Brandbook 2019
Triol Corporation Corporate Identity
current version from
04/2019
previous version
Contents
01 02
Main elements Business documentation
03 Logo design 12 Business card
04 Logo building 13 Letterhead
05 Logo color gamma 14 Folder
06 Logo using 15 Envelope
07 Monochrome logo
08 Invalid use of the logo
09 Slogan
10 Corporate fonts
03
Client
communication
16 Catalog
17 Power Point presentation
02
Main elements
Logo design
Company logo is the basis of corporate identity, and
it's used in all communications
Download logo
Triol logo is a combination of a font and a graphic sign. It's a modified previous Triol logo.
This sign is a stylized image of the Möbius strip (symbol of eternity), that consists of parts of
different colors.
The sign colors are not only interconnected, but they are also a single whole. The main
emphasis of the mark is placed on flexibility, ability to adapt to a changing world. The sign
creates a feeling of constant movement. Uniform use of the logo will ensure the sustainability
of the brand.
Triol logo is presented in one version — in Latin. The version of the logo on this page is basic
and should be used whenever possible.
03
Main elements
Logo building
100 %
100 %
40 %
depending on
height
For a unit of a modular grid of a logo and a comfort zone of a logo,
we take the value X equal to the height of the letter L in the title.
The use of the logo proportions shown in the brand book is required. The logo is a vector image
that does not contain raster elements. All logo elements are vector and scale without changing
the quality and appearance of the logo.
The logo is created as a vector file, to work with the logo you need to use the appropriate
master file. In order for the logo to remain distinct, it should be borne in mind that its
dimensions cannot be less than 1x1 cm (0.5x0.5 in)
04
Main elements
Logo color gamma
RGB 13 62 124 RGB 28 35 77
CMYK 100 75 10 5 CMYK 100 90 30 30
Pantone 287 C Pantone 2766 C
RGB 248 195 0 RGB 211 143 22 RGB 196 38 58 RGB 124 37 47
CMYK 0 20 100 0 CMYK 0 40 100 10 CMYK 10 100 80 0 CMYK 45 100 90 10
Pantone 7406 C Pantone 1245 C Pantone 186 C Pantone 202 C
Black
version
RGB 170 169 169 131 130 129 96 93 92 31 26 23
CMYK 0 0 0 30 0 0 0 50 0 0 0 70 0 0 0 100
Pantone Cool Gray 6 C Cool Gray 9 C Cool Gray 11 C Process Black C
05
Main elements
Logo using
The choice of the logo depends on the color environment.
The main background for the logo is white or gray from 5% to 50% but
not more than black.
It is allowed to use a color logo on a variegated background if the logo and the background are
sufficiently contrasting with each other. If the logo does not look contrast enough on the
background, then you should use the version of the logo on a white plate.
06
Main elements
Monochrome logo
Monochrome logo
For drawing on marking plates or to create stamps, you should use a monochrome version of the
logo. In special occasions, the logo can be printed with metallic paint (gold, silver) or embossed
with gold, silver foil.
Download logo
07
Main elements
Invalid use of the logo
Do not let the following
errors in the use of the logo:
You can not change the proportions of the logo
You can not change the colors of the logo
You can not apply additional special
effects to the elements of the logo
You can not transform the individual
elements of the logo
You can not change the interposition of
logo elements
You can not use the logo on a color non-
contrast background without using a
white plate
You can not add a stroke and
randomly repaint the logo
elements
Do not rotate the logo and
its elements
08
Main elements
Slogan
Download
The slogan is part of the brand's advertising continuation. It is recommended to place on all
promotional materials of the company. The slogan displays innovation and functionality of
products manufactured under this brand.
During the implementation of the communication policy, the slogan can not be changed,
supplemented or divided into parts.
09
Main elements
Corporate fonds
Main font Lato
abcdefghljklmnoprstuvwxyz
ABCDEFGHIJKLMNOPRSTUVWXYZ
123456789@$л&
Download Lato Font
Accent Font BorisBlackBoxx
abcdefghljklmnoprstuvwxyz
ABCDEFGHIJKLMNOPRSTUVWXY Z
123456789$&
Download BorisBlackBoxx Font
10
Business documentation
Business card
Download business card layout
12
Business documentation
Letterhead
Download letterhead layout
13
Business documentation
Folder
Download folder layout
14
Business documentation
Envelope
Download envelope layout
15
Client communication
Catalog
Download catalog
16
Client communication
Power Point presentation
Download presentation layout
17
