Scribd
Upload
40 views1 page

Om Ant

The document discusses technological, environmental, and legal factors affecting an incense company. Technological factors include e-commerce platforms growing the customer base and digital marketing. Environmentally, the company uses recyclable packaging and pollution concerns make some reluctant towards incense. Legally, changing labor laws may impact costs while the products lack patent protection.

Uploaded by

Ravinandan Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
40 views1 page

Om Ant

The document discusses technological, environmental, and legal factors affecting an incense company. Technological factors include e-commerce platforms growing the customer base and digital marketing. Environmentally, the company uses recyclable packaging and pollution concerns make some reluctant towards incense. Legally, changing labor laws may impact costs while the products lack patent protection.

Uploaded by

Ravinandan Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Technological Factors-

 Presence on e-commerce platforms have helped the company to grow its customer base.
 Using digital marketing techniques like SEO can help us target viable consumers.
 The product does not require constant innovation, therefore R&D activities are prioritized.

Environment Factors
 The company uses recyclable packaging for its product, thus minimizing carbon footprint.
 Due to pollution and possible fire hazard risk, people are often reluctant towards burning
incense sticks and dhoops
 As incense stick is made are made of bamboo, brings negative attention towards the
product

Legal factors
 Due to the amendments made in the labor law, the operating cost is expected to change.
 The products sold by the company are not protected under any patent law. An identical clone of
the product can be launched any time.

You might also like