Estimated Sales

Price Range Range (Million

Style Category Popularity Insight (₹) Pieces/Year) Supporting Brands Key Variations Why These Variations Sell More
Widely offered by Gini & Jony, FirstCry, and Floral prints <br> - Cartoon characters (e.g., <br> - Customizable options (e.g., with names or
Printed Rompers Everyday Wear SafeHugs, indicating high demand. 400–1,500 50-70 Gini & Jony, FirstCry, SafeHugs Mickey Mouse, Peppa Pig) photos) make them popular gifts.
Essential for daily use, offered by Ed-a- Ed-a-mamma, MotherCare, Solid colors (e.g., white, pastel shades) <br> - use. <br> - Organic cotton aligns with the
Basic Cotton Sets Everyday Wear mamma, MotherCare, and Cucumber. 300–1,000 50-70 Cucumber Striped designs <br> - Organic cotton growing demand for sustainable fashion.
Popular on Hopscotch and Lilliput, appealing Hopscotch, Lilliput, Ed-a- Bold, colorful prints (e.g., polka dots, stripes) changes. <br> - Bright prints are visually
Bright Print Bodysuits Everyday Wear for vibrant, character-themed designs. 300–1,200 50-70 mamma <br> - Character-themed (e.g., Disney, Marvel) appealing to parents.
Highlighted by Cucumber and FirstCry, Cucumber, FirstCry, Floral prints <br> - Cartoon characters <br> - Comfortable for nighttime wear. <br> - Cute
Printed Pajama Sets Sleepwear essential for nightwear. 300–1,000 50-70 MotherCare Soft, breathable fabrics designs make them a favorite for gifting.
Aligns with character-themed trend, offered Fun, playful designs (e.g., animals, toys) <br> - babies. <br> - popular for casual outings and
Playful Print Rompers Everyday Wear by SafeHugs and Ed-a-mamma. 400–1,500 50-70 SafeHugs, Ed-a-mamma Bright, cheerful colors playdates.
Core offering across brands, essential for MotherCare, Cucumber,
Basic Cotton Essentials Everyday Wear medium-class budgets. 200–800 50-70 FirstCry
Basic Organic Cotton Growing demand for eco-friendly options, Growing preference for sustainable fashion. <br>
Essentials Everyday Wear offered by Ed-a-mamma and SafeHugs. 400–1,500 50-70 Ed-a-mamma, SafeHugs Simple designs <br> - Eco-friendly materials - Soft and gentle on baby’s skin.
Kurta Pyjama Sets (Bandhani Popular for cultural events, offered by Bandhani prints <br> - Embroidered details <br> - <br> - Reflects traditional Indian heritage,
Print) Traditional Wear MotherCare and FirstCry. 500–2,500 50-70 MotherCare, FirstCry Festive colors (e.g., red, yellow) appealing to culturally conscious parents.
Simple & Stylish Organic Cotton Fits sustainable and stylish trend, offered by
Bodysuits & Rompers Everyday Wear Ed-a-mamma and SafeHugs. 400–1,500 50-70 Ed-a-mamma, SafeHugs
Part of basic cotton essentials, widely Gini & Jony, Cucumber,
Printed T-shirts Everyday Wear available across brands. 200–800 30-50 FirstCry
Popular for girls, offered by Nino Bambino Classic Striped patterns <br> - Paired with inner Timeless style for girls’ outfits. <br> - Versatile
Striped Frocks with Inner Tees Occasional Wear and Gini & Jony for stylish occasions. 600–2,000 30-50 Nino Bambino, Gini & Jony tees for comfort for semi-formal occasions.
In demand for special events, offered by Gini Bow ties and embellishments <br> - Velvet or parties. <br> - Luxurious feel at affordable prices
Party Suits with Bow Ties Occasional Wear & Jony and MotherCare. 1,000–3,000 30-50 Gini & Jony, MotherCare satin fabrics (₹1,000–₹3,000).
Stylish for girls, available on Nino Bambino Intricate embroidery (e.g., Floral, geometric) gatherings. <br> - Unique craftsmanship adds
Embroidered Frocks Occasional Wear and FirstCry for parties. 800–2,500 30-50 Nino Bambino, FirstCry <br> - pastel colors value.
Broad category, includes cotton sets for Ed-a-mamma, Cucumber,
Comfortable Sets Everyday Wear comfort, offered by multiple brands. 300–1,200 30-50 MotherCare
Popular for casual wear, offered by
Printed Onesie & Shorts Sets Everyday Wear Hopscotch and FirstCry. 400–1,200 30-50 Hopscotch, FirstCry
Fits sleepwear trend, offered by MotherCare
Multi-Color Sleep Suit Rompers Sleepwear and FirstCry. 400–1,200 30-50 MotherCare, FirstCry
Popular for gifting, offered by FirstCry and
Newborn Gift Sets Accessories SafeHugs. 500–2,000 30-50 FirstCry, SafeHugs
Seasonal variation, offered by Gini & Jony
Half Sleeves Cotton Rompers Everyday Wear and FirstCry. 400–1,200 30-50 Gini & Jony, FirstCry
Part of sleepwear collections, offered by
All Over Print Pajama Pants Sleepwear Cucumber and MotherCare. 300–1,000 30-50 Cucumber, MotherCare
Aligns with sustainable trend, offered by Ed-
Muslin Cotton Frocks Occasional Wear a-mamma and Nino Bambino. 600–2,000 30-50 Ed-a-mamma, Nino Bambino
Traditional infant wear, offered by FirstCry
Jhabla Sets Traditional Wear and MotherCare. 300–1,200 30-50 FirstCry, MotherCare
Less commonly highlighted, but fits the trend
Safari Sleepsuits Sleepwear for comfortable sleepwear. 400–1,200 20-30 MotherCare, FirstCry
Less emphasized, but offered by brands for
Denim Shorts Casual Wear casual outings. 500–1,500 20-30 Hopscotch, Lilliput
Less common, but fits occasional wear,
Wrap Neck Dresses Occasional Wear offered by Nino Bambino. 600–2,000 20-30 Nino Bambino