6/1/2020
Project Outline
Climate Change: Mobilization
and Awareness Campaign
Submitted by: Nathaniel Morrison,
B.S. Environmental Studies
Abstract
A big project involves overseeing a lot of moving parts, oftentimes from
different people. To have a successful rollout, project managers rely on a
well-crafted project plan to ensure objectives are met on time and on budget.
A project plan is a formal approved document which is used to define project
goals, outline the project scope, monitor deliverables, and mitigate risks. It
must answer basic questions like what is the purpose of the project, what
activities are involved, who will be responsible for what, and when is it
expected to be completed? It is not to be confused with the Gantt chart,
which shows project deliverables against the timeline. The said chart is
only one part of the project plan.
Introduction
A big project involves overseeing a lot of moving parts, oftentimes from
different people. To have a successful rollout, project managers rely on a
well-crafted project plan to ensure objectives are met on time and on budget.
A project plan is a formal approved document which is used to define project
goals, outline the project scope, monitor deliverables, and mitigate risks. It
must answer basic questions like what is the purpose of the project, what
activities are involved, who will be responsible for what, and when is it
expected to be completed? It is not to be confused with the Gantt chart,
which shows project deliverables against the timeline. The said chart is only
one part of the project plan.
Climate Change: Mobilization and Awareness Campaign 2
Foundation
The foundation of the Maurya Empire was in 321 B.C. by Chandragupta Maurya and
it was a unique event in history.
Particularly because of the fact that it was found shortly after Alexander’s victorious
campaigns in North-West India during 327 B.C. – 325 B.C. This age witnessed the
unfolding of India's first great empire.
.
3
COSTUME
At the Maurya and Sungha period, men and women used to wear
unstiched garments which was called Antariya of white cotton or linen,
or flowered muslin, sometimes in gold embroidery or precious stones.
For men, There was unstitched cloth that was draped around his hips
and between the legs, kachcha style. It was extended from waist to calf
or ankles and it was shorter for commoners and peasants .
The antariya was secured at the waist by a sash or was called as
kayabandh tied often in a looped knot at centre front. This kayabandh
colud be simple sash (vethaka), one with drum-headed knots at the
ends (muraja), or a very elaborate band of embroidery, flat and ribbon-
shaped, called pattika.
The third itemm of clothing usually made of fine cotton or rare silk,
which was utilized as a long scarf to drape the upper half of the body.
The uttariya was worn in several ways, draped on both shoulders or
one shoulder, or casually knotted at the waist or diagonally, or worn
lossely across the back and in many others ways as the weaver likes.
But for the labourer and craftsman, it was more of practical garments,
to be tied around the head for protection them from sun, or as a towel
to mop the face when they were sweating. Its uses were endless for the
commoners, and for them it was made of coarse cotton.
4
Headgear And Hairstyles
The heads of women were generally covered with uttairya,. This
was worn straight or crosswise on the head. The hair, was
centrally parted, was made into one or two plaits or in a knot at
the back. It can be wear simply at the back or secured at the
head with the help of head-band. Skull caps were used to be
worn under or over the uttariya to keep it in place, or sometimes
it was used as a decoration with a pendants or fringe. As for the
women who served as a bodyguards, helmets were used as
headgear
As for the men, there was no trace of turban or mauli in the early
maurya period. But in the sunga period, there were remarkable
head-gear in which the hair itself was twisted into braid along
with a turban cloth, at the front of the head but never at the
centre top, as centre top can be used only by priests. In addition,
Jewelled brooch or fringe or jhalar was used sometimes to the
turban as decorative element.
5
Jewellery
From the sculptures we can find that the era depicted
richness in the jewellery worn by men and women but it
was coarse at the mungha period but at the time of sungha,
the jewellery become somewhat refined. Certain ornaments
was common to both the sexes, like earings, necklaces,
armlets as well as belt and bracelets.
Necklaces was of two kinds:- Short one called kantha which
was flat and board, usually made of gold inlaid with
precious stone and the long one called, the lambanam
which was sometimes of three to seven stringed, at the
centre of each string of beads there was an amulet to ward
the wearer from evil forces.Earing or Karnika was of three
category :- a simple ring or circle which was called kundal, a
circular disc called as dehri and flower shaped earing called
kaan-phul. Baju, or armlets of gold or silver beads, were
worn at the upper hand. Bracelets known as kangan, were
worn which was often made of square or round beads of
gold, and cloth
6
Lookbook
The look for my shoot is Tribal Women
To convey a message to the world that women are strong and
powerful. Mentally as well as physically
Tribal people or societies are completely different from the one
which lives in big cities. They do not follow the social rules and
rituals, prescribed by the Brahmanasin relation to societies divided
into numerous unequal classes. These societies were known as
tribes. There have unique bond of kinship among the members of
each tribe.
The main source of livelihood was agriculture. However, hunter-
gatherers or herders were also there. Some tribes were nomadic
and kept on moving from one place to another. Many large tribes
lived in forest, hills, deserts, and places difficult to reach.
From the beggining, i was clear of the fact that i wanted a raw
look, that represents strength and power, moreover physical
strength. So, the first thing that came to my mind was tribal
people.So, i researched about their festivals and movies that
presented their way of living, where i found about their traditions
of praising their weapons at the starting of the month September
every year.
Like the movie Prey (2022) in which
there was a girl who wanted to
go for a fight but was always told that let the men do it but still
she didn,t stopped and study the dangerous alien from the far to
know about his weapons and at the end killed him who killed half
of her tribe.
Now also even we are living in the 21th Century where we talk
about equality, still at the back of our mind everyone knows that
people feel that women are weaker than men and can't fight.
So, with the look i wanted to show that even if we dress pretty and
look sweet and sensitive but when the time comes we can fight and
will fight.It is not about winning or losing, its about that if we feel
necessary we will fight, we will not give up without even trying
8
The Met Gala
9
Emergence
The Met Gala was founded in 1948 to raise money for the newly-
founded Costume Institute . The first Met Gala was held as a
midnight dinner party with tickets that were priced at fifty dollars
each. This legacy was left behind by the former Vogue editor-in-
chief, Diana Vreeland to the Costume Institute
Since 1973 the Met Gala has been well known as the luxurious
event.
The Met Gala was established by Eleanor Lambert, a fashion
publicist in 1948 with a motto to boost money for the newly-
founded Costume Institute. For the first few decades of its existence
the Met Gala was considered a simple event which was held
annually for New York charitable institutions.
Accordingly, the first Met Gala attendees were almost entirely
members of the latest York society or were the city’s apparel
industry . From 1948 to 1971, the event was held at venues like he
Waldorf-Astoria, Central Park, and the Rainbow Room.
In 1972, when Diana Vreeland took the position of consultant to the
Costume Institute, the Gala started its evolution into a more
glamorous way without losing its aims towards its society. During
the Vreeland years, the Gala was first held at the Met where the
concepts of themes were introduced.
10
The Met Gala, is a fundraising event with the aim of providing
financial aid to the Costume Institute. The event is an
celebration of the Institutes annual fashion exhibit where
professionals from all fields come together to build connections
and showcase their work.
Although the event is just held for an evening but the exhibit is
showcased for several months after . The Met Gala is recognized
as the Red Carpet Event for the Fashion World.
Tickets for the event can be purchased, but it is of limited
numbers. The tickets cost is initially about $30,000USD but was
raised by $10,000USD. The annual number of tickets alloted for
the general public is 650 to 700.
Anna Wintour, full name Dame Anna Wintour, who was the
longtime editor in chief of American Vogue magazine, became
one of the most known and powerful person in fashion.
Wintour officially took over as chairperson of the Met Gala in
1999 after hosting the met in 1995 and 1997. She also serves as
a trustee of the Metropolitan. They can't smoke. Strict rule to
mingle with new people and for that they can't sit near to their
friends or partners. Foods that cause bad breath or get stuck in
the teeth are banned.
Every year, the Met Gala is given a theme which consist of a
cocktail hour and formal dinner. During the cocktail hour the
guests make an appearance on the red carpet and tour the
exhibit and formal dinner in which they are seated for the
dinner party, while the entertainers performs.
This is a very important platform for luxury brands and
individual labels to showcase their work through the celebrities
that make an appearance at the event. Through this event, being
the most popular fashion event, is a chance for fashion critiques
to make their statements on the costumes that guests make
their entrance in, as well as photographers to catch a glimpse
and showcase their talent in their field.
Met Gala keeps every fashion enthusiast on their feet, waiting to
see which celebrity is going to make the bold statement and
which one of them is going to achieve the most elegant
appearance. Every theme that is chosen for the event portrays a
period of fashion, bringing back the trends, and also setting
trends.
The Five Fav
Kendall Jenner
2018
This year’s party was themed "Heavenly Bodies: Fashion and the
Catholic Imagination”
Kendall Jenner, stepped onto the Metropolitan Museum of Art’s
iconic steps in N.Y.C. wearing an off-the-shoulder couture top
with sheer elbow-length gloves and matching long train couture
pants designed for her by Off-White creative director Virgil
Abloh.
She accessorized the look with Off-White “Jane 100” white heels
of Jimmy Choo and diamond earrings and rings of Tiffany & Co.
Hailey Baldwin
2018
Hailey Baldwin debuted the 2018 met gala with her new neon color
created by Redden colorist Ryan Pearl as she had blond hair before
the gala.
They referred to hair as an accessory so they used it to pop the color
to the otherwise neutral outfit.
The model accessorized her new 'do with a floral crown, which
provided a stark contrast to her ethereal gray-blue chiffon gown
by Tommy Hilfiger that was sexy and chic.
Her makeup was soft and subtle, featuring creamy blush, golden
shadow and a lip that matched her hair color almost exactly.
The thigh-high slit in her dress put her long legs on display as she
polished off the outfit with silver lace-up heels and tons of rings.
Vanessa Hudgens
2022
Vanessa Hudgens in an elegant black Moschino gown. "It's a
gothy, witchy fantasy,".
The black gown by Moschino covers the actor from neck to toe
in see-through material and lace detailing around the bust,
perfecting the naked dressing trend. But what really makes the
look are the grand puffy sleeves that add a serious amount of
drama and elegance. Hudgens topped off the look with stunning
jewels by Messika.
As for her beauty look, Hudgens wore her hair in an intricately
braided bun and kept the drama going with a champagne
smokey eye and a pale pink lip.
Jessica Chastain
2022
Jessica Chastain wore an embellished ruby Gucci gown with a
matching turban. The dress code for this year’s event is “Gilded
Glamour.
Jessica Chastain gives off fortune teller vibes at the 2022 Met
Gala on Monday evening at the Metropolitan Museum of Art in
New York City.
A custom Gucci ruby duchesse silk all-over sequin embroidered
gown with central opening and winding crystal snake
embroidery with a ruby duchesse silk all-over sequin
embroidered stole and hair accessory.
She completed her look with Gucci High Jewelry earrings in 18kt
white gold, pink spinels and diamonds and a tiger head ring in
18kt white gold, rubies and diamonds.
Blake Lively
2022
Blake Lively wore a glittering Versace gown with an oversized
coppery satin bow and matching gloves. Lively hit the red carpet
wearing a two-toned copper and turquoise ombré strapless
gown with matching opera gloves by Versace.
Lively wore a delicate crown atop her sought-after bright
blonde mane, plaited at the crown by hair pro Jennifer Yepez to
regal effect. Evoking a soft romance, her softly rippled waves fell
down past the small of her back to elegant effect
The draping [represents] the Statue of Liberty, plus the crown
which has seven tiers, the Statue Liberty has seven rays
representing the sun's rays and then also the 7 seas and
continents which represents welcomeness, inclusivity, and
freedom,"
THE MALL VISIT
RITU KUMAR
THE FOUNDER
Ritu Kumar was born on 11 November 1944 in Amritsar,India.
She graduated from Lady Irwin College in 1964. In 1966, she
moved to New York, USA, studying higher education in Theatre
and History of Art from Briarcliff College. Ritu Kumar is one of
the foremost Designer. She was a little girl from Amritsar who
dreamed to be successful.
Ritu Kumar is designer who started her career from a small
village Seram pore in West Bengal in the 1960s. She visited the
village and found a small colony of hand block printers who
were out of work and needed financial help and employment.
She has unique style of her own. With a background in an art
history and museology which has enriched her horizons.She is a
true example of a pioneer in the fashion industry thus making a
remarkable position in the present era.
THE BRAND
Ritu Kumar was the first woman to introduce the 'boutique'
culture in India under her name. Her work is evolving within an
aesthetic which is sophisticated both in eastern and western
sense, a contemporary statement in a fast changing modern
India.
She has been retailing in Europe and India since the 1970s. She
prefers to work in fabrics like silk, cotton and leather. It operates
two main production centers Gurgaon and Calcutta.
The outfits of the brand represent richness, elegance, and
intricacy of embroidery. It reflect the rich embroidery heritage of
India, whether in their motifs, type of stitching or the elements
used in the embroidery.
WINDOW DRESSING
The mannequin’s are in white color on one side and metallic at other. to reflects the Indian
craftsmanship exclusively.
At the one end, they displayed pastel colors and at the other, they had bright colors. It
shows the distinctive use of colors, quality of fabrics, intricate embroidery and a gloriously
rich Indian aesthetic which was the great way to reflect the Indian craftsmanship exclusively
and influence the clientele.
IN STORE
EXPERIENCE
One of the effective method to communicate to the
customer is when they visit the store.
Through its wide aisles, bright light, dark aesthetics,
neatly stacked shelves, beautifully presented displays
creates a comfortable, welcoming store experience.
All the furniture works were done in wooden and
balance in color (dark) like floors, counters, case etc.
All the ambience reflected the richness, elegance and
Heritage of the brand. It reflects the ancient traditions
of Indian craftsmanship in a contemporary vocabulary.
GENRE
As Ritu Kumar says, “Each of the collection has three key
elements: pure textiles, traditional embroidery and a highlight of
the craft heritage from the country. Brand Ritu Kumar offers
formal, occasion-centric saris, salwar kameez sets, odhanis and
artisanal mojris. A recent ‘Essentials’ collection featuring
relaxed-fit Chanderi kurtas and neutral hued palazzos echoes
the strategy of introducing timely drops for a comfort seeking
buyer, with a kaftan priced at ₹6,800. The store separated the
clothes according to their style, one holds lehengas, one holds
kurtis, one holds salwar kameez sets. Although they set apart the
pastel color and the bright colors.
FABRICS, SEASON,
PRINTS &COLOUR
PALATTE
Ritu Kumar offers hand embroidered
saris, bridal lehnga in silk blends and
kurta sets with intricate work.
She has taken innovation to new
level with natural saris made
from banana, soyabean fibers. They
recently launched their natural sari
range, which is an effort to create
fashion that is sustainable yet
quality driven.
These have prints like phulkaris,
woven effects, floral and checks,
while the colour palette adds to
the vintage look and feel which
the brand is well known for.”
The color palette ranges from soft
colors like peach, mint green, white
to metallic shades of silver, gold
and electric blue as well as old
classics colors like red, blue and
black .
CELEBRITY BRANDING
Ritu Kumar as a brand has
been admired and worn
all over the world. Its
patrons include Indian
stars such as Aishwarya
Rai, Priyanka Chopra, Lara
Dutta, Dia Mirza, Bhumi
Pednekar, Yami Gautam
to name a few.
International celebrities
such as the late
Princess Diana, Mischa
Barton, Anoushka
Shankar.
LOCALITY
The Store was located in DlF Mall of India, Sector 18, Noida. It
was situated on the second floor which was called The High
Street Zone.
The High Street Zone are the zone where Handpicked high-
end fashion brands for weddings, special occasions and ethnic
shopping are situated.
Noida as an area is a great location as it’s easily accessible
from South, Central, North and East Delhi.
