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The Mom Test

The document provides tips for conducting interviews using the MOM test which stands for focusing conversations on a person's past experiences, specifics and listening more than talking. It advises avoiding generic compliments or hypothetical questions and instead understanding motivations. Interviews should have 3 pre-planned important questions and be kept casual rather than long formal meetings.

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RoshanyShahzad
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3K views1 page

The Mom Test

The document provides tips for conducting interviews using the MOM test which stands for focusing conversations on a person's past experiences, specifics and listening more than talking. It advises avoiding generic compliments or hypothetical questions and instead understanding motivations. Interviews should have 3 pre-planned important questions and be kept casual rather than long formal meetings.

Uploaded by

RoshanyShahzad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The MOM

Test

01 THE MOM TEST


1. Ask about their life NOT about
your idea
2. Ask about specifics in the past
instead of generics or opinions
about the future
3. Talk less and listen more

02 AVOID BAD
INFORMATION
1. Compliments - Look for the truth
2. Fluff (generics, hypotheticals, and
the future)
3. Ideas - Dig into the motivations
behind their requests

03 PREPARE YOUR LIST


OF 3
Always pre-plan the 3 most
important things you want to learn
from any given type of person.
Choose the 3 questions which
seem murkiest or most important
right now.

04 KEEP IT CASUAL
Learning about a customer and
their problems works better as a
quick and casual chat than a long,
formal meeting.

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