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1 Executive Sum

This document proposes a business plan for establishing a cafe called Mars Cafe in Addis Ababa, Ethiopia. It estimates the demand for cafeteria services and plans to create 14 jobs. The total investment required is 344,360 Birr, with 80% being borrowed from a bank and 20% provided by the owner's capital. The cafe aims to satisfy customer needs around quality and quantity that existing cafes cannot meet.

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Heni Girma
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28 views1 page

1 Executive Sum

This document proposes a business plan for establishing a cafe called Mars Cafe in Addis Ababa, Ethiopia. It estimates the demand for cafeteria services and plans to create 14 jobs. The total investment required is 344,360 Birr, with 80% being borrowed from a bank and 20% provided by the owner's capital. The cafe aims to satisfy customer needs around quality and quantity that existing cafes cannot meet.

Uploaded by

Heni Girma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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1.

Executive Summery

 This is a business plan proposal for the establishment of cafe having the name“Mar
s café”in Addis Ababa. The name Mars derives from the partners name bytaking and co
njoining first latter. This profile envisages the establishment of a cafefor the de
livery of cafeteria services. The present demand for the proposed servicedelivery i
s estimated from different perspective and it expected to decline after fiveyear of 
its operation but through diversifying the customer service approach weintend to ha
ndle the existing customers along with attracting new customers. Thecafe will expec
t to create employment opportunities for 14 persons. The totalinvestment requiremen
t is estimated at about Birr 344,360 and out of which Birr245,000 is required for f
urniture and kitchen equipment. From the total costinvestment 20% covered by Owens 
capital the rest 80% will borrow money from Dashen international bank.

2.Background Of The Business And Justification For The Business

 Mars café is a new café partnership with an expected to open in July, 2018 G.C at 
theheart of Addis Ababa, and expected to give a standardize café service in AddisAb
aba. Mars will specialize in Fast foods, Dinners, Coffee, Tea, Cappuccino, Frozen,I
ce-cream, homemade cookies and other related activities.In Addis Ababa there are ma
ny cafe that give services to their customers but theycannot still satisfy the need 
and want of the customer in terms of both quality andquantity. In order to maximize 
customer satisfaction so that Mars decide to open acafé in Addis Ababa city. Mars t
arget customers are intellectuals, artists, and writerswith reserved VIP seats, and 
students, couples, families and foreigners. Mars caféexpected to serve this area we
ll.

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