March, 2013

REDE GLOBO
Report on soaps and telenovelas
UK, Australia, Italy, South Korea, Japan, Turkey, India
(September– December 2012)

© 2013 The WIT

 Soaps & Telenovelas report
September– December 2012

SUMMARY
1.General findings 3.General view on the market
(P.4) The successful plots in 2012 (P.29)

2.Overviews of the soaps & 4.Detailed airing data on all soaps &
telenovelas markets in: telenovelas (aired from September to
UK (P.7) December 2012 – P.34)
Australia (P.10)
Italy (P.13) 5. Mapping charts of all soaps &
Turkey (P.16) telenovelas
South Korea (P.19) (aired from September to December 2012 –
Japan (P.22) Enclosed to this report)
India (P.25)
 Soaps & Telenovelas report
September – December 2012

METHODOLOGY
Countries observed are: Australia / Turkey / South Korea / Japan / Italy / UK / India.
Time period covered is from September, 1 to December, 31, 2012.
Slot: the most recent timeslot up to date (when changes have been observed throughout the period)
Channels observed are leading free to air channels in each country and pay TV channel when relevant.
The selection of titles included in the general mapping chart has been made on the following criteria:
« Local soaps & telenovelas »
All local soaps & telenovelas are included.
Soaps are long running serials with unlimited number of episodes
Telenovelas are long running serials with generally a defined number of episodes
If the soap or telenovela is a local adaptation, the original format is mentioned in brackets next to the local title.
International co-productions have been classified as “local” in each country involved.
« Imported soaps & telenovelas »
All imported soaps & telenovelas aired in prime time are included.
Imported soaps & telenovelas aired in daytime have been included only when relevant for analysis in terms of ratings, programming strategy.
The international title of the import is indicated when the information is available.
Genres :
The scope of the study focuses on soaps & telenovelas in the listed countries with no other restriction than afore mentioned.
However, as the genre is in constant evolution, some hybrid formats (such as mininovelas/miniseries, depending on local appellations) have
been added to give a wider understanding of programming strategies.
For serialized titles, the season currently on air is indicated.
Weekly series have generally not been included, we mentioned some weekly series where it was necessary to the understanding of the local market.
1. GENERAL The soap-oriented markets:
FINDINGS UK, Australia, Italy, Turkey

Local soaps always come first in the ratings – Imported

shows lag behind

Melodrama is the top genre:

Australia (Home and Away, Neighbours), Italy (Un posto al sole,
Centovetrine), UK (Coronation Street, EastEnders, Emmerdale), Turkey
(Deniz Yildizi/Starfish)

The soaps’ market features a majority of

long-running series:
UK (Coronation Street since 1960, Emmerdale since 1972, EastEnders since
1985), Australia (Home and Away since 1988, Neighbours since 1985), Italy (Un
posta al sole since 1996)

In the UK, Australia and Italy, soaps have the specificity to

go along and sometimes anticipate society issues.
Even if the storylines can be incredible,
these soaps have a deep root into social reality.

Soap & Telenovelas/Globo Q4 2012

P.4
1. GENERAL The telenovela-oriented markets:
FINDINGS South Korea, Japan
Melodrama is the top genre :
Japan (Jun to Ai), Korea (Still You)

The South Korean market is blooming with romantic titles

All three main networks have at least two telenovelas on their schedule

Smaller and challenger channels come into the

telenovelas’ market with racier and edgier titles:
 South Korea (Glass Mask), Japan (Shiawase no Jikan )

Local telenovelas always come first in the ratings –

Imported shows lag behind

South Korean and Japan telenovelas are all about love

stories, classic melodrama stories and feel-good
comedies

Soap & Telenovelas/Globo Q4 2012

P.5
1. GENERAL The Indian market: the most prolific
FINDINGS
Melodrama is the top genre :
 Balika Vadhu (Colors TV), Bade Ache Lagte Hai (SET India)

Challenger channels come into the market with racier and

edgier titles:
 2612 (Life OK), Anamika (SET India)

Local soaps always come first in the ratings – Imported

shows lag behind

Indian soaps mirror local society and carry the weight of

traditions
Extended family, arranged marriages, under-age marriage, cultural diversity

Bollywood-style melodramas and fantasy tales rule

in India

Soap & Telenovelas/Globo Q4 2012

P.6
UK Soaps on air in the UK: Q4 2012

Soaps & Telenovelas/Globo Q4 2012

P.7
 UK
Overview
Long-running soaps Coronation Street, EastEnders and
Emmerdale are on top of British television
1. Local soaps dominate the market On Channel 5, the Australian imports Home 5. Duration and slots: a competitive market
and Away and Neighbours are always in with no direct competition
Over the 7 soaps regularly aired on the the most-watched TV shows on the channel.
main British channels, 5 are long-running In primetime: Coronation Street and
local soaps. EastEnders are almost daily soaps, they are
3. Genre : all melodramas at the centre of ITV and BBC One’s
The 2 other titles are imported from Australia primetime schedule:
and are aired on the same channel back to All the soaps aired during the period are
back. classic, established melodramas that have EastEnders has 4 episodes per week, on
been airing for decades (the most recent Mondays and Fridays at 20.00, on Tuesdays
title being Doctors in 2000). and Thursdays at 19.30.
2. Broadcasters and ratings: Coronation
Street and EastEnders on top Hollyoaks targets younger viewers and has Coronation Street has 5 episodes per week,
a more modern feel. 2 episodes on Mondays (at 19.30 and
BBC One, ITV, Channel 4 and Channel 5 all 20.30), 1 on Wednesdays (at 19.30) and 2 on
air soaps. Fridays (at 19.30 and 20.30).
4. Plots: the lives of community members
BBC One (EastEnders since 1985) and ITV In access primetime: Emmerdale airs on ITV
(Coronation Street, since 1960 Emmerdale The five British soaps follow groups of people from Monday to Friday at 19.00.
since 1972) broadcast the longest-running living in a same community (a
and most popular soaps. neighborhood, a workplace, a school), Hollyoaks airs on Channel 4 from Monday
exploring their family ties, friendships, to Friday at 18.30 (it is first shown on sister
Coronation Street, EastEnders and hatred, love and crime stories. channel E4 at 19.00 the day before).
Emmerdale are on top of the most-watched
TV shows in the UK. EastEnders has a particular take on diversity The 2 Australian imports air on Channel 5 in
with characters from all social and ethnic the afternoon (from 13.15 to 13.45) and are
On BBC One, the daytime soap Doctors also backgrounds. repeated from 17.30 to 18.30.
delivers very good ratings for the channel.
On a regular day, British viewers can switch
On Channel 4, the more teen-oriented soap from a channel to another and watch all
Hollyoaks has suffered a decline in term of the soaps without missing any episode:
ratings. they’re all broadcast on successive slots.

Soaps & Telenovelas/Globo Q4 2012

P.8
 UK
Overview
Long-running soaps Coronation Street, EastEnders and
Emmerdale are on top of British television
6. Social impact A strong social media presence Spin-off shows on web TV

In recent years, all British soaps have tackled EastEnders, Coronation Street, Hollyoaks and ITV and BBC have both launched several web
serious issues like drug addiction, domestic Emmerdale are popular on Facebook as all 4 companion shows to their flagship soaps. The
violence, bullying, teenage pregnancy, titles rank in the Facebook top 20 of the country. latest title is the web series The B&B, spin-off of the
adoption, homosexuality, car accidents… soap EastEnders aired on BBC One. The spoof
EastEnders being the most popular with 2.95 documentary focuses on Kim's business, a bed
In Coronation Street, in December 2012, an million Fans (March 2013). and breakfast called Kim's Palace.
adopted girl finally meets with her biological
father. Hollyoaks, that targets younger viewers, is below
in terms of ratings but has a great fan base on 7. Local specificities
In December as well, one of the female social media (1.5 million Fans on Facebook), way
characters has a crush on her physiotherapist : above Emmerdale and close to Coronation Soaps occupy and will keep occupying a central
the two girls kiss on screen. Street. place in British TV schedule: primetime soaps
Coronation Street and EastEnders are always in
According to a yearly poll, viewers’ favorite Hollyoaks launched a second screen experience the most watched TV shows of the year and
storyline of 2012 was a story of domestic violence with its own social network (DocYou) created by Emmerdale launches ITV’s primetime offer
between two characters in Coronation Street. the production company and integrated in the everyday.
storyline.
In EastEnders, in November 2012, a male gay Coronation Street and EastEnders are available
couple (one of them being a Muslim) got Wednesday October 17, 2012, on ITV, the abroad in many English-speaking countries
married and finally left the town in a much historic “Live” episode of Emmerdale, aired to (Canada, Australia, Ireland, New Zealand).
anticipated episode: this storyline raised a lot of celebrate the soap's 40th anniversary, followed
comments (positive and negative) and drew a by an hour long special looking behind the British channels focus on their well established
lot of attention to the soap with dozens of fan scenes, ranked number 1 of the week's witER soaps’ brands, the few attempts to launch new
web pages dedicated to this couple. (The WIT’s social media tool) ranking of the most soaps were all failures (Out of the Blue on BBC
commented premieres in social media – One in 2008, Night and Day on ITV in 2001).
worldwide.

Soaps & Telenovelas/Globo Q4 2012

P.9
Australia Soaps on air in Australia : Q4 2012

Soaps & Telenovelas/Globo Q4 2012

P.10
 Australia
Overview
Long-running soaps Home and Away and
Neighbours are still running and gathering good results
1. A mix of local, US and UK soaps The Bold and the Beautiful on Ten achieves
good ratings. Home and Away is set in Summer Bay, a
37.5% (3 out of 8 titles) of the soaps aired in fictional, idyllic small coastal town in New
Australia are local productions: two are Local soap Neighbours used to air on Ten, South Wales, and Neighbours follows the
long-running series airing current episodes but due to declining ratings, the channel middle-class inhabitants of Ramsay Street, in
(Home and Away on Seven and Neighbours decided to move it to its digital sister Erinsborough, a fictional suburb of
on Eleven) and one is a rerun of an old title channel Eleven where it launched in Melbourne.
(Sons and Daughters on 7TWO) January 2011. Since then, the soap has
established itself as one of the highest-rated
The other titles are imported from the US shows of the channel. 5. Duration
(Days of our Lives on Nine and The Bold and
the Beautiful on Ten) and the UK Aired on pay TV channel UKTV, the three UK Both Australian soaps run Monday through
(Emmerdale, Coronation Street and soaps garner fewer viewers, but still achieve Friday, with half hour episodes.
EastEnders on pay TV channel UKTV). good results for the channel, especially
Coronation Street and EastEnders which Home and Away premiered in 1988 and has
usually rank as the most watched shows of been on air ever since. Currently in its 26th
2. Broadcasters and ratings: Home and the channel. season, it has more than 5,600 episodes in
Away on top total. It airs all year round (about 220
episodes each season), with a break in
Seven, Nine and Ten, Australia’s three 3. Genre December-January.
biggest commercial channels in terms of
ratings, each air one soap, but Seven is the All the soaps aired during the period are Neighbours is the longest-running Australian
only one to broadcast a locally (and classic, established melodramas that have soap. It originally premiered on Seven in
internally) produced soap, Home and been airing for decades. 1985, then moved to Ten in 1986, before
Away, which has been broadcast on the switching to Eleven in 2011. Currently in its
channel since 1988 and still manages to 29th season, it has more than 6,500 episodes
achieve good ratings, even though it 4. Plots in total. It airs all year round (about 240
competed against successful formats also episodes each season) with a one month
aired in the early primetime slot (Big Brother The two Australian soaps follow several break in December.
on Ten and The Block on Nine). groups of people living in a same
community, exploring their family ties,
Ten and Nine both air their US soaps in friendships and romances, and the events
afternoon slots, delivering fewer viewers, but they go through.
Soaps & Telenovelas/Globo Q4 2012
P.11
 Australia
Overview
Long-running soaps Home and Away and
Neighbours are on top in social media
6. Social impact Neighbours is also popular on Facebook (but
less than Home and Away) with around 7. Local specificities
In recent years, Home and Away has tackled 500,000 Fans.
serious issues like drug addiction, domestic Soaps occupy only a small place in
violence, bullying, teenage pregnancy. In October 2012, the show launched a Australia’s TV schedule, but long-running
competition where they asked fans to create Australian soaps still have their place in the
Social media strategy: a funny, moving or outrageous wedding heart of Australian fans, and after 25 years on
dance, with the winning piece to be air, Home and Away still manages to pull
Home and Away is very popular in social featured in the episode staging the wedding strong ratings for Seven, Australia’s biggest
media and has more than 1 million Fans on of two characters of the show. commercial broadcasters, and even though
Facebook, ranking in the top 3 of the most Neighbours hit a rough patch on Ten, it found
“liked” Australian TV shows ever on Neighbours is currently calling for talented a new breath on digital channel Eleven.
Facebook. The page is very active, posting fans to sing the soap’s new theme songs.
behind-the-scenes pictures, sneak peeks, Applicants can upload their piece on the Home and Away and Neighbours are also
asking fans to make cards to the cast website “Neighbours Remixed”. The best five international successes, especially in the UK
members’ birthdays and publishing the most versions will be submitted to the public’s where they have a strong fan base.
original ones. Online chats with the cast take vote. The competition is also opened to UK
place on a regular basis. fans. The Australian winner will then go head Australian viewers also get to see UK soaps:
to head against the UK contender to pay TV channel UKTV is airing current
The soap is celebrating its 25th anniversary this become the voice of Neighbours worldwide. episodes of cult UK soaps Emmerdale,
year and is offering the fans a few treats: an Coronation Street and EastEnders, and will
interactive timeline on the show’s website In December 2012, Neighbours launched an soon start airing two more, Hollyoaks and
revisits the most memorable moments of the online spin-off called Amber’s Blog, Doctors, airing the five UK soaps in a daily
soap since its premiere, with video clips introducing a new character, 17-year-old two-and-a-half hour block from 18.00 to
illustrating each moment; a special edition of Amber, to appear in the soap in early 2013. 20.30.
New Idea paper magazine, dedicated Amber and her parents are moving to
entirely to the 25 years of Home and Away Erinsborough, and the teenage girl expresses
featuring posters, interviews with the cast, in a weekly blog illustrated by a video, how
behind the scenes info… (also available for she is unhappy to leave her old life behind.
purchase in the UK and New Zealand, where
the show is also popular).

Soaps & Telenovelas/Globo Q4 2012

P.12
Italy Telenovelas and soaps on air in Italy: Q4 2012

Soaps & Telenovelas/Globo Q4 2012

P.13
 Italy
Overview
Local soaps Un posto al sole and Centovetrine stayed strong in
front of the US and German imports
1. Local vs. Import
On public channel Rai3, local soap Un The German telenovelas and soaps are
29% (2 out of 7 titles) of the soaps aired in posto al sole, on air since 1996, delivers love stories sometimes paired with
Italy in the fourth quarter are local very good ratings in access primetime, another plot (voyage and return, rags to
productions: Un posto al sole aired on while German telenovela Wege zum riches). Lena – Liebe meines Lebens is an
public channel Rai3, and Centovetrine Glück (replaced in December by adaptation of Telefe’s telenovela Don
aired on commercial broadcaster another German import, Lena – Liebe Juan y su Bella Dama.
Canale 5. meines Lebens), aired in the afternoon,
delivers average results.
57% (4 titles) are imported from 5. Duration
Germany, and 14% (1 title) from the US.
3. Genre Un posto al sole is Italy’s longest-running
soap. On air since 1996, it currently is in its
2. Broadcasters and ratings All the soaps and telenovelas, both local 17th season and has aired over 3,600
and imported, aired over the period are episodes.
Soaps and telenovelas in Italy are not classic melodramas.
numerous and are aired in early Centovetrine is more recent, but still has
afternoon and access primetime slots, on more than 10 years on air. Launched in
three major channels. 4. Plots 2001, it currently is in its 13th season and
has more than 2,800 episodes. For
Both soaps (The Bold and the Beautiful Centovetrine follows the family dramas, several weeks in early 2012 and early
and Centovetrine) aired back to back in love and hate relationships and stories of 2013, Canale 5 has aired long-form
early afternoon on Canale 5, Italy’s first revenge of a group of people working at episodes of Centovetrine in primetime on
commercial channel, deliver good a mall in Turin, in northern Italy. Sundays, but the rating results were
results. disappointing.
Un posto al sole is set in Naples, in
On Rete 4, Canale 5’s little sister, German southern Italy, and looks at the family ties
telenovela Sturm der Liebe, aired in and love stories of the inhabitants of an
prime time access, gets good ratings as apartment building owned by a
well. nobleman.

Soaps & Telenovelas/Globo Q4 2012

P.14
 Italy
Overview
Local soaps Un posto al sole and Centovetrine stayed strong in
front of the US and German imports
6. Social impact The waste management issue was part of Rai and Mediaset each have one local
a storyline aired in 2011, and more classic soap which still get good results
Centovetrine and Un posto al sole are not recently, in October 2012, the show after several years on air, and both air a
aimed at a young audience and are not announced they would use only scrap few imported telenovelas/soaps mainly
present in social media: there are no material to make the Christmas from Germany, apart from the US soap
official Facebook or Twitter accounts for decorations featured in the Caffè The Bold and the Beautiful), mainly in the
neither of the shows, and no initiatives to Vulcano, the bar where the characters afternoon.
engage viewers. hang out. The operation was carried out
in partnership with ReMida and Despite good ratings, Canale 5’s soap
Un posto al sole, set in Naples, has tackled FormAperta, two local environment Centovetrine has had some financial
themes that take an important place in associations. difficulties in the recent years and there
the life of people in the south of Italy, like have been talks of cancelling it, but it was
the mafia and the waste management finally renewed through the 2013 season.
issue for example. 7. Local specificities The format was adapted in Poland and
Russia.
In two episodes aired in October 2012, a Italy is not a big producer of soaps, most
young female protagonist of the soap fiction aired in the country is weekly series
whose best friend was killed by the aired in prime time on the two biggest
Camorra asks for the help of the channels (public channel Rai1 and
Fondazione Pol.i.s., a charity that really commercial channel Canale 5 – Mediaset
exists and fights to help the innocent Group).
victims of the local mafia.

Soaps & Telenovelas/Globo Q4 2012

P.15
Turkey Soaps on air in Turkey: Q4 2012

Soaps & Telenovelas/Globo Q4 2012

P.16
 Turkey
Overview
A few classic soaps broadcast in daytime

1. Local vs. import: local scripted shows 5. Duration / slots

come first 3. Genre
Most of the daytime series are long-running.
The Turkish market is dominated by local All local soaps are classic melodramas Many titles stand out with their number of
productions. about family ties and love stories. episodes and seasons. Unutma Beni (Forget
Me Not) and Deniz Yildizi (Starfish) appear
Among the daily-scheduled dramas, the as the longest-running titles with 1,030
only import comes from South Korea with 4. Plots episodes for the first and 766 episodes for
Sangdo (The Merchant), a weekly period the second, both during 5 seasons.
drama series broadcast daily in Turkey. Turkish soaps always revolve around family
stories: Local soaps are not aired in primetime. They
are broadcast in daytime (usually during the
2. A few soaps but garnering good results Family ties and neighborhood relations are afternoon) and in access prime time.
central themes in many melodramas such
Fox broadcasts two long-running soaps that as İki Dünya Arasında aired on STV, which Moreover, many Turkish weekly dramas are
deliver good ratings: revolves around two teachers who struggle repeated on a daily basis. Some of them
to educate fellow citizens to build a happier can be adapted or exported as daily
The melodramatic love story Unutma Beni life together. dramas on their own, for example :
(Forget Me Not), now on its fifth season, airs
in the afternoon and garners good ratings. FOX’s main soap, Deniz Yildizi (Starfish), tells Kanal D has aired repeats from its period
a rags to riches story with the life of a small romantic two-season drama series Ask-i
Deniz Yildizi (Starfish), which is the town girl who goes to the big city of Ankara. Memnu (Forbidden Love). The show was first
melodramatic story of a girl getting to know aired as a weekly drama and then reaired
her rich doctor father that had left her Beni Affet (Forgive Me) on Star TV deals with as a daily show. In the USA, Telemundo
mother, is still going on after 5 seasons and love stories and family ties. adapted the format as a daily primetime
airing in access prime time. telenovela.

The melodramatic love story Beni Affet

(Forgive Me), which was transferred from
Show TV to Star TV at its 100th episode, also
has good ratings.

This season, ATV has not aired any soaps.

Soaps & Telenovelas/Globo Q4 2012
P.17
 Turkey
Overview
A few classic soaps broadcast in daytime

6. Social impact: the long-running soaps are On Star TV, the daily soap Beni Affet deals
popular on Facebook with a father who sticks to his moral values
and fights with his children.
On social networks (Facebook being
extremely popular among Turkish viewers),
the most popular soap is FOX’s Deniz Yildizi 7. Local specificities
(Starfish) with 429,000 Fans.
In primetime, the local market is dominated
The second long-running soap on FOX, by weekly drama series. Each day, the
Unutma Beni (Forget Me Not), has 113,000 leading networks battle out with classic
Fans. romantic and melodrama series.

The two soaps on FOX have regularly raised Turkish channels also air “mini-novela” drama
comments and debates among viewers on series during the Ramadan month. In summer
Facebook because of sex-related storylines 2012, Samanyolu TV aired in primetime from
and violent behavior : domestic abuse, extra- Monday to Friday the scripted show
marital affairs… Kendimize dogru, in which people of various
levels of faith learn to grow respectful
Some of the Turkish networks aim to promote neighborhood relations.
religious and moral values:

On Samanyolu TV, Iki dunya arasinda tells the

story of a teacher and an imam who live in
the same neighborhood. The official
Facebook page, with 15,899 fans, invites the
audience to comment on the plot and its
progression. Viewers are also invited to
contribute with personal life experiences.

Soaps & Telenovelas/Globo Q4 2012

P.18
South Korea Telenovelas on air in South Korea: Q4 2012

Soaps & Telenovelas/Globo Q4 2012

P.19
 South Korea
Overview
KBS1’s primetime telenovela is the most watched

1. Local shows dominate the market 2. KBS is the leader in the telenovelas’
market On tvN, Glass Mask tells the revenge story of
In South Korea, the scripted market is the daughter of a killer. Earlier in 2012, the
dominated by bi-weekly dramas. The daily From October to December 2012, all major channel successfully aired the telenovela
telenovelas air in the morning and in the networks have aired daily telenovelas. The Yellow Boots (the revenge of a girl framed
first part of primetime. three leading networks KBS1, MBC and SBS for a crime).
battle out fiercely to win the ratings battle.
The bi-weekly dramas (comedy,
melodrama, thriller and period dramas) are KBS1 has two major primetime hits during Q4 3. Genre : a wide offer on all channels
aired twice a week: the Monday-Tuesday 2012, both about family and love: Cheer up,
dramas, the Wednesday-Thursday dramas Mr. Kim and I'll Give You the Stars and the Korean channels air melodramas, romance
and the weekend dramas. Moon. and comedy titles.

They’re aired in primetime around 22.00 and This season, I'll Give You the Stars and the To be different, the younger-targeted cable
usually feature around 16 episodes. Some of Moon was most of the times the most channels have entered the telenovelas’
them can feature more episodes (over up watched show of the day. market with thriller-themed titles.
to 50 eps).
KBS2 has a lot of success with its morning
The weekly dramas are regularly repeated title Love, My Love set in the seventies about 4. Plots: family comes first
in daytime from Monday to Friday over a two sisters who fell in love with the same
few weeks. man. The plots of locally-produced telenovelas
are mainly stories about family ties and love.
• From October to December, 2012, among The main competitor of KBS2 in the morning
all the scripted shows aired in Korea, the is MBC that also airs classic love stories (An The family (or group of friends) stories can
local titles were dominant against import Angel’s Choice). be dealt from a comedy perspective (Oh
titles (mainly US dramas). Ja Ryong is Coming on MBC) or from a
SBS has delivered good ratings with its love classic melodrama perspective (Still You on,
• Among the telenovelas, the situation is the triangle story Still You (aired in access SBS).
same with a majority of local titles. primetime).
The cable thrillers are about payback (Glass
In primetime, MBC comes third in the Mask and Yellow Boots on tvN in 2012).
telenovelas’ market.

Soaps & Telenovelas/Globo Q4 2012

P.20
 South Korea
Overview
Cable channels enter the telenovelas’ market with
thrillers and payback stories
5. Duration/Programming slots 7. Local specificities: a new turn towards
thriller telenovelas
All Korean telenovelas have long-running
series with more than 100 episodes each The cable channels tvN and jTBC, that
(the daily drama series usually air for 6 target younger viewers, have entered the
months in a row), rarely over 200. daily dramas’ market with thriller-themed
titles featuring a strong female main
There are two main telenovelas’ slots in character seeking revenge.
Korea:
- the morning slot between 07:50 to 10.30. In 2013, jTBC, inspired by the success of its
- the prime time slot from 19.00 to 21.30. rival tvN, launched the payback story daily
drama Thorn Flower.
The three leading channels have one
morning telenovela and one or two prime
time telenovelas (usually comedy-themed).

6. Social impact: a star-oriented market

All Korean telenovelas rely on local stars

who are more popular than the telenovelas
themselves.

Each channel broadcasts its own annual

Drama Awards ceremony to celebrate its
latest hits, the actors and actresses who also
have a musical career to stand for.

Soaps & Telenovelas/Globo Q4 2012

P.21
Japan Telenovelas on air in Japan: Q4 2012

Soaps & Telenovelas/Globo Q4 2012

P.22
 Japan
Overview
NHK morning telenovela’s star is the face of the channel

1. Local telenovelas dominate the market Fuji TV has one slot in the afternoon where 5. Duration/Programming slots
the channel usually airs a mini-novela (with
• From October to December, 2012, among a series of 40 to 45 episodes). The latest title NHK’s telenovelas have between 150 and
all the scripted shows aired in Japan, the of this slot, Shiawase no Jikan, delivered 160 episodes. They air in the morning.
local titles are dominant against import record-breaking audience figures.
titles. Fuji TV’s mini-novelas have between 40 and
• Among the telenovelas, the situation is the 45 episodes. They air in the afternoon.
same with a majority of local titles. 3. Genre : melodramas are on top
• During the period, TV Tokyo was the only Japanese channels don’t air telenovelas in
channel to air an imported telenovela The local telenovelas and import titles are primetime.
(Giant, a Korean import) in the morning. all classic melodramas.
In daytime, local channels repeat local
Thrillers and comedies are aired in Japan as weekly drama series in a daily time slot.
2. NHK is the historical leader in the weekly series.
telenovelas’ market
6. Social impact : classic stories on NHK
From October to December 2012, NHK and 4. Plots: love stories and life quests
Fuji TV were the only channels to air NHK’s morning novelas time slot started in
telenovelas. The plots of locally-produced telenovelas the 1960’s. These shows (called “asadora”)
are stories of love and quests. have become some of the most successful
NHK has one very successful telenovela slot shows in term of ratings.
in the day: from Monday to Saturday from Virtually all the NHK’s telenovelas tell stories
08:00 to 08:15. The channel airs two titles of heroines facing challenges and seeking NHK chooses the main actress through big
each year, each one lasts for 6 months. to make their dreams come true. castings and the chosen woman also
becomes the face of the channel for half of
Among scripted shows, NHK’s telenovela the year.
comes regularly in the top places of the
weekly ratings. The current morning novela Jun to Ai on
NHK is the 87th “asadora”.

Soaps & Telenovelas/Globo Q4 2012

P.23
 Japan
Overview
Fuji TV’s afternoon racy novelas draw attention

Social impact: racy shows on Fuji TV 7. Local specificities

While NHK’s titles tell classic melodramas’ In Japan, the scripted market is dominated
stories, Fuji TV has decided to show racier by weekly dramas (“renzoku”) that are
dramas in the afternoon. aired in three-month seasons, with new
dramas airing each season.
The last two mini-novelas shown in 2012,
Akai Ito no Onna and Shiawase no Jikan They’re aired in primetime and usually
feature explicit sex scenes, prostitution and feature from 9 to 12 episodes.
adultery scenes.
The weekly dramas are regularly repeated
The two shows drew numerous reactions in in daytime from Monday to Friday.
the press and on social media on how far
they would go. It gave a lot of publicity to Another very local scripted genre worth
the channel and the producer. mentioning is the “taiga” dramas that NHK
airs on Sundays. The first taiga drama
The last show aired in 2012, Shiawase no started in the 1960’s. They tell historical
Jikan , which mainly deals with adultery, has stories set in Ancient Japan. They’re aired all
stirred debates on this matter in the press. year long. As they tell a self-concluded story
and last about 50 episodes, these dramas
Shiawase no Jikan delivered record- could be exported as daily shows. The
breaking results: The Japan Times calling it current taiga, Taira no Kiyomori, delivers
“TV series of the year”. good ratings.

Soaps & Telenovelas/Globo Q4 2012

P.24
India Most watched soaps on air in India: Q4 2012

Soaps & Telenovelas/Globo Q4 2012

P.25
 India
Overview
Bollywood-like melodramas are on top

1. Local vs import: 100% local soaps

The romantic melodrama Pavitra Rishta (Zee Although they don’t perform well, thrillers
The 6 main Hindi–speaking “General TV) charts the romantic journey of two made their way onto TV screens in the last
Entertainment channels” (or GECs) air loving souls coming from middle class quarter with Anamika (SET India), in which a
exclusively local soaps, which widely families in Mumbai. ghost takes possession of a woman’s body
dominate ratings. and which Life Ok’s 2612, which looks back
The comedy Taarak Mehta Ka Ooltah at Mumbai 2008 terrorist attacks .
Long-running prime time soaps are re-aired Chashmah (Sab TV), which promotes
in daytime. cultural diversity.
4. Plots
2. Each channel has a top rated soap The melodrama Bade Ache Lagte Hai (SET
India), charts the romance between an The plots of Indian soaps mirror the society,
All channels have top rated soaps in their independent thirty-something woman and both its rooted traditions and its slow
schedule, and competition is fierce with a jaded forty-something businessman (after changes.
over 40 soaps on air as of December 31. an arranged marriage).
Family ties and love stories are the central
Star Plus is the channel with the most top- The mythological drama Devon Ke plots in the vast majority of soaps:
rated soaps, while Sony Entertainment Dev...Mahadev (Life OK) retells the The archetypical “Saas-bahu” drama
Channel and Life OK average lower rating legendary adventures of deity Shiva. invariably revolves around love, marriage
figures. and the daughter–mother-in-law
relationship (“Saas-bahu”), with extended
The top rated soaps of each channel: 3. Genre: melodramas with an Indian feel families living together under the same roof.
The locally-rooted tradition of arranged
Iss Pyaar Ko Kya Naam Doon (Star Plus) is a The traditional local soap uses all the codes weddings is also very present, being
romantic soap about the love-hate of classic Latin American telenovelas with currently the central plot of 3 prime time
relationship between a simple rural girl from lots of dramatic twists & turns, soaps.
a small town and an arrogant business confrontational (often violent) situations…
tycoon. while being deeply influenced by India’s
beloved Bollywood industry (intense use of
The melodrama Balika Vadhu (Colors), is the music, colored and outlandish settings).
story of an 8-year-old child from rural
Rajasthan who became a bride without her Sab TV has a different offering with mainly
consent, debuted in 2008 and became a comedy soaps in prime time, but only one
huge hit. success.
Soaps & Telenovelas/Globo Q4 2012
P.26
 India
Overview
Bollywood-like melodramas are on top

India in its ethnical diversity is also mirrored Two of the top rated soaps currently on air Muslim minority is still a very touchy issue,
in the plots of successful soaps: are also the longest-running titles, launched and Zee TV was the first broadcaster to
in 2008. make a move with the launch in December
•The “Muslim social drama” Qubool Hai (Zee of Qubool Hai (“I Do”), a distinctive soap
TV) focuses on the Muslim community and with a contemporary feel charting the love
aims to dispel stereotypes regarding Islam. 6. Social impact: triangle between a London-raised Muslim
•Taarak Mehta Ka Ooltah Chashmah (Sab Indian girl and two brothers. The plot,
TV) aims at being a miniature India and Soaps grab the country’s attention in prime however, remains typical of a traditional
shows "Unity In Diversity". time, and their success deeply relies on soap and revolves around love, marriage,
local stars : and life with the in-laws.
Fantasy plots featuring mythology & magic : Indian soaps often guest Bollywood stars to
Whether based on mythological tales or coincide with the promotion of their As it is a land of diversity, the most popular
involving supernatural elements, fantasy upcoming movies. soaps can be adapted in regional
soaps are an essential part of the television languages (such as Tamil or Telugu), and
landscape. Crossovers are appreciated, e.g. in 2012 some regional soaps have been adapted
between two of SET India’s soaps, which into Hindi versions.
Besides, it is interesting to note that the only brought together the families of Parvarrish
foreign format adapted in Hindi is magic- and Saas Bina Sasural in an episode.
themed classic sitcom Dream of Jeannie.
Departures of lead actors harm successful
shows :
5. Duration/slots After the lead actor quit, Star Plus was
“forced” to end a hit serial Iss Pyaar Ko Kya
All soaps are half hour soaps and fill the Naam Doon under viewers’ pressure, as fans
schedule of GECs channels, with 6 to 9 sent the channel hysteric feedback and
prime time slots for soaps on each channel. refused to watch the show without Barun
Sobti.
Soaps are long-running but always come to
a conclusion and generally have a duration The same happened with Mrs Kaushik Ki
of 500 episodes. The most popular soaps last Paanch Bahuein (ZeeTV) and
more than two years and have over 1,000 Saubhagyavati Bhava? (Life Ok) which will
episodes. come to an end prematurely.

Soaps & Telenovelas/Globo Q4 2012

P.27
 India
Overview
Rare innovations in a TV landscape ruled by
the mother-in-law
7. Local specificities: a country divided conventional approach – if treated at all. SET India has proven – not always with
between strong traditions and evolution success – its will to make lines move :
Some broadcasters are keen on including Not following the usual stereotypes, the war
Saas-bahu drama : mother-in-laws rule, and public service messages in their productions: of ideas between traditional and
are leading characters in almost all soaps progressive education softly depicted in
on air, mirroring the taste of the main Launched on Life Ok, the soap Parvarrish has achieved critical success and
audience (women) for identification, be Saubhagyavati Bhava? revolves around growing ratings.
their mothers- in-law or daughters-in-law. domestic violence. But illustrating well
India’s ambivalent attitude towards As casual dating is almost never seen in
Extended family, group settings: a family conservatism and evolution, when the soaps, Kuch toh log kehenge was
unit in soap operas is essential for success. channel asked viewers about the decision considered one of the first soaps which
to be taken by the abused spouse, a good really delved into the bitter-sweet process of
However, if they reproduce the human share of the audience said that the wife falling in love.
theatre of Indian society, soaps are often should stand by her wealthy, “overloving”
set in luxurious settings, responding to a husband. Whether they appear more independent, or
taste to see familiar characters in rebellious, women always show respect and
inspirational and dream settings. Na Aana Is Des Laado which was aired from deference to their family…. and
2009 to 2012 on Colors successfully tackled emancipation sometimes comes in
Mythology and religion are also at the the subject of female infanticide, mysterious ways:
center of many soaps, but have to be On Zee TV, the family comedy Aaj Ki
treated with care, as some attempts in that Balika Vadhu (Child Bride) is Colors‘ most Housewife Hai pays a tribute to the
genre have sometimes been judged successful show currently, and deals with housewife lifestyle, by telling the story of a
inappropriate or too irreverent. the still very present issue of under-age feisty and spunky journalist who becomes a
marriage in the Indian society. But housewife not by choice but to accomplish
Life OK currently meets success with the paradoxically as it may seem, the boldest a mission.
soap Devon Ke Dev... Mahadev that move from screenwriters was considered to
depicts the adventures of God Shiva. have the in-laws encourage the decision of Will tradition remain untouchable as long as
the heroin to leave her husband and find a mother-in-laws are in control of the remote?
The country’s idiosyncrasy also explains why better match.
many locally-rooted traditions (female
infanticide, under-age marriage) can be
translated into prime time plots, while at the
same time men-women relationships, love
and dating are treated with a very
Soaps & Telenovelas/Globo Q4 2012
P.28
2. GENERAL VIEW The plots from the local soaps & telenovelas (still in
ON THE MARKET production) aired on Q4 2012
69 soaps & telenovelas aired in 7 countries:
40 melodramas
22 comedy and family dramas
7 thrillers

Main Q4 2012 thriller plots:

Payback, quests and love stories.

Love Story The Quest Rags to Payback War of ideas The Double Voyage & Personal Rebirth Family Ties
Title riches Return sacrifice

Akai Ito no Onna X

Glass Mask
X X
(Yurigamyun)

Amrit Manthan X

2612 X X
Saubhagyavati
X X
Bhava?

Anamika X
Mujhse Kuchh
Kehti…Yeh X
Khamoshiyan

Soaps & Telenovelas/Globo Q4 2012

P.29
2. GENERAL VIEW Main Q4 2012 melodrama plots:
ON THE MARKET Love stories, family ties, payback.
Love Story The Quest Rags to Payback War of ideas The Double Voyage & Personal Rebirth Family Ties
Title riches Return sacrifice

Home and Away X X

Neighbours X X
Un posto al sole X X
Centovetrine X X X X
The Birth of a Family X
Still You X
I Like You X
Love, My Love X
An Angel's Choice X
Can't Live Without
X
You
Jun to Ai X X
Umechan Sensei X X
Shiawase no Jikan X
İki Dünya Arasında X X
Unutma Beni (Forget
X
Me Not)
Deniz Yildizi (Starfish) X X X
Beni Affet (Forgive
X X
Me)

Soaps & Telenovelas/Globo Q4 2012

P.30
2. GENERAL VIEW Main Q4 2012 Indian melodrama plots:
ON THE MARKET Love stories, family ties, quests and war of ideas.
Love The Rags to Payback War of ideas The Double Voyage & Personal Rebirth Family Ties
Title Story Quest riches Return sacrifice

Afsar Bitiya X X

Sapne Suhane Ladakpan Ke X X

Rab Se Sohna Isshq X
Hitler Didi X X
Punar Vivaah - zindagi milegi
X X
dobara
Phir Subah Hogi X X
Junoon - Aisi Nafrat, Toh Kaisa
X
Ishq
Kairi: Rishta Khatta Meetha X X
Sasural Simar Ka X X
Balika Vadhu - Kacchi Umar ke
X
Pakke Rishte
Madhubala - Ek Ishq Ek
X
Junoon
Parichay - Nayee Zindagi Kay
X X
Sapno Ka
Uttaran X X
Love Marriage Ya Arranged
X X
Marriage
Hongey Judaa Na Hum X
Parvarrish - Kuchh Khattee
X X
Kuchh Meethi
Kyaa Hua Tera Vaada X X
Bade Ache Lagte Hai X
Kuch Toh Log Kahenge X
Saath Nibhaana Saathiya X
Iss Pyaar Ko Kya Naam Doon? X
Pyaar Ka Dard Hai Meetha
X X
Meetha Pyara Pyara
Ek Veer Ki Ardaas - Veera X X

Soaps & Telenovelas/Globo Q4 2012

P.31
2. GENERAL VIEW Main Q4 2012 Korean romance and comedy plots:
ON THE MARKET Love stories, family ties, quests.

Love Story The Quest Rags to Payback War of ideas The Double Voyage & Personal Rebirth Family Ties
Title riches Return sacrifice

Cheer up, Mr. Kim X

I'll Give You the Stars
X X
and the Moon

Family X

It Was Love X

Oh Ja Ryong is
X
Coming

Standby X

What is Mom X

Soaps & Telenovelas/Globo Q4 2012

P.32
2. GENERAL VIEW Main Q4 2012 Indian romance and comedy plots:
ON THE MARKET Love stories, family ties, quests.

Love Story The Quest Rags to Payback War of ideas The Double Voyage & Personal Rebirth Family Ties
Title riches Return sacrifice

R. K. Laxman Ki
X
Duniya
Taarak Mehta Ka
X
Ooltah Chashmah

Chidiya Ghar X
Lapataganj - Sharad
Joshi Ki Kahaniyon X
Ka Pata
F.I.R X
Aaj Ki Housewife
X X
Hai... Sab Jaanti Hai

Pavitra Rishta X X

Qubool Hai X
Mrs. Kaushik Ki
X
Paanch Bahuein
Alaxmi - Hamari
X X
Super Bahu

Na Bole Tum Na
X
Maine Kuch Kaha

Saas Bina Sasural X v

Ek Hazaaron Mein
X X
Meri Behnaa Hai

Diya Aur Bati Hum X X

Yeh Rishta Kya
X
Kehlata Hai

Soaps & Telenovelas/Globo Q4 2012

P.33
3. ALL TITLES Detailed airing data on all local soaps & telenovelas
(from September to December 2012)

SUMMARY
UK (P.35)
Australia (P.36)
Italy (P.37)
Turkey (P.38)
South Korea (P.39)
Japan (P.43)
India*(P.45)

Record for the time slot

Above average performances

* For India, considering the great number of local titles
aired during the period, the shows with below average
performances are not detailed here but in the enclosed In the average performances
charts.
Below average performances

Soaps & Telenovelas/Globo Q4 2012

P.34
 UK
EastEnders Overview
BBC One/ Mon, Tues, Thurs, Fri
Tuesday 19 February 1985
20:00 - 20:30 Melodrama soaps
Dist: BBC

EastEnders people living in Emmerdale, a fictional

Coronation Street village in Yorkshire.
ITV/ Mon, Wed, Friday Plot = Family ties, love stories
Friday 9 December 1960 Genre = Melodrama Ratings = Very Good
20:00 - 20:30
Dist:ITV STUDIOS Global The domestic and professional lives of Hollyoaks
Entertainment people living and working near Albert
Square, in the East End of London. Plot = Family ties, love stories
Genre = Melodrama
Emmerdale Ratings = Very Good
ITV1/ Monday to Friday Soap set in a fictional suburb of Chester
Monday 16 October 1972 called Hollyoaks, centred around a local
20:00 - 20:30 Coronation Street higher college called Hollyoaks
Dist:ITV STUDIOS Global Community College, with the characters
Entertainment Plot = Family ties, love stories generally being in their late teens or early
Genre = Melodrama twenties.

Doctors The lives of the residents of Coronation Ratings = Average

Street in a fictional town and centres
BBC One/ Monday to Friday around its terraced houses, a cafe,
Sunday 26 March 2000 corner shop, newsagents, textile factory Doctors
18:35 - 19:05
Dist: BBC
and the Rovers Return public house.
Plot = Family ties, love stories
Ratings = Very Good Genre = Melodrama

Hollyoaks The daily professional and private lives of

Emmerdale a group of doctors at a practice located
Channel 4/ Monday to Friday
in the Midlands..
Monday 23 October 1995
20:00 - 20:30
Plot = Family ties, love stories
Dist: All3Media Genre = Melodrama Ratings = Very Good

The domestic and professional lives of

Soaps & Telenovelas/Globo Q4 2012
P.35
 Australia
Overview
Melodrama soaps
Home and Away
Seven/ Monday to Friday Home and Away Neighbours
Sunday 17 January 1988
19:00 - 21:00
Dist: Seven / Endemol Plot = Family ties, love stories Plot = Family ties, love stories
Genre = Melodrama Genre = Melodrama

Soap focusing on Pippa and Tom Soap following the private and
Fletcher, the managers of the professional lives of the people who
Neighbours Summer Bay Caravan Park and their live and work in the fictional suburb
Seven/ Monday to Friday foster children, and on the lives and of Erinsborough, Melbourne..
Monday 18 March 1985 loves of the inhabitants of the rest of
19:00 - 21:00
Summer Bay. Ratings = Good
Dist: FremantleMedia

Ratings = Very Good

Soaps & Telenovelas/Globo Q4 2012

P.36
 Italy
Overview
Melodrama soaps
Un posto al sole
Rai3/ Monday to Friday
Monday 21 October 1996 Un posto al sole Centovetrine
20:35 - 21:05
Dist: FremantleMedia Plot = Family ties, love stories Plot = Family ties, love stories,
Genre = Melodrama payback, voyage & return
Genre = Melodrama
Soap chronicling the stories of the
CentoVetrine residents of an apartment building in The love and hate relationships,
Naples owned by Count Giacomo revenge, passion ... bringing together
Canale 5/ Monday to Friday Palladini. several characters in the "Cento
Monday 8 January 2001
14:10 - 14:40
Vetrine" shopping mall in Torino.
Dist: Endemol Ratings = Very Good
Ratings = Good

Soaps & Telenovelas/Globo Q4 2012

P.37
 South Korea
Overview
Melodrama telenovelas on SBS
Geuraedo
Dangshin
Still You (Geuraedo Dangshin) The Birth of a Family (Gajokui
SBS/ Monday to Friday
Tansaeng)
Monday 21 May 2012
19:20 - 20:00 Plot = Love story
Prod: SBS Genre = Melodrama Plot = Love story
Dist:SBS International Genre = Melodrama
A woman who becomes a divorcee
with a fake divorce and teams up An adopted woman who struggles
Naeraseo Joh-ah
with her husband's enemy to turn to create a family
SBS/ Monday to Friday back the heart of her husband who's
Monday 3 September 2012 changed his mind. Ratings = Average / Good
08:30 - 09:10
Prod: SBS
Dist:SBS International Ratings = Very Good

Gajokui Tansaeng I Like You (Naeraseo Joh-ah)

SBS/ Monday to Friday Plot = Family ties

Wednesday 5 December 2012
Genre = Melodrama
19:20 - 20:00
Prod: SBS
Dist:SBS International The story of three women 18 years
later after their years in high school.

Ratings = Average / Good

Soaps & Telenovelas/Globo Q4 2012

P.38
 South Korea
Overview
Melodrama telenovelas
TVsoseol Sarangah
Sarangah
Love, My Love (TVsoseol Sarangah Can't Live Without You
KBS2/ Monday to Friday
Monday 7 May 2012 Sarangah) (Geudaeeobsin Motsalah)
09:00 - 09:40
Prod: KBS Plot = Love story Plot = Family ties
Dist:KBS Media Genre = Melodrama Genre = Melodrama

A love and success story of youths in The heart-warming story of the

Cheonsa-ui the early 1970s, when they were poor conflicts and difficulties a group of
Seontaek but full of dreams. adults face as they try take care of
their mother who is suffering from
MBC/ Monday to Friday Ratings = Very Good Alzheimer.
Monday 2 April 2012
07:50 - 08:30
Ratings = Poor
Prod: MBC
Dist:MBC Distribution An Angel's Choice (Cheonsa-ui
Seontaek)

Geudaeeobsin Plot = Love story

Motsalah Genre = Melodrama
MBC/ Monday to Friday
Monday 28 May 2012 The story of a woman who takes a
19:15 - 19:55 beating because of husband’s
Prod: MBC betrayal and misunderstanding, and
Dist:MBC Distribution
lives on to rediscover love and
happiness with the help of family.

Ratings = Very Good

Soaps & Telenovelas/Globo Q4 2012

P.39
 South Korea
Overview
Comedy and romantic telenovelas on
Himnaeyo, KBS channels
Miseuteo Kim! Cheer up, Mr. Kim (Himnaeyo, Miseuteo Family (Paemilli)
KBS1/ Monday to Friday Kim!)
Monday 5 November 2012 Plot = Family ties
20:25 - 21:00 Plot = Family ties Genre = Comedy
Prod: KBS
Dist:KBS Media
Genre = Comedy
The life and happenings of two families;
A 32-year-old unmarried man who is the Woo family, led by Woo Shin Hye
raising four children. Kim Taepyeong is a and the Yul family, led by Yul Suk Hwan.
Byuldo Daldo domestic helper and a legal guardian
Ddajoolge for four children who are not related by Ratings = Average
KBS1/ Monday to Friday blood. Mr. Kim and his children go
Monday 7 May 2012 through a range of difficulties on their
20:25 - 21:00 way to becoming a family.
Prod: KBS
Dist:KBS Media Ratings = Very Good

I'll Give You the Stars and the Moon

Paemilli (Byuldo Daldo Ddajoolge)
KBS2/ Monday to Friday
Monday 13 August 2012 Plot = Family ties
19:45 - 20:20 Genre = Romantic
Prod: KBS
Dist:KBS Media
A family, whose members are all
scattered away due to conflicts, comes
to realize that being together is the best
protection from hardships.

Ratings = Very Good

Soaps & Telenovelas/Globo Q4 2012

P.40
 South Korea
Overview
Comedy and romantic telenovelas on
Saranghaessnabwa MBC
MBC/ Monday to Friday
Monday 15 October 2012 It Was Love (Saranghaessnabwa) Standby
07:50 - 08:30
Prod: MBC Plot = Love story Plot = The Quest
Dist:MBC Distribution
Genre = Romantic Genre = Comedy

Soap revolving around a woman whose Ryu Jin Haeng is a news anchor who
Oh Ja Ryong-yi best friend steals her husband from her has big dreams of success, but his
and utterly destroys her life. A frenemy bumbling and clumsy character restricts
Ganda who wrecks a woman’s life and does all him to sitting on the sidelines as his
MBC/ Monday to Friday this for the sake of her daughter. How colleagues are promoted above him.
Monday 19 November 2012 will justice prevail in their lives?
19:15 - 19:55 Ratings = Average
Prod: MBC Ratings = Very Good
Dist:MBC Distribution What is Mom (Eommaga Mwogilrae)

Oh Ja Ryong is Coming (Oh Ja Ryong-yi Plot = Family ties

Standby Ganda) Genre = Comedy
MBC/ Monday to Friday
Monday 9 April 2012 Plot = Family ties The story of a mom who has her adult
19:15 - 19:55 Genre = Comedy children back in her home after they
Prod: MBC become unemployed.
Dist:MBC Distribution
The older son-in-law married his wife
because of her family's fortune while Ratings = Average
Eommaga the younger son-in-law honestly loves his
wife. The story is about the younger son-
Mwogilrae in-law, who is jobless, saving his wife's
MBC/ Monday to Friday family from ruin by his scheming older
Tuesday 9 October 2012 brother-in-law.
19:15 - 19:55
Prod: MBC Ratings = Very Good
Dist:MBC Distribution

Soaps & Telenovelas/Globo Q4 2012

P.41
 South Korea
Overview
Thriller telenovelas
Yurigamyun
tvN/ Monday to Thursday Glass Mask (Yurigamyun)
Monday 3 September 2012
09:40 - 10:30
Prod: tvN Korea Plot = Payback / The Quest
Genre = Thriller

The story of the survival and revenge

of a girl who was born the daughter
of a killer and therefore has lived a
merciless life.

Ratings = N/A

Soaps & Telenovelas/Globo Q4 2012

P.42
 Japan
Overview
Melodrama and thriller telenovelas
Umechan Sensei
NHK/ Monday to Saturday Jun to Ai Shiawase no Jikan
Monday 2 April 2012
08:00 - 08:15
Prod: NHK Plot = Love story / The Quest Plot = Love Story
Genre = Melodrama Genre = Melodrama

A girl named Jun Kano, raised in The confrontation between a wife

Jun to Ai Miyakojima, Okinawa, moves to and her husband's lover, and the
NHK/ Monday to Saturday Osaka to work in a hotel, and there lust between a man and a
Monday 1 October 2012 she meets a man named Itoshi woman.
08:00 - 08:15
Prod: NHK
Machida, with whom she falls in love.
Ratings = Very Good
Ratings = Very Good

Shiawase no Jikan Akai Ito no Onna

Fuji TV/ Monday to Friday Umechan Sensei
Monday 5 November 2012 Plot = The Quest
13:30 - 14:00 Plot = The Quest Genre = Melodrama / Thriller
Prod: Tokai TV
Dist: Fuji TV
Genre = Melodrama
The story of Yumi, a university
Story set in the devastated area of student in Yokohama. Her affluent
Akai Ito no Onna Kamata, Tokyo, in 1945 just after family runs a cosmetic surgery
Fuji TV/ Monday to Friday the end of the war. Shimomura clinic but, unable to get along with
Monday 3 September 2012 Umeko is the youngest of three her stepmother, she has left the
13:30 - 14:00 siblings whose father is a doctor at home to live at the dormitory.
Prod: Tokai TV
Dist: Fuji TV a university hospital.
Ratings = Good
Ratings = Very Good

Soaps & Telenovelas/Globo Q4 2012

P.43
 Turkey
Overview
Melodrama soaps
Deniz Yildizi
Fox/ Monday to Friday Unutma Beni (Forget Me Not) Beni Affet (Forgive Me)
Monday 24 August 2009
19:00 - 20:00
Prod: Focus Film Plot = Love story Plot = Love Story / family ties
Dist:ITV-Inter Medya Genre = Melodrama Genre = Melodrama

The story of Ilkay; who for many years Soap that tells the story of a
Beni Affet has been secretly in love with her best respected, great family in Ankara..
Show TV/ Monday to Friday friend Ali and who has to erase that
Monday 17 October 2011 love from her memory in order not to Ratings = Good
17:45 - 19:00 lose her mind, and on the other hand
Prod: Focus Film Ali, who discovers that the love he has
Dist:ITV-Inter Medya
been looking for has always been right İki Dünya Arasında
next to him and loses that love the
Unutma Beni day he finds it… Plot = Family ties / personal sacrifices
Genre = Melodrama
Fox/ Monday to Friday Ratings = Good
Monday 19 May 2008
15:00 - 16:00 The story of characters whose lives are
Prod: Focus Film intertwined in Turkey in the aftermath
Dist:ITV-Inter Medya Deniz Yildizi (Starfish) of the civil war in Syria..

Plot = Family ties / rags to riches / Ratings = Average

2 Dunya Arasinda payback
Samanyolu TV/ Mon, Tues, Genre = Melodrama
Saturday 2 June 2012
11:45 - 12:45 Soap about a young med student
Prod: Bosphorus
who has to adjust to a new life.

Ratings = Good

Soaps & Telenovelas/Globo Q4 2012

P.44
 India
Sapne Suhane Overview
Ladakpan Ke
Zee TV/ Monday to Friday
Monday 21 May 2012
Melodrama soaps on Zee TV
19:30 - 20:00
Prod: Shakuntalam Telefilms

Afsar Bitiya Beautiful Saahiba, deserted by the man of

her dreams on their wedding day, follows
Plot = Rags to riches / The Quest her heart and chases him across
Afsar Bitiya Genre = Melodrama continents.
Zee TV/ Monday to Friday
Monday 19 December 2011 The story of Krishna Raj, a girl from Ratings = Good
19:00 - 19:30 Bhagalpur village in Bihar, who rises against
Prod: Village Films all odds and happens to become a B.D.O. Hitler Didi
(Block Development Officer) through her
sheer hard work. Plot = Personal sacrifices / The Quest
Genre = Melodrama
Rab Se Sona Ishq Ratings = Average / Good
Weighed down considerably by the
Zee TV/ Monday to Friday enormous responsibility of single-handedly
Monday 16 July 2012 Sapne Suhane Ladakpan Ke providing for her large family, young Indira
20:00 - 20:30 Sharma throws herself into the daunting
Prod: Jay Mehta Productions Plot = Family Ties / Love story task and the well-being of her family
Genre = Melodrama becomes her sole agenda in life.

The adventures of 2 teenagers: Rachna, a Ratings = Good

Hitler Didi simple girl and her cousin Gunjan, a free
Zee TV/ Monday to Friday spirited and fun-loving girl who came from
Monday 7 November 2011 Mumbai to live with Rachna's family after Punar Vivaah - zindagi milegi dobara
20:00 - 20:30 her mother’s death.
Plot = Family ties / love story
Ratings = Very Good Genre = Melodrama

The story of a couple that is forced to stay

Punar Vivaah Rab Se Sohna Isshq together under tough circumstances and
how their emotions and feelings bring
Zee TV/ Monday to Friday Plot = Love story them together..
Monday 20 February 2012
Genre = Melodrama
22:30 - 23:00
Ratings = Average / Good
Prod: Shashi-Sumeet Mittal
Soaps & Telenovelas/Globo Q4 2012
P.45
 India
Overview
Melodrama soaps on Colors TV
Sasural Simar Ka
Colors TV/ Monday to Saturday
Monday 25 April 2011 Sasural Simar Ka Madhubala - Ek Ishq Ek Junoon
19:30 - 20:00
Prod: Rashmi Sharma Telefilms
Plot = Personal sacrifices / Family ties Plot = Family ties
Genre = Melodrama Genre = Melodrama

Balika Vadhu Soap that portrays the simple The love story between two actors,
Colors TV/ Monday to Friday bond and true sisterly love Madhubala and Dilip Kumar.
Monday 21 July 2008 between two sisters Simar and Roli
20:00 - 20:30 who step in to the same sasural by Ratings = Good
Prod: Sphere Origins
fate.
Uttaran
Ratings = Very Good
Madhubala - Ek Plot = The Quest / Family ties
Genre = Melodrama
Ishq, Ek Junoon
Balika Vadhu - Kacchi Umar ke
Colors TV/ Monday to Friday
Pakke Rishte Iccha is the daughter of the poor
Monday 28 May 2012
20:30 - 21:00 live-in domestic help of Damini
Prod: Nautanki Films Plot = Love story Bharati. Iccha uses clothes and
Genre = Melodrama other possessions that are cast off
by Tapasya. In spite of the vast
Set in rural Rajasthan, the arduous difference in status, the girls
Uttaran journey of child bride Anandi from become best friends.
Colors TV/ Monday to Friday the brink of childhood to
Monday 1 December 2008
20:00 - 20:30
womanhood. Ratings = Good
Prod: Film Farm India
Ratings = Very Good

Soaps & Telenovelas/Globo Q4 2012

P.46
 India
Overview
Melodrama soaps on SET India
Bade Acche Lagte
Hain Bade Acche Lagte Hai Kyaa Hua Tera Vaada
SET India/ Monday to Thursday
Monday 30 May 2011 Plot = Love story Plot = Love story / Family ties
22:30 - 23:00
Prod: Balaji Telefilms
Genre = Melodrama Genre = Melodrama

The romance between an The story of a married couple with

independent thirty-something woman three growing children, that tries to re-
Parvarrish – Kuchh and a jaded forty-something discover marital love after 10 years of
Khattee Kuchh Meethi businessman. They get married and marriage.
will eventually fall in love with each
SET India/ Monday to Friday
Monday 21 November 2011 other. Ratings = Average / Good
21:30 - 22:00
Prod: Sony Entertainment Ratings = Very Good / Good
Television,DJ’s Creative Unit

Parvarrish - Kuchh Khattee Kuchh

Kyaa Hua Tera Meethi
Vaada
SET India/ Weekly
Plot = Family ties / War of Ideas
Monday 30 January 2012 Genre = Melodrama
22:00 - 22:30
Prod: Sony Entertainment Two sisters who have a different set of
Television,Balaji Telefilms beliefs and a different take on how to
raise children. Pinky believes that one
needs to be a friend to one's children,
whereas Sweety believes in being a
stricter and more disciplinarian
mother.

Ratings = Average / Good

Soaps & Telenovelas/Globo Q4 2012
P.47
 India
Overview
Melodrama soaps on Star Plus
Iss Pyaar Ko Kya
Naam Doon Saath Nibhaana Saathiya Pyaar Ka Dard Hai Meetha Meetha
Star Plus/ Monday to Friday Pyara Pyara
Monday 6 June 2011 Plot = Family ties
20:00 - 20:25 Genre = Melodrama Plot = Love story / War of ideas
Prod: Four Lion Films
,Panglosean Entertainment
Genre = Melodrama
The story of a saas-bahu relationship
retold through a young and simple girl's The journey of Aditya & Pankhuri who
Saath Nibhaana point of view, whose name is Gopi. have polar opposite views about
Raised by her loving Mama and relationships. Aditya has lost faith in the
Saathiya tyrannical Mami, Gopi has been bereft institution of marriage & relationships.
Star Plus/ Monday to Friday of the true love of a mother. On the other hand, Pankhuri believes
Monday 3 May 2010 that the right partner completes a
19:00 - 19:30 Ratings = Very Good person.
Prod: Rashmi Sharma Telefilms
Ratings = Very Good
Iss Pyaar Ko Kya Naam Doon?
Pyaar Ka Dard Hai Ek Veer Ki Ardaas - Veera
Plot = Love story
Genre = Melodrama Plot = Personal sacrifices / Family ties
Star Plus/ Monday to Friday Genre = Melodrama
Monday 18 June 2012 Two young Indians, a modest girl and a
( 22:00 - 22:30 ) business tycoon, in a love and hate Set in the province of Penjab and
Prod: Rajshri Productions
relationship.. charting the relationship between a
little girl and her older brother, who’s
Ratings = Very Good acted like her mother since childhood..
Veera
Ratings = Good
Star Plus/ Monday to Friday
Monday 29 October 2012
22:30 - 20:25
Prod: Beyond Dreams

Soaps & Telenovelas/Globo Q4 2012

P.48
 India
Overview
Comedy soaps
Taarak Mehta Ka
Ooltah Chashmah
Taarak Mehta Ka Ooltah Chashmah Aaj Ki Housewife Hai... Sab Jaanti Hai
Sab TV/ Monday to Friday
Thursday 28 August 2008
20:30 - 21:00 Plot = Family ties Plot = Family ties / The Quest
Prod: SAB TV,Neela Films Genre = Comedy Genre = Comedy

Jethalaal is an uneducated Gujarati Sona who caries out her household

businessman whose neighbor is Taarak duties even after being a 'working
Chidiya Ghar Mehta. 'Jethalaal' finds a friend and woman'. She marries Kanhaiyya, a
Sab TV/ Monday to Friday philosopher in 'Taarak Mehta' and often dabang cop and she is asked to quit
Monday 28 November 2011 goes to him for advice whenever he is her job. Sona then becomes an ideal
21:00 - 21:30 in trouble. housewife for her family, giving shape to
Prod: Garima Productions
her dreams to make her home
Ratings = Very Good beautiful.

Ratings = Average / Good

Aaj Ki Housewife Hai... Chidiya Ghar
Sab Jaanti Hai
Plot = Family ties Saas Bina Sasural
Zee TV/ Monday to Friday
Genre = Comedy
Monday 31 December 2012
19:00 - 19:30 Plot = Family ties / Love story
Prod: Film & Shots The Narayan family who lives in Genre = Comedy
Varanasi. Each family member has an
animal's quality. The name of their The story of the Chaturvedi family,
house is Chidiya Ghar and the family which consists of seven quirky men
Saas Bina Sasural members names are also similar to any deprived of a "saas" (mother-in-law).
Sab TV/ Monday to Thursday
animal.. The story revolves around their life, after
Monday 18 October 2010 Taanya, lovingly called Toasty, comes in
21:00 - 21:30 Ratings = Good their house.
Prod: Optimystix Entertainment
Ratings = Average

Soaps & Telenovelas/Globo Q4 2012

P.49
 India
Overview
Romantic soaps on Star Plus
Diya Aur Baati Hum
Star Plus/ Monday to Friday
Monday 29 August 2011 Diya Aur Bati Hum Ek Hazaaron Mein Meri Behnaa Hai
21:00 - 22:00
Prod: Shashi-Sumeet
Productions Plot = Love story / the Quest Plot = Family ties / Love story
Genre = Romantic Genre = Romantic

Soap that revolves around The story of two sisters who love
Yeh Rishta Kya
Sandhya Kothari, daughter of each other enough to share their
Kehlata Hai Kanchan and Arvind Kothari. life and breath with each other.
Star Plus/ Monday to Friday Sandhya is a studious and Maanvi and Jeevika were raised
Monday 12 January 2009
21:30 - 22:00
ambitious girl who aspires to make by their parents in the upscale city
Prod: Director's Kut Productions her mark in the world by becoming of Delhi. However, they are
a local police officer. orphaned in childhood.

Ek Hazaaron Mein Ratings = Very Good Ratings = Average / Good

Meri Behna Hai
Star Plus/ Monday to Friday Yeh Rishta Kya Kehlata Hai
Monday 3 October 2011
20:30 - 21:00
Prod: Danny Plot = Love story
Genre = Romantic

Akshara, a girl married to a man

chosen by her family, and Varsha,
who was free to marry the man
she loved.

Ratings = Very Good

Soaps & Telenovelas/Globo Q4 2012

P.50
 India
Overview
Romantic soaps
Pavitra Rishta
Zee TV/ Monday to Friday
Monday 1 June 2009 Pavitra Rishta Na Bole Tum Na Maine Kuch Kaha
21:00 - 21:30
Prod: Balaji Telefilms Plot = Love story / Family ties Plot = Love story
Genre = Romantic Genre = Romantic

Soap that portrays the simple life of The romance between a young man
common middle-class families of and a widow who is raising her two
Qubool Hai Mumbai and the day to day children by herself.
Zee TV/ Monday to Friday problems which they face. The story
Monday 29 October 2012 particularly focuses on the journey of Ratings = Average / Good
21:30 - 22:00
two loving souls Manav, a garage
Prod: 4 Lions Films
owner, and Archana.

Ratings = Very Good

Na Bole Tum Na
Maine Kuuch Kaha Qubool Hai
Colors TV/ Monday to Friday
Monday 9 January 2012 Plot = Love story
22:30 - 23:00 Genre = Romantic
Prod: Sunshine Productions

Two sisters living in London were

separated from their parents when
they were younger and have found
out they were living in India. One of
them will find love while searching for
them.

Ratings = Good
Soaps & Telenovelas/Globo Q4 2012
P.51
 India
Overview
Thriller soaps
2612
Life OK/ Monday to Friday 2612 Anamika
Monday 26 November 2012
21:00 - 21:30
Prod: Sphere Origins Plot = The Quest / War of Ideas Plot = Love story
Genre = Thriller Genre = Thriller

Thriller inspired from the 2008 A ghost takes possession of a

Anamika
terrorist attacks in Mumbai and woman’s body to disrupt a
SET India/ Monday to Thursday spotlighting two characters couple’s happiness.
Monday 26 November 2012
20:00 - 20:30 involved in the preparation of the
Prod: Trishulla Productions bombings in two rival camps. Ratings = Average

Ratings = Average

Soaps & Telenovelas/Globo Q4 2012

P.52
 India
Overview
Mythological soaps
Jai Jag Janani Maa
Durga Devon Ke Dev...Mahadev Jai Jag Janani Maa Durga
Colors TV/ Monday to Friday
Monday 17 December 2012
Plot = The Quest Plot = The Quest
19:00 - 19:30
Prod: Sagar Arts Genre = Mythological Genre = Mythological
:
Based on the legends of Shiva, Mythology-themed drama series
also known as Mahadev, telling on the goddess of war who
the story of Lord Shiva and defended the Earth against armies
Devon Ke Goddess Shakti: their separation sent by a demon.
Dev...Mahadev and union, their journeys together,
Life OK/ Monday to Thursday and how that affected and Ratings = Average
Sunday 18 December 2011
19:00 - 19:30
shaped the world..
Prod: Tringular Films
Ratings = Very Good / Good

Soaps & Telenovelas/Globo Q4 2012

P.53
© 2013 The WIT