Business plan

A business plan is a formal written document containing the goals of a business, the methods for

attaining those goals, and the time-frame for the achievement of the goals. It also describes the

nature of the business, background information on the organization, the organization's financial

projections, and the strategies it intends to implement to achieve the stated targets. In its entirety,

this document serves as a road-map (a plan) that provides direction to the business.

Written business plans are often required to obtain a bank loan or other kind of financing.

Templates and guides, such as the ones offered in the United States by the Small Business

Administration can be used to facilitate producing a business plan.

1. Maintaining Business Focus

A business plan contains all of your product information, manpower and financial estimates and

your plans for the future. As you look to grow your business, you should refer to your business

plan, according to the Small Business Administration. When you decide to make changes to your

business, those changes should be reflected in your business plan. When you make updates to

your business plan, you get to see how your proposed changes will affect your entire business.

Your business plan reminds you of why you started your business in the first place, what your

original goals were and how business changes will affect your original vision.

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 2. Securing Outside Financing

As you start your business, and even as your business moves along, you will constantly need to

concern yourself with financing your business. Financing concerns begin with the start-up costs

and then continue with business expansion and new product development. When you look for

outside financing, one of the first things the investor will want to see is your business plan,

according to Inc.com.

Private investors, banks or any other lending institution will want to see how you plan on

running your business, what your expense and revenue projections are and whether or not your

plans for the future are attainable with the business you have created. All of this can be answered

by a well-written and thorough business plan.

3. Fueling Ambitions and Mapping Growth

Starting your own business can seem like a daunting task if you have never done it before. When

you break down your business into a business plan, it can motivate you because it presents the

business in an organized fashion, according to the University of Colorado. When you spend the

time to outline your business in detail, you begin to understand what it will take to get your

dream off the ground. Following a business plan can help you to map out the growth of your

company and give you confidence when you need it.

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Super Clean

Super clean is the generic name for any chemical product that is used industrially or domestically

to remove color from a fabric or fiber or to clean or to remove stains in a process called

bleaching. It often refers, specifically, to a dilute solution of sodium hypochlorite, also called

"liquid bleach". Liquid bleach, often called just bleach, is a common chemical household

product that consists of a dilute solution of sodium hypochlorite (NaClO) and other secondary

ingredients. It is a chlorine releasing bleaching agent widely used to whiten clothes and remove

stains, as a disinfectant to kill germs, and for several other uses. While the term has had this

meaning for a long time, it may now be applied more generically to any liquid bleaching

agent for laundry, irrespective of composition, such as peroxide-based bleaches.

COMPANY DESCRIPTION

Super clean is located in Bauchi state. The company is owned by the student of Federal

Polytechnic Bauchi, department of Mass communication. Located at No. 6 Gwallameji village,

Opposite Federal Polytechnic, Bauchi, Bauchi state.

About the Company

Name of Company: Super Clean

Days Opened: Monday to Friday

Time: 8:00am-4:00pm

Year of Establishment: 2022

Legal Status of Firm: Individual - Proprietor

Nature of Business: Wholesale Trader

Number of Employees: Upto 10 People

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MISSION

Super Clean is your affordable and hygienic response to fighting tough germs and stains on

fabrics and surfaces. Its matchless bleach formula enables it make white fabrics even whiter. It

also wipes stains off surfaces and floors.

OUR HISTORY

Launched in 2022, super clean Bleach is loved across Africa for its ability to remove stains,

whiten and brighten and disinfect by killing 99.9 % of Germs & Viruses. Perfect for clothing,

towels, dishcloths, bedding and curtains as well as surface cleaning around the kitchen and

bathroom. super clean with the disinfecting power of super clean Bleach and the foaming power

of a cleaner help reduce the complexity of using many products for surface cleaning and taps,

door handles, fridges and floors around your home while also protecting you and your family

from 99.9 % of Germs & Viruses, We are one of the pioneer Wholesale Traders of Water

Treatment Chemicals, Housekeeping Chemicals, Laundry Chemicals, etc. These are used in

diverse applications and known for their balanced formulation property. Among Nigerian

households, super clean is now synonymous with bleach as Google is synonymous with search.

The Sodium Hypochlorite bleach now comes in two sizes: 65ml Sachet for N30 and 450ml bottle

for N400.

What is the Characteristic of Super Clean?

The active agent in liquid bleach is sodium hypochlorite, which gives the product a light greenish

yellow tinge and its characteristic chlorine smell. Formulations for household use usually contain

5% or less of sodium hypochlorite by weight.

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What does Super Clean contain?

Super Clean in general, is a solution containing 3–8% sodium hypochlorite, by weight, and 0.01–

0.05% sodium hydroxide; the sodium hydroxide is used to slow the decomposition of sodium

hypochlorite into sodium chloride and sodium chlorate.

The ingredients needed to produce super clean are:

1. Chlorine

2. Caustic Soda

3. Water

4. Lemon oil

5. Perfume.

The tools required are:

1. Mixer

2. Weighing scale

3. Filter

4. Measuring cylinder

5. Containers

6. Chlorine tank

7. Transformer

8. Generator

9. Project vehicle

10. Weigh bridge and diesel tank.

Note: that the raw materials are mixed together in a process called electrolysis.

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The chemical ingredients could be purchased from chemical sales outlets and on the internet.

The production equipment could be purchased from dealers selling industrial production

machines.

Step-by-Step Process of Production:

1. Pour water into a container.

2. Add 2cups of hydrogen peroxide to water.

3. Stir the mixture thoroughly.

4. Add 2 tablespoons of lemon juice to the solution.

5. Alternatively, add half spoon of citric acid to the solution.

6. Stir the solution properly

7. Add 10 cups of lemon essential oil to the solution.

8. Stir the solution to mix thoroughly.

9. Allow the solution to settle for some time.

10. Pour the solution into dark bottles. This is to prevent the decomposition of hydrogen

peroxide.

Packaging

The final stage of super clean bleach is poured into bottles in a bottling plant.

The following points must be noted when packaging bleach.

1. Package bleach in small bottles to ensure affordability for customers.

2. Ensure that you package bleach into thick opaque bottles. This ensures its prolonged chemical

stability.

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3. Packages bleach using unique bottles and containers.

4. Package bleach in plastic bottles and containers that are environmental friendly and

biodegradable.

Marketing Strategies

1. You can market bleach by selling directly to wholesalers and retailers around you.

2. You can use media houses to market bleach.

3. You can also market bleach through sales representatives all over the country.

4. You can market bleach using the internet.

What is a SWOT analysis?

SWOT stands for Strengths – Weaknesses – Opportunities – Threats. A SWOT analysis is a

simple and practical evaluation model. A SWOT diagram looks at a combination of internal and

external factors, as well as assessing strengths and weaknesses. This combination of evaluation

metrics means a SWOT analysis is particularly useful for gaining a thorough overview of a

business, product, brand, or a new project early on in the project life cycle.

Strength, Weakness, Opportunities, And Threats Of Super Clean Production

Strength: Nigeria’s population size is a market base that promises growth for any business

venture. The country currently boasts of a 104 million urban population across the country, and

with fewer competitors to worry about in the bleach market, there’s enough customer base to go

round. Also, bleach has become popular in Nigeria because of the environment. So there’s a

growing need for bleach products.

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Weakness: To be a product shelved by every mom and pop stores, there is a need for massive

investment. First, the bleach market demands that new products slash prices to lure competitors’

loyal customers. Also, there’s a need for media campaign if your product is to penetrate

households. This is capital intensive and production needs to be at large scale because demand

could be overwhelming.

Opportunity: Consumers are willing to switch loyalty for cheaper household bleach products

without considering brand name as experienced by Jik and Harpic. Also, the bleach loyalty is

tied to the product that makes the most noise, so entering the market with a cheaper product and

aggressive media campaign could just earn your product the leadership position.

Threat: The business environment in Nigeria is a threat to all ventures or companies. The

necessary basic amenities that are the responsibility of the government to provide are taken on by

entrepreneurs, which mean extra costs of production. Also, labour wage limits the spending

ability of the lower and middle classes in Nigeria.

How we advertise our product

 We offer loyal customers an exclusive preview.

 We use a special introductory offer.

 Make use of Google My Business for example ali express and jummai.e.t.c

 Run a social media contest.

 Spread the word via email. ...

 Write a blog post on social media

 Host an event.

 Offer a complimentary upgrade.

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 HOW SUPER CLEAN WORKS

1. ON FABRIC STAIN REMOVAL:

Add ¼ cup (62.5 ml) of Super Clean bleach to 5 L of water. Soak stained items for 5 -15 minutes.

Rinse and then wash with detergent as usual.

2. ON SURFACES FOR TOUGH STAINS:

Use Super Clean. to clean grease stains, cookers, bath tubs, sinks, and other washable surfaces,

use neat on a damp sponge or apply directly on difficult stains, then rub with a damp sponge. Let it

stand for up to 5 minutes contact time. This product is intended for general cleaning of surfaces

such as floors, walls where the destruction of bacteria is important. This product is designed to be

effective for use with softened water.

Alternatively, add ½ cup (125 ml) of Super Clean Bleach into the toilet bowl, down drains and

plugholes. Rinse after 10 minutes. Do not use with any other toilet/household cleaner.

3. COLOURFASTNESS TEST:

Apply one drop of Super Clean to hand wash solution to hidden part of the seam.

Rinse after 5 minutes and dry. If the colour does not change, then it is colourfast.

4. CLEAN GERM HOTSPOTS IN YOUR KITCHEN

 Sink and taps

 Cleaning cloths and sponges

 Countertops

 Chopping boards

 Areas around your rubbish bin

 Door handles

 Kitchen floors

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Source of Fund

owner contribution - N700,000

bank loans - N300,000

other loans - -

total source of found - N1,000,000

 Uses of Fund

Building - N50,000

Leasehold improvement - -

Capital equipment - N200,000

Location/administration expenses - N20,000

Adverting/promotional expenses - N5,000

Other expenses - N10,000

Contingency found - N100,000

Working capital - N100,000

Total use found - N485,000

PROFIT AND LOSS

LESS EXPENSES
Expenses YEAR 1 YEAR 2 YEAR 3
Accounting /legal N50,000 N 50,000 N 80,000
Bad debt N 10,000 N 25,000 N 5,000

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Credit card fees N 80,000 N 80,000 N 60,000
Insurance N 15,000 N 15,000 N 30,000
Miscellaneous N 100,000 N 100,000 N 90,000
Payroll taxes N 4,000 - N 8,000
Permit and licenses N 22,000 N 22,000 N 25,000
Salaries and wages N 10,000 N 10,000 N 10,000
Total expenses N 291,000 N 302,000 N 308,000
Net profit N 50,000 N 80,000 N 500,000

PRODUCT FAQ'S

1. What is the purpose of this product?

Answers

Super Clean Up is a convenient mix of bleach and cleaner, that is tough on grease and dirt while

killing 99.9 % of Germs & Viruses** on surfaces around your home.

2. Variant available:

Answers

Lemon, Lavender & Regular

3. Which germ and viruses were tested on?

Tested on the following germs, under clean conditions (The efficacy of the chemical disinfectant

could be compromised if surfaces are soiled): E. coli, S. aureus, P. aeruginosa, E. hirae and

tested on the following viruses under soiled conditions: Human Adenovirus Type 5, Canine

Parvovirus, Poliovirus Type 1.

What are the Precautions?

Answers

Keep out of reach from children and pets. Do not swallow. In case of ingestion, do not induce

vomiting, but drink plenty of water and seek medical attention. If on skin: Wash with plenty of

water. Causes skin irritation. If skin irritation occurs: Get medical advice/attention. If in eyes:

Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to

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do. Continue rinsing. Seek medical guidance if irritation persists. Avoid contact of product with

eyes or skin. Avoid excessive inhalation. Do not mix with other cleaning products. May release

dangerous gases (Chlorine). Do not use bleach on skin, wool, rayon and leather. May be

corrosive to metals. Very toxic to aquatic life with long lasting effects. If your pet ingests super

Bleach, please immediately seek medical attention first aid: If medical advice is needed, have

product container or label at hand Wash hands thoroughly after handling. Dispose of

contents/container in accordance with local/regional/national/international regulation.

How to store super clean:

Keep out of reach from children and store away from foodstuffs. In case of ingestion, do not

induce vomiting, but drink plenty of water and seek medical attention. If medical advice is

needed, have product container or label at hand.

Store in a cool, dry place and out of direct sunlight.

Conclusion

The growth of products in the household bleach market in Nigeria is determined by three forces:

product price, media campaign and customers’ willingness to switch loyalty. These factors can

make or mar a bleach company, which makes the market unpredictable because your dominance

doesn’t guaranty continuity for a present market leader; your profit is constantly threatened by

new entrants with deeper pockets.

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