Chapter 4
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The essence of an organization is the goods and services it offers )1
Product and service design – or redesign – should be closely tied to an )2
organization’s strategy
?What Does Product & Service Design Do )3
)Translate customer wants and needs into product and service requirements 1
 smart phone  دايما يبقي انا حالص هعمل منتج اسمهonline علي سبيل المثال احما كاشخاص محتاجين اننا نفضل
 يقدر يلبي االحتباحات
)Refne existing products and services 2 .
 مقصود ان بعد ما قدمت المنتج الول مره مش بس كده بقف لحد النقطه دي بالعكس انا بستمر في عمليه التطوير علشان
.يواكب التغيرات
smart phone  وبعد كده حلتهmobile phone مثال شركه سامسونج عملت
)Develop new products and services 3 ..
Formulate quality goals )4
Formulate cost targets )5
Document specifcations )6
Translate product and service speci?cations into process specifcations )7
بعد ما عملت كل الخطوات دي الزم اعرف ازاي احول بقي كل المعطيات اللي معايا لمنتج نهائئ
Key Questions )4
From a buyer’s standpoint, most purchasing decisions entail two fundamental
considerations one is cost and the other is quality or performance. From the organization’s
 standpoint, the questions
مقصود بيه النتنائج المترتله عن جراء العمل بهدا المنتج امور ماليه وربحيه واسئله البد من اداره تصميم المنتج انها
تجاوب عليها
Reasons for Product and Service Design or Redesign )5
 Organizations become involved in product and service design or redesign for a variety of
reasons. The main forces that initiate design or redesign are market opportunities and
threats The factors that give rise to market opportunities and threats can be one or more
.changes
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                                                                                   final revision
Idea Generation )6
  مصادر من حاللها اقدر احصل علي افكار جديده3 هناك
)Supply-chain based(
ideas for new or redesigned products or services can come from a variety of sources, -
including customers, the supply chain, competitors, employees, and research. Customer
input can come from surveys, focus groups, complaints, and unsolicited suggestions for
.improvement
input from suppliers, distributors, and employees can be obtained from interviews, direct -
.or indirect suggestions, and complaints
)Competitor based (
 ’One of the strongest motivators for new and improved products or services is competitors
products and services. By studying a competitor’s products or services and how the
competitor operates (pricing policies, return policies, warranties, location strategies, etc.),
an organi zation can glean many ideas. Beyond that, some companies purchase a
competitor’s product and then carefully dismantle and inspect it, searching for ways to
.improve their own product This is called reverse engineering
Reverse engineering
Dismantling and inspecting a competitor’s product to discover product improvements .
))research and development
stainability )7
Using resources in ways that do not harm ecological systems that support human existence
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                                                                                                 final revision
تصميم المنتج في حاله تطبيق المنظمه لمفهوم االستدامه وهو الحفاظ علي االنسان وعلي البيئه
  مداخل3 هناك
المقصود هو واحنا بنصنع المنتج او الخدمه الوم نحط في االعتبار انه ال يضر البيئه وال بضر المجتمع
End-of-life (EOL) programs deal with products that have reached the end of their useful
lives The products include both consumer products and business equipment. The purpose of
these programs is to reduce the dumping of products, particularly electronic equipment
علي سبيل المثال الدوله بدات في التخلص من انةاع معينه من السيارات النها ضاره
The Three Rs: Reduce, Reuse, and Recycl
Reduce: Value Analysis
Reuse: Remanufacturing
Refurbishing used products by replacing worn-out or defective components
:Reasons to remanufacture
Remanufactured products can be sold for about 50% of the cost of a new product
The process requires mostly unskilled and semi-skilled workers
 لو انا لنتج مثال عليEاعاده استحدام المواد باحالل االجزاء المعيبه حيث ان انتاج بيكون فيه جزء معيب مبيوصلش للعمالء
 واالجزاء اللي كانت معيبه.سبيل المثال جزء معيب هنا بعمل اعاده تصنبع من خالل احالل االجزاء المعيبه بمواد جديده
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 بتتباع بنص تكافه المنتج الجديد وكمان المعيب علشان اعيد صناعته الموضوع بيكون سهل علي عكس اني ابدا من اول
وجديد
Recycling
Recovering materials for future use
-Applies to manufactured parts
-Also applies to materials used during production
?Why recycle
Cost savings-
Environmental concerns-
-Environmental regulations
note)8
Products or services often go through stages over time
 دوره حياه المنتج علي سبيل المثال التلفزيون االبيض واالسود بيمر بمراحل معينه واول
مرحله هي مرحله التعربف بالمنتج والمرحله الثانيه النمو بعد ذلك تاتي مرحله الثبات ةمن ثم
االختفاء