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Testing Business Ideas
Testing Business Ideas explains how to increase the success of any venture by providing a
practical guide to rapid experimentation.
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The Field Guide to Testing Business Ideas
Experimentation is hard
You want to start testing your ideas to avoid big failures, but are unsure where to begin.
Experiment Library
43 beautifully illustrated, detailed experiment types organized by cost, time and
strength of evidence.
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Find the path to Scale
Build a bulletproof, evidence-backed case so that your idea isn’t a flop and is ready to
scale.
Download these 88 pages for free
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Get your copy today
Systematically win big with small bets. Join the testing movement today and learn how to
turn your ideas into a thriving business!
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About The Book
Synopsis
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7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims
to reverse that statistic. In the tradition of the global bestseller Business Model
Generation, this practical guide contains a library of hands-on techniques for rapidly
testing new business ideas to reduce the risk of failure.
The book explains how systematically testing business ideas can dramatically reduce
the risk and increase the likelihood of success for any new venture or business
project. It builds upon the Business Model Canvas and Value Proposition Canvas by
integrating Assumptions Mapping and other powerful lean startup-style
experiments. The book closes with practical tips for teams to help make
experimentation a continuous, repeatable process.
Concluding with a challenge to leaders on how to encourage an experimentation
mindset within their organization, this book is the definitive field guide to business
model testing.
Table of Contents
1. Prepare
1.1 Design the team (p. 3)
1.2 Shape the idea (p. 15)
2. Test
2.1 Hypothesize (p. 27)
2.2 Experiment (p. 41)
2.3 Learn (p. 49)
2.4 Decide (p. 59)
2.5 Manage (p. 65)
3. Experiments
3.1 Select an Experiment (p. 91)
3.2 Discovery (p. 101)
3.3 Validation (p. 231)
4. Mindset
4.1 Avoid Experiment Pitfalls (p. 313)
4.2 Lead Through Experimentation (p. 317)
4.3 Organize for Experiments (p.323)
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Integrates with popular tools
Testing business idea works with popular tools like the Business Model Canvas and
Value Proposition Canvas. The “Method” chapter will teach you how to break down your
ideas into prioritized, testable assumptions to focus your effort. You’ll then use the
selection guidelines to chose the right experiment to produce evidence reduce the risk,
and alter the plan where necessary. By working in this way you’ll always have a clear
next action, avoid big failures and make constant progress from your vision to a
validated business idea.
This book is written for...
Solopreneurs
Understand the future viability of your business idea. Use your time efficiently to
engage in the right experiments. Communicate your ideas clearly through evidence to
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turn your side hustle into a business.
Corporate Teams
Clarify the testing process. Build your innovation practice. Communicate evidence and
progress to stakeholders. Find the right experiment for the next big risk.
Startups
Identify the biggest risks to your business. Reduce risk by generating concrete
evidence. Communicate evidence and align with co-founders or other stakeholders.
Place small bets to grow your business on the right path to scale.
The Book Team
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David J. Bland
David helps companies all over the world find their own product market fit using lean
startup, design thinking and business model innovation.
Alexander Osterwalder
Dr. Alexander Osterwalder is the lead author of the international bestseller Business
Model Generation, passionate entrepreneur, and in-demand speaker.
Alan Smith
Alan is obsessed with design, business, and the ways we do them. He cofounded
Strategyzer, helping business people make stuff that customers actually want.
Reviews
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29/07/2021 Testing Business Ideas - Innovation Process to Reduce Risks
Practical Testing of Provided a framework to
Business Ideas help me organize all our
new projects
As expected Bland &
Osterwalder did an excellent job I like how the book breaks down
explaining their Testing the process for new ideas based
Framework, identify who could on the scientific method:
benefit from it and where each
< 1. Brainstorm all the >
set of questions applies to
previous Business Model Canvas hypotheses related to your
framework. They divide testing new business idea
ideas into ... Read more >
2. Map them onto a 2x2 matrix
— Brian K. S. to prioritize them (the axes
are: ... Read more >
Nov 17, 2019 • Amazon
— Charles D. J.
Feb 15, 2020 • Amazon
Order your copy of Testing Business Ideas today!
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