1.

Background of the study

Mobitel pvt ltd (MOBITEL)

Type of the organization

Mobitel is an independent service that is active in Sri Lanka, and is active in the field of
technology for mobile phones - AMPS (Advanced Mobile Phone Phone) / mobile phone
accessories (TDMA). In October 2002, Mobitel became a wholly-owned subsidiary of Mobitel
pvt ltd. In the following years Mobitel became stronger, launches the EDGE 2.5G GSM fully
integrated / GPRS, designed for use with dual band 2004 Mobitel has once again established its
dominant position in the mobile communications industry is one of the ten Largest mobile
service providers in the world's 3.5G HSPA network in 2007.

Mobitel was the first to launch a service provider with super 3.5G network in South Asia. On the
other hand, Mobitel successfully demonstrated HSPA + MIMO technology with download
speeds of up to 28.8 Mbps and conducted a successful 4G / LTE test with download speeds over
96 Mbps for the first time in the region South Asia. Moreover, recently Mobitel Dual Carrier
HSPA + and is equipped with the first 4G / LTE mobile device in the country. At present, with a
customer base of more than 5 million Mobitel its strategy around innovation, value and
customer-centric, so that most technology, distribution, value-added products and services
Added more focused attention on the needs and interests of customers.

With a view to narrowing the digital divide in Sri Lanka, with a special focus on education,
improving business efficiency and promoting successful public-private cooperation, Mobitel is
expanding its network to add 1,800 new Based on island stations, the current number of 3500 -
with the goal of coverage of 100% of the population.
Size of the organization

The total employees are around 7861 in Mobitel that has estimated the total revenue of Rs. 36.78
billion and also the asset value is Rs.83 billion. The Mobitel distribution network includes 34
regional branches, 36 dealerships, 22 maintenance centers and 7 contact centers.
Mobitel is one of Sri Lanka's most valuable blue chip companies with an annual turnover of
around Rs 60.14 billion. Mobitel received the distinction of being ranked No.1 in Sri Lanka’s
telecommunication industry. The national telecommunications service won silver, which is the
first time Mobitel has been recognized at the HRM Awards in 2012 and also in recently it was
awarded ISO 9001:2008 certification for its quality management system. Mobitel pPvt ltd
(Services) Limited was formed in 1993 as a fully owned subsidiary of Mobitel pvt ltd PLC. With
the aim of becoming a leading network & systems integration solutions provider, Mobitel has
deployed a comprehensive portfolio of products and services.

There are two types of Marketing types involved in the market.

1. Traditional physical process - which means we create something and sell to customers. This
means that we have the idea of what the customer wants, or maybe not, maybe, and despite this,
we are trying to sell the product in no way. It is good that the situation

We would not be competitors or other duplicates to play, and we can rely on the exclusive
monopoly in the market. This model simply says to do or get your product and then find
someone to sell it. There is no concern for the wants and needs of consumers, without analyzing
whatever.

Figure 1 Traditional physical process (Source: Kotler,

This model essentially speaks to the customer is always the customer's need (striping), product
development / make the product (orientation) eventually sell it to those who are already in need
of the product, advertising (positioning). In this model, the target was your product to arrive. No
need to find a market for their product because it has been waiting for a set of customers or
potential customers to get their hands on the product or service.

This is where; SWOT, pestle, etc. would be necessary segment of target customers all analytical
part in the game and ultimately positioning the product for the market provided. Because the big
market or mass market can be divided into small pieces or pieces of micro-markets each group of
individuals that certain micro-markets. This is mainly because the team "research and
Development of the company.

The company can differentiate itself from other competitors and find out from others, as they
correctly follow the steps of this model. First and foremost, people initially market themselves
need to use web or find information, create a work at home right in the market with respect to
what the customer wants, what he has been there, what are the differences Which we can fill
with the intention of the product or service. This whole process is called segmentation. Then the
process of Targeted after knowing your market, what is your future market you can develop your
product to improve accordingly if something exists, sort expected by the market.

Range of products & services

Mobitel offers various telecommunication services such Broadband connection. Those are sold
island wide through the 34 regional branches, 36 teleshops, 22 maintenance centers and 7 contact
centers. Mobitel Plc has a strong financial growth because it is attained revenue about Rs. 36.78
billion, which was increased by 5.93% in 2013, and asset value was Rs.83.09 billion and total
employees were 7861 in 2013.
Ownerships of Mobitel hold two primary partners of Sri Lankan government, which holds
49.50% and global telecommunication holdings N.V of Netherland, which owned 44.98% where
the remaining balances own with the general public. Mobitel provides three types of
telecommunication services as voice, data and entertainment via Mobitel Upakara connection
which valuable packages reached at maturity stage in the product life cycle with maximum profit
and which increasing market shares.

mHRM

 mHRM is a cloud based software system that incorporates number of HR functions and
processes to ensure easy and effective management of human resources via the modules such as
Human Resource Information System, Time & Attendance/Leave Management, Employee
Profile Module, Payroll, Business Intelligence as well as performance management.
 
Solution Highlights for talent management
 Reduces paperwork by eliminating many manual tasks associated with HR operations.
Especially in terms of standardize the processes related to employee information
 Improves employee self-service activities through Time and Attendance and Leave
management modules.
 User friendly interfaces with web and mobile access to the employees and administrators.
 Centralized and secure database with information accuracy to ensure the confidentiality
of the HR process.
 A cost effective cloud based solution that can be used by all Small, Medium and Large
enterprises.