CLASSROOM PROJECT
COMPETITIVE PRICING POLICY ANALYSIS
Submitted to,
100% Cotton Mrs. S Mukthy
Mrs. Sunitha Shakthi
(Solittle Division Head)
Submitted by,
H Aghilandeswari
(MFM/19/777)
Soft
INTRODUCTION
Solittle was created to carter to that market of value –
conscious parents, who do not want to spend much on
clothing but yet want their children to be clothed in
bespoke apparel. Solittle ensures better penetration
beyond urban pockets and cater to the price-sensitive
children’s segments in semi-urban and rural India. In the
recent past the kids – wear brands have struggled in
terms of planning store expansions with adequate
100% Cotton
prudence and analysis and thus have been forced into
rolling back plans. We however supply to the top online
stores for kids clothing and supply to regular retail stores
in the state to reduce the business litigations and debt.
Our unique model helps us realize the potential of this
market without the actual retail struggle. We work with
vendors who know much about fashion and not retail to
give us the best product. The brand has exclusive knits
and woven clothes for the age group 0 – 36 months. We
work season wise and have 3 seasons per year. Our
Soft
quantities have increased 400% since the inception of the
brand. The design team for Solittle creates hand-drawn
patterns that finally turn into delightful little pieces of
clothing. We also create novel designs with our in-house
line of patterned fabrics.
WHY MUSLIN ?
Muslins ensure good air permeability and adjust to the
the temperature of the baby and eases comfort and
warmth. It is made up of cotton yarns and it has many
benefits.
100% Cotton Breathable AZO Free
Soft Durable Cute Prints
PRODUCTS
PRODUCT CATEGORY-INFANT WEAR
COLLECTION -EARLY DAYS
STYLE CODE-SLED
Soft
PRICING STRATEGY
Solittle follows a competitive pricing policy. Solittle ensures better
penetration beyond urban pockets and caters to the price-sensitive
children’s segments in semi-urban and rural India.
Competitive pricing strategy-
In competitor based pricing, we set the price of your product relative to the
competitors' prices. In other words, competitor prices are used as a
benchmark to price the product instead of pricing based on customer
research, demand or value.
LIST OF COMPETITORS
Abracadabra
My Milestone
Karpas
Mom’s Home
Wonder War
Fancy Pu
Hans & Kinder
Polka Dots
Baby Moon
Mistery
Mila Baby
Hurry Hurry
Soft
Bee Little Cute Prints
Cottington Lane
Aden & Anais
Babies Bloom
Republic of Kids
Milestones
FABRIC CONSUMPTION (MOQ)
COLOUR METERS
White (Solid) 500
AOP 1 (Upto 3 colours) 250
AOP 2 (Upto 3 colours) 250
AOP 3 (Upto 3 colours) 250
AOP 4 (Upto 3 colours) 250
AOP 5 (Upto 3 colours) 250
TOTAL 1750
FABRIC PRICE(RS)
Rate/ mtr (Solid) 75
Rate/ mtr (AOP) 90
FABRIC PRICE(RS)
White 500 mts*Rs75 37500
Printed 1250 mts * Rs. 90 1,12,500
Screen cost for AOP 10,000
( Single colour)
Soft Durable
Cute Prints
Sampling Charges Are Not Included
TOTAL FABRIC COST ( with printing )=150000+GST
BLANKET
USES Cost of Manufracturing
Crib & Pram Sheet Fabric (90*3+75*2) Rs.420
Stroller Cover Accessories Rs.5
Large Burp Cloth CMT Rs.7
Play/Change Mat Ironing & Packing 2 Rs.2
TOTAL Rs.434
4 Layers Of Muslin
4 Layers of Muslin Competitors
BRAND PRICE(RS)
My Milestone 1145
Wonder Wee 1899
Baby Hug 1495
Kaarpas 1395
Mom’s Home 1799
Mila Baby 1299
BB my best buddy 1550
Babies love 1599
Tiny Rabbit 3094
Bee Little 1499
Average 1597
Highest Selling Price 3094 45% Rs.518
Lowest Selling Price 1299 PROFIT Rs.197
Approximate Price Rs1149
SWADDLE
Uses Cost of Manufracturing
Crib & Pram Sheet Fabric Rs.90
Stroller Cover Accessories Rs.5
Large Burp Cloth CMT Rs.5
Nursing Cover Ironing & Packing Rs.2
Soft Towel
Light Baby
Single Layers Of Muslin Blanket TOTAL Rs.102
Competitors
PACK PACK PACK
4 Layers of MuslinPACK
BRAND
OF 4 OF 3 OF 2 OF 1
Abracadabra - - - 533
My Milestone - 1599 - 1095
Karpas - -
- 695
-
Mom’s Home - - 1299
-
Wonder War -
- 1499
-
Fancy Pu -
- 996
2990
Hans & Kinder 1599
- 533
1599
Polka Tots -
- - 549
Baby Moon -
- - 2000
Mistery -
- - 1299
Mila Baby - -
- 699
Hurry Hurry - -
- 569
Bee Little - -
- 499
Cottington Lane - -
549 274
Aden & Anais 4267 -
- 1422
-
Babies Bloom -
- 499
-
Republic of Kids -
- - 699
Milestones -
895 447
Average 867
Highest Selling Price 2000 45% Rs.225
Lowest Selling Price 274 PROFIT Rs.172
Approximate Price Rs499
WASH CLOTHES
Uses Cost of Manufracturing
Face Wipes Fabric Rs.15
Clean up sick Accessories Rs.3
Wipes mouth CMT Rs.4
after feed Ironing & Packing Rs.2
Sponge Bath
TOTAL Rs.24
4 Layers Of Muslin
TOTAL 3 pieces Rs.72
Competitors
4 Layers of Muslin PACK
BRAND PACK OF PACK OF PACK OF SINGLE
OF 5 4 3 2 PIECE
Babyoye - - 599 - 199
Little Mufet - - - - 350
Olms - - - - 459
Paper Rocket - - - - 350
Babeez Front - - - - 199
Neska - - - - 280
Mee Mee - - - 549 275
Brown Lining - - 759 - 250
Toddler Thing 479 - - - 159
Tiny Care 365 - - - 122
Superminis - 549 - - 183
Bee Little - - - - 210
Average 138
Highest Selling Price 200 45% Rs.112
Lowest Selling Price 34 PROFIT Rs.64
Approximate Price Rs249
JABLA
Advantages Cost of Manufracturing
Easy Front Open Fabric Rs.25
Soft to use Accessories Rs.10
Safe Buttoning CMT Rs.13
Ironing & Packing 2 Rs.3
4 Layers Of Muslin TOTAL Rs.51
Competitors
4 Layers of Muslin PACK
BRAND PACK OF PACK OF PACK OF SINGLE
OF 5 4 3 2 PIECE
Babyoye - - 599 - 199
Little Mu et - - - - 350
Olms - - - - 459
Paper Rocket - - - - 350
Babeez Front - - - - 199
Neska - - - - 280
Mee Mee - - - 549 275
Brown Lining - - 759 - 250
Toddler Thing 479 - - - 159
Tiny Care 365 - - - 122
Superminis - 549 - - 183
Bee Little - - - - 210
Average 253
Highest Selling Price 459 45% Rs.90
Lowest Selling Price 122 PROFIT Rs.59
Approximate Price Rs199
NAPPY
Advantages Cost of Manufracturing
Soft to use Fabric Rs.25
Gets softer after Accessories Rs.3
every wash CMT Rs.4
Can be knotted Ironing & Packing 2 Rs.3
easily
Safe trimmings
TOTAL Rs.35
TOTAL 3 PIECES Rs.105
2+3 Layers Of Muslin
Competitors
BRAND X SMALL SMALL MEDIUM LARGE
Baby Hug(5piece) - 335 355 400
Baby Hug(1 piece) 290 67 71 80
Naidu Hall(1 piece) 58 70 75 80
Average Rs58 Rs68.5 Rs73 Rs80
Highest Selling Price 80 45% Rs.157
Lowest Selling Price 58 PROFIT Rs.87
Approximate Price Rs.349(Pack OF 3- XS,S,M And L)
NAPPY INSERTS
Advantages Cost of Manufracturing
Soft to use
Gets softer after Fabric Rs.10
every wash Accessories Rs.3
No dyes used CMT Rs.2
Safe trimmings Ironing & Packing 2 Rs.2
Multiple layers for
absorption
TOTAL Rs.17
TOTAL 3 PIECES Rs.51
6 Layers Of Muslin
Competitors
BRAND PACK OF 6 PACK OF 5 PACK OF 3 SINGLE PIECE
Baby Hug - 153 - 31
Ineffable 349 - - 58
Nepee - - 300 100
Tweeny Weeny 349 - - 58
Average Rs67
Highest Selling Price 100 45% Rs.90
Lowest Selling Price 31 PROFIT Rs.58
Approximate Price Rs.199
BIB
Advantages Cost of Manufracturing
Adjustable sizes Fabric Rs.10
Nickle Free Snap Accessories Rs.5
Buttons CMT Rs.4
Ironing & Packing 2 Rs.2
2 Layers Of Muslin TOTAL Rs.21
4 Layers of Muslin
Competitors
BRAND PACK OF 5 PACK OF 3 SINGLE PIECE
Polka Tots - - 165
Mothercare - 1099 366
Abracadabra - 399 133
Woodland Friends - 399 133
Marks & Spencer 799 - 159
Kaarpas - 495 165
Masilo - 1300 433
Mom's Home - 499 166
Average Rs215
Highest Selling Price 433 45% Rs.67
Lowest Selling Price 133 PROFIT Rs.61
Approximate Price Rs.149
PRICE OF THE PRODUCTS AFTER ANALYSIS
PRODUCTS PRICE
BLANKET 1149
SWADDLE 499
WASHCLOTH 249
JABLA 149
NAPPY 349
NAPPY INSERTS 199
BIBS 149
Soft
Cute Prints
