OWL MULTICULTURAL FESTIVAL
Danielle, Spencer & Caleb
BRIEF INTRODUCTION:
➢ Multicultural Festival.
➢ Friday August 5th- Sunday August 7th.
➢ $5 Entry Fee.
➢ Located at 5th/3rd Bank Stadium.
➢ Food, Games, Music, Country Displays.
OBJECTIVES:
➢ Increase awareness about many cultures and traditions all around the world.
➢ Improve awareness of the KSU events.
➢ Attendance of 30,000.
➢ Make As much profit as possible .
SPECIAL EVENTS:
➢ T-Shirt/ Other Prize Giveaways.
➢ Raffles.
➢ Traditional Ceremonies.
➢ Food Vendors.
DISPLAY:
➢ Purchase wristbands and enter at Football Stadium.
➢ Different Spaces and Displays to see.
➢ Country Flags across the event.
➢ Black and Yellow themed as main color scheme.
➢ Different food vendors.
➢ Direction signs placed all around.
Layout
Additional
Displays + Music
dors
Entry+Ticket Pic
nic
Food Ven
Displays Are
Purchase a+
Mu
sic
ADVERTISING APPEALS:
➢ Appeal to people locally.
➢ Radio Advertising.
➢ Popular Local Stations : B98.5, Star 94.1, Power 96.1
➢ Electronic Billboards around Cobb County.
➢ Social Media: Youtube and Instagram (Most Common)
ADVERTISING:
BUDGET:
➢ Estimated costs and profits.
➢ Estimated Attendance.
Benefits
➢ Enjoyable Event.
➢ Local event to bring community closer together.
➢ People can learn about other Cultures and Traditions around the world.
➢ Bring in revenue to benefit KSU and Night Owl productions.
➢ Different actives and so much more!
Risk Management Plan
Potential Risks: Solutions:
Bad Weather Canopies for displays ready to use in case of rain
People Sneaking In Balance Security and Police across entrance and event
Injuries Use KSU facility Insurance
THANK YOU!