SHORTHAND FOR COLIEGES LESLIE/ZOUBEK/LEMASTER ~Transcript of Shorthand (The material is counted in groups of 20 standard words, oF 28 syllables, for ca CHAPTER 1 LESSON 2 1 Alphaber Review Td.n,m,s,fv,a,e. LESSON? 1 Alphabet Review T.d,¢,f,a,v, n, 7; 6, Lik, s,m. Group A f Mr Peters will write four plays, 2 My niece reads at a slow pace. [ am not pleased. 3 Our wills are inside our steel safe in! our library. 4 thave pride in our home, § I willread Mary's brief at home, Please leave it in my library. 6 Our sales?inour Reno store are high, lam indeed pleased: 7? Our sales in our Erie store are: low. [55] Group B & have a slight pain in my right ear. 1 will stay inside. ‘9 Twill mail Mr. Deering a brief note. 10 Mr. Paine, a! well-known labor ence in timing the reading or dictation.) leader, will buy my home in Maine. 21 Lam driving home in an hour or ‘80, Please notify my niece? 42° My neighbor, Mr. Peter Bates, saved my life. #3) Fay madea will in Mary's favar, /4 Mr. Blair's neighbors are polo4 players. [oll Group C 45 Trealize lam tate. 16 My niece owns an airplane, It flies at 350 miles an hour, 17 Twill signa lease! in May. 48 have placed my deed in our private safe. 79 Qur papers are in my file. 20 Mr. Bates stayed in my library? an hour or so writing a paper. 2 Please buy mea spare tire. [51] Group D 22 1am not failing filing. 1 might fail in typing. 23 Inecdafilein my library. Please buy it in Mr.! Blair's store, 24 [hear Mr. Stone will remain in Spain. 25 Twill read my evening paperat home. 26 He will see Mr. Stone? in Rome in May, Leon 2&3 1if, but L'a, i Tittle 100 relating tohiscloth afraid that your le terse. It will hurt his pride Can you rewrite your letterso thar the? tone is not su severe? Remem- ber, we haveto keep Mr. Booth happy with our service, Please mail me a carbon" of the rewrite that you prepare, Ethel Parks { 8 Mrs. Ruth: Here are four facts. relating to Mr, Smith's new motel in Salem that you may not know: 1, It can take! éare of 450 guests. with ease, 2.1thasthree meeting rooms. Two. of these rooms are really movie the- alers. 3. 1? has an inside swimming 4.1thasa staff that is ready to take care-of your needs. The rooms at Smith's Motel are? first class, but Mr. Smith has kept his rates low. His rates are given in the pamphlet that isclipped to my letter, If you are planning a sales meet- ing, have it at Smith's Motel in Salem. Fred White [94] 9 Dear Neighbor: We are happy to- write you that the new Weaver cars have arrived. The new cars are well built as well as! attractive. You can buy the car you like or you can lease it.1fyou buyit, we will help: you finance it. But if? you prefer to, lease it, we will prepare a lease that will appeal-to you, See these fine cars during your noon hour or4in the evening. Weare open till eight. Your Weaver Car Dealer [72] 10 Dear Edith: Harry Smith wrote me that in April 5 addressed a meeting of our dealers in Dallas, He said that! you spoke with the help of notes but that you spoke like a vet eran. Tam indeed happy that you did so well 12 plan teask you to address the. new members of our sales staff the last week of May. Are you free the last week of May?*J.C. Farmer (63] 11) Mrs, Sweet: During the first week of April, Mr. Barry White will fill the vacancy we have in our cloth. ing! store in West Haven, He hopes to move to West Haven with his wife Kathleen in six weeks. May Task a favor of* you, Mrs. Sweet? Please help the Whites locate aplace tolivein or near West Haven. The Whites need a home with three? bedrooms, If you know of a home that the. Whites can lease or buy, please tele- phonic me at 555-1612.* Tknow you will help the Whites if you can. Beth Harvey (90) 12 Dear Ted: As vou may know, my. clerk, Bill Smith, will celebrate his twentieth birthday the last week of May, We plan to! give Bill a pair of theater tickets asa surprise, but we needa littic help that | havea feeling you can?supply: We donot know the plays that Bill has seen. 1 know that with your tact, you can get me a list of four or five*plavs that Bill has not seen.CHAPTER 2 LESSON 7 4 Mrs. Grace; | am sorry to write you that on July 10 Mr James Swift notified me that he will not ake! the job of chief shipping clerk that you have had open in your Dallas branch since June 5.1 talked with himon the one, 2 He tells me that he likes the job, ‘buritishis feeling thatthe salary we are offering him is too law.? Can you sce your way clear to authorize an increase in our salary ‘scale? If you cannot, we may well havea problem filling the job, Ethel Wall (87) 5 Dear Sir: If you need a new jeep on your farm, we invite you tostop in @t our showroom at 15 Church Aves nue.! We will show you the eight models we have on our floors. We assure you that we can supply you with a jeep that will? meet all your needs at a price that will please you. Af you care to test-drive a jeep, our salesman, Mr: Jack Small, will? ar- range it. —— Weare opentill nineat night onall weekdays. Sincerely yours, (4) 6 Dear Madam: On June 30 1 bought a Model 16 casy chairat your Cherry Lane store, The chair arrived at my ‘home on Park Drive on July 3, ‘but T cannot accept it as it is, It has two large rips in the pillow as? well asa deep scratch on the right rear leg. Please arrange to take the chair back to your factory. Yours very traly,? [60) 7 Mr. Paul: We will havea meeting of our college sales staff on March 15 at the Hotel George at 150! Filth Avenue. The meeting will start at nine, My plans are ready, but I need. your advice on two vital sales? mat~ ters, Can you arrange to meet me at eight on March 15 in the lobby of the Hotel George? We will havean hour? orso to talk while we have breakfast in the coffer shop of the Hotel George. Horace Small 176] 8 Mr James: My secretary, Miss Mary Page, tells me that the copying machine in the first floor mailing room! is broken again, That-ma- chine has given the members of my staff lots of headaches. T have a feeling that the? final answer to the problem is a new machine. Please investigate the mat- terof cost If thecostof anew, larger copier is not too great, please buy it- Give the bill 10 Miss Page, She will see that itis paid. Beth Church? [80] 9 Mrs. Bridges: As I promised you, 1 am attaching a copy of a chart shaw- ing July sales inour two | shoe shops, As you will notice, our Moline shopis doing well but our Dallasshopisnot. The Dallas shop has had? a sharp decrease since March, Can you tell me why sales in our Moline shop are high while sales in our Dallas shop are? causing meweeting will close before 3 o'clock, ?there will stil least four hours of daylight in which we can play 18 holes of golf. Will you be free on June? 15? It would give me great pleasure to treat you toa finesteak following our golf game. I sincerely hope you will4 be free. Sincercly yours, [84] LESSON 9 4 To the Stalf: Because our sales people need @ good deal more space to operate elficiently, we are going to! move them to the first floor, a location which the National Televi sion Corporation is planning ta va- cate.? They will move on or before July 18. é to proceed with our move on Co of July. Therefore, 1 would like all members of the sales section to finish their preparations for moving well before 5 o'clock# on July 18. The movers will be here at 9 ‘o'clock on July 19. If'nohitch occurs, the sales* section will be operating efficiently again by July 21 at the latest. er anes cooperation as well as on your pa- Ries wile this move is, taking Rs aah succes 138) 5 Dear Jim: As you may know, Harry Smith will be twenty-one on June 28. In honor of this occasion, 1! am planning to have a birthday celebration forhim on thatday atmy_ efficiency cabin in Ocean? Gri am inviting seven or cight of his. college classmates to this celebra- on. Are you free on June 2824 If you are, please plan to be inOcean Grove an hour or so belore 5 o'clock, Isincerely hope, Jim, that we* will see you on June 28. Yours very truly, (90) 6 Mrs. Abbey: 1am really worried: Mr, Jerome Baker, treasurer of the National Television! Corporation, has not paid his bill for $650 in spite of the four collection letters we? wrote him, Pleasearrange tovisit Mr. Baker to. see if you can get his check for $650.4 May I caution you, Mrs. Abbey, to- be patient but firm with him. Ast am. sure I need not tell you, his goodwill* means a great deal to our firm. C.F. Miller {88} 7 Dear Bruce; Please arrange to ship 400 copies of our leaflet, Profi- ciency in Clothing Stare Operations ,! to the National Hotel in Memphis. Please make sure that they reach the National Hotel before March 20, the day? on which | am to address a group of 300 clothing store owners. Mr, Keith, the chairman of the meeting,! said he would be happy to place-a leafler on each chair in the meeting room if the leaflets arrive at thet National Hotel by 4 o'clock on March 19. Tam pleased to have the chance ta, talk to these people, They are fine® prospects for the service we offer to Lesson 9 7ter will have a pleasant vacation? Applications for July at Grand Island Camp are currently arriving at therate of four or five a day. Aswe can take care of only 200 campers, we anticipate that all our space will be assigned by* early June. If you would like your daughter to spend two weeks at Grand Island Camp, please mail your application by June® 2 at the latest. We don't want tofind it necessary to write you that we cannot take your daughter® because your application didn't reach our offices by the closing date. ‘Sincerely yours, [137] 7 Mrs. Bond: As you know, last week I asked Mr. Trent to prepare two mailing pieceson our new line of mattresses, 'lamattaching copies of the two pieces Mr. Trent wrote. 1am. well pleased with his copy. 1 will have? our printer print 10,000 copies of cach af these mail- ingpieces. Four thousand copies will be sent to our? Dallas office. Four thousand copies will be sent to our Erie office. Two thausand copies will be kept here in our+ main office on ‘Park Avenue. Tam surethat these mailing pieces will increase our sales of mattresses inthe$ fall. Barry Smith 1103), ® Dear Andrew: As you know, our ‘salesman inthe East, Bob Moses, left my stall to ke a position with the Carpenter! Meat Processing Corpo- Fation in Flint. An hour or so ago, a chap by the name of Bill Landry came in? tosee me. He applied for the job. During his visit he said he knew you well. In fact, he said that he often? played golf with your sister. He left me with the feeling that he is a talented, efficient man who would do well*asa salesman for our firm: Do you share my feeling? Sine cerely, [2] 9 Dear Professor Sanders: Here is an offer that is a real bargain, For $520 you can get! a trip to Paris this winter as well as 50 hours of French lessons while you are in Paris. You mayrightly ?wonder if youcan learn French in only 50 hours, With our efficient new methods, though, you will be surprised at! the proficiency you will achieve. If you would like more facts, call our main olfices at 555-1187.4 If you prefer. see your local travel agency, The agents are familiar with all our travel plans, Sincerely> yours, [101] LESSON 11 6 DearFriend: Wheninisnecessary foryou totrayel 150 milesor moreto @-city in which! a meeting is to be held, you should not drive because that is the hard way. A better way by far is to charter? an airplane from the Jordan Flying Corporation and save hours of boring driving. We will proviiert the services? of a highly skilled and efficient crew that will get you to your meeting in style and take you home after the meet- Lesson 11 9ing? section, has called you on the Phone on three occasions, but he has hot been able to reach you, We are, therefore, writing? toask you to send your check for $40 to pay for these bags. Won't you please take care of this matter. Yours very? tnuly, (81) LESSON 12 6 Recall Chart i aon for, would. there (their), this, goo 2 fa “which, them, and, when, from. 3 Should, could, send, after, street, were, 4 Weare, we can, we will, fam, 1 can, Thave. 5 Tobe, tosee, tosay, [have been, 1 have not been, Thave not been able, 6 — $7} 700; 70,000; $700,000; 7 per- cent, 7 o'clock. 7 Yours thuly, Sincerely yours, Dear Sir, Dear Madam, Very truly yours, Yours very truly, 8 Hire, hired, face, facing, meet, meeting. 9 Roll, rolled, even, evening, night, nightly, 40 June. July, invite, inviting, kind- ness, kindnesses, J! Begin, begins, sweet, sweets, oF ficient, efficiency, 42 Paint, paints, to, do, while, wheel. 7 DearEthel: Early this week while Mary and I were shopping on Park Avenue, bought a set of records for! your children. am sending them by parcel post to-vour West Street office in Flint marked “Donot open before? Christmas.” They should arrive well before Christmas. Please drop me a note when they reach vou. Mary and I had hoped that we could? spend Christmas with you and the children, but 1 have had word from our Atlanta plant that they are having labor? problems. Therefore, we canceled our plans, If we can arrange it, we will visit you after I get back from Aulanta,* Have a Merry Christmas! Sin- cerely yours, (107), 8 Dear National Cardholder: We are highly gratified that since 1975 we have been able to! increase the benefits offered to National card- holders, but there has been no in- crease in our fee. The pressures? of inflation, though, make it necessary for National to raise its fee from $15 to $20,9 an increase of 33 1/3 percent. ‘The $20 fee will be in effect in July. While? we are increasing our fee, we are happy to be able to tell you that weare adding five new services* tothe large list of those that we have been offering since 1978. The at- tached pamphlet lists thern on® page 18 and page 19. We sincerely hope that it will not be necessary to increase our fee again.” Yours very truly, [isa] 9 Dear Madam: It is a pleasure to learn from your letter of June 18 that our staff rendered efficient: service! to-your treasurer, Mr, Ruth, and his Lesson 1201sister, Mrs: Sweet, on their trip from Dallas to the West Coast on our? airline. We do not often get letters like yours. Most people write a letter only when they feel that our ser- vices? have not been good, We assure you that we will strive toserve all our riders with the same efficiency which moved you* to write your letter of June 18. Sin- cerely yours, [90] 10 Dear Sir: Could youspare me an hour.or so. at your office during the week of July 18? 1 would like to! show you a novel plan that | have prepared for getting people to pay bills that are past due, Simply indicate? on the attached card when I may call. As I said, itwill take me only an hour te show you the way my plan! operates. Sincerely you 165] AL Dear Friend: Our treasurer is a litte worried. He says that you owe the National Printing Corporation ' $450 which should have been paid by March 15, Hf your firm is having cash-flow problems—we have them? too! — and cannot spare $450, we know we ean arrange for you tesettle your bill in a way? that will not strain your finances, But we have to hear from you! Sincerely yours, [74] CHAPTER 3 LESSON 13 5 Dear Professor Woods: Please ac- cept dur thanks for the order you mailed us for a Cook color tclevision set. The! order reached us yesterday, and I was glad to get it You have chosen your set wisely because the Cook color? television set is the work of a number of the finest minds in the television indus- try, Your set? will be shipped this afternoon by truck from our factory, and you should have it soon. We know that it will give you hundreds? of hours of pleasure. Lam enclosing a copy ofa circular that lists our entire line of radios,> television sets. and record players., Please read the circular when you haveachance. Very truly yours,[118], 6 Dear Sir; Ordering food for hun- dreds of patients in a nursing home” andserving itisnot aneasy job. It? a real challenge to prepare and t We prepare the meals in our? own kitchens, They are then placed on trays and later put in avens which heat the food, The meals are then ready to be* served. We have beer serving food ta sursing homes 1950, A circular listing all our services is® enclosed. If vou would like to. have Mr, Bates, our chief food plan ner, talk to the officers of your nurs- ing home, we* will be glad to send. him. To arrange for his visit, just callus..Our number is 555-9274.7 Very truly yours, (144) 7 Dear Professor Cook; Thank vou for the nice letter you wrote in my behalf to Mrs. Helen Dudley of the Woods! Book Corporation. She called me yesterday to tell me that the job was mine and that T could begin work on? July I. Tam sure that your letter was a vital factor in Mrs, Dudley's selec- tionof mefrom the ‘dozensof people who were applying for the job, I assure you, Professor Cook, that I ne do my utmost to# succeed in this job. Tplanto stop in ta see you soon and thank you again for your kindness. Sincerely yours, 19) 8 Dear Bud: We were sorry tolearn that our shipping room did not fill your July 3 order prop- erly.) 1 made a note on the order that 100 copies of Mrs, Swift's Cooking Guide should be shipped to your Fifth Street? stockroom but that the bill for $450 should be sent to your home. The shipping clerk did not see my? note and sent the books. to your homeand enclosed the bill inside the package. ‘Our trick will pick up the books at your home* soon and take them to your stockroom. Thanks, Bud, for being so patient with the inefficiency of our clerk. ‘Yours* very truly, 1103) 9 To the Staff: am glad to be able towrite you that in Apriland May we had a good increase in the sale! of our sugar products. T am well pleased, This increase can be traced to three factors; 1. The hard work of our? salespeo- ple 2. The fine work of the copywriters who prepared the circulars we mailed to. our dealers in March, 3. The? fine work of our shipping stall who filled all orders the same day they came in. May I thank each of you sincerely for* your cooperation. A. G. Smith (87) 10 Mrs, Tucker: Thank you for the copy of the nates you made at our March sales meeting in Tulsa, 1 was glad to! get them because I left my own notes on the plane and was not able to recover them. Your notes will be of great?help to Mr. Parks and Mr. White, who will soon start working ‘on their plans for the July meeting, Ilearned yesterday” that the only date on which we can hold our July meeting is July 31. All the mecting rooms in* our building will be full from July 1 through July 30. Again, thanks for the notes you enclosed with your letter.5 It will be nice to see you again at the meeting on July 31, Ethel Booth 11s] LESSON 14 3) Mrs. Quinn: Thefinal copy forthe circular promoting our hardware ‘products arrived yexterday. I was! indeed glad to have it, and I thank you for it, You must have spent hours Lesson 14 1310 Dear Madam; When you have a National air travel credit card, buy- ing tickets on Coastal Airlines is quick and! quite simple, All you need do is pick up your phone, call $55-8702, tell our efficient clerk the? city you plan to visit, and give him or her your credit card number. Your tickets will be mailed the sume day, Tf you would like us to provide this credit card service to your offi- cers, fill in and send us the enclosed ecard. Wet will take care of all the details, Very truly yours, (90) LESSON 15 6 Dear Dr Quinn: One thing you can do to let the people of Winfield Jearnabout the valuable services or! goods your business makes avail- able to them is to. place your ads in the Winfield News, which reaches about? $0 percent more readers in this region than the Winfield Past. Any ad you place in our paper will reach about? 800,000 thinking peo- ple whose respect we have won since our first appeared in 1930. The! Winfield News will assist you in building your sales. No matter what you sell or what you produce, you will beable*toreach the largest possible number of prospects when you place your ads in our paper. Let our capable® research staff help you Prepare a well-planned campaign that will produce a sizable increase in your sales. Our rates are? listed on the en- closed circular, Dr. Quinn. You will find them quite reasonable. Yours very truly, [158] 7 Dear Dr. Sweet: What do you think is the most valuable thing one can possess as the owner of a busi- ness?! Most business people who were queried replied that there was nothing more valuable than a fine eredit rating.? I think you will agree that they are right. You havea favorable credit rating with us, Dr. Sweet, but you could” jeopardize it if we do net receive a check from you by June 26 for $90 to pay for the? repair work we did on your car recently: Do not do anything that would hart your credit rating; send us your check for $90 today. Yours very truly, [110 8 Dear Dr. Dwight: If your home is insured at yesterday's prices, just hope that it does not catch on fire. Inflation? has raised the value of all the things you own. This means that it would cost more to replace or install anything you! lose than your ‘insurance would provide. That is why itis vital for you to be sure that your insurance keeps up with infla- tion. Tf you are wise, you will have your insurance coverage restudied by a reliable,4 capable independent bro- ‘ker Ifyou don't have an independent broker and would like to talk to one, call me before noon any weekday at §55-8261.1 will be glad to give you the nameof one who is* located near your home or your business. ‘Lesson f5 15should lease one. Our efficient staff can arrange a Jeasing plan for you in less than half an hour. When your lease is? up after four or five years, we will havea new ear waiting for you. You won't have to worry about selling your" old car or shopping for your next one. If you don’t want to tie up a lot of money in a car, lease one from us* ‘soon. Sincerely yours, [104) LESSON 18 3 Recall Chart 1 Glad, work, yesterday, circular, order, soon. 2 Thank, enclose, enclosed, was, value, valuable, 3 Than, one (won), what, about, thing-think, business. 4 Businesses, doctor, any, gentle- men, morning, important- S$ Where, company, manufacture, manufacturing, next, short, 6 Weare, wewill, tobe, topay, you are, you will. 7 Vhave been, 1 have not been, 1 have been able, Ihave not been able, Tam, Tecan. 8 Dear Sir, Dear Madam, 800; $8; 9 New, news, even, evening, rely, reliable, 10 Swim, swimming, park, parked, throw, throws. 11 Begin, began, beneath. efficient, efficiently, efficiency: 12 Injure, injured, blend, blending, quick, quickly. 73 Heat, heated, fall, call, wheel, while. 14 Direct, depress, year, yard, toil, toiled. 13 Men, mention, choice, choices, prevent, prevents. 16 Permit, purple, grade, graded, book, foot. 7 Bea Good Listener Recently a study of theactivitiesof a person in business revealed that! a normal working day was spent as follows: 9 percent writing, 16 per- cent reading, 30 percent talking,” and 45 percent listening -Oneimpor- tant fact emerges from this study— listening occupies more? working hours than anything else. Yet re~ search indicates that most of us listen with only about 25* percent efficiency. If you are to succeed in business, you must have good listening habits, Thereare two types*of listening — active and passive, When we listen passively, we absorb only a portion of a person’s® words. We can get by with passive listening when we chat with friendsortalk witharelativeon the telephone.7 In these cases it does not matter the next day if we do not remember anything that has been said, Active* listening, though, necessi- tates mental action by the listener in ‘order to remember what is being® said. You must be able to decide when you can get by with passive listening and when you must be an active! listener, Speed of Tulking and Listening. The Lesson 18 19good, You should place a well- planned advertisement in this pre- view. It? represents an opportunity for an immediate increase in your sales. Take a few moments immedi- ately* to call Ms. Mary Hughes, manager of our advertising depart- ment, and arrange to get your® ad- vertising message in the July 5 preview section. Ms, Hughes’ num- ber is 555-9864. Sincerely ® yours, 201) 8 Dear Dr. Yale: We were happy to have the opportunity to prepare a financial installment agreement! for you when you purchased the United television set that we adver- tised in the March 15 Tribrene.? After: you signed this agreement, we gave you a coupon book with a list of the dates on which each payment was due. We? are sure that you know the: ‘importance of paying your bills ‘when they are due and that you plan to fulfill your part of¢ this financial ‘agreement. But your April payment -isthree weeks past duc, Won't you take a few moments. immediately to protect your credit rating by sending us your check for $40. to take care of your prosent® payment. Perhaps you might wantto include a check for your nest pay- ment, which will be due shortly. Thus you will be? able tecliminate a little bookkeeping and make sure that your next payment will reach us: when it is duc.* Sincerely yours, [163) 9 Dear Professor Royal; In the en- clased copy of the Financial Review, you may find a few advertisements! from companies about which you would like to have more essential facts. You can have them because all our advertisers? want to tell you more about their businesses and the important work they dothan they can tell you in the" limited space of theiradvertisements. Therefore, the Financial Review has provided an opportunity for you tosend for these facts at no-cost. Simply drop the enclosed card, ad- dressed to Ms. Mildred Hugo, Direc- tor of Advertising, Department B, in the mail, and. she will be glad to send the facts to you immediately. This* represents one more illus- tration of the special, efficient ser~ vice we render the readers of the Financial’ Review. Yours very truly, [145] 10) Mr. Hugo: Yesterday Mr. White came to see me to ask if T could help him write his new circular for! the advertising department. There was notanything Lcould deta help him, burtasked him tocall Mrs? Sweet of the Main Street Advertising Com- pany. What do you think about this? May I have a note from you seon? Thanks.? Van Smith [en] LESSON 20 7 Dear Dr Brown: Please accept our thanks for the valuable part you played in making our conference on! Lesson 20°21consumer advertising at Arden House in South Bend a memorable one. 1 received many comments about the? conference, and 1 found that all of them relating to your speech were especially complimen- tary. In the ten? years that Thave been. sonducting these and other semi- nars, this is the first one where there were so many compliments and so few complaints. I sincerely hope that you will have an opportunity to be present at our> conference next year. I have asked Ms. Royal of our accounting department to send a check for $2504 directly to you. You should have it shortly. Sincerely yours, (131) 8 Dear Mark; When | saw your smother and father'ata convention of commercial artists recently, they showed me! an announcement say- ing that you had beem appointed manager of the advertising depart mentof the? Downing Leather Man- ulacturing Company and that you would move to their main office located in South Orange? immedi- ditely. T know, Mark, that you won this important job with your hard work and your proficiency, Your mother* and father are in- deed proud of your aceomplish- ments, and so am 1, This promotion represents @ great® opportunity for you, and I know we can count on you to fill it with honor, Sincerely yours, {118) 9 Dear Neighbor: Thanksgiving 22 Lesson’ 20 provides us a unique opportunity to convey our thanks to a person we love.’ It is a perfect opportunity to. say “Thanks for being a considerate friend” or" Thanks for being a? good. mother or father or brother” Itiscasy. Simply stop by the South Street Flower House, order the flowers? which you would like to send, and we will complete the jab. A special card saying that the flowers: are being sent from* you with your compliments will be enclosed when: the flowers are delivered. If you would rather telephone us, you* can call Mr, James Yale. His number is 555-1818. Weare open between the hours of 8 o’clock* in the morningand So'clock intheafternoon. Remember, wenow accept all major credit cards.’ Sins _ cerely yours, 10 Gentlemen: The Maurits oenierseen conserve energy in your business? — Ifyou would, there isone can do? immediately—send for ot two complimentary booklets: tled Needed: A Well-Designed Con vation Plan and Starting an | Management Plan. These two: booklets were composed Dr James Swift off Dwight College. gether they list 33 concrete ways in which you can conserve energy. ‘Use the enclosed card® to get your bouklets, We will be glad to send them to you. The card does nor need any postage. Sincerely yours, [119]Wo Dear Sir; Yesterday I had a note , from our bookkeeper, Mrs, Mary Pur- ; cell, telling me that your account, which! amounts to $150, was 90 days past due. [know there must bea reason why you have not? paid it, Perhaps the = payment of your bill slipped vour mind completely In that case you ‘will be glad to receive this* {friendly 1 note. If there is a reason why you « cannot pay us now, could you please telluswhatitis..isofconsiderable | ‘importance that your account be f settled soon, Sincerely yours, [94]11 Dear Sir: Yesterday had a note from our bookkeeper, Mrs, Mary Pur- cell, telling me that your account, which’ amounts to $150, was 90 days past due. know there must bea reason why you have not? paid it. Perhaps the payment of your bill slipped your mind completely. In that case you will be glad to receive this? friendly note, If there is a reason why you cannot pay us now, could you please tellus what itis. Itisof considerable importance that your account be ‘settled soon. Sincerely yours, [94] LESSON 21 6 Dear Dr. Fenton: The fact that there has been an energy shortage for several years does not mean that you have tobe! content with insuffi- cient lighting. You can obtain very good light by simply installing Win- ston energy-saving? lamps, the fin- est lamps manufactured today, No other lamps for sale today can compare with Winston lamps. They get more light out of every watt than any other type of lamp. This means that you can cut downconsiderably* ‘on power usage without sacrificing the advantages of outstanding light- ing. About the only things you should doisreplace completely your present lamps with new Winston lamps. Thereare Winston lamps forwhat- ever? residential lighting needs you may have. We suggest that you in- stall Winston lamps immediately, You will be? making a very wise move, Sincerely yours, [148] 7 Dear Lieutenant Trenton: As president of the National Dental Schools, may I tell you how very glad we were! yesterday when we were told that you will beable totake part in our meeting at Mountain Lake on the morning? of July 15. 1am confi- dent this will bea very well attended mecting. Everyone will want to? take advantage of the unique oppor- tunity to hear you. Whatever topic you select will certainly * be accepted by the board of directors of the National Dental Schools, But may I suggest 8 topic like? “How To Train Outstanding Dental Assistants.” Incidentally, please plan to join Mr, and Mrs. Swift and several® of our officers for dinner at the Yale restaurant on July 16. Sincerely yours, (137) 8 Gentlemen: The hardest way to find out about insurance is by acci- dent. There are hidden dangers in! every operation. They suddenly ma- terialize into accidents when you least anticipate them.* At the Continental Insurance Company we work very hard te help our policyholders protect their? businesses against accidents which suddenly arise. We have helped thousands of businesses like yours whenever? they needed insurance help quickly, We confidently believe we could help you too. Ifyou would like to find aut* more Lesson 21 23proposition to purchase this desir- able piece of land." Sincerely yours, [163] 10 Gentlemen; Yesterday I kept an appointment with Dr Harold Yale at the health department of! Peoria in which we talked about the impor- tance of developing more recrea- tional areas in the? city. After the mecting was over, we were in complete agreement on one thing, In order to organize and® carry out a plan to build and main- tain these recreational arcas, we will definitely need thet assistance of the business organizations in the city. Their help will be essential. We think, too, that we will’ have to have an appropriation of not less than $200,000 from the city. Could you send a* representative from your organization toa general meeting on Wednesday, January 15,” in which we will outline several different plans that we have in mind? We would appreciate an acknowl- edgment® of this letter soon so that ‘we cam proceed with our work in planning the meeting. Sincerely yours, (177) 11 Mrs. Bookman: The circular which I am enclosing has not been too effective, so the smartest thing wecan! doisgetrid of ourremaining copies. My records indicate that you have 15,000 of them in our? Des Moines shipping room. Please sell them as wastepaper. 1 will be glad to make whatever saving we can on our? investment in these circulars. Ethel Sweet [8] 12 Dear Friend: I have had the personal pleasure of owning and operating Temple's Department Store since February! 1960. Now it is time for me to retire and close up shop. The best way I can say thanks for the business? you gave me during the years isto olferall my remaining stock for sale at a 50 percent redue- tion. Tothelp you take advantage of this sale, Lam putting more salespeople oneach of the four floors, And we will remain open Monday, Thursday, Friday, and Saturday between nine in the morning and five in the after- noon, Sincerely® yours, pon LESSON 24 3° Recall Chart 1 Devote, devoted, divides, divi- sions, definite, indifferently, 2 fnitiate, initiative, contem- plate, contain, other, another. 3 Demand, demanded, attend, at- tendance, obtain, obtainable. 4 Compliment, complimentary, ounce, olinces, desired, perspived, 5 Yards, vears, review, reviewed, director, direction. 6 Spoiled, broiled, credential, prudential, huge, juice. 7 Women, salesmen, efficient, cffi- & Grade, graded, bewk, booklet, because, between. 9 Sweet, swim, three, thorough, then, theme. Lesson 24 27want to consider more stringent measures. For instance, one thing you could do is write a second letter and send a copy to business agencies that are concerned with consumer allairs, The™ agency that most consumers think of initially is the Better Business Bureau, The bu- reau, which is well known for” its efficiency; handles complaints without charge, but it insists that every complaint be in writing, This helps the?* staff to be certain that they have the facts straight before they take action on a problem. Identifving Problems. ** An impor- tant consumer problem that is not easy to solve is that of the silent victim. No one can*? answer the question as to how many silent vic- tims there are. Many are silent be- cause they do not™ know that they have been deceived. Others do not like to admit that they were victims ofa fraud, Still others donot” know where to go for help. We suggest that it is very impor- tant that all consumers be urged to make complaints that are legiti- maie and valid. [007] CHAPTERS LESSON 25 3 Mr, Fenton: This isa rather diffi- cult letter for me to write because 1 must refuse your request to! change your territory from the state of Mich- gan to the state of New York.1 wish could satisfy you, but? T am unable to. do so, If you will read the personnel booklet of the Underwood Envelope ‘Company.’ you will see that our representatives imust have devoted at least two years to their territory: before" thevare eligible to movetoa different area, You have been in your territory a litile® over one year, and. you have made very satisfactory progress. It isevident youare doing a good® job. You have won many valu- able and influential friends, and you should have another good year, Ifyou need any * assistance in your work, please let us know. Your suc- cess is just os important to our company as itis to you. Youcan, Sof course, apply for a change again as soon as you are eligible, which will bein about ten months. Thope you* will understand our position. Henry Quill (788) 6 Gentlemen: Your overdue ac- count is not causing us any real concern. We are satisfied that a pro- gressive! organization like the Gen- eral Toy Manufacturing Company intends to pay for the? envelopes we: printed for you, We think you will be glad to do this in order to maintain your good credit standing. But? we are bound under the rules of the Missouri State Credit Bureau. to list with them immediately all* accounts that are 90 days overdue. If we do not from you soon, we will have to take the difficult step of 5 listing your account with the Mis- souri State Credit Bureau. We do not Lesson 25 29