International Journal of Engineering Research and Modern Education (IJERME)

Impact Factor: 6.525, ISSN (Online): 2455 - 4200

(www.rdmodernresearch.com) Volume 2, Issue 1, 2017
A STUDY ON SWOC ANALYSIS OF RELIANCE JIO
Raghavendra Holla
Lecturer in Commerce and Management, Srinivas Institute of Management Studies,
Pandeshwara, Mangalore, Karnataka
Cite This Article: Raghavendra Holla, “A Study on SWOC Analysis of Reliance Jio”,
International Journal of Engineering Research and Modern Education, Volume 2, Issue
1, Page Number 42-47, 2017.
Copy Right: © IJERME, 2017 (All Rights Reserved). This is an Open Access Article distributed under the
Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
Abstract:
Reliance Jio Infocomm Limited, started business as Jio, is a LTE type of mobile network operator in
India. It is a subsidiary fully owned by Reliance Industries.Its headquarters situated in Navi Mumbai,
Maharashtra; it provides wireless 4G LTE service network without 2G or 3G based services and it‟s became
countries first 100% VoLTE operator, plus it covers nearly 22 telecom circles coverage in India. Jio's partners
and employees enjoyed services of first beta-launched to on 27 December 2015 on the eve of 83rd birth
anniversary of late Dhirubhai Ambani, founder of Reliance Industries, and later on 5 September 2016 services
were commercially launched. Jio subsidiary is LYF mobiles launched in beginning of 2016. India is a largest
internet user‟s country. Most of the communication companies arealready utilizing the benefit of countries
population. In India, Airtel, Idea, Vodafone, Reliance, Docomo, Aircel and BSNL are major mobile operators.
In that, Airtel holds largest market share by providing free internet services, lowest data 2G, 3G and 4G data
packs with high speed of internet, low call rate packs etc. Secondly, Vodafone is a second largest market share
holding mobile operator company. When android operating system launched the new revolution began in mobile
industry, smart phones pulled high demand overmobile market segment. Due to Social media like Whatsapp,
Facebook, Instagrametcdemad for smart phones increased continuously. Internet is a heart of smart phones by
this reason operators took an advantage and hiked the rate of data packs. In the name of 2G, 3G and 4G packs
network providers continuously fleeced money of customers. Any way demand for data packs are connected
with different types of apps available in App market. So, mobile operators started race towards high speed
internet. Now CEO of Reliance Industries Mukesh Ambani launched high speed internet 4G service in the name
of JIO Digital life. Jio is wireless telecommunication includes Mobile telephony and Wireless broadband
products. In 25th January 2016, Jio launched its LYF smartphone series starting with Water 1, to supply 4G
handsets enabled with voice over LTE (VoLTE) feature. Jio has started providing free Wi-Fi hotspot services in
cities throughout India. At present Jio offers 90 days of free internet, free call, free SMS and Jio app services till
December 31st 2016 in the name of Jio welcome offer. Youths are highly attracted with this offer. This paper
aim is to provide strengths, weakness, opportunities and challenges are to be faced by Reliance Jio.
Index Terms: Introduction, Strengths, Weakness, Opportunities and Challenges of Reliance Jio and LYF
Mobiles
1. Introduction:
Mumbai, 1stSeptember 2016: Reliance Jio Infocomm Limited (“Jio”) declared the start of its digital
services with Jio Welcome Offer. It was succeeded from 5 September, 2016. As segment of the Jio Welcome
Offer, users will benefited to use unlimited LTE internet (data) and national voice, video and messaging services
by including full package of Jio applications and its content free of cost till 31 December2016. The Company
also announced its tariff plans with the Telecom Regulatory Authority of India (“TRAI”).The Chairman of
Reliance Industries Limited, Shri Mukesh D. Ambani, made this announcement at the Annual General Meeting
of RIL. Shri Ambani made special importance to the benefits of digitalisation and said in his speech that Jio is
devoted to realize the Prime Minister‟s inspiring vision of “Digital India” for 1.2 billion Indians. Shri Ambani
also declared that national voice calls to any network across the nation would be free for Jio subscribers even to
the further side of Jio Welcome Offer. There are no roaming services charged separately. Average data prices
would be around Rs. 50/GB, which would be surrounded by the lowest in the world. Jio is flowing out a state-
of-the-art pan India digital services business. In addition to superior voice and data services on an all-IP network
offered on fixed and wireless broadband connectivity, Jio will also offer end-to-end relief that readiness the
entire value chain across various digital services in key domains such as education, communication, healthcare,
financial services, security, government-citizen interfaces and entertainment. Jio Info communication
comprehensive about the various strategic leaded by Mr. Mukesh Ambani, chairmen of RIL to promise a
successful reentry in the sector Shri Ambani talked about the five fundamental objectives of the Jio ecosystem:
 The highest capacity holding broadband network with the best quality;
 A world of inexpensive, cutting-tine devices;
 Strong and effective applications and content;
 Eminent digital service experiences; and
 Inexpensive and simple tariffs.

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 International Journal of Engineering Research and Modern Education (IJERME)
Impact Factor: 6.525, ISSN (Online): 2455 - 4200
(www.rdmodernresearch.com) Volume 2, Issue 1, 2017
Shri Ambani also told that the key brand status for Jio included inexpensive, high quality and plentiful data;
connected intelligence; simple, smart and secures services; and bringing people altogether. Shri Ambani also
promised that Reliance Retail Ltd has introduced a line-up of super inexpensive 4G LTE smartphones under the
LYF brand, starting at Rs. 2,999. More highly feature-rich models will be available at developing gradually
higher price-points like Rs. 3999, Rs. 4999 and soon. As per the promise LYF smart phone know available in
Market. Jio assured to setting-up of the Jio Digital India Start-up Fund. Jio will worked on creating Jio Digital
Ownership Hubs in key cities and towns of India. The Jio Digital India Startup Fund has kept aside Rs. 5,000
crores to be invested over the next 5 years.After successful launch, the first month of commercial operations, Jio
announced that it had happy 16 million subscribers with its bounder. This is the fastest growth in any mobile
network operator in whole world. In 83 days Reliance Jio crossed 50 million subscriber mark while Airtel took
12 years to get 50 million subscribers milestone, Vodafone and Idea took 13 years each.However, the Indian
telecom market is featured by one of the cheapest call tariffs in the world due to teeming competitiveness with
increased participation by some of the huge players in the world telecom space. This is resulting into huge losses
and decreasing profitability of the operators in India. The telecom sector however facing lacks proper
infrastructure, which has seized its growth to only 2G and 3G network deployments while developments in the
LTE space is still belated. Government has permitted 100 per cent foreign direct investment (FDI) in the
telecom sector, approch a key demand of the fund-starved industry.The history of the Indian Telecom sector
goes way back to 1851, The British Government in Calcutta brought first operational landlines. After
independence, all foreign telecommunication companies were nationalized to form Post, Telephone and
Telegraph, a monopoly run by the Government of India.
2. Objectives of the Study
 To identify what is Jio welcome offer and happy new year offer?
 To findTariff Plans and Structure of jio?
 To study Jio Digital Life Features
 To analyze basic Tariff
 To know what are strengths, weakness, opportunities and challenges
3. Jio Welcome Offer:
The Jio Welcome Offer gives a chance to every Indian to learn, try, customize and feel high quality
digital services, without contributing for the services up to 31 December, 2016 later which the applicable tariffs
will apply. The Company also makes an offer to use this time period to fine-tune its services as well as for
resolution of interconnection and MNP related problems that it has faced with many other operators. Jio may
impart the period of free services in case Jio subscribers are not able to get plentiful experience of smooth and
without seams connectivity across network due to POI congestion and MNP restrictions and the quality of
service parameters are not as per the benchmarks wanted by RJIL management. The other terms and conditions
of these special merits under the Jio Welcome Offer have been placed by the Company to TRAI as well as given
on its website „jio.com‟. The present test users of the Company, who have registered for the Jio Preview Offer,
will be undergoing to the Jio Welcome Offer under the terms thereof.
4. Tariff Plans:
The Company filed its detailed tariff plans with TRAI on launch day. Shri Ambani mentioned the
following principles used for creating the tariff plans:
 Advantages of technology would be moved onto customers. All national voice calls for Jio customers
will be absolutely free, across the nation at any time. National roaming charges will not apply in Jio
tariffs.
 Data tariffs have been made highly inexpensive, with full transparency, without any connected
conditions. The Company is proposing the lowest LTE data rates in the world. Additionally it would
propose unlimited night time LTE data.
 The Jio-Apps package, which is worth Rs. 15,000 for a yearly subscription, will be available free of
cost for all active Jio customers till 31 December 2017. This has been done to make Digital Life
available to each and everyone.
 A special student discount offer will proposed with 25% more data on the main tariff plans would
beoffered to each and everystudent.
 Jio has started a simple tariff structure with only 10 main plans, made to fit every budget, as against the
22,000 tariff plans present in the country today.
5. Jio Happy New Year Offer:
Reliance Jio‟s Welcome Offer, which given unlimited data, voice and video calls and messaging to
user access on the Jio SIM is expired on 31 December 2016. According to the facts Reliance Jio‟s Welcome
offer was supposed to end on December 31, and January 1, 2017 was supposed to be the day when paid services
came into effect. But Jio continued their free services by replacing Welcome Offer intoHappy New Year offer,
which still offers free voice calls, video calling, messaging and data. The main modification that users need to
keep in mind is that in the Welcome Offer there was a daily Fair Usage Policy limit of 4GB. In Happy New

43

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available at:
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 International Journal of Engineering Research and Modern Education (IJERME)
Impact Factor: 6.525, ISSN (Online): 2455 - 4200
(www.rdmodernresearch.com) Volume 2, Issue 1, 2017
Year offer, this limit is decreased to 1GB. According to terms and conditions if user cross 1GB limit of daily
consumption, then his speed will be cut off to 128KB/ps. With this new offer, reliance jio also introduced a paid
element for post 1GB daily limit consumption to get 4G speed. Rs. 51 recharge will give 1GB extra 4G per day
and by recharging Rs. 301 to get 6GB post consumption 4G speed for 28 days validity. However, the Happy
New Year Offer promises that the Reliance Jio SIM and its combained services will remain free for users till
March 31, 2017. While Reliance has enlarged the free services by another three months, telecom regulator TRAI
has quastioned for an explanation on why this shouldn‟t be considered a miscarriage. On December 29, Jio sent
a detailed note explaining how its „Happy New Year Offer‟ was different from the launch offer and does not
qualify to be termed as predatory. According to a report, Jio assert the latest Happy New Year offer is
essentially different from the Jio Welcome Offer, which came with 4GB of free data per day. Reliance Jio
proved to be the fastest growing technology company in the world, and it had close to 52 million succesful
subscribers in the beginning of December 2016, which is great considering the service was rolled out in
September.Reliance Industries Limited (RIL) Chairman Mukesh Ambani had also interpreted why they took a
decision to cap the FUP at 1GB per day, in the announcement of the Happy New Year offer. According to him,
this was done because some users were misleading their free data benefits and disturbing the network for rest of
the people. Reliance has also announced free home delivery of Jio SIMs for customers for better service.
Reliance Jio has confirmed that it will always keep voice calling and messages free for customers.
6. Jio Projected Simple Tariff Structure Summarised Here:
No Main Plan I II III IV V VI VII VIII IX X
Maximum Retail
1. 19 129 149 299 499 999 1499 2499 3999 4999
Price (Rs)*
2. Benefits
(i) Local and STD
All local and STD voice calls free in home and national roaming
voice calls
(ii) Local and
All local and STD video calls in home and national roaming will be charged only for data usage
STD video calls
(iii) 4G LTE data 100MB 750MB 300MB 2GB 4GB 10GB 20GB 35GB 60GB 75GB
(iv) 4G LTE data -
night time (2am to Unlimited - Unlimited
5am)
(v) Free WiFi data
(post expiry, WiFi
data 200 1.5GB - 4GB 8GB 20GB 40GB 70GB 120GB 150GB
will be charged at
Rs.50/GB)
(vi) Free Local
100/day 100/month 100/day
and national SMS
Free Subscription of Jio Apps
(vii) Subscription (data used for Jio applications, video calls and other content available on internet would be uniformly
of Jio apps debited against
plan data allocation)
(viii) ISD tariffs - - - - Discounted ISD tariffs in 61 select countries
(ix) ISD tariffs
- - - - 30 50 80 100
(free minutes)
Validity of
3. Benefits -- 1 7 28 21 28 28 28 28 28 28
Prepaid (days)
Validity of
Not Not Not
4. Benefits -- 1 month 1 month
Available Available Available
Postpaid (days)
* In case of post-paid plans, MRP is exclusive of applicable taxes.
7. Jio Digital Life Features:
HD Voice and Video Calling: HD voice and video calling Connect calls almost instantly, switch between voice
and video calls, thisfacilitates to enjoy voice conference with upto 5 friends and video conference with up to 3
friends on the go. It is possible to make calls over Wi-Fi. Only a compatible phones support this benefit.
www.jio.com. Website gives solution to check user‟s phone compatibility.
True 4G High Speed Internet: True 4G high speed internet gives a benefit of browsing, downloading, sharing
data instantly, and to watch favorite HD videos without buffering with True 4G high speed internet. At present
people are enjoying Welcome offer, after end of this offer users need to subscribe any postpaid tariff plans,
prepaid special tariff vouchers, combo vouchers or add-on packs. To activate mobile data users need to call
1925 or SMS START to 1925.
National Roaming: National roaming is already activated with activation of SIM card. Activated users can
enjoy these services across all major cities at ease. As per DOT directions, prepaid customers from other circles
cannot roan in J&K.
International Roaming: International roaming helps to make or receive calls, send or receive message and use
mobile data while travelling to all major countries around the world. For this service people need sufficient

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Electronic copy available at: https://ssrn.com/abstract=2960499

 International Journal of Engineering Research and Modern Education (IJERME)
Impact Factor: 6.525, ISSN (Online): 2455 - 4200
(www.rdmodernresearch.com) Volume 2, Issue 1, 2017
deposit or prepaid balance to availability of this benefit. Jio‟s own website gives full information regarding
international roaming coverage and applicable charges.
Value Added Services:
Jio Tunes – Jio tunes helps to Set up Jio tunes on users mobile and greet user‟s callers with a song or status
message from an extensive library.
Missed Call Alert - Missed call alert helps when user‟s phone is not reachable, switched off or out of battery.
Jio alerts with an SMS on the calls have missed. Also the caller gets a notification when user is back in coverage
to get back in touch.
E-Bill – Go green, subscribing to e-bill and get itemized bill free of charge on email or MyJio to view E-Bill
anytime.
Jio Broadcast – Jio broadcast brings HD quality live sports, movies, popular TV shows and curated HD content
based on location. User‟s phone should be compatible to avail this benefit.
Jio Care - If user is facing any issues, he needs to call 198 which is toll free from Jio network. Alternatively he
can also email to care@jio.com or visit nearest JioStore. For registered complaint user will get unique docket
number and complaint will be resolved within the timelines as prescribed by TRAI. If a user is unsatisfied with
the response, he can make further appeal to the Appellate Authority in nearest region with complaint docket
number. The docket number of appeal will be communicated within 3 days of filing appeal. The appeal will be
decided within 39 days from the date of filing appeal.
Digital Services - Jio‟s digital services help to get the best out of Jio‟s True 4G network
Jio Drive – Digital storage locker
Jio Play – Anytime and Anywhere Live TV in HD
Jio On Demand – Movies at fingertips
Jio Beats – Online Music repository
Jio Mags – Personal magazine library
Terms and Conditions:
User‟s usage will be rounded up to the next higher pulse for voice and data usage. As per TRAI
regulations, the tariff is charged depending upon the duration of the call which is recorded to be within +/- 1
second, traceable to an appropriate time reference. No free or discounted SMS/calls will be available on special
days of the year. On these days opted tariff plan will be applicable for all SMS/calls. In the case of non-usage
means no voice/video/data calls, outgoing SMS, usage of value added services or payment of rental for postpaid
for a continuous period of 90 days or more services to the mobile number will be deactivated at the discretion of
Reliance Jio Infocomm Ltd. The Jio mobile number can be reactivated by making a payment of Rs. 20 within 15
days of deactivation due to non-usage. All value added services and digital services are optional and will be
activated as per the applicable regulations and Terms and conditions.
Postpaid:
In postpaid credit limit will be intimated in advances and advised to make sufficient interim payments
in case expect to exhaust credit limit before the end of billing period. The security deposit will be refunded
within 60days of termination subject to clearance for all dues. There is an option for the safe custody scheme in
case of continued non-usage of jio number by paying Rs.150 for every three months or part thereof.
Prepaid:
Prepaid users will continue enjoying the benefits of incoming calls and SMS after balance expiry till
the end of the validity period. Unused monetary balance will be carried forward in case the recharge is done
within the validity or specified grace period. In case the available balance in account is more than Rs.20 at the
expiry of 90 days of non-usage period, Rs. 20 will be deducted from account and the non-usage period will be
extended by 30 days. The process will continue till the balance in your account is less than Rs. 20 after which
number will be deactivated.
Basic Tariff:
For Postpaid customers, Tariff is as per the tariff enrolment form (TEF) that need to filled and signed at
the time of subscription.
Base Tariff for Prepaid Customers:
Home:
 2p/sec – Call (Local and National)
 Rs. 1/SMS – SMS (Local and National)
 Rs. 5/SMS – International SMS
National Roaming:
 45p/min – Incoming Call
 80p/min – Outgoing Local call
 Rs. 1.15/min – Outgoing National Call
 25p/SMS – Local SMS
 38p/SMS – National SMS

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Electronic copy available at: https://ssrn.com/abstract=2960499

 International Journal of Engineering Research and Modern Education (IJERME)
Impact Factor: 6.525, ISSN (Online): 2455 - 4200
(www.rdmodernresearch.com) Volume 2, Issue 1, 2017
 Rs. 5/SMS – International SMS
Home and National Roaming:
 0.5p/10KB – Data
 5p/sec – Video Call
8. SWOC Analysis of Reliance Jio:
Strengths of Jio:
 LTE Network: The Jio network benefits only LTE network. Because of this, the user doesn't have to
think about the network dropping to 2G or 3G. So unlike the other services, these shifts down to 2G or
3G when there is no network, the Jio network clearly over steps them all.
 Voice over LTE calls: In Jio Since the customers pay only for data, by the feature called Voice over
LTEthe voice calls are also made available. This feature is relatively new in the country but assures
good clarity in the audio. But the problem is service can be availed ONLY if your phone supports
VoLTE. The normal 4G LTE phones doesn't support this. And added to this, the data should be
switched on all the time to receive or make voice calls.
 No Charges for SMS and Calls: Voice calls with the service are absolutely free and coming to the
SMS, the network also offers some free SMS with all their packs
 The free Wifi data network: Other than 4G network Jio is offering the Wifi data system. This Data
system provides free Wifi data from specified Wifi hotspots across the country by Reliance.
 Free Roaming Services Nation Wide: First time in the country Jio network provides free national
roaming services. This is the first time any service is providing. Previously, the high roaming charge
was a nightmare for almost everyone. This would be best offer by the Jio Netwrok.
 VoLTE calls through Jio4G Voice App: Reliance has a solution for Non 4G LTE supported phones and
asks every user to download their Jio4GVoice app for not-interrupted voice calls.
Weakness of Jio:
 There is no pack of Rs. 50/GB: Before launching the Jio service there is news speeded that there is a
tariff of Rs.50/GB. But after official launch there is no such plane announced. Instead, the company
said that the normal data charge cost is 1MB/5 paise, which further means Rs. 50/GB.
 Unlimited Night Data has a hold: As Reliance is providing unlimited night data with all its tariff plans.
But the problem is Night data time space will only be limited from 2AM to 5AM, but other telecom
services offering night data time space from 11PM to 7AM.
 No calls for non-VoLTE phones: Another demerit is that a user with 4G LTE supported smartphone
can able to use the Jio SIM card, otherwise user won't be able to make any voice calls.
 Welcome offer comes with data cap: First Welcome offer had the daily data cap of 4GB/day. But New
Year welcome offer giving only 1GB/day there after speed will be capped to 128/kbps.
Opportunities of Jio:
 First time in India, Jio provides only LTE network. This is biggest opportunity to grab users. In India
4G is fastest network over 3G and 4G. Jio covers maximum number of 4G internet users.
 Free call, SMS, Data and Jio apps through Welcome plus New Year offer which is 6 months validity
attracted millions of customers.
 Jio planned to hold up 90% of 4G coverage by end of first half of 2017.
 Ambani confirmed that, Reliance Jio network is already made available for more than 18,000 cities and
towns, and over 2 lakh villages.
 Reliance Retail's offering lowest priced smart phones named Lyfphones offer a low cost option starting
from Rs. 2,999, though user can buy any phone that supports VoLTE and use it.
 For fast SIM activation, any customer with an Aadhaar card may walk out to Jio store with a working
connection in 15 minutes through eKYC.
Challenges of Jio:
 Jio Network Largest Challenge is to reach 90 percent of the Indian population by March 2017.
 Issue regarding interconnection between the different operators like Airtel, Idea etc
 In December Airtel Challenges TRAI Decision Allowing Reliance Jio to Continue Free Services Offer
 In January Idea challenges Trai‟s bid to impose Rs950 cr fine over Reliance Jio interconnections
 Jio is keeps only 4G network, they are planned to carry voice over their LTE (VoLTE) but as usual
very few smartphones currently support it.
9. Conclusion:
Jio is here to inspire, empower and enable every Indian to live their many dreams. Jio network is the
first of its kind to provide consistent 4G experiences across India that lets user to make voice call in HD, enjoy
high speed internet, transform Smartphone into a secure wallet and offers a wide range of TV channels, movies,
songs, news and secure cloud storage too. India has huge chances for telecom operators and it is one of the best
markets for telecom business. However it is equally instinct with challenges like intense competition,
Infrastructure requirement & Rigorous Regulatory framework (License fees, Spectrum allocation & auction etc.)

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Electronic copy available at: https://ssrn.com/abstract=2960499

 International Journal of Engineering Research and Modern Education (IJERME)
Impact Factor: 6.525, ISSN (Online): 2455 - 4200
(www.rdmodernresearch.com) Volume 2, Issue 1, 2017
RJIL has created a legacy free, next-generation voice and broadband network which can be seamlessly upgraded
even to 5G and beyond. It will be the only company in the world providing next generation digital services over
an end-to-end all-IP network at this scale. Reliance Jio is tribute to realize the digital India vision of honorable
Prime Minister Shri Narendra Modi. He already told that Digital Revolution will take India to top 10 globally
through Digital India. At present Jio is fastest growing network by holding good number of Market share.
Competition always keeps alert in business. Due to Jio‟s Welcome offer all service providers reduced their
tariffs. This is biggest advantage for other network users also.
10. References:
1. http://techpp.com/2015/12/09/reliance-jio/
2. https://www.jio.com/
3. http://www.bgr.in/tag/reliance-jio/
4. https://en.wikipedia.org/wiki/Jio
5. http://gadgets.ndtv.com/tags/reliance-jio
6. http://www.gizbot.com/telecom/features/here-are-5-advantages-5-disadvantages-reliance-jio-4g-sim-
034857.html
7. http://www.ekhaliyan.com/2016/10/all-you-need-to-know-about-reliance-jio.html
8. http://www.lokvaani.in/update/reliance-jio-4g-launch-2016-plans-price-state-wise-special-offers/
9. http://www.plansinfo.com/reliance-jio.html
10. https://onepromocode.com/reliance-jio-4g-activation-tariff-plans-offers/

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