Retail Store Administration
Store administration deals with various aspects, like the cleanliness of the store
premises, maintenance of the store facade and the display windows etc. An
administration is also responsible for utilizing the store personnel effectively.
Time keeping for the store staff is important. It is also necessary to keep track
of holidays and the shifts that the staff may be required to work.
The premises of the store need to be maintained as per the standards decided
upon by the management. This involves the task of cleaning the store and
arranging the merchandise before the first customer can walk into the store.
An important task of administration involves ensuring that all the required
permissions and licenses to run a retail establishment are procured from the
right authorities.
Managing Inventory and Display:
The task of allocating the merchandise to various stores usually rests with the
merchandise management team or the category manager, as the case may be. At
the store the store staff does the management of this inventory. To enable them
to work efficiently the complete procedure for the handling of merchandise at
the store level needs to be documented.
Responsibilities with respect to merchandise at the store level involve receiving
the goods. Once the merchandise is received at the store, the quantity and other
details like color, style and size have to be checked with the document
accompanying the goods to detect any discrepancies. In case of most large
retailers using a hand held scanner, the merchandise is scanned and the system
updated for stocks received. Merchandise may be received at the store from a
Central Warehouse a Regional Distribution Center a supplier or from another
store. Proper documentation also needs to be done when returning goods to the
various locations as and when required. The procedure to be followed for shop
soiled goods and customer returns also needs to be clear.
An integral part of managing inventory at the store level is displaying it
correctly. The best merchandise may lie unsold if it not displayed in a manner
that is appealing and convenient for the customer. For example, in a
supermarket, if 5 ltr packs of vegetable oil are placed on the topmost shelf, it
may be inconvenient for the customer to pick one up and carry considering the
fact that most of the customers at a supermarket would be women. In case the
retailer is running any theme promotion or campaign the products on offer need
to be displayed correctly and replenished once sold.
Managing Receipts:
Managing receipts involves defining the manner in which the retailer is going
to receive payment for the sales. The most common method for receiving
payments for goods sold in India, is cash or by credit card. While most of the
large retail stores would accept either of the above forms of payment, a small
local retail store may accept only cash payments. Other modes of receiving
payment are by way of cheque or a debit card. Some stores also have a co-
branded card, which can be used for payments.
The use of credit cards in India is largely an urban phenomenon. Most large
department stores have started accepting credit cards as a mode of payment.
The credit card charges paid by the retailer depend on the volume of business
transacted by the retailer and the rate negotiated on the basis of the future
business that can be offered by the retailer. The procedure for accepting
payment by way of credit cards and collecting payment from the bank needs to
be clearly understood by the staff responsible for this function.
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