- reassess

(v) reexamine; reevaluate (kiểm tra, đánh giá lại)

- decentralize
(v) transfer power to smaller regions (phân quyền)

- update
(v) bring up to date; modernize; renovate (cập nhật)

- redevelop
(v) change an area of a town by replacing old buildings, roads, etc. with new ones (quy
hoạch lại, xây dựng lại)

- upgrade:
(v) improve (nâng cấp)

- relaunch
(v) present a product again in a different way in order to increase sales (giới thiệu lại
sản phẩm)

- outl
(v) move to a new place (di chuyển tới)

- deregulate
(v) reduce / eliminate regulations (cắt bỏ / bãi bỏ quy định)

- downsize
(v) fire an employee in order to reduce costs (cắt giảm biên chế)

- restructure
(v) change the basic structure of an organization (tái cấu trúc)

- retrain
(v) teach someone a new skill so that he or she can do a job or find employment (đào
tạo lại)
The organization ____________s people who have lost their jobs.

- reorganize
(v) rearrange in an orderly way (tổ chức, sắp xếp lại)

- merger
(n) combination of two or more companies into a single firm (sát nhập)

- hostile
(adj) unfriendly; aggressive (chống đối, hằn học, thù địch)
-redundant
(adj) extra, more than is needed (thừa)

- takeover
(n) an act of taking control of a company by buying most of its shares (tiếp quản)

- finalize
(v) put in finished form (hoàn thành, thông qua lần cuối)

- subsidiary
(n) a company half-owned by another company
công ty con

- factory/plant
(n) a building where goods are made
nhà máy

- call centre
(n) an office where people answer questions and make sales over the phone
tổng đài

- service centre
(n) a place where faulty products are mended
trung tâm dịch vụ khách hàng

- headquarter
(n) main office of a company
trụ sở chính

- distribution centre
(n) a building from which goods are sent to shops/customers
trung tâm phân phối

-p
(n) a building for storing goods in large quantities
nhà kho

- outlet
(n) a place through which products are sold
đại lý, cửa hàng tiêu thụ

-R&D
(n) a department that carries out research
Phòng nghiên cứu và phát triển

- Customer Services
(n) a department that deals with complaints
Phòng dịch vụ khách hàng

- Human Resources
(n) a department that trains staff
Phòng nhân sự

- Sales and Marketing

- Production
(n) a department that operate assembly lines
Phòng sản suất

- Finance
(n) a department that prepare budgets/accounts
Phòng tài chính

- Administration
(n) a department that keeps records
Phòng hành chính

- Legal
(n) a department that draws up contracts
Phòng pháp lý

- Logistics
(n) a department that transports goods
Phòng hậu cần, vận chuyển

- Public Relations
(n) a department that issues press releases
Phòng quan hệ công chúng

- IT
(n) a department that installs and maintains systems equipment
Phòng kĩ thuật

- bureaucratic
(adj) involving complicated official rules which may seem unnecessary
quan liêu, nhiều quy định không cần thiết

- hierarchical
(adj) arranged in order of rank
có tôn ti, thứ bậc
- impersonal
(adj) lacking human emotion or warmth
lạnh lùng, vô cảm, không có tình người

- decentralized
(adj) transfering (authority) from central to local government.
phân quyền

- centralized
control of an activity or organization under a single authority
quyền lực tập trung

- market-driven
(adj) developing the product the market wants/needs
định hướng theo nhu cầu thị trường

- democratic
(adj) ensuring that all people have the same rights
dân chủ

- dynamic
(adj) energetic
năng động, tràn đầy nhiệt huyết

- caring
(adj) displaying kindness and concern for others
quan tâm, chu đáo

- conservative
(adj) holding to traditional attitudes and values and cautious about change
bảo thủ, thận trọng

- professional
(adj) showing that somebody is well trained and extremely skilled
chuyên nghiệp

- progressive
(adj) developing steadily
tiến bộ

- perk
(n) something your employer gives you in addition to your pay
quyền lợi, bổng lộc
- celebratory fund
(n) an amount of money that is used to organize events in a company
quỹ cho tổ chức sự kiện

- accomplishment
(n) success in doing something
thành tựu

- Initiative
(n) an important new plan to achieve an aim
sáng kiến

- automony
(n) independence/freedom to make your own decisions
tự chủ, tự trị

- empowerment
(n) giving the people the power to do something
trao quyền

- faculty
(n) teaching staff
cán bộ giảng dạy

- appeal
(v) attract
hấp dẫn, lôi cuốn

- philosophy
(n) a system of beliefs and values
triết lý

- advertising media
the communication channels that carry messages to consumers
phương tiện quảng cáo

- exhibitions
a collection of things (goods or works of art etc.) for public display

- point-of-sale
places where goods are sold to the public - shops, stores, kiosks, market stalls, etc

- press
newspapers and magazines, or the people who write them
- advertising methods
ways to advertise on a variety of resources
phương pháp quảng cáo

- advertorials
advertisements presented as if it were editorial material

- banner ads
long strips of cloth for advertising

- billboards/hoardings
large outdoor advertising signs

- commercials
advertisements on TV or radio

- free samples
samples of a product given out to encourage trial and purchase

- leaflets/flyers
a printed sheet of paper given free to advertise something

- pop-ups
a type of advertisement which opens a new browser window to display adverts.

- posters
a large notice with a picture on and put in a public place to advertise something

- product placement
putting products into TV shows and movies where they will be seen

- sponsorship
a company paying for a radio or television program in return for advertising

- viral advertising
advertising on social media networks which spreads rapidly from user to user

- campaign
a series of actions to accomplish a goal

- word of mouth
information about products transmitted from consumer to consumer

- slogan
a short and striking or memorable phrase used in advertising
- mailshot
an advertisement sent to many people at the same time

- nudity
the state of being without clothing

- shock tactics
making the viewer surprised or horrified

- subliminal advertising
advertisements with messages affecting your mind even though you are not aware of
them

- inspiring
making you feel enthusiastic or excited about something

- eye-catching
very attractive or noticeable

- stunt
something done to get people's attention

- features
an important, interesting or typical part of something

- tap into emotion

- value for money

- luxurious
(adj) very comfortable and expensive (cao cấp, xa xỉ)

- durable
(adj) able to last a long time without becoming damaged (bền)

- top of the range

- taste
(n) liking for particular things (sở thích, thị hiếu)
- genuine
(adj) real and exactly what it appears to be (thật, đích thực)

- sophisticated
(adj) having a lot of experience and knowing about fashion, culture and other important
things (thạo đời, sành điệu)

- product endorsement
the use of a well-known person to advertise products
e.g.: George Clooney advertising Nespresso is an example of ________________.

- product lifecycle
the length of time people continue to buy a product (vòng đời sản phẩm)

- product placement
when products are used in films or TV programs

- product launch
the introduction of a product to the market

- product range
the set of products made by a company (dòng sản phẩm)

- low cost market

- outsource
(v) pay to have part of its work done by another company

- crucial
(adj) extremely important or necessary

- brand stretching
using an existing name on another type of product (mở rộng thương hiệu sản phẩm)

- brand name
the name given to a product by the company that makes it

- brand image
the ideas and beliefs people have about a brand (hình ảnh về thương hiệu)

- brand loyalty
the tendency to always buy a particular brand (sự trung thành với thương hiệu)

- brand awareness
how familiar people are with a brand (or its logo and slogan)
- market leader
the best-selling product of a brand in a market

- market research
info abt what consumers want r need

- market share
the percentage of sales a company has

- market challenger
the 2nd best-selling product

- market segment
customer of a similar age, income lv or a social gr