Dr. Ruby Lanting Casaul Educational Foundation, Inc.
Dr. Romeo B. Casaul Technological Institute Foundation, Inc.
Tomas Cabiles St., Tabaco City
PURPOSIVE
COMMUNICATION
Module 1: Communication Process, Principles and Ethics
Ms. Jana Unique B. Napay
Instructor
Name of Student: _____________________________________________
Course, Year and Block: __________________________
Module 1: Communication Process, Principles and Ethics
I.INTRODUCTION:
In this module, we will discuss the communication process, principles and
ethics. This will also give emphasis to the definition of communication and
how communication works as one of the important parts in our lives.
II.LEARNING OBJECTIVES
At the end of the lesson, the students are expected to:
a. Explain the principles and process of communication and the
ethical considerations in communication.
b. Design an illustration on how the communication process works.
c. Appreciate and apply the principles and ethics in
communication.
III. LEARNING CONTENT
A. TOPIC OUTLINE
Activities
(including Resources and
Schedule Learning Outcomes Materials) Evaluation Tools
& Topic
Asynchronous Synchronous
WEEK 1 1.Explain the principles and
process of communication and How will you
the ethical considerations in define
communication. communication?
Communic 2.Design an illustration on Online discussion Draw or design an
ation how the communication of the illustration showing the
process, process works. process of
communication
Principles
process, principles communication.
and Ethics 3.Appreciate and apply the Watch a video
principles and ethics in and ethics.
presentation
communication. about the
process of Write a short scenario
communication about how a person
with its elements
should communicate
https://
www.youtube.co effectively following the
m/watch? ethics and principles in
v=q6u0AVn- communication.
NUM
Module 1: Communication Process, Principles and Ethics
B. TOPIC DISCUSSIONS
Engaging: Putting things in the right perspective
1. Why do people communicate?
2. What might happen to the world if communication does not exist?
3. Why do miscommunications and misunderstandings happen?
B.1. DEFINITION
Let’s start!
It comes from the Latin communicares, meaning to share or to make
ideas common.
Communication is simply the act of
transferring information from one place,
person or group to another. Communication is
the act of conveying meanings from one entity
or group to another through the use of
mutually understood signs, symbols, and
semiotic rules.
B.2 Discussion
The Components of Communication Process
The communication process has several components that enable the
transmission of a message. Here are the various parts:
1. Sender/Source: This is the person that is delivering a message to a
recipient.
2. Message: This refers to the information that the sender is relaying to
the receiver.
3. Encoding: This is when the sender formulates the idea before sending
the message to the receiver.
4. Channel of communication: This is the transmission or method of
delivering the message.
5. Receiver: The receiver is the person who is getting or receiving the
message.
6. Decoding: This is the interpretation of the message. Decoding is
performed by the receiver.
7. Feedback: In some instances, the receiver might have feedback or a
response for the sender. This starts an interaction.
8. Environment: The place, the feeling, the mood and the mindset and
the condition of both the sender and the receiver.
9. Context: involves the expectations of the sender and the receiver and
the common or shared understanding through the environmental
signals
10. Interference: also known as the barrier or block that prevents
effective communication to take place.
How does the communication process work?
In order to successfully communicate, it's important to understand how
the process works. Here are the seven steps in the communication process:
1. The sender develops an idea to be sent
2. The sender encodes the message
3. The sender selects the channel of communication that will be used
4. The message travels over the channel of communication
5. The message is received by the receiver
6. The receiver decodes the message
7. The receiver provides feedback, if applicable
The Nine Principles of Effective Communication
Michael Osborn (2009) claims that communication must meet certain
standards for effective communication to take place.
1. Clarity
Clarity makes speeches understandable. Fuzzy language is
absolutely forbidden, as are jargons, cliché expressions,
euphemisms and doublespeak language.
2. Concreteness
It reduces misunderstandings. Messages must be supported by
facts such as research data, statistics or figures. To achieve
concreteness, abstract words must be avoided.
3. Courtesy
Courtesy builds goodwill. It involves being polite in terms of
approach and manner of addressing an individual.
4. Correctness
Glaring mistakes in grammar obscures the meaning of a
sentence. Also, the misuse of language can damage your
credibility.
5. Consideration
Messages must be geared towards the audience. The sender of a
message must consider the recipient’s profession, level of
education, race, ethnicity, hobbies, interests, passions,
advocacies and age when drafting or delivering a message.
6. Creativity
Creativity in communication means having the ability to craft
interesting messages in terms of sentence structure and word
choice.
7. Conciseness
Simplicity and directness help you to be concise. Avoid using
lengthy expressions and words that may confuse the recipient.
8. Cultural Sensibility
Today, with the increasing emphasis on empowering diverse
cultures, lifestyles, and races and the pursuit for gender equality,
cultural sensitivity becomes an important standard for effective
communication.
9. Captivating
You must strive to make messages interesting to command more
attention and better responses.
Ethical Considerations in Communication
Ethics is a branch of philosophy that focuses on issues of right and wrong in
human affairs.
Ethical Communicators:
1. Respect audience
2. Consider the result of communication.
3. Value truth
4. Use information correctly
5. Do not falsify information.
C. SUPPLEMENTARY MATERIALS
1. Process of communication with its elements
https://www.youtube.com/watch?v=q6u0AVn-NUM
IV. LEARNING ACTIVITIES
A. QUIZZES
U Understanding
AP Applying
AN Analysing
ASSESSMENT
E Evaluating
C Creating
1. The content of the communication is called: AN
a. a message.
b. noise.
c. media richness.
d. jargon.
2. To convert a message into groups of words, symbols, gestures, or E
sounds that present ideas or concepts is called:
a. encoding.
b. feedback.
c. noise.
d. media richness.
3.______________ is the process by which the receiver interprets AN
the symbols used by the source of the message by converting
them into concepts and ideas.
a. decoding.
b. listing.
c. encoding.
d. none of the above.
4. The _____________ is the individual or group that develops the E
message to be communicated to internal and external parties.
a. source.
b. encoder.
c. decoder.
d. jargon.
5. A certain look or glance is an example of: U
a. verbal communication.
b. oral communication.
c. written communication.
d. non-verbal communication.
A. PERFORMANCE WORKS
PERFORMANCE WORK/
PERFORMANCE WORK NO. 1 – Communication Process, Principles and
Ethics
Course Code/Title Purposive Communication
Course Intended 1. Explain the principles and process of communication
Learning Outcomes and the ethical considerations in communication.
2. Design an illustration on how the communication
process works.
3. Appreciate and apply the principles and ethics in
communication.
Instructions 1. Draw or design an illustration showing the process
of communication
2. Use separate sheet if needed.
No. of Points 20 points
Draw or design an illustration showing the process of communication. Please
be guided by the rubrics below.
Criteria Outstanding Good Fair Poor Very Poor
Point 9-10 6-8 4-5 1-3 0
Distributi
on
Well Write Minimal Uncle Did
written s effort. ar. not
and very fairly Good Show subm
organize clear. gramm s little it at
d. Good ar effort all
Excellent gram mechan .
grammar mar ics. Poor
mechani mech Fair Gram
cs. anics present mar
Clear . ation. mech
and Good Few anics.
concise Prese supporti
statemen ntati ng
t. on details.
Excellent and
effort orga
and nizati
presenta on.
tion with Suffic
detail. ient
Demonst effort
rates a and
though detail
understa s.
nding of
the
topic.
V. ASSESSMENT/EVALUATION
Individual submission of a short paragraph: “Write a short scenario
about how a person should communicate effectively following the ethics and
principles in communication.”
REFERENCES:
Purposive Communication, OBE & PPST-Based., Geraldine S. Wakat,
PhD. Published by LORIMAR Publishing Inc. 2018
Prepared by:
MS. JANA UNIQUE B. NAPAY
Instructor
Work sheet (Module #1) Purposive Communication
Name: ___________________________________________________
Yr & Block: __________________________________
Engaging: Putting things in the right perspective
1. Why do people communicate?
2. What might happen to the world if communication does not exist?
3. Why do miscommunications and misunderstandings happen?
QUIZZES
1. The content of the communication is called:
a. a message.
b. noise.
c. media richness.
d. jargon.
2. To convert a message into groups of words, symbols, gestures, or sounds
that present ideas or concepts is called:
a. encoding.
b. feedback.
c. noise.
d. media richness.
3.______________ is the process by which the receiver interprets the
symbols used by the source of the message by converting them into
concepts and ideas.
a. decoding.
b. listing.
c. encoding.
d. none of the above.
4. The _____________ is the individual or group that develops the
message to be communicated to internal and external parties.
a. source.
b. encoder.
c. decoder.
d. jargon.
5. A certain look or glance is an example of:
a. verbal communication.
b. oral communication.
c. written communication.
d. non-verbal communication.
PERFORMANCE WORK/
PERFORMANCE WORK NO. 1 – Communication Process, Principles and
Ethics
Course Code/Title Purposive Communication
Course Intended 4. Explain the principles and process of communication
Learning Outcomes and the ethical considerations in communication.
5. Design an illustration on how the communication
process works.
6. Appreciate and apply the principles and ethics in
communication.
Instructions Draw or design an illustration showing the process of
communication
Use separate sheet if needed.
No. of Points 20 points
V. ASSESSMENT/EVALUATION
Individual submission of a short paragraph: “Write a short scenario
about how a person should communicate effectively following the ethics and
principles in communication.”
