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The document discusses Nora Cruz Quebral's 1972 definition of development communication. It identifies three important keywords from Quebral's definition: 1. Socioeconomic experiences - Quebral argued that differences in socioeconomic experiences between nations necessitated the rise of development communication as a field grounded in developing nations' realities. 2. Developing nations - Quebral framed development communication as a field of study and practice for developing nations and communities. 3. Grounded in realities - Quebral positioned development communication as a field of communication more appropriate for and grounded in the realities of developing nations and communities. The summary focuses on the three keywords that the document identifies as most important from Quebral's 1972 definition of development

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194 views3 pages

1 Dev Act1

The document discusses Nora Cruz Quebral's 1972 definition of development communication. It identifies three important keywords from Quebral's definition: 1. Socioeconomic experiences - Quebral argued that differences in socioeconomic experiences between nations necessitated the rise of development communication as a field grounded in developing nations' realities. 2. Developing nations - Quebral framed development communication as a field of study and practice for developing nations and communities. 3. Grounded in realities - Quebral positioned development communication as a field of communication more appropriate for and grounded in the realities of developing nations and communities. The summary focuses on the three keywords that the document identifies as most important from Quebral's 1972 definition of development

Uploaded by

Jc Resurreccion
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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1.

    In your own words, explain at least three (3) most important keywords of
Quebral’s 2012 definition of development communication.  Why they are the most
important for you?

The very first definition of development communication (DevCom) was articulated in


1971 by Nora Cruz Quebral. Since then, DevCom has continually flourished  within
the Philippines and its Asian neighbours as a field of study and practice. Quebral, a
Filipina, is now widely recognised together of the pillars and leading scholars of
DevCom in Asia and therefore the whole world. But how exactly has Quebral
invested the Filipinos and therefore the Philippines with meanings in her discourse of
DevCom as a field of study and practice purportedly grounded within the context of
developing nations and communities, and what are its implications? Informed and
guided by Laclau and Mouffe’s Theory of Discourse, this paper identifies Quebral’s
key articulations of DevCom, the Filipinos and therefore the Philippines in her
discourse, and discusses some implications of the discourse for the scholarship and
practice of DevCom. It concludes that Quebral’s DevCom discourse argues that
differences in socioeconomic experiences among nations have necessitated  the
increase of another field of communication more appropriate for and grounded in the
realities of developing nations and communities. However, the discourse could have
also articulated the field of DevCom more in relation to the historical, political,
cultural and ethnolinguistic experiences of a developing nation and its people—in
this study, that of the Philippines and therefore the Filipinos. What has been barely
articulated within the discourse has important implications for DevCom scholarship
and practice.

2.    Infer why “art” was removed and retained “science” in describing huma
n communication?

Art forms have always been created to communicate important messages

and to inspire people to act and think. Before humankind learned to read we

depended solely on word of mouth or on visual symbols to express meanings

and to learn something. This is not a NEW IDEA.

We flatter ourselves if we think that the past (or other people's past and other

places are the same as anyone's NOW, 


Audiences have always been varied. They were/are different, defined by

different by social and geographic perceptions/constraints and whether or not

they shared or share similar sets of meanings. With increased communication

between groups may come increasingly different levels of literacy and social

diversity within and the awareness of this between societies, as well as a

possible increase social interaction between societies, Hopefully humans can

learn to respect one another's differences 

So art is used to communicate different different messages within different

contexts. Art forms continue to communicate to people but it does so in a

varied way to potentially wider mix of diverse audiences.

3.    Explain why “transforming” was replaced by “transitioning”?

Has it been? Really? I can easily imagine a politician saying “Our task is the transforming of
the nation’s economy”. I can easily imagine a landscape gardener saying “We set about
transforming this piece of wasteland into a beautiful urban retreat”. I can easily imagine a
headteacher saying “We’re transforming slum kids into the leading citizens of tomorrow”. I
cannot imagine the first saying “Our task is the transitioning of the nation’s economy”, or the
second saying “We set about transitioning this piece of wasteland into a beautiful urban
retreat”, or the third saying “We’re transitioning slum kids into the leading citizens of
tomorrow”.

4.    Explain why “equity” was used instead of "equality"?

The difference between equality and equity must be emphasised. Although both
promote fairness, equality achieves this through treating everyone an equivalent no
matter need, while equity achieves this through treating people differently  hooked in
to need. However, this different treatment could also be the key to reaching equality.
Referring back to the scholar example, fairness through equality would mean giving
all students an equivalent level of support. However, those who need more support
beyond this initial level to succeed would therefore not have equal opportunities to
those who do not.

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