TITLE - A STUDY ON LAUNCHING A NEW PRODUCT ON

NUTRITION SUPPLEMENTS

OBJECTIVES OF THE STUDY –

1]To Know the Current market and the Competitors
2]To Understand the Targeted Audience
3]To Analyze How to Reach the Audience
4]To Understand the Marketing Strategy of the Competitors

PROBLEM STATEMENT
The Purpose of this study to understand the potential size of
the Target Population. Amount of people aware about
nutritional Supplement. The competition that already exists in
the Market, their Marketing strategies, Pricing ,Margin etc

MAJOR FACTORS -
STEP 1-To learn about the Current competitors of the Market
and Target Customers .
STEP 2-Study Product Range [Quality, Quantity, Price Range, Profit
Margin]
STEP 3- Learn Detail about modes of Selling [ Outlets / Online
Platforms]

STEP4- Know about the Distributors.

STEP 5- Make 3 Different Questionnaires on
1) Customers
2) Retailers
3) Distributors
STEP 6 -Collect positive as well Negative reviews from online
Platforms .
[Flipkart/ Amazon].
STEP 7- Field Survey
[20-25 days ] .

RESEARCH METHODS

1- Surveys
 2- Descriptive research

Surveys –Analyzing a given market in order to gain insight into the

buying potential and attributes of the target audience for a products or
service
Descriptive Research –Descriptive research is a type of research that is
used to describe the characteristics of a Population .

Process Title
Step 1 Knowing the competitors
And Target customers
Step 2 Study the Product Range, Profit Margin
and
, Quantity

Step 3 Preparing Questionaries for Customers,

Distributors,
Retailors

Step 4 Collecting and comparing the online

platforms
Step 5 Field survey (collecting Response and
gathering information)
Step 6 Making a complete Report and
Submission

THE INDIAN MARKET PLAYERS FOR HEALTH AND NUTRITIONAL

SUPPLEMENTS

👉Top Companies
1)GNC PVT LTD

2) AMWAY INDIA ENTERPRISES PVT Ltd

3) HERBALIFE NUTRITION INTERNATIONAL PVT LTD

4) PATANJALI AYURVED LTD

5) DABUR INDIA LTD

6) HIMALAYAN DRUG COMPANY

7)GLAXO SMITH KLINE(GSK) CONSUMER HEALTHCARE .PVT .LTD

8)ABBOTT INDIA LTD.

9)CADILA HEALTH CARE LTD

10)SUN PHARMACEUTICAL INDUSTRIES LTD

Competitor Analysis
 1]GENERAL NUTRITION CENTRES [ GNC]
GNC Holdings, Inc. (also known as General Nutrition Centers and abbreviated GNC) is a company based in
Harbin, China, C.C.P .[ It specializes in health and nutrition related products, including vitamins, supplements,
minerals, herbs, sports nutrition, diet, and energy products.

GNC Holdings, Inc.

Type- Subsidiary

Industry-Retail

Founded-1935; 87 years ago

Registered: September 1, 1936; 85 years ago

Founder-David Shakarian

Headquarters- Harbin, China, C.C.P.[1]

Number of locations-4,800 (China, U.S. & Canada, 2020)[2]

1,957 (International, 2016)

Key people-Yichen Zhang, chairman

Josh Burris, CEO

Products-Nutritional supplements

Revenue-Decrease US$ 2.54 billion (2016)

Operating income-Decrease US$ -172.95 million (2016)

Net income-Decrease US$ -286.25 million (2016)

Total assets- Decrease US$ 2.07 billion (2016)

Total equity-Decrease US$ -95.05 million (2016)

Number of employees-16,800 (2016)

Parent-Harbin Pharmaceutical Group

 Website- www.gnc.com

A GNC store at The Promenade Shopping Centre, Thornhill, Ontario, Canada

GNC stores typically stock a wide range of weight loss, bodybuilding, nutritional supplements,
vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-
party brands.

As of December 31, 2018, GNC had approximately 8,400 locations, of which approximately 6,200 are
in the United States (including approximately 2,200 Rite Aid licensed store-within-a-store locations)
and franchise operations in approximately 50 countries.[25]

Business model

Of GNC's approximately 4,100 U.S. locations, 61% are in strip centers and 28% are in malls.[26] Its
products are available on GNC.com, and as of January 2017 also on GNC's Amazon Marketplace
2] AMWAY
Amway (short for "American Way") is an American multi-level marketing (MLM) company that
sells health, beauty, and home care products.[4][5][6] The company was founded in 1959 by Jay Van
Andel and Richard DeVos and is based in Ada, Michigan.[7][3] Amway and its sister companies
under Alticor reported sales of $8.4 billion in 2019.[1][3] It conducts business through a number of
affiliated companies in more than a hundred countries and territories.

Amway CORP

Headquarters in Ada, Michigan

Type-Private

Industry-Health, Beauty, Home Care

Founded-November 9, 1959 (62 years ago)

Founder-Richard DeVos Jay Van Andel

Headquarters-Ada, Michigan, United States

Area served-Worldwide

Key people-Steve Van Andel (Co-Chai…]

According to the Amway website, as of 2011 the company operated in over 100 countries and
territories, organized into regional markets: the Americas, Europe, greater China, Japan and Korea,
and SE Asia/Australia. Amway's top ten markets are China, Korea, the United States, Japan, Thailand,
Taiwan, India, Russia, Malaysia and Italy.

In 2008, Alticor announced that two-thirds of the company's 58 markets reported sales increases,
including strong growth in the China, Russia, Ukraine and India markets.

Amway's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the
hair care product Satinique (1965) and the cosmetics line Artistry (1968). Today Amway
manufactures over 450 products, with manufacturing facilities in China, India and the US, as well as
Nutrilite organic farms in Brazil, Mexico and the US (California and Washington state).[citation
needed] Amway brands include Artistry, Atmosphere, Body Blends, Bodykey, Body Works, Clear
Now, eSpring, Glister, iCook, Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking
Water, Personal Accents, Ribbon, Satinique, Artistry Men and XS.

In 2018, nutrition and wellness products were 52% of total sales, and Beauty and personal care
products were 26% of total sales.

Amway's largest-selling brand is the Nutrilite range of health supplements (marketed as Nutriway in
some countries), and in 2008 Nutrilite sales exceeded $3 billion globally.In 2001, NSF International
issued its first five dietary supplement certifications to Nutrilite.

In 2011, Nutrilite brand of vitamins and dietary supplements led Amway's sales, totaling almost $4.7
billion. According to Euromonitor International, in 2014, Nutrilite was the world's No. 1 selling
vitamins and dietary supplements brand. In 2015, it was reported that according to Euromonitor
International, Amway was the largest vitamin and dietary supplement vendor in China, with 11% of a
market that generated 100 billion yuan ($15.6 billion) in annual sales. In 2015, it was reported that
according to China Confidential consumer brands survey, Amway Nutrilite was the most popular
vitamin and dietary supplement brand in China.

In January 2009, Amway announced a voluntary recall of Nutrilite and XS Energy Bars after learning
that they had possibly been manufactured with Salmonella-contaminated ingredients from Peanut
Corporation of America. The company indicated that it had not received any reports of illness in
connection with the products.

In 2012, the Center for Science in the Public Interest (CSPI), accused Amway of making
unsubstantiated and illegal claims about Nutrilite Fruits & Vegetables 2GO Twist Tubes and
threatened to launch a class action lawsuit against the company unless it took remedial action. Amway
responded that the claims made about the products were properly substantiated and that they did not
plan to change the product's labeling but nevertheless would review the statements that CSPI has
questioned.[54] CSPI later reported that Amway had agreed to changing product labels by the end of
2014.

Amway combines direct selling with a multi-level marketing strategy. Amway distributors, referred to
as "independent business owners" (IBOs), may market products directly to potential customers and
may also sponsor and mentor other people to become IBOs. IBOs may earn income both from the
retail markup on any products they sell personally, plus a performance bonus based on the sales
volume they and their downline (IBOs they have sponsored) have generated.[4] People may also
register as IBOs to buy products at discounted prices. Harvard Business School, which described
Amway as "one of the most profitable direct selling companies in the world", noted that Amway
founders Van Andel and DeVos "accomplished their success through the use of an elaborate pyramid-
like distribution system in which independent distributors of Amway products received a percentage
of the merchandise they sold and also a percentage of the merchandise sold by recruited distributors
Herbalife
Herbalife Nutrition Ltd. is a global multi-level marketing (MLM) corporation that develops and sells
dietary supplements. The company was founded by Mark R. Hughes in 1980, and it employs an
estimated 9,900 people worldwide. The business is incorporated in the Cayman Islands, with its
corporate headquarters located in Los Angeles, California. The company operates in 94 countries
through a network of approximately 4.5 million independent distributors and members.John O.
Agwunobi has been the company's chief executive officer and executive chairman since March 2020.

Herbalife Nutrition Ltd.

Type-Public

Industry-Nutrition

Founded-February 1980; 42 years ago

Los Angeles, California, U.S.

Founder-Mark R. Hughes

Headquarter--Los Angeles, California, U.S.; Legal domicile: Cayman Islands

Key people-John O. Agwunobi (Chairman & CEO)

Products-Weight Management dietary supplements personal caresports nutrition

Revenue-US$ 5.54 billion (2020)[1]

 Operating income-US$ 640.6 million (2020)[1]

Net income-US$ 372.6 million (2020)[1]

Total assets-US$ 3.08 billion (2020)[1]

Number of employees-8,900+ (2018)[2]

Website-herbalife.com

The company has been criticized for allegedly operating a "sophisticated pyramid scheme". Herbalife
agreed to "fundamentally restructure" its business, in the US but not worldwide, and pay a $200
million fine as part of a 2016 settlement with the U.S. Federal Trade Commission (FTC) following
these accusations.

Herbalife Nutrition's products include weight-loss and protein shakes, as well as protein bars, teas,
aloes, vitamins, and sports hydration, energy, and personal care products. The company's original
product is the Formula 1 protein shake, a soy-based meal-replacement shake. The product debuted in
1980 and, as of 2015, was the company's best selling product accounting for nearly 30% of total sales.

Herbalife's products are produced at the company's five manufacturing facilities in the U.S. and
China as well as third-party manufacturing partners.  The company's production process is based on a
'seed to feed' strategy which the company initiated in the 2010s and allows it trace where the
ingredients in its nutritional products originated. Since 2013, the company has operated a botanical
extraction facility in Changsha, Hunan Province. The facility produces botanical extracts, including
teas, guarana, chamomile, broccoli, and bilberry, for use in many of the company's products. Before
extracts are processed they undergo a botanical identification program and are tested several times
throughout the production process. The processed raw materials from the extraction facility are used
at all of the company's branded manufacturing facilities as well as its partners. As of 2015, 58 percent
of the company's nutrition products were manufactured at Herbalife owned facilities.

In China, the company's manufacturing sites are located in Suzhou, Nanjing.In the U.S., the company
has manufacturing facilities in Lake Forest, California and Winston-Salem, North Carolina.

Herbalife's claims of health benefits from its products have met scrutiny from the medical community,
consumers, and government agencies.

In 2008, Herbalife was sued after laboratory tests indicated that levels of lead in several Herbalife
products were in excess of California state law and could lead to liver problems over an extended
period of time. The company commissioned its own lab testing and found that those products did not
contain high enough amounts of lead to require special labeling.
 Herbalife Nutrition is a multi-level marketing company. According to a 2010 article in the Los
Angeles Business Journal, it was claimed[by whom?] that Herbalife Nutrition was one of the most
profitable companies in Los Angeles County and directly benefited from its business model.

As a result of the 2016 FTC settlement, the company is required to prove that at least 80 percent of its
sales are made to individuals outside of its distributor network. Distributors are responsible for
providing receipts for sales and proving they have legitimate customers. The settlement also required
that distributors are only able to earn one-third of their rewards based on recruitment. In the U.S., the
company now differentiates between individuals who join as a member to buy discounted products
and those who join as a distributor seeking a business opportunity. Discount buyers are unable to earn
rewards or sell products. Herbalife Nutrition is also required to have its practices monitored by an
outside party for seven years to ensure compliance.

In the past, company management considered the number and retention of distributors a key
parameter and tracked it closely in financial reports. By January of each year, sales leaders are
required to requalify. In February of each year, individuals who did not satisfy the sales leader
qualification requirements during the preceding 12 months are removed from that rank. For the latest
12-month requalification period ending January 2019, approximately 67.9 percent of the eligible sales
leaders requalified.

In a California class action suit (Minton v. Herbalife International, et al.) filed on February 17, 2005,
the plaintiff challenged "the marketing practices of certain Herbalife International independent
distributors under various state laws" In a West Virginia class action suit (Mey v. Herbalife
International, Inc., et al.) filed on July 16, 2003, the plaintiffs allege that some of Herbalife
International's distributors used pre-recorded telephone messages and auto dialers to contact
prospective customers in violation of the Telephone Consumer Protection Act. The case was resolved
with Herbalife and its distributors paying $7 million into a fund for class members part of the suit.

Liver disease inquiries

Hospitals in Israel, Spain, Switzerland, Iceland, Argentina, and the United States have reported liver
damage in a number of patients who used Herbalife products.

In 2004, Israel's Health Minister began an investigation into Herbalife's products after four persons
using Herbalife's products were found to have liver problems. The company was accused of selling
products containing toxic ingredients such as quaqua, comfrey, and kraska. The products were sent to
Bio-Medical Research Design LTD (B.R.D), to a private U.S. laboratory, and to Israel's Forensic
research laboratory. A study of the cases funded by the Israeli Ministry of Health concluded that there
was a causative relationship. Herbalife's SEC 10-Q filings stated that the Israeli Ministry of Health did
not establish a causal relationship between the product and liver ailments. In 2009, an Israeli woman
sued Herbalife International and Herbalife Israel, claiming that her liver damage resulted from the use
of Herbalife products.
Scientific studies in 2007 by doctors at the University Hospital of Bern in Switzerland and the Liver
Unit of the Hadassah-Hebrew University Medical Center in Israel found an association between
consumption of Herbalife products and hepatitis. In response, the Spanish Ministry of Health issued
an alert asking for caution in consuming Herbalife products. Herbalife stated they were cooperating
fully with Spanish authorities, and after investigation, the agency determined no action was required
and removed the alert.

In January 2009, the Scientific Committee of the Spanish Agency for Food Safety and Nutrition
(AESAN) reached the same conclusion. After reviewing cases implicating Herbalife products in
Spain, Switzerland, Israel, Finland, France, Italy, Iceland and Portugal, the 12-member scientific
panel issued a report concluding: "The analyses of these cases and information regarding their
circumstances have not allowed us to establish a causal relationship" between liver anomalies and
Herbalife's dietary supplements. The panel attributed the cases to metabolic changes from overzealous
and unsupervised dieting. However, neither a 2005 American Association for the Study of the Liver
position paper on the management of acute liver failure nor a 2013 review in the New England
Journal of Medicine lists "overzealous dieting" among the recognized causes of acute liver failure.

A July 2013 peer-reviewed study published in the World Journal of Hepatology reexamined known
cases of hepatoxicity that had previously been linked to consumption of Herbalife products and
concluded that using "the liver specific Council for International Organizations of Medical Sciences
scale, causality was probable in 1 case, unlikely and excluded in the other cases. Thus, causality levels
were much lower than hitherto proposed. In a separate review published less than a year earlier, the
same author described

In December 2020, a 2019 paper analyzing Herbalife's slimming products' association with one
patient's fatal acute liver failure was retracted by the Journal of Clinical and Experimental
Hepatology. According to a co-author of the paper, this was done after threats of legal action by a
Delhi-based law firm.
PATANJALI
Patanjali Ayurved, (known as Patanjali), is an Indian multinational conglomerate holding company,
based in Haridwar, India. It was founded by Ramdev and Balkrishna in 2006. Its office is in Delhi,
with manufacturing units and headquarters in the industrial area of Haridwar. The company
manufactures cosmetics, ayurvedic medicine, personal care and food products. The CEO of the
company, with a 94-percent share hold, is Balkrishna. Ramdev represents the company and makes
strategic decisions.

Patanjali Ayurveda

Type-Private

Industry-Conglomerate

Founded-2006; 16 years ago

Founder Balkrishna ,Ramdev

Headquarters-Haridwar, Uttarakhand, India

Area served-Worldwide

Indian subcontinent

Middle East

Key people-Balakrishna (Chairperson, Managing Director & Chief Executive Officer)

Products- Ayurvedic medicine. Consumer goods,Healthcare,Personal care,Cosmetics,Cleaning

agents ,Beverages,Fashion,Foods,Revenue

Increase ₹30,000 crore (US$4.02 billion) (FY 2021 )

Net income-Increase ₹590 crore (US$80 million) (FY 2021)

Total assets-Increase ₹4,345 crore (US$590 million) (2019)

Owner-Balkrishna (100%)

Number of employees-2,00,000

Subsidiaries-Paridhan Ruchi Soya, Herboved Patanjali Renewable Energy Pvt Ltd

Advance Navigation and Solar Technologies

Website

www.patanjaliayurved.org
 Ramdev and Balkrishna established Patanjali Ayurved in 2006. Balkrishna owns 94 percent of the
company, and the remainder is dispersed among other individuals. In May 2021, Balkrishna had a net
worth of US$2.3 billion.

According to CLSA and HSBC, Patanjali was one of the fastest-growing FMCG companies in India
in 2016. It was valued at ₹3,000 crore (equivalent to ₹37 billion or US$480 million in 2020).Patanjali
estimated its annual turnover for the 2016–17 fiscal year at ₹10,216 crore (US$1.3 billion).According
to a report by India Infoline (IIFL), at least 13 listed companies would be affected by Patanjali's
success; they included Hindustan Unilever, Colgate, Dabur, ITC, and Godrej Consumer Products

Sales and distribution

In May 2016, the company had nearly 4,700 retail outlets.[95][98] Patanjali also sells its products
online, and is planning to open outlets at railway stations and airports.[99] The company joined Pittie
Group and Kishore Biyani's Future Group on 9 October 2015,[95] making its products available in
Future Group outlets.[100][101][102] Patanjali Ayurveda products are also available at Reliance
Retail, Hyper City and Star Bazaar.[95][103][104][105][106] The company had a target revenue of
₹10,000 crore (US$1.3 billion) revenue in 2016–17, after sales increased by 150 percent in the
previous financial year to ₹5,000 crore (US$660 million).[107]

Amla juice

The Ministry of Defense canteen stores department (CSD) suspended Patanjali Ayurved's amla juice
after receiving an adverse state laboratory test report on the product; the central food laboratory found
the juice unfit for consumption. The CSD asked its depots to make debit notes for their existing stock,
so the product could be returned
DABUR
Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and
headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and
is one of the largest fast-moving consumer goods (FMCG) companies in India.Dabur derives around
60% of its revenue from the consumer care business, 11% from the food business and remaining from
the international business unit.

Dabur India Limited

Type-Public

Industry-Consumer goods

Founded-1884; 138 years ago

Founder=S. K. Burman-Headquarters

Ghaziabad, Uttar Pradesh, India

Area served-Worldwide

Key people-Burman Mohit (CEO)

Products-Personal care,Skin care ,Hair care.,Oral hygiene,Health supplements,Drinks

Revenue-Increase ₹8,989 crore (US$1.2 billion) (2020)[1]

Operating income-Increase ₹1,827 crore (US$240 million) (2020)[1]

Net income-Increase ₹1,444 crore (US$190 million) (2020)[1]

Total assets-Increase ₹9,354 crore (US$1.2 billion) (2020)[1]

Number of employees-7,740 (March 2020)[1]

Subsidiaries-Dabur Research Foundation

 Aviva India

H&B Stores Ltd

Website

www.dabur.com

Dabur was founded in Kolkata by Dr. S. K. Burman in 1884. Burman's family had migrated from
Punjab to Kolkata and are Punjabi Khatris by origin. In the mid-1880s, as an Ayurvedic practitioner in
Kolkata, he formulated Ayurvedic medicines for diseases like cholera, constipation and malaria.[10]
As a qualified physician, he went on to sell his medicines in Bengal on a bicycle. His patients started
referring him and his medicines as "Dabur", a portmanteau of the words daktar (doctor) and
Burman .He later went on to mass-produce his Ayurvedic formulations.

C.L. Burman, set up Dabur's first R&D unit. Later, his grandson, G.C Burman was gherao-ed by his
own workers during a labor unrest in Kolkata. Due to the unpleasant situation, G.C Burman decided
to move the factory to Delhi, where his brothers later relocated. In Delhi, the business thrived and the
company soon became headquartered there. In the words of business historian Sonu Bhasin
"Calcutta's loss was Delhi's gain."

The current chairman, Dr. Anand Burman, and vice-chairman Amit Burman, are part of the fifth
generation of the family. They were among the first business families in India to separate ownership
from management, when they handed over the management of the company to professionals in 1998.

Pharma and healthcare

Dabur demerged its Pharma business in 2003[13] and hived it off into a separate company, Dabur
Pharma Ltd. German company Fresenius SE bought a 73.27% equity share in Dabur Pharma in June
2008 at ₹76.50 a share.

Dabur International, a fully owned subsidiary of Dabur India formerly held shares in the UAE-based
Weikfield International, which it sold in June 2012.
HIMALAYAN
Himalaya Wellness Company (formerly Himalaya Drug Company) is an Indian multinational
pharmaceutical company based in Bengaluru, Karnataka, India. It was originally established by
Mohammad Manal in Dehradun in 1930.It produces health care products under the name Himalaya
Herbal Healthcare whose products include ayurvedic ingredients. It is spread across locations in India,
United States, Middle East, Asia, Europe and Oceania, while its products are sold in 106 countries
across the world. The company has more than 290 researchers that utilize ayurvedic herbs and
minerals. A hepatic drug, named Liv.52, is its flagship product, first introduced in 1955.

Himalaya Wellness Company

The Himalaya Drug Company logo.svg

Type-Private limited

Industry-Pharmaceuticals

Founded-1930; 92 years ago

Founder-Muhammad Manal

Headquarters-Bengaluru, Karnataka, India

Area served-Worldwide

Key people-Shailendra Malhothra jayashree Ullal

(CFO / COO, India)

Products -Consumer goods,Herbal,ayurvedic medicine,Nutrition,Personal Care,Child Care

Number of employees-10,000

Website

www.himalayawellness.com
Himalaya Global Holdings Ltd. (HGH), is the parent of The Himalaya Drug Company worldwide. It
is also the global headquarters of all Himalaya subsidiaries.

The Himalaya Drug Company was founded by Mohammad Manal, a nature lover, in Dehradun in the
1930s. Manal had the goal of commercializing Ayurvedic and herbal products to suit contemporary
needs, by focusing on modern empirical research to demonstrate their efficacy.

The company moved to Bombay (Mumbai) in the 1950s. In 1955, it launched 'Liv.52', a hepato-
protective, that became the flagship product of the company.

In 1975, Meraj Manal, Mohammad Manal's son, started a manufacturing unit in Bangalore, which
helped the company grow its manufacturing capacity as well as to globalize.

As at 2022, the company has offices across the globe, including India, the US, South Africa and other
countries in Europe, Middle East, and Asia

Himalaya Herbal Healthcare has a very wide range of products, which include "pharmaceuticals,
personal care, baby care, well-being, nutrition and animal health products." The Neem Face Wash is
one of their most popular and well known products. Mother care products have been launched in 2016
with foray into extensive research and development in systems of ancient Ayurveda medicines of
India. The company has a presence in 106 countries.

References

In 1996, the company entered the US market following the introduction of the Dietary Supplement
Health and Education Act of 1994. It then expanded into other countries.

As of 2015, the company sold its products in 91 countries with about 50% of its revenue from outside
India
HEALTHKART
HealthKart, a part of Bright Lifecare Pvt. Ltd. is an online portal for Dietary supplements and health
devices in the Health care industry in India. Prashant Tandon and Sameer Maheshwari founded the
company in 2011.

TYPE

Private

INDUSTRY -Health care industry

FOUNDED-2011

FOUNDER-Prashant Tandon, Sameer Maheshwari

HEADQUARTERS-Gurgaon, Haryana, India

AREA SERVED-India

PRODUCTS-Online portal for Dietary supplements and health devices

SERVICES-E-commerce (Online shopping)

OWNER-Bright Lifecare Pvt. Ltd

WEBSITE-www.healthkart.com

Acquisitions

HealthKart acquired online fitness and bodybuilding community and supplement store MadeInHealth
in 2012, the acquisition was made towards the expansion of Fitness, Weight gain, Weight loss etc
categories further in the e-health space.

HealthKart App

HealthKart has its smartphone application for Android, iOS and Windows devices.

The Healthkart Android App has around 500000 downloads as on August 22, 2016.
A dietary supplement is a concentration of essential nutrients that are either
extracted from food sources or are artificially synthesized. The major function
of dietary supplements is to fulfil the nutritional requirements of the human
body and is usually consumed in the form of a pill, capsule, tablet, or liquid. A
supplement can provide nutrition either individually or in combination,
depending upon the requirements of the consumer’s body. Dietary
supplements are rich in vitamins, minerals, herbs, enzymes, amino acids, and
various other ingredients. The primary goal of consuming supplements is to
fulfil the nutritional gap in the body in order to prevent diseases and other
lifestyle related problems.

India Dietary Supplements Market Trends and Drivers:

The primary factor driving the Indian dietary supplements market is the
increasing health consciousness among the consumers. Factors such as
changes in eating habits, absence of physical activity and rising sedentary life
styles have increased the occurrences of various lifestyle diseases such as
diabetes, blood pressure, obesity, cardiovascular problems, etc. Moreover,
improving awareness levels have also made consumers more aware on their
nutritional requirements. With consumers unable to fulfil their nutritional
requirements through their regular diets, they are now recognizing the
importance of nutritional supplements to fulfil their nutritional gaps. Other
factors driving this market include, rising disposable incomes, upgradation of
the healthcare infrastructure, improving distribution networks, etc.
Breakup by Product Type

 Vitamin and Mineral Dietary Supplements

 Herbal Dietary Supplements
 Protein Dietary Supplements
 Others
 

Breakup by Form

 Tablets
 Capsules
 Powders
 Liquids
 Soft Gels
 Gel Caps
 

Breakup by Distribution Channel

 Pharmacies and Drug Stores

 Supermarkets and Hypermarkets
 Online Channels
 Others
 

Breakup by Application

 Additional Supplements
 Medicinal Supplement
 Sports Nutrition
 

Breakup by End-Use

 Infant
 Children
 Adults
 Pregnant Women
 Old-Aged
 

Breakup by Region

 South India

Competitive Landscape:
The India dietary supplements market is highly fragmented with the presence
of several small and large players competing in terms of price and quality.
Some of the major players in the market are:

 Amway India Enterprises Private Limited

 Herbalife International India Private Limited
 Dabur India Limited
 Himalaya Drug Company
 GlaxoSmithKline Consumer Healthcare Limited
 Patanjali Ayurved Limited
 Guardian Nutrition
 Health kart
 PRODUCT STUDIED

PRICE – RS 400

OFFER PRICE - RS 339

Daily Active - Patanjali Nutella Daily Active Multivitamin for Men & Women with
essential amino acids, natural herbs and Bio fermented vitamins, minerals

Vitamins are needed for proper functioning of the body. People choose to take multivitamin supplements
for varied reasons - to replace nutrients they lack in their diet, to reduce the risk of chronic diseases, to
improve their overall health, treat vitamin deficiency due to poor eating habits or to fulfil increased need
for vitamins and minerals due to stress or illness. Multivitamins are an instant way to fulfil our everyday
demands of nutrition and to get our daily servings of all our vitamins and minerals.

Supplement Type            Omega

  Brand                               Nutella
  Item Form                         Veg Softgel
  Allergen Information       Contains Soy
  Pack Size                          60

ABOUT THIS ITEM

 Enriched with 41 key Nutrients : 13 Vitamins, 14 Minerals, 8 Potent Natural Herbs and  8
essential amino acids for best results
 365 Days of health & Wellness: Once daily multivitamin with the goodness of Ginseng, Curumin,
Ginkgo biloba, Rose Hip extracts along with 100% RDA of all essential vitamins & minerals
PRICE – RS 300

OFFER PRICE - RS 254

Nutrela Daily Energy Organic B Complex for Men & Women with Natural Vitamins,
Organic Moringa and Spirulina for Energy, Gut, Immunity & Brain Health - 30 Veg
Capsules

The B vitamins are a group of eight nutrients, each with unique roles in keeping the body healthy.
They’re especially important for maintaining cell health and keeping you energized. B vitamins play a
vital role in maintaining good health and well-being. As the building blocks of a healthy body, B
vitamins have a direct impact on your energy levels, brain function, and cell metabolism. Certain
groups, such as older adults and pregnant women, are more at risk for vitamin B deficiencies

 Supplement Type             B Complex

  Brand                               Nutrela
  Item Form                         Veg Softgel
  Allergen Information        Contains Soy
  Pack Size                          30

 Bio fermented Vitamins:  Unlike others, daily Energy contains bio fermented vitamins
from organic source for better  absorption  
 100% RDA : A natural organic vitamin b complex supplement containing all essential
bio fermented B vitamins with 100 % of the recommended daily allowance (RDA) of
every B vitamin. 
 Organic Omega 3 6 7 &
9 , Vegetarian capsules for
Men & Women, Nutrela
Nutrition
PRICE – RS 550

OFFER PRICE - RS 460

Omega-3, omega-6, and omega-9 fatty

acids are all important dietary fats. They
all have health benefits, but it’s
important to get the right balance between them. An imbalance in your diet may contribute to a
number of chronic diseases Omega-3 fats are essential fats that you must get from your diet. They
have important benefits for your heart, brain, and metabolism. Omega-3 fatty acids substances that
are present in food sources such as fish and flax seeds. Omega-6 fats are essential fats that provide
energy for the body. Omega-7 fats are not essential fatty acids in humans as they can be made
endogenously. Omega-9 fatty acids aren’t strictly “essential,” as the body can produce them.
Combined omega-3-6-7-9 supplements usually provide each of these fatty acids in suitable
proportions, 
PRICE – RS250

OFFER PRICE - RS 230

Nutrela Bone Health Natural Calcium for Supplement for Women |

Ayurvedic Calcium for Men | For bone Health | Joint Health | 30 Capsules
Calcium is the most abundant mineral in the human body with over 99% being found in the bones
and teeth. Calcium plays a vital role in the growth and maintenance of healthy bones, insufficient
intake increases the risk of osteoporosis. It is also important for proper nerve functioning, blood
clotting, and muscle health. Calcium functions together with other nutrients such as vitamin D, so it
is vital to keep up a balanced diet.  

 Patanjali Nutrela Bone Health Natural 

  Supplement Type                Vanila
  Brand                                    Nutrela
  Item Form                             Capsules
  Allergen Information             Gluten Free
  Item Dimensions LxWxH

  Pack Size                                  30

 More Energy, Less Fatigue - Iron Complex Natural is scientifically designed to restore
iron levels in the body,   treating anemia weakness and support RBC formation. 
 Gentle On The Stomach: The Natural and organic Iron source makes it possible to
reduce tummy upsets or discomforts
PRICE – RS 250

OFFER PRICE - RS 212

Nutrela Natural Spirulina Tablets with Amla, Moringa and Asgand

Extract for Men and Women - 60 Tabs

Spirulina is a type of blue-green algae,with excellent nutritional content and numerous health benefits
makes it an ideal superfood Spirulina has a high protein and vitamin content, which makes it an excellent
dietary supplement for vegetarians & vegan diets. Research suggests that spirulina has antioxidant and
inflammation-fighting properties, and the ability to help regulate the immune system. It is a rich source of
beta-carotene, which helps to improve eye sight and has very high natural protein content. This protein has
18 of the 22 amino acids that the body needs and this nourishment digests easily. Consuming spirulina is
one way to supplement protein and vitamins in our diets without notable side effects. 
Patanjali Nutrela Vitamin B 12 Biofermented  
  Supplement Type                Vitamin B12
  Brand                                    Nutrela
  Item Form                             Capsules
  Allergen Information             Gluten Free
  Item Dimensions LxWxH

  Pack Size                                  30

 India`s 1st 100% Vegan Bio fermented Vitamin B12 .

 Vitamin B12 is one of the essential vitamins for our body. Low levels of Vitamin B12 can
make you feel weak and tired. 
 Biofermented supplements are proven to be better for our body`s nutrient absorption and
also improves our body`s immune function .

PRICE – RS 150
Nutrela Vitamin B12 , Biofermented Plant Based Supplement for Men &
Women with Moringa and Aloe Vera Extract - 30 Veg Capsules
Vitamin B12 has many roles in the body. It supports the normal function of nerve cells and is needed
for red blood cell formation. Not having enough B12 can lead to anemia, which means your body
does not have enough red blood cells to do the job. This can make you feel weak and tired. Vitamin
B12 may benefit the body in impressive ways, such as by boosting your energy, improving memory
and helping prevent heart disease. Vitamin B12 supplements may be important for vegetarians and
vegans who avoid dietary sources rich in vitamin B12

Supplement Type                Vitamin B12

  Brand                                    Nutrela
  Item Form                             Capsules
  Allergen Information             Gluten Free
  Item Dimensions LxWxH

  Pack Size                                  30

 India`s 1st 100% Vegan Bio fermented Vitamin B12 .

 Vitamin B12 is one of the essential vitamins for our body. Low levels of Vitamin B12 can
make you feel weak and tired. 
 Bio fermented supplements are proven to be better for our body`s nutrient absorption and
also improves our body`s immune function .
PRICE – RS 250

OFFER PRICE - RS 212

Nutrela Vitamin C and Zinc Chewable tablets for Men, Women and Kids -
60 Tablets
Vitamin C and Zinc play important roles in providing antioxidant action and immune defense.
Vitamin C is a well-known immunity booster that helps to eliminate free radicals from the body.
Zinc along with vitamin C acts as an effective immune regulator. It helps in controlling, regulating
immune responses thus building up the defense mechanism of the body maintaining a healthy
status of an individual. The combination of zinc and vitamin C helps to recover and maintain
good physical and mental health making it vital for daily health. As vitamin C is water-soluble the
body does not store it, making daily supplementation of vitamin C is essential
NUTRILITE®
Daily
Item number : 120398ID

MRP ₹ 2,229

₹ 2,148.78
(Inclusive of all taxes)

NUTRILITE® Daily is a multimineral and multivitamin and tablet. It provides 11 essential

minerals and 13 essential vitamins along with several other advantages of organically grown plant
concentrate like acerola cherry, spinach, parsley watercress, carrot, and alfalfa. NUTRILITE®
Daily helps in meeting the daily nutritional requirements when consumed along with a regular diet

 Enriched with 24 essential vitamins and minerals

 Provides phytonutrients like beta carotene
 Supports daily nutritional requirements
 Contains natural plant concentrates

 1 tablet of NUTRILITE® Daily contains 11 minerals and 13 vitamins, which helps

support balanced nutritional coverage in the body.
 Each tablet comprises 12 nutrients that support immunity.
 The tablets carry natural and exclusive plant concentrates from the Nutrilite Organic
Farms.
 Possesses antioxidant benefits.
 Biotin assists in maintaining healthy skin and hair.
 Niacin, Vitamin C, and B- Vitamin strengthens immunity, boosts energy, and
reduces tiredness.
 Iodine and Iron supports mental performance and help in supporting the nervous
system.
  Doesn’t contain any preservatives, artificial colours, or flavours

NUTRILITE®
Salmon Omega-3 Value Pack
Item number : 125055ID

MRP ₹ 1,511

₹ 1,458.48
(Inclusive of all taxes)

Size - 75 N (Soft gels)

Product details
Omega-3 fatty acids for supporting heart health!
Nutrilite Salmon Omega-3 soft gels contain Omega-3 fatty acids, which:
 Support and maintain normal triglyceride levels
 Support and maintain normal heart health

 Regular intake of Nutrilite Salmon Omega-3 soft gels provides you with Omega-3
fatty acids that help support normal triglyceride levels and heart health.
 The Nutrilite Salmon Omega-3 soft gels combine Omega-3 fatty acids derived from
salmon fish and a proprietary blend of three additional Omega-3 sources: anchovy,
mackerel, and sardine.
 No artificial preservatives, colours, or flavours

Modern lifestyles come with various health issues. We may end up consuming excess
junk/processed food, which is rich in fats, especially Omega-6 fatty acids. This creates an
imbalance between Omega-6 fatty acids and Omega-3 fatty acids, often called a ‘good fat’.
Such an unbalanced diet cannot provide the essential nutrients vital for maintaining your
body’s overall health. NUTRILITE® Salmon Omega-3 Soft gels contain Omega-3 fatty
acids and deliver 180mg of EPA (Eicosapentaenoic Acid) and 120 mg of DHA
(Docosahexaenoic Acid) with every soft gel. EPA and DHA support normal heart health
and maintain normal triglyceride levels. They may benefit the maintenance of regular
physiological functioning of the heart, too. Moreover, they help maintain good HDL
cholesterol levels. These softgels contain Omega-3 fatty acids that help support your heart
health and maintain optimal triglyceride levels

NUTRILITE®
Cherry Iron
Item number : 308456ID

MRP ₹ 1,023

₹ 955.80
(Inclusive of all taxes)

Size - 90 N (Tablets
 15 mg iron from three iron sources (ferrous  bisglycinate, ferrous fumarate &
mustard greens).
 Mustard green is one of nature’s richest plant source of iron.
 Vitamin C helps increase body's iron absorption ability.
 Folic acid has additional benefits for women

NUTRILITE® Cherry Iron from Amway bridges the gap between your iron requirements in your
daily diet. These NUTRILITE® Cherry Iron tablets deliver benefits from 3 iron sources: ferrous
bisglycinate, ferrous fumarate, and mustard greens. Mustard green is one of nature's richest plant
source of iron. Research suggests that absorption from ferrous bisglycinate is 2-3 times higher than
from other forms, like ferrous sulfate. Additionally, Vitamin C supports iron absorption. The added
folic acid provides additional benefits for women.

NUTRILITE®
Cal Mag D Plus
Item number : 308451ID

MRP ₹ 836

₹ 751.66
(Inclusive of all taxes)

Size - 90 N (Tablets)
Nutrilite Cal Mag D Plus tablets are infused with the goodness of calcium, Vitamin D, zinc,
magnesium, and manganese. These nutrients: 
 Help make bones healthy and strong 
 Support immunity
 Support the normal formation of connective tissue

 Provides 5 vital nutrients : calcium, Vitamin D, zinc, magnesium, and manganese

 Contains calcium derived from the algal sources found in the deep waters of
Iceland, one of its most concentrated natural botanical sources, and calcium
carbonate, a popular rich source
 Helps strengthen bones with the presence of calcium, Vitamin D, and magnesium
 Helps support immunity due to the presence of zinc
 Nutrilite Cal Mag D Plus Tablets provide 5 essential nutrients : calcium, Vitamin D , zinc,
magnesium, and manganese. A healthy calcium intake aids vital metabolic functions like
cardiovascular and muscle function, nerve transmission, intracellular signaling, and
hormone secretion. The presence of Vitamin D aids calcium absorption from the
bloodstream to the gut. The zinc in these tablets supports immunity, while magnesium
maintains normal bones. Manganese helps support the normal formation of connective
tissue. Consuming these nutrients early on act like an investment for inner strength and
health for the future.
NUTRILITE®
Vitamin C Cherry Plus
Item number : 304344ID

MRP ₹ 1,200

₹ 1,142.24
(Inclusive of all taxes)

Size - 60 N (tablets
 For Adults, to provide them with all-day immunity support and improved utilization
of Vitamin C.
 Formulated with Extended Release Mechanism.
 Contains plant-based sources like acerola cherries, one of nature's most concentrated
forms of Vitamin C, grown in our own organic farms.
 For Adults, 1 tablet taken regularly may fulfil the requirement of Vitamin C for
those who have a weakened immunity or require supplementation to support
immunity.
 A daily serving of 1 Nutrilite Vitamin C Cherry plus tablet provides Vitamin C (400
mg) equivalent to 9 oranges or 8 lemons.*
 Does not contain any artificial flavours, colours, preservatives or sweeteners.
 100% Vegetarian.
 Intended for adults with weakened immunity 
*As per, IFCT 2017, NIN, ICMR
Packed with the goodness of organically-farmed Acerola Cherries, one of the richest sources of
Vitamin C, NUTRILITE Vitamin C Cherry Plus is intended for adults with weakened immunity to
support your immune system all day long

Herbalifeline® 60 Softgels
Price Rs. 2,443

Herbalife Nutrition teamed with Nobel** Laureate Lou Ignarro to develop this blend of
highly purified marine lipids containing Omega-3 fatty acids, such as Eicosapentaenoic Acid
(EPA) and Docosahexaenoic Acid (DHA). These Omega-3 fatty acids help to maintain a
healthy cardiovascular system by maintaining blood triglycerides levels
GNC Mega Men One Daily Multivitamin 60 Tablets
PRICE - RS 986

 Multivitamins play a crucial role in supporting the various bodily functions; be it

muscle building, providing energy, bone development, recovery after workout etc.
GNC Men Multivitamin is customized as per the varying health needs of men and is
easy to take. 
 One tablet is enough to provide you the daily dose of essential nutrients and
minerals. It is packed with the goodness of 32 essential nutrients that are needed by
the body for various functions. 
 It contains a balance of electrolytes to replace the loss due to sweat in heavy
workouts and is also prevents muscle cramping. 
 GNC Mega Men One Daily Multivitamin contains B group vitamins that are known for
supporting a healthy metabolism
GNC Triple Strength Fish Oil - 1500 mg Fish Oil with 900 mg of
highly absorbable EPA/DHA Omega-3s - 60 Enteric Coated Soft
gels
PRICE - RS1199

GNC Triple Strength Fish Oil - 1500 mg Fish Oil with 900 mg EPA/DHA – 60
Soft gel Capsules
Fish oil is one of the richest sources of essential Omega-3 fatty acids. Regular intake of
Omega-3 is highly recommended and beneficial in every stage of life. They can prevent
serious health problems and complications and are also necessary for proper fetal brain
and neurological development hence its intake is significant during pregnancy. PA
(Eicosatetraenoic Acid) and DHA (Docosahexaenoic Acid) are the two main types of
Omega-3 fatty acids present in fish oil. As per the Indian Council of Medical Research
(ICMR), it is important to consume a minimum of 250mg to 2g of EPA and DHA daily to
gain health benefits. Our diet often lacks the desired daily requirement of EPA and DHA
and hence an Omega 3 Fish Oil supplement becomes a convenient way to obtain them
in desired amounts.
GNC Earth Genius Spirulina - 100 Capsules
PRICE – 1556

Product Description
 A natural blue-green microalgae source of essential phytonutrients, protein and
amino acids.

Benefits
 A natural blue-green microalgae source of essential phytonutrients, protein and
amino acids
GNC Pro Performance Zinc Magnesium Amino (ZMA) Complex - 60
Tablets
GNC Zinc Magnesium Amino (ZMA) Complex is one of the best supplements that help
reduce tiredness & fatigue, promotes better sleep quality, and boosts immunity. Include
GNC Zinc Magnesium Amino Complex and get the goodness of zinc, magnesium,
vitamin B6, amino acids, and Hops flower extract in a single capsule. It is helpful in
reducing stress with adequate sleep. Lack of sleep is associated with weakened immune
system, lower metabolism, diabetes, heart disease and obesity. The high-quality
ingredients present in the GNC ZMA complex can decrease the effects of insomnia and
sleep problems. It supports the immune system, and hence including this supplement
can be really helpful in today's time.
Introduction
Restful sleep and boosting immunity are lifestyle choices. If you are someone who is
suffering from insomnia or sleep-related issues due to stress and want to build your
immunity, then GNC Pro Performance Zinc Magnesium Amino (ZMA) Complex could be
beneficial for you. It is known for its amazing ingredientblend and delivering great
results.

Benefits of GNC Zinc Magnesium Amino (ZMA) Complex

The main benefits of GNC ZMA complex are –

 Reduces stress & fatigue

 Promotes relaxed and restful sleep
 Soothes the nerves
 Helps boost immunity
Vitamin D3 - 180 Tablet

GNC Calcium Plus is one of the best calcium supplements available in India for 2
reasons. Reason 1, it has been designed to meet Indian body needs and it has
combined three powerful ingredients which are clinically researched and documented to
work better together.  Calcium is important for strong bones and healthy teeth. Since
GNC Calcium is enriched with magnesium and vitamin D3, you don’t need to take these
supplements separately. There are different forms of calcium compounds in
supplements. The main types are – calcium citrate, calcium carbonate, calcium
gluconate, and calcium lactate. Calcium carbonate is the most abundant form of calcium
compound and in GNC Calcium provides calcium in calcium carbonate form itself.

GNC is brand that you can completely trust when it comes to quality and potency. GNC
has been the world leader in health and fitness supplements for over eight decades, so
you definitely know that they are a name to reckon with.

Benefits of GNC Calcium Plus

Some of the main benefits of including GNC Calcium with magnesium and vitamin D3 in
your routine are –

 Prevents bone loss or osteoporosis

 Calcium helps with decreased activity of parathyroid gland
 Calcium helps with certain muscle diseases like spasm or cramping in hands and
feet
 Help post menopausal women and lactating mothers where these need of
calcium in the body increases
 It strengthens the outer shell of your teeth to make them stronger
 Helps in muscle contraction and transferring signals between nervous system
and the muscle cells
  Calcium is also required to coordinate heart movements, facial and eye
movements, and movements of respiratory muscles

Uses of Calcium Supplement

Calcium Supplements may be used to treat conditions caused by low calcium levels
such as

 Bone loss (osteoporosis)

 Weak bones (osteocalcin/rickets)
 Decreased activity of the parathyroid gland (hypoparathyroidism)
 Certain muscle disease (latent tetany- spasm or cramping of hands and feet)

Dabur Pure Herbs Immunity Booster Ashwagandha Tablet

Ashwagandha is one of the most important herbs in Ayurveda based on Indian principles of
natural healing. Dabur Pure Herbs Ashwagandha Tablets are 100% Ayurvedic tablets to help
boost your immunity.

Benefits:
 Immunity boosting
  Stress relief
 Keeps body rejuvenated

Composition:
 Root extract of Withania somniferous

Dosage:
 1 tablet twice daily with water or as directed by your physician.

Adverse Effects:
 Ashwagandha is being used since a long time without any specific safety concerns

Dabur Pure Herbs Health Booster Amla Tablet

Amla is considered the nectar of life and is also known as wonder berry that is known to have
multiple benefits. Dabur Pure Herbs Amla tablets are 100% Ayurvedic Tablets to help boost your
immunity.
Benefits:
 Immunity Boosting
 Anti-oxidant action
 Aids digestion, Relieves Acidity

Composition:
 Pericarp extract of Emblica Officinalis

Dosage:
 1 tablet twice daily with water or as directed by your physician.

Adverse Effects:
 Amla is being used since a long time without any specific safety concerns
 Dabur Pure Herbs Immunity
Booster Giloy Tablets
Giloy is a widely acclaimed Ayurvedic herb, also known as Amrita or Guduchi. It has been used
and advocated in Indian medicine for ages because of its multiple benefits. Dabur Pure Herbs
Giloy Tablets are 100% Ayurvedic tablets to help boost your immunity.

Benefits:
 Immunity boosting
 Blood Purification
 Protection from acne and skin infection

Composition:
 Stem extract of Tinospora Cordifolia

Dosage:
 1 tablet twice daily with water or as directed by your physician.

Adverse Effects:
 Giloy is being used since a long time without any specific safety concerns
Dabur Pure Herbs Immunity Booster Haldi Tablet
Haldi is an Ayurvedic herb, also called The Golden Spice. It is a good-to-go solution for almost
every Indian household’s common health problems. Dabur Pure Herbs Haldi Tablets are 100%
Ayurvedic tablets to help boost your immunity.

Benefits:
 Immunity Boosting
 Anti-allergic action
 Good for skin health

Composition:
 Rhizomes extract of Curcuma Longa

Dosage:
 1 tablet twice daily with water or as directed by your physician.

Adverse Effects:
 Haldi is being used since a long time without any specific safety concerns

 
Dabur Pure Herbs Respiratory Health Tulsi Tablets
Tulsi is one of the oldest herbs known to mankind, revered for religious and medicinal purposes
in Indian households for ages. Dabur Pure Herbs Tulsi Tablets are 100% Ayurvedic tablets to
help boost your immunity.

Benefits:
 Immunity boosting
 Beneficial for respiratory health
 Relief in cough and cold

Composition:
 Leaf extract of Ocimum Sanctum

Dosage:
 1 tablet twice daily with water or as directed by your physician.

Adverse Effects:
 Tulsi is being used since a long time without any specific safety concerns
Health Kart HK Vitals Multivitamin with Multimineral, Taurine
& Ginseng Extract, 90 tablet(s), Unflavored
By Health Kart

Price – Rs 549

Health Kart Multivitamin is a comprehensive multivitamin with the goodness of Ginseng extract &
Taurine along with 9 essential amino acids that helps them supplement key missing nutrients in their
everyday diet to support an active lifestyle. The premium blend of vitamins, minerals and ginseng in
Health Kart Multivitamin is helpful in promoting overall wellbeing and keeps them mentally alert and
physically active

Product Details

 Health Kart Multivitamin Is A Scientifically Formulated & Clinically Studied Product

 It Is Enriched With The Goodness Of Herbs & Amino Acids Along With Vitamins &
Minerals
 It Comes Fortified With 9 Essential Amino Acids Which Body Cannot Synthesize On
Their Own
 It May Help In Improving Focus, Concentration & Alertness
 It May Help In Revitalizing The Body And Improve Stamina
Health Kart HK Vitals Omega 3 1000mg with 180mg EPA and 120mg DHA,
90 soft gels
Health Kart Omega 3 dietary supplement contains the essential omega 3 fatty acids, which are found
predominantly in fish oil and to a lesser extent in flax seeds and walnuts that may help to promote
and maintain a healthy brain and heart. Health Kart Omega 3 is a rich source of essential fatty acids
DHA and EPA. The National Health and Medical Research Council (NHMRC) recommend a dietary
target of 430mg of omega-3 fatty acids a day for women and 610mg a day for men. Besides its
amazing benefits, the omega 3 1000mg price is pocket friendly too. 

PRICE - RS 525
Health Kart HK Vitals Zinc Complex, 60 tablet(s)
PRICE – RS 349

 Immunity: Vitamin A, C, D, E, B2, B6, B12, folic acid, iron, selenium, and zinc are
essential micronutrients that support the natural immune response against
pathogens
 Energy: B Complex vitamins help improve energy levels of the body as they play
essential roles in the mitochondrial metabolism of carbohydrates during the cell
energy cycle. Vitamin B1, Vitamin B2, Vitamin B3, and Vitamin B5 are essential co-
enzymes in the production of high-energy molecule ATP
 Goodness of Zinc and Vitamin C: Zinc with Vitamin C helps improve the activities of
the immune cells. Further, Zinc has direct antiviral activity, which makes it essential
for the immune response upon viral infection
 Antioxidants support: Free radicals generated during inflammatory processes damage
immune cells thus, an adequate intake of antioxidants is essential for the optimal
function of the immune system. Grape seed extracts, Vitamin C, Vitamin E, Vitamin A,
and selenium exhibits antioxidant properties that help protect immune cells from the
harmful impact of free radicals
 Physical Performance: Inadequate levels of B complex vitamins in the body could lead
to compromised physical performance. B complex vitamins improve the body’s
energy levels that help overcome loss of efficiency during normal work

Health Kart HK Vitals Spirulina, 120 tablet(s)

PRICE-RS 429

Product Details

 A superfood, that is safe and easy to digest

  Helps in Weight Management
 Builds Immunity
 Boosts Energy
 Easy to Digest

Health Kart HK Vitals Iron + Folic Acid, 60 capsules

PRICE -RS 349

Products Benefits

 Helps in Immunity
Health Kart HK Vitals B Complex (with Vitamin C & Vitamin
E), 60 capsules, Unflavored
PRICE- RS 339