Business Plan For An Ethiopian Coffee Shop

2017

Business Plan For An

Ethiopian Coffee Shop
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Business Plan For An Ethiopian Coffee Shop

Contents
Business Plan For An Ethiopian Coffee Shop................................................................................i
2. Company Description..............................................................................................................................1
3. Market Analysis.......................................................................................................................................3
 Industry Overview...........................................................................................................................3
 Target Market..................................................................................................................................3
 Competitive Analysis.......................................................................................................................3
4. Organization and Management.................................................................................................3
5. Products and Services.................................................................................................................2
Menu:......................................................................................................................................................2
 Pricing Strategy................................................................................................................................2
6. Marketing and Sales Strategy....................................................................................................2
7. Financial Projections................................................................................................................................2
. Appendix...........................................................................................................................................4
References...................................................................................................................................................5
1. Executive Summary

[Coffee Shop Name] will be a modern and welcoming coffee shop specializing in high-quality,
locally sourced Ethiopian coffee and a selection of freshly baked goods and light meals. Our
mission is to create a community hub where customers can relax, work, and socialize in a
comfortable atmosphere. We will differentiate ourselves through exceptional customer service, a
unique blend of traditional and modern coffee offerings, and a focus on sustainability. We
project profitability within the first year of operation, driven by strong local demand and a
targeted marketing strategies.

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2. Company Description

 Business Name: [Coffee Shop Name] (e.g., "EthioBeans Coffee")

 Mission Statement: To provide our community with an exceptional coffee experience
through quality products, a welcoming environment, and outstanding service.
 Vision Statement: To become the preferred destination for coffee lovers and a staple of
the local community.
 Legal Structure: We will operate as a [Sole Proprietorship / Partnership / Private
Limited Company] in accordance with Ethiopian business regulations.

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3. Market Analysis

 Industry Overview: The coffee shop industry in Ethiopia, the birthplace of coffee, is
experiencing significant growth. Coffee culture is deeply ingrained in society, but there is
a growing demand for modern cafes that offer a variety of seating, reliable internet, and a
menu that caters to both local and international tastes.
 Target Market: Our primary customer segments will include:
o Students: Seeking a quiet place to study with Wi-Fi and affordable refreshments.
o Young Professionals: Looking for a meeting place for business or a comfortable
spot to work remotely.
o Families and Social Groups: A space to relax and socialize over coffee and
snacks.
o Tourists: Seeking an authentic yet comfortable coffee experience.
 Competitive Analysis: The local market includes established traditional coffee
houses, a few modern cafes, and other restaurants. Our key competitors are [Competitor
1] and [Competitor 2]. We will compete by offering a more unique menu, a superior
atmosphere, and a focus on exceptional customer service and Wi-Fi availability.

4. Organization and Management

 Organizational Char
o Owner / Manager
 Head Barista
 Baristas (2-3)
 Kitchen Staff / Cashier

 Management Team: The owner, [Owner's Name], will have primary responsibility for
day-to-day operations, marketing, and financial management. We will hire a skilled Head
Barista with experience in traditional and modern coffee preparation to ensure quality

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5. Products and Services to showcase our products,
atmosphere, and special
Menu: offers.
o Grand Opening: Host an
event with free samples and
o Traditional Ethiopian
promotions to attract initial
Coffee: Freshly brewed
customers.
Buna, prepared in a
o Loyalty Program:
ceremonial style.
Implement a punch card or
o Espresso-Based Drinks:
digital loyalty program to
Lattes, Cappuccinos,
encourage repeat business.
Macchiatos, Americanos.
o Local Partnerships: Partner
o Other Beverages: Teas (hot
with nearby businesses,
and iced), fresh juices,
schools, or offices for special
bottled water.
promotions.
o Food: A selection of pastries
 Sales Strategy: We will focus on
(e.g., sambusa, croissants),
training our staff to provide friendly,
sandwiches, and light meals.
efficient, and knowledgeable service,
 Pricing Strategy: Our prices will ensuring a positive customer
be competitive with similar modern experience that encourages loyalty.
cafes in the area, while also
reflecting the high quality of our
products and the comfortable 7. Financial Projections
atmosphere. We will aim for a gross
margin of [X%] on all items.
 Startup Costs (Estimated):
o Lease/Rent Deposit:
[Amount]
o Equipment: Espresso
6. Marketing and Sales Strategy machine, grinders,
refrigerators, oven, furniture:
 Branding: The brand will be [Amount]
centered on the rich history of o Licensing & Permits:
Ethiopian coffee, a modern aesthetic, [Amount]
and a commitment to quality. The o Initial Inventory: Coffee
logo and interior design will reflect beans, milk, food items:
this blend of tradition and modernity. [Amount]
 Marketing Channels:
o Social Media: Use platforms
like Instagram and Facebook

o Renovation & Signage: [Amount]

o Contingency Fund: [Amount]
o Total Startup Costs: [Amount]

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 Revenue Forecast: We project generating [Amount] in revenue in the first year, growing
by [X%] annually.
 Funding Request: We are seeking [Amount] in funding to cover startup costs. This will
be used for equipment purchase and initial inventory.

 Break-Even Analysis: Based on our projections, we anticipate reaching our break-even

point within [Number] months of operation.

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. Appendix

 Resumes of the management team.

 Market research data and competitor analysis.
 Proposed floor plan and menu.
 Letters of intent from suppliers
References

1.https://www.woogle.com/coffeshop

2 https://www.woogle.com/gemini