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Bba 123

The B.B.A program focuses on developing business insights, critical thinking, and decision-making skills, preparing students for a global business environment. It covers essential subjects across six semesters, including management, marketing, finance, and human resources, along with practical skills like business communication and computer skills. The curriculum aims to build a strong foundation for future entrepreneurs and business leaders.

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Prakash Krishna
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106 views1 page

Bba 123

The B.B.A program focuses on developing business insights, critical thinking, and decision-making skills, preparing students for a global business environment. It covers essential subjects across six semesters, including management, marketing, finance, and human resources, along with practical skills like business communication and computer skills. The curriculum aims to build a strong foundation for future entrepreneurs and business leaders.

Uploaded by

Prakash Krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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B.B.

 Crafts graduates with well-developed business insights, critical thinking and decision-
making skills.
 Emphasizes on the development of real-world business skills – giving students the
confidence, knowledge and expertise to excel in a global setting.
 Building a strong foundation for future entrepreneurs & business leaders through crystal
clear understanding of human resources, finance, marketing and other core fundamentals.
Subjects
Semester 1 Semester2 Semester 3
1. English 1. English 1. English
2.Telugu/Sanskrit/Hindi/French 2.Telugu/Sanskrit/Hindi/French 2.Telugu/Sanskrit/Hindi/French
3. Environmental Science 3. Basic Computer Skills 3.a) Personality Development –I
b)Advanced Computers
4. Principles of Management 4. Organisational Behaviour 4. Basic Quality Management
Business Policy & Strategy
5.Basics of Marketing 5.Business Statistics 5.Human Resource Management
6.Business Economics 6.Financial Accounting 6.Information Technology for
Business
7. Financial Management

Semester 4 Semester 5 Semester 6


1. English 1. English 1. English
2.Telugu/Sanskrit/Hindi/French 2.Telugu/Sanskrit/Hindi/French 2.Telugu/Sanskrit/Hindi/French
3.a)Business Correspondence 3. Mobile Commerce 3.a) Banking (F)
and Communication b) Buyer Behaviour (M)
b) Personality Development - c) Leadership and Change
II Management (HR)
4. a) Start Up Management 4.a) Financial Markets and 4. a) Risk Analysis And
b) Business Intelligence & Services (F) Management (F) b) Advertising
Data Visualization b) Brand Management (M) and Sales Promotion (M) c)
c) Organization Development Talent and Knowledge
(HR) Management (HR)
5. Business Law and Ethics 5. a) Analysis of Investment in 5.a) International Finance (F) b)
Financial Assets (F) Rural Marketing (M)
b) Retail Management (M) c) Employees Relations (HR)
c) Performance Appraisal and
Counseling (HR)
6. Market Research 6. a) Insurance Services (F) 6. Project Report & Viva-Voce
b) Customer Relationship
Management (M)
c) Compensation Management
(HR)

7. Management Science

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