MANAGERIAL ECONOMICS PROJECT (TERM 1, 2021-22)
Prof Ankita Dash
A group project is a method of learning through collaboration, teamwork, and exchange of ideas.
Students not only learn from their teachers, tutors and peers but also discover their strengths and
how best to utilize them to the advantage of the entire group. To ensure the success of the group,
there has to be a clear-cut objective and plan of action where each member understands his role
and works cohesively with the others. For this, it is of utmost significance that each group meets,
discusses, and evaluates the progress of the project regularly.
Objective:
The primary objective of this group project is to examine a real-world business using the lens of
economics and draw insights that are relevant for decision making in the industry. The goal is to
encourage students to utilize the Managerial Economics concepts that they have learnt (for
instance, demand and supply, costs, pricing etc) to the “real” economic world and demonstrate
how these theories can be applied to make informed business decisions.
Project Guidelines:
a) Groups: The PGP office will form the groups and inform the class. Typically, a group will
consist of 5-6 students.
b) Product Selection:
• Select any two products that you feel most comfortable with. Kindly ensure these
products are not listed in the list provided below (Annexure A).
• Email your selection of products in order of preference to the academic associate cc’ed
above. Please note the product will be assigned on a first-come, first-serve basis and all
disputes in this regard will be resolved by the Professor.
• Once the product is allotted to you perform your analysis based on the guidelines given
below.
c) Analysis
• The analysis is to be divided in two parts: Industry Level and Firm Level.
• Your evaluation should broach (wherever applicable) but not be limited to the following
elements:
1) Industry-level Analysis:
i. Brief introduction to the industry (background, overview)
ii. Market structure prevailing in the industry (major products, number of firms,
nature of market)
iii. Extent of competition in the industry (leading firms, role of price competition,
entry threats)
2) Firm-level Analysis:
i. Brief introduction to the firm (background, overview)
ii. Major product offerings of the firm (try to limit the analysis to one particular
product)
iii. Firm’s cost structure (main elements of the firm’s fixed costs, variable costs, sunk
costs etc)
3) Demand and Supply Analysis
i. Major factors affecting demand at the firm level
ii. Major factors affecting supply at the firm level
iii. Elasticity of demand and supply
4) An interesting aspect related to your product which showcases a practical application of
any theoretical concept learnt in Managerial Economics
d) Deliverables:
• Interim Report/Proposal: The proposal should showcase the progress made so far and
describe very briefly the chosen industry and firm, broad themes of analysis,
methodology and sources of data.
The proposal should not exceed one page or three slides (whichever is preferable)
• Final Report: You are required to write a short final report on your analysis of the
selected industry by employing the concepts of Managerial Economics learnt in class and
the insights that can be inferred thereon. The report should be your original work and
should reflect your interpretation of the economic theories in the real business world.
The final report should not exceed 3000 words with a displayed word count,
excluding the table of contents and reference list.
• Presentation:
o There will be a group presentation of your report at the end of the term (Sessions
19 and 20). The schedule will be announced shortly.
o Each group has to pre-record their video presentation, 8 minutes long at best, and
submit it along with the final report. The topic of this presentation will be
allocated after the interim report submission.
o This will be followed by a Q&A session.
Evaluation:
• The evaluation will be based on the difficulty level of your product choice and how
accurately and astutely you use economics concepts in the analysis.
• Your grade will also reflect the lucidity of the report (emphasis on the quality of analysis
vis-à-vis simple statement of facts) as well as the confidence, knowledge, and ability to
clarify doubts in your presentation.
• There is a penalty for late submission: 5% of your marks will be deducted for each hour
past the deadlines.
Important Dates:
• Submission of Preferences: July 25, 2021; 11:59 PM (IST)
• Submission of Interim Report: August 22, 2021; 11:59 PM (IST)
• Submission of Final Report: September 19, 2021; 11:59 PM (IST)
WARNING: PGP OFFICE POLICY FOR PLAGIARISM WILL APPLY. ANY KIND OF
PLAGIARISM WILL NOT BE TOLERATED AND WILL BE PUNISHED.
Good luck! Have fun!
ANNEXURE – A
SAMPLE PRODUCT LIST
Ambuja Cement
Amul Milk
Bisleri Packaged Drinking Water
Coca Cola (Coke)
Colgate Toothpaste
Dell Laptop
Escorts Farmtrac 60 Tractor
Frito-Lay Lay's
Gold Flake Cigarettes
Himalaya Neem Facewash
KwalityWalls Ice cream
Honda Activa
Pepsodent Toothpaste
Indigo airlines
JIO Telecommunication service
Kotak 811 Online Banking
Lifebuoy Sanitizer
Lifebuoy Soap
Maggi Noodles
ManForce Condoms
Marvel Production
Microsoft Dynamics 365 software
Maruti Suzuki Swift
Nescafe Coffee
Netflix
Old Monk Liquor
One Plus Nord Mobile
Parle G Biscuits
Parle Platina Hide & Seek Biscuits
Tata Ace Gold Mini Truck
TATA Tiago
Tesla Car
Ultratech Cement
