Extended SWOT Analysis of Deshi Dosh

Strengths:

1. The rich cultural past of Bangladesh is closely linked to Deshi Dosh. Every brand under
Deshi Dosh is dedicated to traditional clothing, such as sarees like the Jamdani and
Tangail. For the people of Bangladesh, these are more than simply plain pairs of clothes;
they have deep cultural and historical significance. Every article of apparel has a
backstory, and Deshi Dosh takes great pride in this link to her heritage. They guarantee
their items' authenticity and historical significance by emphasizing traditional
craftsmanship. Their apparel distinguishes itself from less expensive, mass-produced
products without cultural significance. Customers enjoy this workmanship, particularly
those who respect authenticity and heritage. Those who wear Deshi Dosh clothing can
take a little piece of Bangladesh's past with them, making the clothes more than just
fashion they become a symbol of pride and tradition. Due to its cultural ties, Deshi Dosh
distinguishes itself from other companies that mass-produce clothing without considering
historical context. This authenticity is a big selling feature for many people, especially
those who appreciate tradition and heritage. The clothes from Deshi Dosh tell a story in
contrast to generic, mass-produced products that are frequently less expensive. They
serve as a reminder of Bangladesh's past, its distinctive artistic traditions, and the artistry
of its people. Customers who desire a connection to their heritage rather than just
garments may find Deshi Dosh intriguing because of its emphasis on tradition, which
helps the brand establish a unique character.

2. Numerous brands under Deshi Dosh, such as Prabartana and Kay Kraft, are dedicated to
moral and ecologically responsible business methods. In contrast to synthetic fabrics and
artificial dyes, they employ environmentally friendly materials like organic cotton and
natural dyes. The emphasis on sustainability is growing in significance as environmental
concerns are becoming more widely known. These days, consumers want to purchase
goods that benefit the environment and themselves. Deshi Dosh appeals to those
concerned about the environment and wants to make ethical decisions by showcasing
handmade, eco-friendly goods. Another critical component is the ethical handling of
employees. Deshi Dosh supports fair salaries and appropriate working conditions for the
artisans, ensuring they are treated fairly. Customers who respect ethical and sustainable
fashion find the brand appealing because of its emphasis on ethics, enhancing its
reputation. Because of their collaboration, each business may split the costs of marketing,
advertising, and retail space, which lowers its overall costs. Additionally, their combined
presence in the market is significantly more significant. Instead of functioning as tiny,
independent boutiques, they can provide a large selection of traditional apparel in one
place. More consumers are drawn to this assortment because they value how convenient
it is to shop for various styles in one location. The partnership increases each brand's
prominence as well. Together, the brands form a more robust and difficult-to-ignore
 image. Consequently, this puts Deshi Dosh in a stronger position to take on international
brands and expand its market share.

3. Since rural artisans are the backbone of Bangladesh's handloom industry, Deshi Dosh is
deeply committed to helping them. The fabrics that are synonymous with Deshi Dosh are
crafted by these artists using age-old weaving methods. Companies work with these
weavers to give them a consistent source of income and raise their living standards. In
addition to boosting regional economies, this funding guarantees the survival of
traditional crafts for upcoming generations. Many of these old-fashioned skills could only
be recovered with this assistance. Customers who buy Deshi Dosh items know they are
supporting local communities and aiding in preserving these talents. In addition to
providing a powerful social statement, supporting these artists transforms the brand from
a company into a way to preserve a nation's legacy and help people's livelihoods.

4. Deshi Dosh prides itself on maintaining traditional weaving methods, which are
instrumental in creating textiles like Jamdani and Khadi. Although these techniques are
labor-intensive and require much time and expertise, they greatly enhance the finished
product. Customers who purchase clothing from Deshi Dosh invest in artworks steeped in
history and culture, not just fabric. Deshi Dosh distinguishes itself from many
contemporary businesses that depend on quicker, machine-made procedures with its
commitment to adopting ancient methods. Customers find greater meaning in their
clothing when they understand that it was crafted by skilled artisans utilizing methods
handed down through the years. Additionally, this makes Deshi Dosh stand out in a
market crowded with machine-made, mass-produced goods that lack the historical value
and unique personal touch of handmade goods.

Weaknesses:

1. Deshi Dosh faces several difficulties, chief among them being the higher cost of its goods
compared to mass-produced, less expensive clothing imported from China and India.
Deshi Dosh's emphasis on handcrafted goods drives up production costs, passed on to
customers through higher prices. Even if the less expensive solutions may be of poorer
quality, many consumers, especially those with lower incomes, may choose them. Due to
this price discrepancy, Deshi Dosh finds it challenging to compete with overseas brands
in a market where affordability is valued highly. Although Deshi Dosh's items are more
culturally relevant and of superior quality, not all customers are prepared to pay more for
these attributes. This restricts Deshi Dosh's reach in the market, particularly with
consumers seeking less expensive options.

2. Younger generations that prefer more contemporary, Western-style clothing may only
sometimes find Deshi Dosh's traditional apparel appealing despite the store's offering of
culturally relevant clothing. Traditional clothes may need to be updated for younger
buyers, who frequently search for fashionable ensembles that mirror international fashion
trends. Deshi Dosh faces a problem because it makes it harder for them to draw in
younger clients. Some people may still find Deshi Dosh to be excessively traditional
 overall, even though some firms, like Deshal, attempt to modernize traditional styles to
appeal to younger buyers. Deshi Dosh runs the danger of alienating the younger
demographic, which accounts for a sizable portion of the fashion market, if they need
help reconciling tradition and contemporary style. Due to this shift in consumer tastes,
Deshi Dosh struggles because younger people view the company's primary product
offerings, such as sarees and fatuas, as more conventional and less fashionable. Although
companies like Deshal have tried to close this gap by providing reasonably priced,
contemporary take on traditional apparel, traditional wear's general appeal to younger
audiences is still somewhat restricted. Due to this generational gap in fashion choices,
Deshi Dosh faces great difficulty because the younger market makes up a more
significant portion of the population. The cooperation runs the risk of becoming obsolete
in a fashion industry that is evolving quickly if it can't figure out how to appeal to
younger customers and modernize its product offers.

3. Deshi Dosh's sales are mostly dependent on the regional Bangladeshi market. Even
though this market is significant, relying too much on it might be dangerous. Deshi
Dosh's sales could decline significantly if the Bangladeshi economy experiences a
downturn or people begin cutting back on spending. Because of this, the brand is
susceptible to regional economic fluctuations. Deshi Dosh has begun to enter foreign
markets, although they haven't established a solid international presence yet. Deshi Dosh
is more vulnerable to local market shifts without a robust global market, which could
benefit the company in lean economic times. Even though Deshi Dosh has begun looking
into foreign markets, it is still not very well-known outside of Bangladesh. Due to its
small worldwide footprint, the company is more vulnerable to changes in local markets,
which could be troublesome in hard economic times. Increasing its global footprint could
assist the business in reducing the risks associated with over-reliance on a single market
and diversifying its sources of income.

4. Despite being an alliance of ten distinct businesses, Deshi Dosh lacks a distinct identity
that collectively sums up what the group stands for. Although every brand has its own
identity and aesthetic, consumers might not fully understand Deshi Dosh's main point of
view. Customers could find it more difficult to relate to the brand as a whole if there isn't
a strong sense of unity among the members. As a result, Deshi Dosh may find it
challenging to foster loyalty during the duration of the partnership. Marketing Deshi
Dosh to a broader audience should be made more accessible, and the partnership's
benefits may be better communicated with a more cohesive theme. Because Deshi Dosh
lacks a clear collective identity, customers may find comprehending the partnership's
fundamental values or distinctive selling propositions challenging. Building strong brand
loyalty across all the different brands is more challenging without a solid, clear message.
This might make it harder to draw in and keep consumers who might choose companies
with a more identifiable and consistent brand image. Deshi Dosh must more effectively
convey the advantages of the alliance, highlighting what makes it unique and how the
many brands work well together to fortify its marketing approach.
Opportunities:

1. Globally, there is an increasing need for clothes made ethically and ecologically.
Customers are becoming more conscious of their purchases' impact on the workers who
create their clothing and the environment. Several of Deshi Dosh's brands already
emphasize ethical and sustainable business methods, so the company is well-positioned to
capitalize on this trend. Deshi Dosh can draw clients who are concerned about the
manufacturing of their clothing and who wish to support ethical labor practices by
promoting these ideals. In global marketplaces, where ethical fashion is gaining
popularity, Deshi Dosh has the potential to establish itself as a company that values both
the environment and people. This might help them grow and create new commercial
prospects in the global market. There is a global trend toward apparel made in an ethical
and ecologically responsible manner. An increasing number of buyers are worried about
the environmental effect of their purchases and the working circumstances of the people
who produce their clothing. Since several of Deshi Dosh's businesses already prioritize
ethical and sustainable business methods, this trend offers the company considerable
opportunity. By emphasizing these features in its marketing campaigns, Deshi Dosh can
draw clients who value sustainability and moral work standards. Deshi Dosh's products
may succeed significantly in North America and Europe, where customers are becoming
more conscious of sustainability. Encouraging its principles and moral behavior could set
Deshi Dosh apart from rivals and create new business prospects in international
marketplaces where sustainable fashion is more popular.

2. Deshi Dosh has excellent potential to grow into other markets, especially in nations with
a significant Bangladeshi population. When attending festivals and weddings, many
foreign-born expats search for traditional attire. Deshi Dosh may access a devoted client
base that is already aware of the cultural value of their items by focusing on these areas.
By growing their online storefronts and attending international design shows, Deshi Dosh
may be able to draw in more clients from outside of Bangladesh. Additionally, this would
lessen their reliance on the neighborhood market and provide them with a more reliable
and varied source of revenue. By increasing its online visibility and attending global
fashion events, Deshi Dosh may be able to draw in more foreign clients. Diversifying its
revenue streams and lowering its reliance on the Bangladeshi market would help the
business become less vulnerable to regional economic swings.

3. Deshi Dosh may reach a broader, worldwide market by working with foreign designers to
promote its traditional goods. Through these collaborations, Bangladeshi customs and
worldwide fashion trends may be combined, increasing the appeal of the products to
buyers outside. For instance, using handloom fabrics in a contemporary collection by a
well-known designer might help Deshi Dosh become renowned in high-end fashion.
Partnerships like these can help Deshi Dosh become more well-known and create new
growth prospects, particularly in luxury markets. Deshi Dosh can combine modern
fashion trends with traditional Bangladeshi workmanship to produce distinctive goods
that appeal to a broader market. These partnerships can potentially increase Deshi Dosh's
visibility, particularly in upscale regions where upscale, culturally rich design is in high
demand. For example, incorporating handwoven Jamdani materials into a high-end
 designer's collection might establish Deshi Dosh as a brand that stands apart from the
competition. These partnerships might draw in shoppers searching for distinctive clothing
and open doors in global markets.

4. The market for handcrafted, artisanal goods is growing on a global scale. Customers are
searching for distinctive products with a backstory, and Deshi Dosh is in an excellent
position to take advantage of this tendency. Deshi Dosh may present its products as
luxury goods that stand out in mass manufacturing by emphasizing the handcrafted
quality of their clothing and the ancient processes utilized by artisans. Customers looking
for something unique and significant are drawn to this emphasis on craftsmanship and
genuineness. Deshi Dosh can extend its consumer base and draw in clients who
appreciate distinctive, superior items as the market for artisanal fashion continues to rise.
Deshi Dosh can broaden its appeal by emphasizing the artisanal nature of its products
because consumers are looking for value purchases that distinguish themselves from
mass-produced goods. Emphasizing the traditional methods employed by craftspeople,
like natural dyeing and handloom weaving, not only sets the business apart but also
provides a depth of culture that many customers find appealing. The business might
develop storytelling ads highlighting each product's artistry, presenting the makers and
disseminating the history of the time-honored techniques employed. A portion of the
market that values sustainability, authenticity, and the backstories of the things they
purchase may be drawn in by this strategy.

Threats:

1. Traditional attire may become less fashionable as more young people adopt Western
fashion styles. Compared to the newest international trends, younger generations could
consider traditional clothing outdated or less fashionable. Due to this shift in customer
preferences, Deshi Dosh may face competition from fewer people who opt to purchase
their traditional clothing. Deshi Dosh risks losing its clientele if it cannot adjust to these
shifting demands. It will need ingenuity and harmony between classic and contemporary
styles to remain relevant in a fashion industry that is evolving quickly. If the brand
doesn't adjust to the evolving tastes, this transition can result in a drop in demand for
Deshi Dosh's classic products. Deshi Dosh must balance maintaining its classic aesthetic
and adding contemporary components that appeal to younger customers if it hopes to
remain relevant. For example, young clients might be drawn in by fusing traditional
textiles with current cutting or making fusion clothing that combines traditional
handloom patterns with contemporary fashion sensibility. The business might also work
with up-and-coming young designers who are aware of classic and modern fashion
trends. This would enable the creation of creative collections that appeal to a younger
audience's sense of style.

2. Many customers do not appreciate the worth of handloom goods and the effort and
expertise needed to make them. If buyers are not adequately informed about handloom
fabrics' advantages and distinctive qualities, they may opt for less expensive, mass-
produced goods. If Deshi Dosh cannot convey the value of promoting handcrafted,
artisanal goods persuasively, they might find it difficult to defend their increased costs.
 To sustain demand and encourage people to recognize the importance of their labor,
educating consumers about the cultural and economic relevance of handloom items will
be crucial. One way to defend the higher charges is to inform customers about the
socioeconomic benefits and cultural value of supporting handloom craftsmen. Marketing
efforts might emphasize how every purchase has a positive impact, such as sustaining
traditional craftsmanship, helping rural artisans support their livelihoods, or promoting
sustainable fashion practices. Additionally, holding events at Deshi Dosh stores, like
artisan seminars or live weaving demos, can allow buyers to see the complex processes of
manufacturing these clothes up close. This enhances the products' worth while fostering a
compelling retail environment that strengthens the bond between consumers and the
brand.

3. One of Deshi Dosh's most significant advantages is its dependence on craftspeople, but a
risk is involved. Handmade clothing is produced slowly and is contingent upon the
availability of highly trained workers. Deshi Dosh's ability to make enough goods may be
impacted if these artists experience difficulties such as migration, age, or a fall in the
number of younger individuals choosing to pursue their skills. Because it relies on artisan
labor, the brand's supply chain is more brittle than that of businesses that use machine-
based production, which makes it more difficult to expand rapidly. The time-consuming
nature of producing handmade apparel means that Deshi Dosh may encounter production
difficulties if the number of artisans declines for any reason—aging, migration, or a lack
of enthusiasm from younger generations, for example. Handmade goods are slow to
produce, which makes it difficult for a business to quickly expand in the event of an
unexpected spike in demand. Deshi Dosh should fund initiatives that inspire young
people to take up traditional crafts to solve this problem. This can entail setting up
training facilities devoted to imparting ancient weaving and dying methods, forming
alliances with art and design colleges, or starting apprenticeship programs. Such
programs would contribute to preserving cultural heritage by giving young people in rural
areas work possibilities and securing the availability of trained labor. Furthermore,
paying artisans more or providing incentives can attract more competent workers and
guarantee a constant influx of talent.

4. The most competition for Deshi Dosh comes from international brands, particularly those
originating in China and India. Because of their extensive industrial output, these nations
can make clothing at a far reduced cost. They can, therefore, oversupply Bangladesh's
market with low-cost, mass-produced apparel, making it more difficult for Deshi Dosh to
compete. Cost-conscious buyers may pick less costly alternatives instead of Deshi Dosh's
more costly, handmade goods. Deshi Dosh faces intense pressure from this competition
to defend its higher prices and hold onto its market share against imports from elsewhere.
The business is pressured to set itself apart from these low-cost imports and defend its
higher pricing by highlighting workmanship, quality, and cultural authenticity. Deshi
Dosh should look into ways to cut expenses without sacrificing the caliber of its output.
The corporation could collaborate with government organizations to obtain grants or
subsidies for handloom artists to reduce production costs. On the other hand, purchasing
raw materials in large quantities from nearby suppliers may lower material costs and
benefit neighboring businesses. By taking these steps, Deshi Dosh may be able to lower
its prices while emphasizing the unique advantages of its handmade goods. Bangladesh
faces threats from growing global fashion influences and rivalry from neighboring
countries. Bangladeshi consumers are becoming increasingly interested in international
design trends due to their extensive consumption of foreign media, including Western TV
series and Indian movies. Because they are foreign, imported clothing goods frequently
have an attraction that makes some consumers prefer foreign brands over local ones. To
combat this, Deshi Dosh must reaffirm that its goods are representations of Bangladeshi
culture and identity rather than merely trendy accessories. By portraying its goods as
emblems of pride in the country, the business may set itself apart from the competition
and appeal to consumers' feelings of cultural heritage and patriotism.