WEEK 3
The learner should compare and
contrast how one issue or news is
presented through the different types
of media (print, broadcast, online)
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Lesson
TYPES OF MEDIA
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Grade 12, Second Semester, Q3. Wk. 3
What I Need to Know
At the end of this module, you should be able to:
1. Compare and contrast how one particular issue or news is presented through the
different types of media (print, broadcast, online)
What I Know
Pre-Test:
Directions: Classify the following media sources according to their type. Write your
answer in the table below.
Print Media Broadcast Media New Media Media Convergence
*Brochures * Radio *Magazines* Mobile Phones *Social Media *Computers
*Books * Newspaper *Television *Social Media *Movies *Internet *Smart
Phones *Web Browser *Music Player *Camera *Tabloid* Radio*
Blogs*Advertising* Magazines* Poster
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What’s In
In the previous module, we learned about The Evolution of Traditional Media to
New Media which talks about the traditional media connecting to the new era of media.
Activity 1. Arrange the scrambled letters to identify the correct media types.
Write your answer on the spaces provided.
1. ESPAWNESPR ___________________
2. VELENIOSIT ___________________
3. TENIRTEN ___________________
4. ORDIA ___________________
5. GAINMEZSA ___________________
What’s New
Activity 2. Research about the below picture of the 1940’s horrible Holocaust and
examine carefully the messages reflected here.
Process Questions:
1. Research about it: What is does the history tell us about THE HOLOCAUST?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_____________________________.
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2. How did the people know about the Nazi genocide during this time?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
______________________________.
3. If this would happen today, what media communication flatform would be used
for people to receive the news or information regarding the said tragedy?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_____________________________.
Use the following rubric:
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What Is It
TYPES OF MEDIA
There three main types of news media emerged: print media, broadcast media,
and the New Media.
A. PRINT MEDIA
These print media include Newspapers,
magazines, journals, newsletters, and other
printed material serve as the oldest media
forms.
The New York Times is known as the
newspaper of record due to its history of
http://localadvertisingjourncom/press-advertising-need-know-print-
media/ excellence and influence.
B. BROADCAST MEDIA
Broadcast Media are news reports broadcast via
radio and television. Television news is
considered as vital in every country. Most people
largely rely in getting their news from television
broadcasts than from any other source.
http://localadvertisingjourncom/press-advertising-need-know-print-
media/
News broadcasting is the medium of broadcasting
of various news events and other information via
television, radio, or internet in the field of broadcast
journalism.
Radio News
Radio is the other type of broadcast media. Before the
advent of television in the 1950s, most Americans
http://localadvertisingjourncom/press-advertising-need-know-print-
media/
relied on radio broadcasts for their news.
Talk Radio has emerged as a major force in
broadcasting. It has a radio format in which the hosts
mix interviews with political commentary.
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https://twitter.com/bamaquino/status/971614876052303872/photo/1
C. THE NEW MEDIA
The use Internet gains popularity
among individuals. It easily captures the
needs of the times. Although Americans
surf the sites of more traditional media
outlets, such as NBC and CNN, but later
turn to unique online news sources such
as weblogs for easy access to
http://localadvertisingjourncom/press-advertising-need-know-print-
media/
information. Websites can provide text, audio, and video information, all of the ways
traditional media are transmitted. The web also permits for a more interactive
approach by allowing people to personally tailor the news they receive via
personalized web portals, newsgroups, podcasts, and RSS feeds.
Weblogs
Blogs have become very influential since the start of
the twenty-first century. Thousands of people viably
respond to the message boards the leading bloggers
have written regarding their opinions on a variety of
issues.
Film / Cinema http://localadvertisingjourncom/press-advertising-need-know-print-
media/
The term ‘Film’ is commonly applied to movies of an
artistic or educational nature. It is a series of images,
which when displayed on screen, create an illusion of
moving images by the phi phenomenon.
Video Games / Digital Games
They refer to various
interactive games
played using a
specialized electronic
http://localadvertisingjourncom/press-advertising-need-know-print-
media/ gaming device or a computer or mobile device and a
television or other display screen, along with a means to control graphic images.
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D. Media Convergence
• The co-existence of traditional and new media.
• The co-existence of print media, broadcast media (radio and television), the Internet,
mobile phones, as well as others, allowing media content to flow across various
platforms.
• The ability to transform different kinds of media into digital code, which is then
accessible by a range of devices (ex. from the personal computer to the mobile
phone), thus creating a digital communication environment.
What’s More
Activity 3. Choose a current affair/news circulating and impacting around both print,
broadcast, and online news portals today. Assess how the news is
being presented in the three different news portal using the table
below. You can use extra pages of paper or a power point presentation.
Title of news
Print published in…
Broadcast aired in…
URL
Put your three (3) major observations:
What I Have Learned
Activity 4. Brief answer the following questions:
1. How do the different types media affect your life?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
______________________
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What I can Do
Instructions: With the use of coloring materials, pentel pen, pencil, and short bond
paper, or any online photo manipulating app, make a POSTER
showing the effects of media to your Life. Make sure to show HOW
WILL YOU IMPROVE MEDIA USE.
Example:
Summary
• Media- refers to the groups that communicate information and news to people.
• Print Media - media consisting of paper and ink, reproduced in a printing
process that is traditionally mechanical.
• Broadcast Media - media such as radio and television that reach target
audiences using airwaves as the transmission medium.
• New Media - content organized and distributed on digital platforms.
• Media convergence - The co-existence of print media, broadcast media (radio and
television), the Internet, mobile phones, as well as others, allowing media content to
flow across various platforms
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Assessment: (Post-Test)
Multiple Choice. Choose the best answer from the given choices.
1. Among the following, which is the oldest type of Media?
a. Betamax b. Magazine
c. Friendster d. Cassette Tape
2. Become very influential since the start of the twenty-first century.
a. Blogs b. K-pop
c. Friendster d. Manny Pacquiao
3. Which type of Media does Not belong to the group.
a. Florante at Laura Book b. Bible
c. The Bible Movie d. Magazine
4. ________ are the communication outlets or tools used to store and deliver
information or data.
a. Film/ Movie b. Media
c. Computer d. Radio Broadcasting
5. A various interactive game played using a specialized electronic gaming device.
a. Digital Camera b. Optical Mouse
c. Digital Games d. Digital Codes
6. Which broadcasting media that uses radio waves to transmit entertaining,
informative, and educative content to the public.
a. Television b. Telephone
c. Film/ Movie d. Radio
7. A digital tool that allow people to communicate and share and produce content.
a. Print Media b. Social Media
c. Broad Casting d. Message.com
8. An electronic communications network that connects computer networks and
organizational computer facilities around the world.
a. Social media b. Google
c. Internet d. Internet Cafe
9. These are news reports broadcast via radio and television.
a. Social Media b. Media
c. Print Media d. Broadcast Media
10. The most read book in the world is the Bible. What type of media is the bible?
a. Religious information b. Old Media
c. Printed Media d. Broadcast Media
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Key to Answer
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