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Zara's Global Marketing Strategy

Zara is one of the largest fast fashion brands in the world with over 10,000 stores globally. As a Spanish company, Zara benefits greatly from operating within the European Union which allows for easy importing and exporting with low costs due to strong trade agreements. Zara focuses on clothing and is able to produce the latest fashion trends quickly through a highly integrated supply chain, with new items reaching stores within two weeks to quickly meet constantly changing customer demand.

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Ekhlas Ammari
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39 views3 pages

Zara's Global Marketing Strategy

Zara is one of the largest fast fashion brands in the world with over 10,000 stores globally. As a Spanish company, Zara benefits greatly from operating within the European Union which allows for easy importing and exporting with low costs due to strong trade agreements. Zara focuses on clothing and is able to produce the latest fashion trends quickly through a highly integrated supply chain, with new items reaching stores within two weeks to quickly meet constantly changing customer demand.

Uploaded by

Ekhlas Ammari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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LO1 ZARA

Marketing essentials

Ibrahim Al-AFFOURI ---PERSON NUMBER: ME47342


STUDENT NUMBER: 19014469
ZARA
Task 1 :-
2-one of the hottest fast fashion brands in the world is Zara. founded in Spain and
it has now more than ten thousand stores around the globe.
because Zara is a Spanish brand, so it has all the benefits of operating a business
out of the European Union. In a political context, one of the largest pros of
running a company in the EU is the country’s great trade agreements. Not only
does this make it amazingly easy to export finished products and import raw
materials within the European Union, but it also means that Zara can send its
merchandise over the world with little work and for a low cost. Overall, the EU’s
free-trade policies are huge benefits for Zara.
3-It provides produces such as clothes, perfumes, shoes…. act.
4- Scope:- international
Zara focuses on the clothes business more as a consumption market rather
than being a commodity market. Hence Zara focuses on speed and thus looks
at endless reduction of response time.
Hence to achieve this Zara has an efficient vertically integrated supply chain
that is very nearly integrated with the customers. It is from here that the most
modern trends in fashion are known and the garments are produced
accordingly and delivered to stores within a period of 2 weeks.

Task 2:-

1- The marketing concept: - is the performance of marketing data to


concentrate on the wants and needs of customers to improve marketing
strategies that accomplish the goals of the organization not only to satisfy
the needs of the customers.
2-

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