Scribd
Upload
1K views2 pages

NN VI Two-Pager

This document provides an overview of Novo Nordisk's corporate visual identity. It summarizes that their brand experience is rooted in three primary drivers: being authentic, simple, and distinct. It then outlines the key visual elements of their identity including their logo featuring an Apis bull, primary blue color, typography using the Apis font, a preference for real images and video over stock photos, and clear icons and illustrations.

Uploaded by

Endalk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
1K views2 pages

NN VI Two-Pager

This document provides an overview of Novo Nordisk's corporate visual identity. It summarizes that their brand experience is rooted in three primary drivers: being authentic, simple, and distinct. It then outlines the key visual elements of their identity including their logo featuring an Apis bull, primary blue color, typography using the Apis font, a preference for real images and video over stock photos, and clear icons and illustrations.

Uploaded by

Endalk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Overview of the Novo Nordisk

Contact visualidentity@novonordisk.com

corporate visual identity

Brand experience
drivers
Authentic Experiences should build trust, so be
genuine and human.

Our brand experience is rooted in three primary


drivers. They are the distillation of our heritage, Simple Experiences should bring clarity, so
be straightforward and easy to
strategy, and culture. They define the experience we
understand.
wish to give our stakeholders where ever they meet us,
and we use them to guide on-brand designs across any
touchpoint. Distinct Experiences should drive change, so
stand out and show the way forward.

Logo

The Apis bull is coupled


with our wordmark in the
mandatory lockup version
shown here.

Our primary logo is blue


but also comes in white for
dark backgrounds and
images.

Colours

Our primary colour is


True Blue, combined
with plenty of white.

We have a range of
secondary colours that Granite Grey Sand Grey Sea Blue
come with a subset of RGB: 147, 154, 167 RGB: 204, 197, 189 RGB: 0, 90, 210
tints. CMYK: 25, 10, 5, 50 CMYK: 20, 20, 25, 15 CMYK: 100, 50, 0, 0

Spot colours are used as


functional colours, for True Blue
graphs, or other rare RGB: 0, 25,101
occasions.
CMYK: 100, 75, 0, 35

Ocean Green Rose Pink Light Blue


RGB: 42, 145, 139 RGB: 238, 167, 191 RGB: 59, 151, 222
CMYK: 100, 20, 55, 0 CMYK: 0, 49, 0, 0 CMYK: 100, 18, 0, 0

Snow White Yellow Sun Lava Red Forest Green


RGB: 255, 255,255 RGB: 234, 171, 0 RGB: 230, 85, 63 RGB: 63, 156, 53
CMYK: 0, 0, 0, 0 CMYK: 0, 32, 100, 0 CMYK: 0, 88, 100, 0 CMYK: 80, 0, 100, 2
Typography Apis is our corporate font,
used for everything written in
any language, regardless of
whether it's print or digital.

Images & video Capture the real lives of real people.


Do not use stock images.

Icons & illustrations Clear communication in


simple strokes

You might also like