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DDB Mudra Group: Click To Add Text

DDB Mudra Group is India's first and largest integrated marketing communications and services network. It is part of DDB Worldwide, which is owned by Omnicom Group, one of the world's largest advertising holding companies. DDB Mudra was formed through the collaboration of Mudra Communications and DDB in 1990, and was acquired by Omnicom in 2011. It comprises various agencies and specialist units offering expertise in media, outdoor advertising, retail, and experiential services. Some of DDB Mudra's top clients include Lenovo, HP, L&T, Samsung, McDonald's, Nestle, Puma, Reebok, Bata, Sony, Unicef

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TANYA CHAUHAN
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90 views10 pages

DDB Mudra Group: Click To Add Text

DDB Mudra Group is India's first and largest integrated marketing communications and services network. It is part of DDB Worldwide, which is owned by Omnicom Group, one of the world's largest advertising holding companies. DDB Mudra was formed through the collaboration of Mudra Communications and DDB in 1990, and was acquired by Omnicom in 2011. It comprises various agencies and specialist units offering expertise in media, outdoor advertising, retail, and experiential services. Some of DDB Mudra's top clients include Lenovo, HP, L&T, Samsung, McDonald's, Nestle, Puma, Reebok, Bata, Sony, Unicef

Uploaded by

TANYA CHAUHAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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DDB

MUDRA Click to add text

GROUP
BY-TANYA
CHAUHAN
The Association of advertising agency
of america (AAAA) defines advertising
WHAT IS AD agency as "An independent business
people who develop prepare and place
AGENCY ? advertising media for seller seeking to
find customers for their goods and
services".
WHAT IS DDB MUDRA?

In 1990 mudra signed a collaboration agreement


with DDB NEEDHAN worldwide.

In 2011 reliance decided to sell majority of stock to OMNICAN GROUP


who is parent of DDB MUDRA.

It also started mudra institute of communications ahmedabad which is


considered india first academic institution dedicated to communication
and advertising studio.
MORE ABOUT DDB MUDRA

DDB MUDRA Group a part of the DDB worldwide communication group


owned by omnicom group inc ,one of the world largest advertising
holding companies is india's first & largest integrated marketing
communications & services networks.
FOUNDED – IN INDIA 1980 ; HEASDQUARTER- MUMNAI ,MAHARASHTA
KEY POINTS:-
MR A.G KRISHNAMURTHY , CEO – MADHUKAR KAMATH ,MANAGING
DIRECTOR SINCE 2003 SONAL DABRAL , CHAIRMAN & CHIEF –
PRATAP BOSE ,CHIEF OPERATING OFFICERS JULY 2008 (ALSO THE CEO
OF DDB MUDRAMAX ,THE EXPERIENCE & ALSO ENGAGMENT AGENCY.
ORGANISATONAL STRUCTURE

DDB MUDRA Group comprises three agency networks and


six specialist agencies and eleven strategic business units
which offer their expertise under four disciplines (MEDIA ,
OOH, RETAILS AND EXPERIENTIAL).
ORIGIN OF MUDRA INDIA
Mudra Ahmedabad was founded by A.G KRISHNAMURTHY on 25 march
1980 as an offshoot of reliance industries advertising division . Initially
it had only 15 employees 500 sq.ft Space and Rs 40,000/- as startup
capital . 25th march is still celebrated across all mudra offices as mudra
day.
LENOVO ,HP, L&T, SAMSUNG.

TOP MOST MC'DONALD'S, NESTLE.


CLIENTS Puma, REEBOK, BATA.

SONY, UNICEF,JOCKEY.

GODREJ, WRIGLEY.

VOLKSWAGEN, YAMAHA.
CAMPAIGNS
IN 1998 ,MUDRA positioned peter england apparel brand as "THE HONEST
SHIRT " helping achieve sales of 2 million shirts .
DDR MUDRA First campaign was the launch of apparel and textile
brand vimal with tagline " ONLY VIMAL ".
Second campaign was the launch of soft drink concentrate RASAN with tagline
" I LOVE YOU RASAN " IN 1983. IN 1986 RASNA become india largest selling
soft drink concentrate.
Also coined the baseline for LIC "ZINDAGI KE SATH BHI ,ZINDAGI KE BAAD BHI "
which continues to be used till today .
ACHIEVEMENTS OF MUDRA COMMUNICATIONS
➢ It was a mudra that first gave india double spread colour ads.
➢ It was mudra that first sponsored commercial telecast of a major
sporting event with the india and west india series of 1983.
➢ It was mudra that made india's first telefilm: JANAM.
➢ It was mudra that gave india's its first academy for advertising :
THE MUDRA INSTITUTE OF COMMUNICATIONS

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