted; the
indifference of those who
should have known better;
the silence of the voice of
justice when it mattered
most; that has made it
possible for EVIL to
triumph.”
+ Christian Sarkar
Brand Activism: From
Purpose to Action
Christian Sarkar is an author, artist, and activist
consultant. He is a co-founder of the Regenerative
Marketing Institute along with Philip Kotler and Enrico
Foglia.
Sarkar is the editor of The Marketing Journal, an online
publication with insights on next practices in marketing.
He is also involved in numerous public projects, including
The Wicked7 Project, ActivistBrands.com,
FIXCapitalism.com, and the $300 House Project. In 2021,
Christian was named to the Thinkers50 Radar of global
management thinkers primarily for his work on brand
activism.
Sarkar is the co-author of Regenerative Marketing: The
Future of Community (2022) with Philip Kotler and Enrico
Foglia, and the co-author of Brand Activism: From
Purpose to Action (2018) with Philip Kotler. Kotler and
Sarkar's latest book is Wicked Problems: What can we
do in this Time of Collapse? (2024).
HIGHLIGHTS
AND AGENDA
REGISTRATION
+ BREAKFAST OPENING REMARKS
8:30 AM - 9:00 AM 9:00 AM - 9:15 AM
BRAND ACTIVISM:
From Purpose to Action
COFFEE BREAK by Christian Sarkar
10:30 AM - 10:45 AM 9:15 AM - 10:30 AM
PRAYERS
TBD + COFFEE BREAK
10:45 AM - 12:00 PM 12:00 PM - 12:30 PM
AI, INNOVATION & ETHICS IN
MARKETING, BY PR SMITH PANEL DISCUSSION
1:15 PM - 2:15 PM 12:30 PM - 1:15 PM
CMO OF THE FUTURE, PRAYERS
BY JOERI BILLAST + LUNCH BREAK
2:15 PM - 3:15 PM 3:15 PM - 4:15 PM
PRAYERS BREAK PANEL DISCUSSION
5:00 PM - 5:15 PM 4:15 PM - 5:00 PM
MARKETING 6.0:
How Marketing Has Changed CLOSING +
Over 50 Years, Dr. Philip Kotler GROUP PHOTOS
5:15 PM - 6:30 PM 6:30 PM
EVENT PRICING
Regular Price:
VIP 19,990 EGP
TICKET: 13,950 EGP
Early Bird Offer Ends on 30 November
BENEFITS:
Maximize engagement and networking with
front-section roundtable seating.
Enhance your professional credibility with
a signed certificate from global speakers
Stay energized with five-star meals and coffee breaks.
Connect directly with speakers at the networking breaks.
Enjoy special discounts on the event workshops.
Receive best offers and discount on NEXUS future events.
Access event photos to capture key moments.
GROUP OFFERS:
4
tickets:
7
tickets: ( Branded Table )
48,000 EGP 77,000 EGP
Regular Price:
PREMIUM 8,000 EGP
TICKET: 4,950 EGP
Early Bird Offer Ends on 30 November
BENEFITS:
Attend all sessions for complete insights.
Get the workbook (soft copy) to retain key info.
Enjoy theater-style seating for better focus.
Receive a soft copy certificate for recognition.
Access event photos to capture key moments.
GROUP OFFERS:
4
tickets:
7
tickets:
10
tickets:
18,000 EGP 28,000 EGP 35,000 EGP
SHAPE THE FUTURE
OF YOUR BUSINESS
THE DECISION
++++
++++
++++
++++
++++
IS YOURS
TAKE ACTION NOW
Don’t miss the opportunity to
learn from visionary leaders.
Act now to secure your place and
shape the future of your business.
MARKETING PLUS
CAIRO2024 ++++
CONTACT US:
+201050537711 - +201050537722
info@gotonexus.com
www.gotonexus.com
HOW TO PURCHASE
Don't miss out on our
Purchase your tickets now
to secure the best prices
+++
BOOK YOUR SEAT
NOW!
+++
EARLY BIRD DEADLINE
14 NOVEMBER
PLATFORMS:
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