Omnichannel marketing
Platform
Present By:
Aviral Singh
Himanshu Sachdev
Jyoti Negi
Irshita Tarafdar
Bhaskar Anand
Introduction
v MoEngage is an insights-led customer engagement
platform, built for customer-obsessed marketers and
product owners.
v MoEngage enables hyper-personalization at scale across
multiple channels like mobile push, email, SMS, web
push, on-site messaging, Facebook Audiences, in-app
messaging, app inbox cards, and connectors to other
technologies.
v With AI-powered automation and optimization, brands
can analyze audience behavior, segment the right
audiences, and engage consumers with personalized
communication at every touchpoint across their lifecycle.
Omnichannel marketing Platform
MoEngage offers Marketers:
v Enterprise-grade security and compliance with
international protocols.
v Customer experience personalization at scale.
v Ongoing innovation when compared with the
competition.
v Smooth implementation, integration, and ease of use.
v Seamless integration with CRM and other tools in
martech stack.
v To run campaigns, derive razor-sharp insights and act
on them without switching tabs and dashboards
v Scalability and reliability with 500 million monthly
active users, 50 billion messages sent every month,
and 65 billion events processed every month.
How does it work?
How to Boost Your ROI With Omnichannel Marketing?
vConsistent messaging vContinuity in communication
vConsistent experience vData-driven marketing
How to Use Omnichannel Marketing for Mobile Apps?
v Welcoming new users: Create a well-planned onboarding strategy to walk the user through different
features of the app.
v Keeping them engaged: Keep your users engaged on your app, so they don’t uninstall it.
v Re-engaging inactive users: Use personalized and rich push notifications to re-engage dormant users.
v Convert into brand advocates: Word of mouth marketing is the most trusted form of marketing. Use
omnichannel marketing to convert your users into brand advocates.
Why should a marketer go for Moengage omnichannel platform?
Ø Customer obsession: It provides a sales, service, and support team that’s constantly thinking of ways to
help you delight your customers.
Ø Achieving higher conversion rate: A marketer can visualize, create and automate customer lifecycle
campaigns, with MoEngage Flows and can achieve higher engagement and conversion.
Ø Full stack solution: MoEngage is a full-stack solution consisting of powerful customer analytics,
automated cross-channel engagement, and AI-driven personalization.
Why should a marketer go for Moengage omnichannel platform?
Ø Wide range of benefits: Supercharge email marketing, High Customer Retention and Loyalty, Smoother
Customer Journey, Improve inventory turnover, high deliverability rates can be achieved by using automated IP
warm up, proactive reputation alerts.
Ø Data security: Follows the highest Enterprise-grade security standards to ensure that your customer data is
safe.
Ø Consolidated customer data from across multiple systems: Including app, website, CRM, point of sale
systems, data warehouses, and more. Open Analytics lets you access all this data in a clean schema.
Why should a marketer go for Moengage omnichannel platform?
Ø Insights to action in seconds: MoEngage offers natively
built analytics in addition to omnichannel engagement. So,
one can spend more time obsessing over a superior
customer experience instead of switching between
multiple tools and systems and it can be done on a single
dashboard.
Ø Maps the steps in your customer’s onboarding journey:
Smart workflows are used to create Steller campaigns.
Ø High customer reach: More than half of push notifications
never get delivered, due to device and network restrictions
within android phones. Moengage’s push amplification plus
technology bypasses these restrictions and lets you reach
more customers.
Ø Enables you to reach up to 40% more customers than any
other tools leveraging Firebase Cloud Messaging.
