A study on social media marketing at

INAMIGOS foundation

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Commerce B. Com (H)

to

Guru Gobind Singh Indraprastha University, Delhi

Guide: MS. Bharti Arora Submitted by: Ankit Kumar Singh

Assistant Professor Roll no.: 04290388819

Institute of Innovation in Technology & Management,

New Delhi – 110058
Batch (2019-2022)

Certificate

1
I, Mr. Ankit kumar Singh, Roll No. 04290388819 certify that the Project entitled
“A study on social media marketing at INAMIGOS foundation” is done by me
and it is an authentic work carried out by me. The matter embodied in this
project work has not been submitted earlier for the award of any degree or
diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Project Report entitled “A study on social media marketing at
INAMIGOS foundation” done by Mr. Ankit kumar Singh, Roll No. 04290388819
is completed under my guidance.

Signature of the Guide

Date:
Name of the Guide:
Bharti Arora
Designation: Assistant
professor

Countersigned
Director / Project Coordinator

ACKNOWLEDGEMENT

2
I am using this opportunity to express my gratitude to everyone who supported me
throughout the course of this project I am thankful for their aspiring guidance
invaluably constructive criticism and friendly advice during the project work.

I am highly indebted to Ms. Bharti Arora for her guidance and constant supervision as
well as for providing necessary information regarding the project & also for her
support in completing the project.

CONTENTS

S No Topic Page No

3
 1 Certificate -

2 Acknowledgements

3 List of tables -

4 List of figures

5 List of abbreviations

6 Chapter 1: Introduction

7 Chapter 2: Research methodology

8 Chapter 3: Data presentation & analysis

9 Chapter 4: Conclusions

10 Bibliography

11

12

List of tables
Table no. Title Page no.

3.1 Age group 21

3.2 How often people use internet 22

3.3 Percent of people aware of social networking sites 23

3.4 No. of people have personal account on 24

3.5 Sites on which people wants to promote their business 25

3.6  How often people check-in to your social media

accounts 26

3.7 Mostly used device by people 27

3.8 Purpose of using social media 28

3.9 No. of people check social media account before going 29

4
 to bed

3.10 Most preferable type content on social media 30

3.11 No. of people check social media account in the

morning 31

3.12 How often people post on social media 32

List of figures
Figure no. Title Page no.

1.1 Company logo 7

1.2 Certificate of Incorporation 8

2.1 Data collection method 15

3.1 Age group 21

3.2 How often people use internet 22

3.3 Percent of people aware of social networking sites 23

3.4 No. of people have personal account on 24

3.5 Sites on which people wants to promote their business 25

3.6  How often people check-in to your social media

accounts 26

3.7 Mostly used device by people 27

3.8 Purpose of using social media 28

3.9 No. of people check social media account before going

to bed 29

3.10 Most preferable type content on social media 30

3.11 No. of people check social media account in the

morning 31

3.12 How often people post on social media 32

5
 CHAPTER 1

INTRODUCTION

6
 Company profile

InAmigos foundation

Fig 1.1 Company logo

Tour to the foundation

InAmigos foundation is an NPO registered under section 8 of companies act 2018

which has its base at Bilaspur (Chhattisgarh). It was founded on 23rd September 2020
and started working for the betterment of society.

Founder and CEO – Mr. Govind Shukla

Co-founder and COO – Mr. Ashish Mishra

Web developer – Mr. Raman Swarnakar

Operational heads:

 Sagarika Jaiswal
 Haripriya Nair
 Suwethasenthil kumar
 Kaustuv Biswas
 Komal Rane
 Ramnath

7
 Certificate of Incorporation

Fig 1.2 Certificate of Incorporation

8
 INAMIGO FOUNDATION HAS
FOUNDATION IS DONATED AN
CURRENTLY AMOUNT OF RS.
WORKING ON FIVE 30,000 TO PM CARE
DIFFERENT FUND

FOOF AND CLOTHES DISTRIBUTION

CHILDEREN EDUCATION

ANIMAL PROTECTION AND FEEDING

ENVIRONMENT PROTECTION

WOMEN EMPOWERMENT

9
 ONGOING MAJOR PROJECT

COVID 19 RELIFE
TILL NOW THEY DISTRIBUTED
\
FOOD TO MORE THAN ESSENTIAL CLOTHS TO NEEDY
250 NEEDY PEOPLE IN STATIONARY ITEMS PEOPLE IN DIFFERENT
CHHTISGARH, MUMBAI TO NEEDY STUDENTS REGION OF
IN KOLKATA. CHHATISGARH.
AND ROHTAK.

WE ARE LOOKING FORWARD TO CONTINUE THIS PROJRCT

TILL THE COVID 19 ENDS IN OUR NATION THIS IS POSSIBLE
BECAUSE OF THE RESPONSIBLE CITIZENS WHO COME TO
PROVIDE FUND TO OUR FOUNDATION DUE TO WHICH THEY
ARE ABLE TO CARRY ON THIS PROJECT SMOOTHLY.

OBJECTIVES
10
1. To find the most effective strategy of social media marketing.

2. To find the awareness of social media marketing.

3. To find effective brand communication for social media promotion.

4. To study key trend in social media marketing.

11
 CHAPTER 2

RESEARCH METHODOLOGY

12
Research
Research is "creative and systematic work undertaken to increase the stock of
knowledge". It involves the collection, organization and analysis of information to
increase understanding of a topic or issue. A research project may be an expansion on
past work in the field. To test the validity of instruments, procedures, or experiments,
research may replicate elements of prior projects or the project as a whole.
The primary purposes of basic research (as opposed to applied research)
are documentation, discovery, interpretation, and the research and
development (R&D) of methods and systems for the advancement of
human knowledge. Approaches to research depend on epistemologies, which vary
considerably both within and between humanities and sciences. There are several
forms of research: scientific, humanities, artistic, economic, social,
business, marketing, practitioner research, life, technological, etc. The scientific study
of research practices is known as meta-research.
One definition of research is used by the OECD, "Any creative systematic activity
undertaken in order to increase the stock of knowledge, including knowledge of man,
culture and society, and the use of this knowledge to devise new applications."
Another definition of research is given by John W. Creswell, who states that "research
is a process of steps used to collect and analyse information to increase our
understanding of a topic or issue". It consists of three steps: pose a question, collect
data to answer the question, and present an answer to the question.

Significance of research
 
1. To Gather Necessary Information:

Research provides you with all necessary information in field of your work,
study or operation before you begin working on it. For example, most
companies do research before beginning a project in order to get a basic idea
about the things they will need to do for the project. Research also helps them
get acquainted with the processes and resources involved and reception from
the market. This information helps in the successful outcome of the project.

2. To Make Changes:

Sometimes, there are in-built problems in a process or a project that is hard to

discover. Research helps us find the root cause and associated elements of a
process. The end result of such research invokes a demand for change and
sometimes is successful in producing changes as well. For example, many U.N
researches have paved way for changes in environmental policies.

13
3. Improving Standard of Living:

Only through research can new inventions and discoveries come into life. It
was C.V Raman’s research that prompted invention of radio communication.
Imagine how you would have communicated had Graham Bell not come out
with the first ever practical telephone! Forget telephones, what would have
happened if Martin Cooper did not present the world the concept of mobile
phones! Addicted as we are to mobile phones, we need to understand that all
the luxuries and the amenities that are now available to us are the result of
research done by someone. And with the world facing more and crisis each
day, we need researchers to find new solutions to tackle them.

4. For A Safer Life:

Research has made ground breaking discoveries and development in the field
of health, nutrition, food technology and medicine. These things have
improved the life expectancy and health conditions of human race in all parts
of the world and helped eradicate diseases like polio, smallpox completely.
Diseases that were untreatable are now history, as new and new inventions and
research in the field of medicine have led to the advent of drugs that not only
treat the once-incurable diseases, but also prevent them from recurring.

5. To Know the Truth:

It has been proved time and again that many of established facts and known
truths are just cover ups or blatant lies or rumours. Research is needed to
investigate and expose these and bring out the truth.

6. Explore Our History:

Research about our planets history and human history has enabled us to learn
and understand more about our forefathers and helped us learn from their
mistakes and absorb good things from their life. Research about the planet’s
history and existence has told us a lot about how things will shape up in years
to come and how we need to respect our planet and work closely together to
stop global warming and other scenarios of destruction.

7. Understanding Arts:

This helps us in understanding the work of artists in literature, paintings,

sculptures and everything that can be attributed with artistic touch. If no
research is conducted into any of these, we will never be able to understand
any of these as per the artist’s imagination. Also, a lot of great artistic work is
hidden in the shadows of history, which needs to be drawn out.

14
RESEARCH METHODLOGY

“Research methodology is a method of studying problems whose solutions are to be

desired partly or wholly form the facts. These facts may be statements of opinions,
historical facts, those contents in records and reports, the results of tests, answers to
questionnaire, experimental data of any sort and so forth”

TYPE OF RESEARCH: EXPLORATORY

The Research methodology for the project is done with the help of survey through
questionnaire. In this project the questionnaire was a key tool of research to gain

Knowledge about the employee engaging activities and to know responses of the
employee towards these activities.

 PRIMARY DATA: The primary data has been collected with help personal
survey by using questionnaire and analytics

 Secondary date: the secondary data has been collected through following
sources:
 Monthly report of digital marketing
 Past survey data
 Data through internet source

Data collection method

Fig 2.1 Data collection method

15
Research design:

In research descriptive research has been used. This research study adopted survey
and content analysis in order to find the effectiveness and the impact of
communication in branding any product or the service among the largest market
through social networking sites like Facebook, twitter and Instagram.

Survey:

Survey was conducted randomly among Facebook, Instagram and twitter user
community, by sending questionnaire through online to collect the individual opinion
from the respondents.

Sampling:

Non – probability sampling technique is used to collect the opinion from the
respondents. The total population is social networking user community but to collect
the effective the sampling is constrained to 120 respondents of various age group like
businessmen’s, young adults, graduates etc.

Content analysis:

In content analysis, the following three popular social networking sites were selected
to find the effective brand communication among its users (Facebook, Twitter and
Instagram)

Parameters and units of analysis:

1. Target group: category of audience visiting these sites.

2. Type of advertisements: what is the type of brand communication followed by
them?
3. Ad’s placement: how do these sites place their ads in pages?
4. Communication strategy: kind of brand promotion used by them.
5. Visual appealing factors: regarding the appearance of these sites.
6. User interaction: kind of participation with the brand.
7. Accessibility: how legibly the present themselves.
8. User interest: the form of expectation from users in these sites.
9. Customization: the factor that the users could create by themselves.

16
 SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms and websites to promote
a product or service. Although the terms e-marketing and digital marketing are still
dominant in academia, social media marketing is becoming more popular for both
practitioners and researchers. Most social media platforms have built-in
data analytics tools, enabling companies to track the progress, success, and
engagement of ad campaigns. Companies address a range of stakeholders through
social media marketing, including current and potential customers, current and
potential employees, journalists, bloggers, and the general public. On a strategic level,
social media marketing includes the management of a marketing
campaign, governance, setting the scope (e.g., more active or passive use) and the
establishment of a firm's desired social media "culture" and "tone."
When using social media marketing, firms can allow customers and Internet users to
post user-generated content (e.g., online comments, product reviews, etc.), also
known as "earned media," rather than use marketer-prepared advertising copy.

Social networking websites

Social networking websites allow individuals, businesses and other organizations to
interact with one another and build relationships and communities online. When
companies join these social channels, consumers can interact with them directly. That
interaction can be more personal to users than traditional methods of outbound
marketing and advertising. Social networking sites act as word of mouth or more
precisely, e-word of mouth. The Internet's ability to reach billions across the globe has
given online word of mouth a powerful voice and far reach. The ability to rapidly
change buying patterns and product or service acquisition and activity to a growing
number of consumers is defined as an influence network. Social networking sites
and blogs allow followers to "retweet" or "repost" comments made by others about a
product being promoted, which occurs quite frequently on some social media sites. By
repeating the message, the user's connections are able to see the message, therefore
reaching more people. Because the information about the product is being put out
there and is getting repeated, more traffic is brought to the product/company.
Social networking websites are based on building virtual communities that allow
consumers to express their needs, wants and values, online. Social media marketing
then connects these consumers and audiences to businesses that share the same needs,
wants, and values. Through social networking sites, companies can keep in touch with
individual followers. This personal interaction can instil a feeling of loyalty into
followers and potential customers. Also, by choosing whom to follow on these sites,
products can reach a very narrow target audience. Social networking sites also include
much information about what products and services prospective clients might be
interested in. Through the use of new semantic analysis technologies, marketers can
detect buying signals, such as content shared by people and questions posted online.
An understanding of buying signals can help sales people target relevant prospects
and marketers run micro-targeted campaigns.

17
 Different Methods of Social Media Marketing
Social network marketing is popularly called as Internet marketing. Today you can
find many ways for internet marketing. Many people who enter this online marketing
are less worried because of its guaranteed success. If you see in Internet totally all
types of products have been marketed online without much effort. Internet attracts
many business people to promote their business online, social network marketing is
grown to such a height that today many people can't earn without it.

Some of the most recognized network marketing tools are Face book. Myspace and
LinkedIn. Twitter became regular place for people who have newly entered the field
of social network marketing.

1. BLOGGING: When you start Blogging or posting your data about any product,
you can see less response from clients. Later it will become big business via boy.
Websites and blogs are most powerful tools for social network marketing when
matched with other networking tools. Blog is an amazing tool which provides many
other facilities in addition to just marketing your business. It also helps you to
communicate with other clients in case if you have any problems.

2. WEB DESIGN: It is important to have private website if you are a freelancer.

Your website will help your clients to know about you and it will make them clear
that you are a serious freelance marketer and help to make huge revenue via online
marketing.

3.ARTICLE SELLING: It is also best and cheap internet marketing method. It is a

mode of advertising our trade just by writing articles and attracting endless number of
users across world. We usually sell our articles to different article database websites
and article directories. Today it provided free business to many advertisers and
publishers and they are really benefited through their articles.

4. EMAIL SENDING: Electronic mail sending is the best way to marketing, Collect
list of email addresses through portfolio websites and email about your business to all
internet users. Your Email should be attractive in such a way that your recipient will
be impressed to get back to you.

5. USE SOCIAL NETWORKING WEBSITES: Social networking websites like

Twitter, face book can be used to promote your sales. These provide best platform for
all who are thinking of online marketing.

18
 NEED
Social Media is the current big buzzword in the world of Internet Marketing, and with
good reason. It is already such a big part of the Internet culture. It is here to stay and
should be ignored by marketers, or indeed anybody, at their peril. It is important to
understand WHY people use these websites, as there is a broad demographic on these
sites. Some people use them for business purposes, to network and find new deals.
Then there are others who use social networking sites for purely personal reasons and
are totally oblivious to the fact that there is a business presence in the social
networking environment at all. It is fascinating to see that there are so many different
things going on in one place, and even more incredible that they seem to all work in
harmony.

IT IS NEEDED:

1. To know the opinion of people for social networking sites, how do they use it, what
are the sites they use and how these sites help them in socializing

2. Formulate and implement marketing strategies for branding, promoting and

communicating the information to the customers.

3. What are the attractive form of advertisements and improve the quality of
advertisement

4. Are we reaching the right audience, and if so, are we reaching them effectively!

19
 Chapter 3

DATA PRESENTATIONS AND ANALYSIS

Question 1:
20
what is your age?

Age group
70

60 62

50

40
37
30
28
20
19

10

0 4
below 18 18 - 25 25 - 40 40 - 60 60 above

Fig. 3.1

Analysis
1. The bar chart shows that maximum people are 18 - 25 age limit.

Age group No. of person

Below 18 37

18 – 25 62

25 – 40 28

40 – 60 19

60 above 4

Table no. 3.1 Age group

Question 2:

21
How often do you use internet?

Chart Title

9% 5%
17%

45%
25%

once a week 2-3 days a week 1-2 hrs a day

more than 3hrs a day other

Fig. 3.2 How often people use internet

Analysis
The pie chart shows that there is maximum no. (44%) of people who use internet quite
often that is more than 3 hrs a day which state that social marketing could be effective
as people spend most of the time over internet.

How often do you use internet percent of person

Once a week 5

2 – 3 days a week 17

1 – 2 hours a day 25

More than 3 hours a day 44

Other 9

Table no. 3.2 How often people use internet

Question 3:

22
Are you aware of social networking sites?

Are you aware of social networking sites

18%

82%

yes no

Fig. 3.3 Percent of people aware of social networking sites

Analysis
Pie chart shows that there are maximum number (82%) people are aware of social
networking sites this states that these sites are useful for marketing on other hand 18%
of people re unaware of it for which survey and campaign should be carried out for
marking people aware of it.

Are you aware of social networking sites percent of people

Yes 82

No 18

Table no. 3.3 No. of people aware of social networking sites

Question 4:
On which of these online communities do you hold a personal account?

23
 people have personal account on
youtube 143

Twitter 34

Linkdln 59

Instagram 137

Facebook 123

0 20 40 60 80 100 120 140 160

Fig. 3.4 No. of people have personal account on

Analysis
The bar chart shows that maximum no. of people has a personal account on YouTube
and Instagram which states that YouTube and Instagram are a most effective tool for
social media marketing.

People have personal account on Number of people

YouTube 143

Twitter 34

LinkedIn 59

Instagram 137

Facebook 123

Table no. 3.4 No. of people have personal account on

Question 5:

24
On which of these online communities do you prefer promoting your business (if
any)?

On which of these online communit -

ies do you prefer promoting your
business (if any)?
45
40 41
35 39
30
25 29
20 23
15 18
10
5
0
Facebook Instagram Linkdln Twitter youtube

Fig. 3.5 Sites on which people wants to promote their business

Analysis
The bar chart shows that there is maximum no. of people who prefer YouTube and
Instagram for their business this shows that social media marketing is trending now a
days for promoting business and YouTube is most preferred site.

On which of these online communities Number of people

do you prefer promoting your
business.

Facebook 23

Instagram 39

LinkedIn 29

Twitter 18

YouTube 41

Table no. 3.5 Sites on which people wants to promote their business

Question 6:

25
 How often do you check-in to your social media accounts in any given week?

 How often do you check-in to your so-

cial media accounts in any given week?

9%
17%

75%

Every day Alternate day Once a week

Fig. 3.6 How often people check-in to your social media accounts

ANALYSIS

Pie chart shows that there are maximum number (75%) of people check-in their social
media accounts every day.

 How often do you check-in to your Number of people

social media account

Every day 75

Alternate day 17

Once a week 8

Table no. 3.6 How often people check-in to your social media accounts

Question 7:

26
 What is your go-to device to access your social media feed?

What is your go-to device to access your social

media feed?

Destop 28

Laptop 21

Tablet 11

Mobile 90

0 10 20 30 40 50 60 70 80 90 100
Fig. 3.7 Mostly used device by people

ANALYSIS
Th bar graph shows that there is more user access their social media feeds by mobile
as compare to laptop or desktop or tablet. Tablet has lowest no. of users.

 What is your go-to device to access Number of people

your social media feed

Mobile 90

Tablet 11

Laptop 21

Desktop 28

Table no. 3.7 7 Mostly used device by people

Question 8:

27
What is your purpose of using social media website?

What is your purpose of using social media website?

75

43
25
7

ds es t r
en vic en the
fri s er oy
m O
ak
e
or pl
m uc
t em
To d
rod fin
e
p To
ot
om
pr
To

Fig. 3.8 Purpose of using social media

ANALYSIS

People are using social media for making friends, for entertainment, to promote
their business etc. most of the people are using social media for making friends.

What is your purpose of using social Number of people

media website

To make friends 75

To promote product or 43
services

To find employment 25

Other 7

Table no. 3.8 Purpose of using social media

Question 9:

28
Do you check your social media account before going to bed?

Chart Title

16%

84%

Yes No

Fig. 3.9 No. of people check social media account before going to bed

ANALYSIS

The above pie chart shows that maximum people use their account before going
to bed. Which means 9pm to 12pm is the common active time of most of the
social media users.

Do you check your social media Number of people

account before going to bed

Yes 141

No 9

Table no. 3.9 No. of people check social media account before going to bed

Question 10:

29
How do you prefer to see the content you like on social networking sites?

Chart Title

12

43
76

19

Videos Blogs Post Other

Fig. 3.10 Most preferable type content on social media

ANALYSIS

How do you prefer to see the content Percent of people

you like on social networking sites

Video 76

Blogs 19

Post 43

Other 12

Table no. 3.10 Most preferable type content on social media

Question 11:

30
Is social media the first thing you check in the morning?

Chart Title

72; 48%
78; 52%

Yes No

Fig. 3.11 No. of people check social media account in the morning

ANALYSIS

Is social media the first thing you Percent of people

check in the morning

Yes 52

No 48

Table no. 3.11 No. of people check social media account in the morning

Question 12:

31
How often do you post on social media?

Chart Title

Rarely

26
On an event/festival

37
Once a week

17
Alternate day

19
Every day

51

Fig. 3.12 How often people post on social media

ANALYSIS

Above bar graph shows that most of the people uploads post or videos on daily
basis. This means that social media is a very active platform for promotion or for
gaining customers.

How often do you post on social Number of people

media

Every day 51

Alternate day 19

Once a week 17

On an event/festival 37

Rarely 26

Table no. 3.12 How often people post on social media

32
 Chapter 4

CONCLUSION

Findings

33
 1. To find the most effective strategy of social media marketing

Finding: according to the survey the five most effective strategy of social
media marketing are:
 Marketing automation tools.
 Content marketing trend.
 Big data.
 Mobile marketing trend.
 Conversion rate optimization (CRO)

2. To find out the awareness of social media marketing:

Finding: maximum people agree to the fact that they spend most of the time
over internet and 82% of total sample population are aware of the social media
marketing.

3. To find the effective brand communication for social media promotion.

Finding: maximum people agree to the fact Instagram and WhatsApp are
observed as the most used social networking applications and effective for the
brand communication.

4. To study the key trends in social media marketing

Finding: the trend of social media marketing is:

 Instagram
 Facebook
 WhatsApp
 Twitter
 LinkedIn

According to people communicated during the survey Facebook and WhatsApp are
the most popular trend in social media marketing.

Other findings:
34
 I. Instagram and WhatsApp are observed as the most used social networking
applications.
II. People use social networking sites for promoting business and have
communities for their business.
III. There are minimum people who have used marketing applications in the past.
IV. Majority of people agree to fact they view advertisements on social
networking sites.
V. Maximum people are attracted and came across to Web Banner and Video ads.
VI. Most of the people see advertisement of Instagram, WhatsApp and LinkedIn.

Limitations:

35
1. Sample size – The sample size was small which comprises only 150
respondents from total visited customers.

2. Personal bias – the survey did not wany to go into personal and stick only to
job and organizational related issues and there was a personal bias of the
respondents while answering the questionnaires.

3. Time duration – Time duration was only 60 days and hence there was a time
constraint.

4. Way of understanding - Asking a question is easy. But how can one be sure
the respondent understood the question the way you wanted them to? 

Suggestion:

36
 I. Communication should be more preferred than advertising. So, if the brand is
communicated well and remembered by the audience, then it is a greatest
success to the company for their promotion through social media.

II. Promotional way of advertising is best: the usual banner ads and video ads
attract them. So, advertising must be interactive, promotional and in
innovative form to hold the audience.

III. Advertisement should target the individuals than the mass. If an ad is hosted
for a group, then that would be no advantage in delivering specified
information.

IV. Adding more multimedia elements to have more interactive factors in fan
pages and group would benefit the brand user.

V. Instagram and WhatsApp are the most popular social networking applications
and must be used for social media promotions.

CONCLUSION

37
 Communication about the product or service provides a major contribution to
brand competition in the market. It not only provides information about a product or
service but also promotes creative innovation. Besides advertising, it also facilitates
consumer satisfaction. The hidden fact is that no brand can progress without effective
communication strategy to attract their customers or users. Big and small variety of
brands nowadays laid their base on social network communication to get recognized
in the target market.

Social networking sites users of Face book, Twitter and Orkut have become a
personal. product and corporate branding hub in India nowadays in digital era. Every
brand that exists on social networking sites has the same core features and benefits,
such as the ability to create a page, share resources, add multimedia and much more.
Social networking sites are filled with potential users who are mainly young adults.
They spend more time in these more networking sites due to heavy commercial
contents, entertainment and social gathering. So, product or service communicators
throng their ads in these areas with more and more interactive and with fascinating
factors so that their brand identity is developed among the right choice of focused
audience. Advertisers and brands use social networking sites as the major resource for
their promotion and developing brand identity among the focused market.

Bibliography

38
Questionnaire

39
1: What is your name?

2: what is your age?

o Below 18
o 18 -25
o 25 – 40
o 40 – 60
o 60 above

3: How often do you use internet?

o Once a week
o Two three days a week
o 1 – 2 hrs a day
o More than 3 hrs a day
o other

4: Are you aware of social networking sites?

o Yes
o No

5: On which of these online communities do you hold a personal account?

o YouTube
o Twitter
o LinkedIn
o Instagram
o Facebook

6: On which of these online communities do you prefer promoting your business

(if any)?

o YouTube
o Twitter
o LinkedIn
o Instagram
o Facebook

7: How often do you check-in to your social media accounts in any given week?

o Every day
o Alternate day
o Once a week

8: What is your go-to device to access your social media feed?

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 o Mobile
o Tablet
o Laptop
o Desktop

9: What is your purpose of using social media website?

o To make friends
o To promote product or services
o To find employment
o Other

10: Do you check your social media account before going to bed?

o Yes
o No

11: How do you prefer to see the content you like on social networking sites?

o Videos
o Blogs
o Post
o Other

12: Is social media the first thing you check in the morning?

o Yes
o No

13: How often do you post on social media?

o Every day
o Alternate day
o Once a week
o On any event/festival
o Rarely

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